Telecom
5 Reasons Why MENA Service Providers Should Walk The Automation Talk

By Lucky La Riccia,
Digitalization is shaking up a variety of industries. Mobile operators face the challenge of digitalizing themselves – so that they in turn can accelerate the digital transformation of their business customers. If operators do not transform, they will miss out on the opportunities offered by 5G and IoT.
The MEA region’s telecom market has seen a strong uptake of LTE and there is a high smartphone penetration (for more details, please read the Ericsson latest Mobility Report). Increased smartphone usage – together with a large increase in the number of IoT devices using LTE – will lead to significant data consumption growth. As MENA service providers prepare to switch on 5G, they need to increase investment to improve coverage, reliability, and speed to ensure customer experiences do no suffer.
In my conversations with some of the leading mobile operators across the region, it is clear for them that automating network management and operations are crucial steps in their modernization strategy. They also get that network automation is fundamental to manage 5G/IoT complexity and efficiently deliver 5G services to customers.
As MENA operators continue to move network functionality from proprietary hardware over to software, here are some of the key questions I am often asked: How can I use automation to gain cost efficiencies? What’s the best way to reduce customer service time? How can data analytics help me gain insights to offer services that my customers desire in a 5G/IoT world?
To present a reliable solution to these questions, Ericsson commissioned MIT Technology Review Insights to interview experts within global telecom operators – resulting in a report titled “Network automation: Efficiency, resilience, and the pathway to 5G”. The article outlines the value of automating network operations and where some of the leaders in the field have started.
From the insights of senior technology executives at network operators globally, the report offers the following conclusions:
Face up to disruption: Chief Technology Officers may deem it risky to purposely disrupt their networks, but some “structural change is necessary to gain the benefits of automation”. Changes will be needed to integrate staff with IT backgrounds and programming skills, essential for operating the network.
Make a clearer link to the 5G and IoT future: With so much riding on 5G and IoT, making the link more explicit to CEOs and CFOs can only strengthen the automation business case. With traffic levels boosting, the need for more investment becomes inevitable.
Keep the faith with open standards: The MENA region’s service providers and their ability to capitalize on the opportunities arising from new technologies require a significant reduction in complexity within the fragmented operations support area.
Beyond making fuller commitments of their own to one or another open-source platform, “operators should keep up the pressure on their vendors to do the same”. Open Network Automation Platforms can generate even greater value when leveraged to create new services that support new business models across different verticals that will emerge from the introduction of 5G.
Embrace DevOps: DevOps is a key enabler of successful software-driven teams and businesses. Arming network staff with new skills may not be enough to help them thrive in fast-paced cloud environments. Whether or not new structures are created, “learning DevOps ways of working across teams can cement the gains achieved from network automation—and much more”.
Don’t be afraid to let go: Automating means trusting software to do the jobs that manual management and configuration—and the proprietary tools developed to guide them—performed. “A leap of faith is required to ‘flip the switch’ over to the automation tool. Delaying this or maintaining legacy tools for redundancy purposes are likely to negate at least some of the gains of automation.”
With greater adoption of automation, I am confident service providers in the Middle East and Africa can slash operations costs and introduce services more quickly, become fully prepared to manage complexity and exceed customer expectations in the era of Digital Transformation – likely through services that we have yet to invent!
Lucky La Riccia is Head of Digital Services at Ericsson Middle East and Africa
Telecom
How Zabira is Empowering the Next Generation of Entrepreneurs

Financial independence is no longer a distant dream but a daily reality, especially for young entrepreneurs cashing out weekly through innovative platforms like Zabira.
From trading gift cards to paying bills with crypto-converted naira, Zabira is proving to be more than just a fintech app; it’s a complete digital marketplace designed to fuel the ambitions of the next generation of hustlers.
With users reportedly earning up to ₦150,000 weekly from ongoing campaigns, Zabira has become a go-to platform for side income and full-time digital entrepreneurship.
Its frequent cashback campaigns reward both new and existing users, allowing them to earn 2% cashback on their first crypto trade and 3% on their first gift card trade, a simple but powerful incentive that reduces entry barriers for young people stepping into digital finance.
But Zabira isn’t just about trading; it’s about everyday life. In a move to deepen its utility and promote seamless living, the platform has expanded its bill payment business unit. Users can now pay for airtime, data, electricity (PHCN), TV subscriptions, and even fund wallets for platforms like Bet9ja, all within the Zabira App.
Zabira allows users to make utility and other payments directly using crypto. For added flexibility, users can also instantly convert their crypto to naira, removing any limitations and ensuring seamless transactions without bank delays or downtime.
This subtle integration of crypto into daily transactions is a major leap forward in digital financial inclusion. It not only helps normalise the use of digital assets but also provides practical avenues for users to derive real-world value from their crypto holdings.
Zabira also understands the frustrations of online subscriptions, especially when traditional bank cards fail. Through its robust gift card marketplace, users can buy and use cards for platforms like Netflix, Spotify, Google Play, Apple, Amazon, and more.
These cards offer a reliable alternative for accessing services that are increasingly essential for both work and leisure and are especially helpful for digital creatives, remote workers, and students.
Beyond utility, the platform keeps the entrepreneurial spirit alive with bonus campaigns on first-time gift card trades, creating more reasons for users to engage and earn. With every trade, Zabira positions itself not just as a service provider but as a digital enabler supporting users on their financial journey.
In a country where access to financial tools can often feel like a privilege, Zabira is leveling the playing field. Whether you’re a student looking to subscribe to an online course, a freelancer paying for tools, or a small business owner funding your daily operations, Zabira is building the infrastructure that turns these goals into everyday wins.
To get started using Zabira, users can download the app on Android and iOS devices.
Telecom
Driving Digital Inclusion: Anambra’s Mobile Tech Hub Brings Free WiFi to the People

The Geeks & Founders Alliance for Soludo (GEFAS) has taken another bold step in supporting Governor Charles Chukwuma Soludo’s vision of a smart, connected Anambra with the official launch of its Mobile Tech Hub- a custom-built bus bringing free WiFi directly to the people.
Fully equipped with high-speed internet, voice and data services, and backup power, the GEFAS Mobile Tech Hub can connect up to 3,000 people at rallies, campaign grounds, and public spaces: expanding the Solution WiFi initiative already live at over 26 locations across Anambra.
The Deputy Governor of Anambra State, Dr. Onyekachukwu Ibezim, flagged off the Mobile Tech Hub at a brief ceremony held on Thursday, 24th July 2025, at the Tower of Light, Emeka Anyaoku Boulevard, Awka.
He was joined by the Secretary to the State Government, Prof. Solo Chukwulobelu; the Deputy Chief of Staff/Chief Protocol to the Governor, Chief Chinedu Nwoye; other senior government officials; the media; and the GEFAS community.
Dr. Ibezim, visibly excited as he inspected the hub’s features, described it as an initiative perfectly aligned with what the Governor is doing in the state.
“We don’t expect anything less from Agbata, who is a guru in this field: exactly why the Governor puts square pegs in square holes,” he said, pointing to the sophistication of the project and the Governor’s deliberate choices.
“I hear wherever this vehicle parks, people can connect freely, in line with our mantra of making Anambra a place to live, invest, work, relax, and enjoy
“I thank Agbata for this great feat and assure our government’s support to make Anambra the smart mega city we all desire
He further emphasized that this will not be a one-off.
“Mr. Governor is also working to make this permanent. We are not just going to leave you with one vehicle. So I encourage everyone: wherever you see this bus parked, connect to the free WiFi and get your job done.” he concluded.
Earlier in his remarks, Chukwuemeka Fred Agbata, CFA, GEFAS Convener and MD/CEO of the Anambra State ICT Agency, said:
“We are here to celebrate innovation made possible by Mr. Governor’s forward-thinking policies, like waiving Right of Way (RoW) charges, which opened up fibre optic expansion and connectivity across Anambra.
“Today, various public places, student lodges, and even four higher institutions in the state already enjoy free WiFi, just as Governor Soludo promised in his People’s Manifesto.
“Now, with this Mobile Tech Hub, wherever the Governor goes during the campaign period, people can enjoy free connectivity and high-speed internet.
“All over the world, we know that when broadband expands, the economy grows.
He added, “Data is expensive these days, so this bus will bring relief to Ndi Anambra.
“Wherever you see it passing through your neighborhood, you can hop online for free- maybe download a movie, a song, or do whatever you like.
It’s a practical solution that the Solution Government is delivering. So, vote Governor Soludo, and let the Solution continue” Agbata concluded.
The bus is set to hit the road in the coming days, following Governor Soludo to campaign grounds and reaching far more neighborhoods in earnest.
With this milestone, GEFAS reaffirms its commitment to helping Anambra become the smart, connected, and prosperous state that every citizen can proudly call home.
Telecom
MTN Media Innovation Programme Fellows Gain Insight into Nigeria’s Connectivity Backbone

Fellows of the MTN Media Innovation Programme (MIP) embarked on an intensive industry tour recently, gaining firsthand experience of MTN Nigeria’s infrastructure and learning how technology is shaping the future of connectivity and storytelling.

L-R: Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Yahaya Ibrahim, Chief Technical Officer, MTN Nigeria; Rebecca Edun, Social Director, MTN MIP Cohort 4 and Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the MTN Plaza, Ikoyi, recently.
The day began with a visit to the MTN Cable Landing Station, where the Fellows explored the facility that serves as a gateway for international data traffic. The tour provided insights into the network that powers Nigeria’s digital ecosystem.
At the MTN Switch in Aromire, the group observed key operations ensuring seamless connectivity across the country. They were guided through the processes that keep millions of Nigerians connected daily.
Later at MTN’s Head Office in Falomo, the Fellows engaged in two sessions with the company’s executives.
Onyinye Ikenna-Emeka, Chief Marketing Officer, discussed the role of 5G and IoT in driving innovation and storytelling in the media. “5G is not just about speed; it’s an enabler of experiences,” she said. “With ultra-low latency and massive device connectivity, we can deliver high-definition content production, virtual reality experiences and cloud-native workflows that redefine how journalists create and audiences consume media.”
The CMO also noted that MTN’s leadership in 5G since 2022 has opened doors for industries such as healthcare, education, and entertainment to innovate.
In a session on network innovation and digital transformation, MTN’s Chief Technical Officer, Yahaya Ibrahim, shared how the company is leveraging artificial intelligence for demand planning and network optimisation. “AI allows us to predict faults, automate maintenance and plan smarter for Nigeria’s unique needs,” he said.
He also highlighted the technical challenges of maintaining network stability. “From seamless handovers between base stations to combating fibre cuts and vandalism, we work around the clock because connectivity is critical to the economy and to people’s lives,” Ibrahim said.
The day provided Fellows with a comprehensive understanding of MTN’s infrastructure and the technologies shaping Nigeria’s digital future, reinforcing the programme’s goal of empowering media professionals to tell richer, more informed stories about the industry.
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