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5 Reasons Why MENA Service Providers Should Walk The Automation Talk

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By Lucky La Riccia,

Digitalization is shaking up a variety of industries. Mobile operators face the challenge of digitalizing themselves – so that they in turn can accelerate the digital transformation of their business customers. If operators do not transform, they will miss out on the opportunities offered by 5G and IoT.

The MEA region’s telecom market has seen a strong uptake of LTE and there is a high smartphone penetration (for more details, please read the Ericsson latest Mobility Report). Increased smartphone usage – together with a large increase in the number of IoT devices using LTE – will lead to significant data consumption growth. As MENA service providers prepare to switch on 5G, they need to increase investment to improve coverage, reliability, and speed to ensure customer experiences do no suffer.

In my conversations with some of the leading mobile operators across the region, it is clear for them that automating network management and operations are crucial steps in their modernization strategy. They also get that network automation is fundamental to manage 5G/IoT complexity and efficiently deliver 5G services to customers.

As MENA operators continue to move network functionality from proprietary hardware over to software, here are some of the key questions I am often asked: How can I use automation to gain cost efficiencies? What’s the best way to reduce customer service time? How can data analytics help me gain insights to offer services that my customers desire in a 5G/IoT world?

To present a reliable solution to these questions, Ericsson commissioned MIT Technology Review Insights to interview experts within global telecom operators – resulting in a report titled “Network automation: Efficiency, resilience, and the pathway to 5G”. The article outlines the value of automating network operations and where some of the leaders in the field have started.

From the insights of senior technology executives at network operators globally, the report offers the following conclusions:

Face up to disruption: Chief Technology Officers may deem it risky to purposely disrupt their networks, but some “structural change is necessary to gain the benefits of automation”. Changes will be needed to integrate staff with IT backgrounds and programming skills, essential for operating the network.

Make a clearer link to the 5G and IoT future: With so much riding on 5G and IoT, making the link more explicit to CEOs and CFOs can only strengthen the automation business case. With traffic levels boosting, the need for more investment becomes inevitable.

Keep the faith with open standards: The MENA region’s service providers and their ability to capitalize on the opportunities arising from new technologies require a significant reduction in complexity within the fragmented operations support area.

Beyond making fuller commitments of their own to one or another open-source platform, “operators should keep up the pressure on their vendors to do the same”. Open Network Automation Platforms can generate even greater value when leveraged to create new services that support new business models across different verticals that will emerge from the introduction of 5G.

Embrace DevOps: DevOps is a key enabler of successful software-driven teams and businesses. Arming network staff with new skills may not be enough to help them thrive in fast-paced cloud environments. Whether or not new structures are created, “learning DevOps ways of working across teams can cement the gains achieved from network automation—and much more”.

Don’t be afraid to let go: Automating means trusting software to do the jobs that manual management and configuration—and the proprietary tools developed to guide them—performed. “A leap of faith is required to ‘flip the switch’ over to the automation tool. Delaying this or maintaining legacy tools for redundancy purposes are likely to negate at least some of the gains of automation.”

With greater adoption of automation, I am confident service providers in the Middle East and Africa can slash operations costs and introduce services more quickly, become fully prepared to manage complexity and exceed customer expectations in the era of Digital Transformation – likely through services that we have yet to invent!

Lucky La Riccia is Head of Digital Services at Ericsson Middle East and Africa


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V-Malaysia 2025: QNET Strengthens Global Network with Landmark 5-Day Event

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QNET, leading global wellness and lifestyle direct-selling company, has successfully concluded V-Malaysia 2025, its flagship annual convention, at the Penang SPICE Convention Centre in Malaysia. Held from 21–25 June, the five-day event drew over 8,000 participants from more than 30 countries, including Nigeria, reinforcing the company’s global reach and strong foothold in the African market.

For over a decade, QNET has chosen Penang as the destination for this transformative event, which blends business networking, entrepreneurial development, and immersive personal growth experiences.

The 2025 edition underscores the continued collaboration between QNET, its event partner V Global Management (The V), Tourism Malaysia, the Malaysia Convention and Exhibition Bureau (MyCEB), and its state-level affiliate, Penang Convention and Exhibition Bureau (PCEB).

In Nigeria, QNET has steadily gained recognition as a key player in the direct selling and wellness space, empowering thousands of Nigerians with entrepreneurial opportunities, health-conscious products, and financial education.

Through its innovative business model, QNET has fostered a growing community of independent distributors across states like Lagos, Abuja, and Port Harcourt. Events such as V-Malaysia provide distributors a platform to connect with the global QNET network, learn from top leaders, and gain exposure to cutting-edge tools and products that can be leveraged in their local businesses.

V-Malaysia has evolved into a premier platform for business networking, entrepreneurial development, and cross-cultural collaboration. The synergy between QNET and The V — an internationally recognised organisation specialising in large-scale training and events has been pivotal in building the convention’s global draw.

YB Wong Hon Wai, Penang State EXCO for Tourism and Creative Economy (PETACH), emphasised the regional impact of V-Malaysia: “Penang’s vibrant tourism and business events ecosystem continues to attract top-tier events like QNET’s V-Malaysia.

In 2024 alone, Penang recorded an estimated RM1.29 billion in economic impact from such events – a testament to their significance. QNET’s long-term commitment brings not only economic value but also strengthens Penang’s global reputation.”

Trevor Kuna, Chief Marketing Officer of QNET, added: “For QNET, Penang is more than just a venue; it’s a home for inspiration, collaboration, and transformation.

“Our strong base in Nigeria and across Africa makes this event especially meaningful, as we bring together entrepreneurs from across the continent to share ideas and build cross-border relationships that accelerate personal and economic growth.”

The Malaysia Convention and Exhibition Bureau (MyCEB), a government agency under the Ministry of Tourism, Arts and Culture and parent body of PCEB, plays a pivotal role in Malaysia’s business events ecosystem. In 2023 alone, MyCEB facilitated 248 business events, brought in over 180,700 international delegates, and generated about RM 2.8 billion in economic impact.

For V-Malaysia 2025, MyCEB’s expertise in destination marketing, strategic facilitation, and coordination between federal and state levels (through PCEB) has been instrumental in elevating Penang’s standing as a premier MICE hub.

Complementing this effort is Tourism Malaysia, whose targeted incentives and logistical backing helped deliver V-Malaysia 2025 as a high-impact global event. Their support underscores the government’s broader commitment to positioning Malaysia as a top-tier host for international conferences and high-impact corporate events.

As part of the event’s activities, QNET also unveiled new wellness innovations, including Harmoniq, a bio-signaling patch designed to enhance energy and well-being, and QWIK, a line of oral health and nutrition strips — products set to expand into markets like Nigeria in the coming year.

V-Malaysia 2025 is not just a celebration of innovation and entrepreneurship; it is a dynamic platform that exemplifies how global vision and local action, especially across Africa, can reshape the future of direct selling. For more information about V-Malaysia 2025, please visit QNET’s official website.


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Instagram Safety Tools Every Parent Should Know About

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In today’s digital world, teens are using social media to connect with their friends, learn and explore their interests.

Instagram has developed a variety of tools to give parents peace of mind, support safer interactions, and empower teens to make thoughtful decisions online. Whether you’re new to the platform or want to stay informed, here are essential safety tools every parent should know about:

Teen Accounts: Teen Accounts were designed to support parents better and give them peace of mind that their teens have the right protections in place. Teen Accounts have built-in protections that limit who can contact them and the content they see. By default, teen accounts are set to private and teens under 16 can only change this default setting with help from a parent or guardian.

Supervision tools (parental controls): As part of Teen Accounts, Instagram offers supervision features that allow parents to stay involved in their teen’s experience on the app. With this feature, parents can monitor how much time their teen spends on Instagram, view who they follow and who follows them, receive updates when their teen reports accounts or content, and set daily time limits or scheduled breaks to help manage usage.

Daily time limit: The daily time limit feature is also part of Teen Accounts. It allows parents and teens to set limits on app usage, encouraging healthier and more mindful engagement over time.

Block, restrict and report feature: Teen Accounts include tools that allow teens to block or restrict people they don’t want to interact with and report harmful content or behavior. Restricted users won’t be able to see when your teen is online or if they’ve read messages.

Sensitive content control: This safety feature, also available through Teen Accounts, lets users filter out potentially upsetting or mature content in Explore and other surfaces. content across Explore and other surfaces.

Educational Family Center: Instagram’s Family Center is an educational hub that provides articles and guidance to help parents have meaningful conversations with their teens about their online experiences and how to make time spent online a positive experience. The hub focuses on providing parents with practical tools from online safety experts, organisations and academics on everything from bullying to cybersecurity.

Take time to explore these features with your teen and use them as a starting point for open, ongoing conversations about their online life. When parents and teens navigate these digital spaces together, everyone wins.


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Free WiFi Meets Mega Entertainment at the Grand Opening of Solution Fun City

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In a bold move to blend digital empowerment with fun and entertainment, the Anambra State ICT Agency, in partnership with the Geeks and Founders Alliance for Soludo (GEFAS), announces the availability of free WiFi at the Anambra Mega Fest/Grand Opening of Solution Fun City.

Powered by Pine Heights Systems (PHSWEB), this initiative reinforces the state government’s commitment to bridging the digital divide and bringing connectivity directly to the people.

Set to hold on Saturday, June 28, 2025, at 1 PM, the grand opening of Solution Fun City will light up Awka with a mix of tech-forward innovation and high-energy entertainment, all under the distinguished hosting of Governor Charles Chukwuma Soludo, CFR.

Attendees are in for a tech-enhanced experience featuring music, dance, comedy, games, and electrifying performances from Flavour, Umu Obiligbo, JeriQ, Jennifer Eliogu, Ugoccie, Apete, Ojadili, Ogbuefi I Go Tuk, Onye Obodo, Prince Neche, and many more.

“Technology is one of the greatest equalizers of our time.

Through digital access, we are not only empowering citizens, we are deepening civic participation and driving progress,” said Chukwuemeka Fred Agbata, MD/CEO of the Anambra State ICT Agency and Convener of GEFAS.

The event signals a new chapter in Anambra’s smart governance journey, where technology, inclusivity, and community celebration come together in one dynamic space.

To connect to the Free WiFi: turn your phone’s WiFi, select Soludo Solution WiFi and follow the prompts on the landing page

For details, call: 0201 410 1240

Follow the conversation: @gefasoludo across all social media platforms.


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