Connect with us

E-Business

5 Simple Instagram Marketing Ideas

Published

on

instagram-logo.jpg
Kindly share this post

Instagram is all about pictures. Models, gourmet businesses and a few others have taken advantage of this visual-inspired social media platform to grow their brands.

With Instagram, one can increase your online engagements and reach especially if you upload crisp and clear images.

To help you market and unleash the hidden potential of Instagram, Jovago.com, Africa’s No 1 hotel booking portal shares ideas on how to accomplish this.

Ensure Daily Updates
This is probably the simplest of all the ideas that will be highlighted.

A dormant Instagram page is as good as not having an account at all. Hence, post good pictures daily.

The more users notice your daily posts, the more your fan base rises.

Do Not Ignore Hashtag
The Hashtag (#) is the ultimate rule of Instagram. It is the easiest way for users to find their preferred images including the ones you put up.

To do this, follow various trending topics to generate relevant hashtags. It is bad practice to use random hashtags.

The rule of thumb is If you want your pictures noticed, always use relevant hashtags.

Engage Your Followers
‎This is a marketing tip that cut across all social media networks.

However, some social media managers may have the perception that Instagram is only meant for sharing images. No, you have to engage your followers by responding to their concerns, complaints and compliments.

It is noteworthy to say that engaging your followers is as important as relating with your twitter followers.

Know How to Post a Proper Call to Action (CTA)
In marketing, a Call to Action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as ‘call now’, ‘find out more’ or ‘visit our website today’ according to Wikipedia.

It is very difficult to do a CTA on Instagram since you cannot use backlinks for pictures. What you will do is that at the end of your post, request your audience to click the link in your Instagram ‘bio’ or ‘about me’ after they must have liked and commented.

The link takes them directly to your homepage where the subject matter will be highlighted.

Link To Twitter
Twitter is arguably the best platform to drive traffic. Many twitter users also use Instagram.

In order to give your visual content more mileage, link your account to twitter.

This means that when you post pictures on Instagram, it automatically appears on twitter.


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

NDPC, 60 DPAs Collaborate on Enforcing Privacy Rights in the Use of Al

Published

on

Kindly share this post

Nigeria Data Protection Commission (NDPC) has joined sixty (60) other Data Protection Authorities (DPAs) in endorsing the “Joint Statement on Al-Generated Imagery and the Protection of Privacy.”

NDPC, 60 DPAs Collaborate on Enforcing Privacy Rights in the Use of Al

NDPC

The Joint Statement was coordinated by the International Enforcement Cooperation Working Group (IEWG) of the Global Privacy Assembly.

This underscores the growing concerns regarding the privacy risks posed by Artificial Intelligence tools capable of generating realistic images and videos of identifiable individuals.

The Joint Statement highlights concerns over the misuse of Al-powered tools to create non-consensual imagery, defamatory content, and other harmful materials, particularly affecting children and vulnerable groups.

It calls on organisations to implement strong safeguards, ensure transparency, provide effective content removal mechanisms, and comply fully with applicable data protection laws.

The current effort forms part of a continuum of steps being taken by Nigeria to ensure the responsible use of Al. It will be recalled that the Honourable Minister of Communications, Innovation and Digital Economy, Dr ‘Bosun Tijani, led the initiative for the development of the National Al Strategy.

The NDPC also issued the General Application and Implementation Directive (GAID), which, amongst others, mandates privacy by design and privacy by default in the development and deployment of Al tools.

The National Commissioner/CEO of the NDPC, Dr Vincent Olatunji, has directed that the Nigeria Data Protection Act (NDP Act) Compliance Audit Returns (CAR) by data controllers and processors of major importance will serve as a yardstick for monitoring and evaluating responsible use of Al for data processing in Nigeria.


Kindly share this post
Continue Reading

E-Business

Jumia Tech Week 2026 Begins with Tech Deals on Smartphones, Electronics, and Everyday Technology

Published

on

Kindly share this post

Jumia Nigeria has announced the launch of Jumia Tech Week 2026, a two-week campaign offering customers access to discounted technology products across key categories, including smartphones, computing, home entertainment, and wearable devices.

Starting from March 2 to March 15, Jumia Nigeria’s Tech Week 2026 is themed ‘Tech Products for Less’ – a deliberate commitment by the e-commerce giant to drive down the cost of technology products for Nigerian consumers. The campaign offers significant price reductions across key product categories, enabling more Nigerians to access the devices they need at prices that reflect the company’s dedication to affordability and consumer value.

Jumia Tech Week will feature deals across a wide range of product categories, including mobile phones, computer systems and accessories, televisions and audio equipment, gaming products, home appliances, portable power solutions, health technology,, and wearable devices.

Customers will also have access to curated recommendations, including top smartphone deals, must-have accessories, gaming essentials, and home technology upgrades.

According to Temidayo Ojo, CEO of Jumia Nigeria, the campaign reflects Jumia’s broader commitment to making everyday technology more accessible to Nigerians.

“Technology has become an essential part of everyday life, and access to the right devices enables more people to participate fully in the digital economy,” said Ojo. “At Jumia, we remain focused on expanding access and improving the shopping experience as we continue to build Nigeria’s everyday retail destination.”

The campaign will include a range of customer engagement initiatives such as flash sales, brand days, anchor deals and interactive activities designed to enhance the online shopping experience.

Special highlight periods, described as Explosion Days, will take place on March 6 and March 13, featuring limited-time offers across selected technology categories. Customers will also be able to participate in interactive activities, including product-based games, treasure hunts,, and live shopping sessions during the campaign period.

The campaign will feature participation from leading brands including Oraimo, Silver Crest, Samsung, Ecoflow, Nivea and Aeon, offering customers a wide selection of technology, household and lifestyle products. Early access promotions already begun during the teaser period from February 16 to March 1, allowing customers to preview selected deals ahead of the official launch.

Jumia Tech Week forms part of the company’s broader strategy to expand e-commerce adoption by improving access to essential products and enhancing the customer experience across its platform. As Nigeria’s e-commerce market continues to grow, Jumia remains focused on strengthening its product assortment, logistics capabilities, and digital experience to serve customers better nationwide.

Customers can participate in the campaign by using the Jumia mobile app or visiting the Jumia website and following the conversation online using #JumiaTechWeek.

 


Kindly share this post
Continue Reading

E-Business

House Queries NDIC: ₦5m Max Payout for Failed Bank Depositors

Published

on

Kindly share this post

Nigeria Deposit Insurance Corporation (NDIC) pays between ₦2 million and ₦5 million as deposit insurance to customers of liquidated banks, Managing Director Thompson Oludare Sunday told the House Committee on Insurance and Actuarial Matters during 2026 budget defence.

House Queries NDIC: ₦5m Max Payout for Failed Bank Depositors

NDIC

House Spokesperson Akin Rotimi Jr sought details on depositor entitlements, citing Heritage Bank’s June 2024 collapse and public concerns over financial confidence.

Sunday explained NDIC’s mandate: banks pay risk-based premiums (now under 1%, down from 15/16 of 1%) to guarantee deposits. Coverage is ₦5 million for deposit money banks, primary mortgage banks (PMBs), and microfinance banks (MMOs); ₦2 million for other financial institutions.

Using BVN, NDIC auto-pays guaranteed sums without visits for amounts up to the limit. For Heritage, post-revocation, NDIC liquidated assets—selling buildings, recovering loans, realizing investments—and paid a second ₦24.63 billion dividend on January 6.

“Anything above ₦5 million or ₦2 million depends on recoveries,” Sunday said, noting ongoing asset sales and debt chases.

Committee Chairman Ahmed Jaha Babawo commended the clarity, noting the limit rose from ₦500,000 to ₦5 million recently. Over 90% of Heritage depositors got insured sums in under four days, meeting International Resolution Deposit (IRD) standards.

Babawo added liquidation dividends would be discussed in executive session.


Kindly share this post
Continue Reading

Trending