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Why Digital Trust Matters: Secure, Responsible AI for African SMEs?
By Kehinde Ogundare, Country Head, Zoho Nigeria
For years, security for SMEs across sub-Saharan Africa meant metal grilles and alarm systems. Today, the most significant risks are invisible and growing faster than most businesses realise.
Kehinde Ogundare
Artificial Intelligence has quietly embedded itself into everyday operations. The chatbot responding to customers at midnight, the system forecasting inventory requirements, and the software identifying unusual transactions are no longer experimental technologies. They are becoming standard features of modern business tools.
Last month’s observance of Safer Internet Day on February 10, themed ‘Smart tech, safe choices’, marked a pivotal moment. As AI adoption accelerates, the conversation must shift from whether businesses should use AI to how they deploy it responsibly. For SMEs across Africa, digital trust is no longer a technical consideration. It is a strategic business imperative.
The evolving threat landscape
Cybersecurity threats facing sub-Saharan African SMEs have moved well beyond basic phishing emails. Globally, cybercrime costs are projected to reach $10.5 trillion this year, fuelled by generative AI and increasingly sophisticated social engineering techniques. Ransomware attacks now paralyse entire operations, while others threats quietly extract sensitive customer data over extended periods.
The regional impact is equally significant. More than 70% of South African SMEs report experiencing at least one attempted cyberattack, Nigeria faces an average of 3,759 cyberattacks per week on its businesses, Kenya recorded 2.54 billion cyber threat incidents in the first quarter of 2025 alone, whilst Africa loses approximately 10% of its GDP to cyberattacks annually.
The hidden risk of fragmentation
A common but often overlooked vulnerability lies in digital fragmentation.
In the early stages of growth, SMEs understandably prioritise affordability and agility. Over time, this can result in a patchwork of disconnected applications, each with separate logins, security standards, and privacy policies. What begins as flexibility can involve into operational complexity.
According to IBM Security’s Cost of a Data Breach Report, companies with highly fragmented security environments experienced average breach costs of $4.88 million in 2024.
Fragmented systems create blind spots, each additional data transfer between applications increases exposure. Inconsistent security protocols make governance harder to enforce. Limited visibility reduces the ability to detect anomalies early. In practical terms, complexity increases risk.
Privacy-first AI as a competitive differentiator
As AI capabilities become embedded in business software, SMEs face a choice about how they approach these powerful tools. The risks are not merely theoretical.
Consumers across Africa are becoming more aware of data rights and willing to walk away from businesses that cannot demonstrate trustworthiness. According to KPMG’s Trust in AI report, approximately 70% of adults do not trust companies to use AI responsibly, and 81% expect misuse. Meanwhile, studies also show that 71% of consumers would stop doing business with a company that mishandles information.
Trust, once lost, is difficult to rebuild. In the digital age, a single data leak can destroy a reputation that took ten years to build. When customers share their payment details or purchase history, they extend trust. How you handle that trust, particularly when AI processes their data, determines whether they return or take their business elsewhere.
Privacy-first, responsible AI design means building intelligence into business systems with data protection, transparency and ethical use embedded from the outset. It involves collecting only necessary information, storing it securely, being transparent about how AI makes decisions, and ensuring algorithms work without compromising customer privacy. For SMEs, this might mean choosing inventory software where predictive AI runs on your own data without sending it externally, or customer service platforms that analyse patterns without exposing individual records. When AI is built responsibly into unified platforms, it becomes a competitive advantage: you gain operational efficiency whilst demonstrating that customer data is protected, not exploited.
Unified platforms and operational resilience
The solution lies in rethinking digital infrastructure. Rather than accumulating disparate tools, businesses need unified platforms that integrate core functions whilst maintaining consistent security protocols.
A unified approach means choosing cloud-based platforms where functions share common security standards and data flows seamlessly. For a manufacturing SME, this means inventory management, order processing and financial reporting operate within a single security framework.
When everything operates cohesively, security gaps diminish and the attack surface shrinks. And the benefits extend beyond risk reduction: employees spend less time on administrative friction, customer data stays consistent, and platforms enable secure collaboration without traditional infrastructure costs.
Safer Internet Day reminds us that the digital world requires active stewardship. For SMEs across the African continent who are navigating complex threats whilst harnessing AI’s potential, digital trust is foundational to sustainable growth. Security, privacy and responsible AI are essential characteristics of any technology infrastructure worth building upon. Businesses that embrace unified, privacy-first platforms will be more resilient against cyber threats and better positioned to earn and maintain trust. In a market where trust is currency, that advantage is everything.
ntel, has officially moved away from its traditional voice and data business, unveiling a major transformation that will see it focus on digital infrastructure, artificial intelligence and technology-driven services.
As part of the consolidation process, ntel unveiled The Next Frontier, a transformation agenda planned to see the firm transform into an integrated digital infrastructure, connectivity and real estate enterprise.
Its new focus is a now BET Agenda – anchored on three growth pillars, Beam, Eden, and Titan and the drivers said that the strategy reflected ntel’s commitment to creating new opportunities through technology innovation, infrastructure development, and strategic asset optimisation.
The launch comes as ntel continues its journey towards regaining spectrum assets, while actively leveraging strategic partnerships to redefine innovation in the telecommunications industry and unlock new pathways for growth.
Built on the company’s BET Agenda – anchored on three growth pillars, Beam, Eden, and Titan – the strategy reflected ntel’s commitment to creating new opportunities through technology innovation, infrastructure development, and strategic asset optimisation.
The launch comes as ntel continues its journey towards regaining spectrum assets, while actively leveraging strategic partnerships to redefine innovation in the telecommunications industry and unlock new pathways for growth.
The company also showcased a portfolio of initiatives designed to strengthen its position as a future-focused infrastructure platform.
Under Beam, ntel announced the launch of WakaGo, a global e-SIM solution that delivers seamless connectivity for international travellers, alongside AirFibre, a high-speed fixed wireless broadband service designed to provide reliable internet access for businesses.
Under Titan, the company highlighted its growing infrastructure business focused on tower development, fibre connectivity, duct infrastructure, colocation services, and infrastructure sharing solutions that enable operators, enterprises, and technology providers to expand efficiently and sustainably.
A major highlight of the launch was Eden, ntel’s real estate development platform, which is transforming NatCom’s extensive property portfolio into high-value commercial and residential developments.
To further push its transformation, the company unveiled three flagship projects. They are Eden Place, a premium multi-storey commercial development in Lagos’ prime business district.
There is also Nova Place, a modern commercial development strategically located within Port Harcourt’s growing technology and business hub.
Terenna Court, a premium multi-storey residential apartment development in Abuja.
Together, these projects demonstrate ntel’s ambition to unlock the full potential of its real estate assets through strategic partnerships, innovative design, and long-term value creation.
Speaking at the unveiling of The Next Frontier, Soji Maurice-Diya, managing director/chief executive officer, NatCom Development and Investment Limited (trading as ntel), described the initiative as far more than a business transformation strategy.
According to him, it represents the company’s commitment to building an integrated ecosystem that connects people, empowers businesses, drives digital inclusion, and creates sustainable economic value for Nigeria.
Airtel Africa Foundation, through Airtel Nigeria, has reaffirmed its commitment to developing Nigeria’s future workforce with a high-impact virtual masterclass designed to equip young people with the practical skills required to thrive in an increasingly technology-driven economy.
The Initiative, held to commemorate World Youth Skills Day 2026, themed “Skills for a Shared Future – The NextGen Advantage,” presented a platform on which experienced Airtel professionals provided mentorship and coaching to undergraduates, interns, and recent graduates for the current realities of formal work environments.
Organised on the auspices of the Airtel Employee Volunteer Programme (EVP), by which staff donate their time and expertise towards social programmes, the 90-minute virtual masterclass, which was attended by over 400 undergraduates and young professionals, extended the reach of the Foundation’s education and youth development programmes.
Speaking on the initiative, Chief Executive Officer of Airtel Nigeria, Dinesh Balsingh, said investing in young people remains one of the most impactful ways to build Nigeria’s future economy.
He said, “The future of work is changing faster than ever before, and success will increasingly belong to those who are equipped with the right skills, the right mindset, and the confidence to adapt. As an organisation, we believe that empowering young people with practical digital and professional capabilities is an investment in Nigeria’s future competitiveness.
Through our Employee Volunteer Programme, our people are sharing not just knowledge, but real industry experience to help shape careers, unlock opportunities, and prepare the next generation to lead in a digital world.”
Unlike traditional career seminars, the masterclass adopted an interactive learning model that offered participants the option to select specialised breakout sessions aligned with personal interests and career aspirations.
In his keynote remarks titled The Next Gen Advantage, Director, Corporate Communications and CSR, Airtel Nigeria, Femi Adeniran, noted that the future will be shaped by the skills to transform great ideas into impactful solutions.
He summed up the pathway to a future-ready career into five actions, namely learning continuously, solving problems, building a digital reputation, embracing Artificial Intelligence, and developing human skills.
“Technical knowledge remains important, but employers today are equally looking for adaptability, collaboration, communication, digital confidence, and the ability to learn continuously,” he said.
In the first general session titled Your Network is Your Net Worth, Adebimpe Ayo-Elias, Director, Human Resources and Administration, Airtel Nigeria, charged attendees to build character. The second general session themed Your Money, Your Future, delivered tips on budgeting and financial discipline was facilitated by Olakunbi Osigbesan, Head, Treasure, Smartcash PSB.
Following the general sessions were five breakout rooms, in which attendees were offered curated guides designed to develop contemporary workplace competencies.
The first session, Digital Transformation and Growth, led by Oyebowale Akideinde, General Manager, Digital and Innovation, Airtel Nigeria, presented a mechanism to leverage digital platforms for visibility and opportunity creation.
The CV Clinic and Interview Masterclass, which was led by Chidera Okoye, HR Outsourcing Lead, Airtel Nigeria, discussed practical recruitment strategies, including applicant tracking system (ATS)-friendly CVs, and the STAR interview framework.
A third session on Communication and Personal Branding, delivered by Sam Adeoye, Head, Public Relations, Airtel Nigeria, focused on value presentation, executive communication, and earned visibility, built on “V.I.R.A.L.”, a mnemonic device created for the attendees by the facilitator.
The programme also featured a dedicated session titled AI as Your Superpower, presented by Ezenwa Agbanusi, IT Governance Executive at Airtel Nigeria, in which participants discussed prompt engineering and AI-powered tools for enhanced learning, creativity, and workplace performance.
Corporate Social Responsibility Lead at Airtel Nigeria, Victoria Ndu, led the fifth breakout room on Emotional Intelligence, with a guide on building a high emotional intelligence quotient (EQ) for improved workplace and business performance.
By connecting future professionals directly with industry experts, the company continues to support the development of a workforce equipped to participate meaningfully in Nigeria’s rapidly evolving digital economy and contribute to shared prosperity.
U.S. ride-hailing giant Uber has agreed to acquire German food delivery company Delivery Hero in a deal valued at €12.7 billion ($14.6 billion), marking one of the largest transactions in the global food delivery industry.
Uber
The companies announced the agreement on Thursday, with Uber offering €41.50 per share for Delivery Hero, a Berlin-based company that has grown into one of the world’s largest online food delivery platforms.
Despite the announcement, Delivery Hero’s shares declined by 0.5 per cent in Frankfurt trading to €37.90.
Founded in 2011, Delivery Hero operates in more than 60 markets across Asia, Europe, Latin America and the Middle East.
The company has expanded beyond traditional restaurant delivery services into quick commerce, providing rapid delivery of groceries and other consumer goods.
Under the agreement, Uber will acquire Delivery Hero’s operations in 50 markets globally.
As part of the transaction, U.S.-based investment firm SSW Partners will acquire Delivery Hero’s businesses in 14 additional markets where the German company and Uber currently compete. The transaction is valued at approximately €1.4 billion.
Delivery Hero Chief Executive Officer and co-founder, Niklas Östberg, said the partnership would strengthen the company’s long-term growth by combining its local market expertise with Uber’s global technology and delivery platform.
“Uber’s global mobility and delivery platform and our shared commitment to innovation make this the right partnership to build on Delivery Hero’s strengths in local food delivery and quick commerce,” Östberg said.
Uber Chief Executive Officer, Dara Khosrowshahi, said the acquisition would expand the company’s delivery operations while creating new opportunities for merchants, consumers and delivery workers.
“A merger would extend affordable, reliable delivery to many millions more people in some of the world’s most dynamic economies, while creating more opportunities for merchants and couriers,” he said.
Delivery Hero’s management has unanimously recommended that shareholders approve the offer.
The companies said the transaction remains subject to shareholder approval and regulatory approvals, with completion expected in the second half of 2027.
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