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5 Things To Consider Before Expanding Your Business

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By Adeniyi OGUNFOWOKE

Entrepreneurs are decision-makers. They take decisions on the path or direction to drive their business. One of such decisions they have to take is when to expand their enterprise.

Whether you get it right or wrong, your conclusions will have a groundbreaking impact on your business.

Obviously, you do not want to get such a key decision wrong and join the approximately 70% to 80% of startups that fail within 5 years in Africa.

As such, Jumia Travel, the leading online travel agency, shares the things you have to consider before expanding your business.

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A Clear Strategy

The strategy is laying a clear roadmap ahead for the company to achieve its vision and mission. Without this, your expansion may be a totally foolhardy risk.

Stability Of Your Financial Report

You should look to the data contained in your financial reports to determine the viability of an expansion at the current moment.

The reports should show increasing profits, a firm handle on salary payment and good control over purchasing expenses.

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Relationship With Customers

The truth is most companies in their early days do everything to keep their customers happy, and during their expansion phase, they fall apart in terms of customer service.

Take this opportunity to build a rapport with your target group to win them over to your side. This is essential if the relationship is strained.

If you cannot keep your customers happy, you really have no business expanding because there will be endless complaints which will not only ruin the reputation of your business but can also lead to business failure when you start losing them.

Effectiveness Of Your Workforce

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A business depends on a well-trained, effective workforce to handle day-to-day activities. If you can rely on your staff to do their work tasks in an efficient manner, no matter what conditions throw at them, you are ready to utilize this essential resource to expand your business.

Funding

Funding is perhaps the most important. Without capital, the business expansion will be near impossible.

One trending way to get funds is through venture capitalists or serial investors who are willing and ready to invest in viable businesses.

Don’t hesitate to take advantage of them by pitching to them. If your pitch is endorsed, they will pump money into your business and you can then expand.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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E-Business

Kaspersky Identifies Cyberespionage as a Growing Threat Across Africa, Others

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At the recent Cyber Security Weekend – META event, Kaspersky’s Global Research and Analysis Team (GReAT) experts presented the latest findings on the cyberespionage threat landscape across the Middle East, Turkiye, and Africa (META) region.

While most cyberthreat categories declined over the past year, cyberespionage continued to intensify in the region. Thus, throughout the past year, spyware attacks increased by 40% in Africa, while password stealer attacks grew by 31% in Africa.

The cyberespionage landscape across the META region continues to be driven by geopolitical tensions, regional conflicts and ideological motivations. As intelligence gathering becomes increasingly important for both Advanced Persistent Threat (APT) actors and cybercriminals, organisations and individuals alike are facing a growing number of attacks designed to steal sensitive information and establish long-term access to compromised systems.

If we specifically look at cyberthreats aimed at businesses, organisations in Africa experienced a sharp increase in espionage-related threats over the past year. Spyware detections rose by 16% in Africa, password stealer attacks by 51%, and backdoor detections by 23%.

These types of malware are commonly used to infiltrate corporate environments, steal confidential information, establish persistent access, and facilitate subsequent stages of targeted attacks.

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As geopolitics remains a key driver for APT attacks, such actors remain among the most significant cyber risks in the region for businesses and governmental entities.

To maximise persistence and evade detection, they continuously refine their toolsets, deploying increasingly sophisticated malware capable of maintaining long-term access to compromised systems while collecting valuable intelligence.

In 2026, Kaspersky GReAT is tracking more than 20 APT groups actively targeting organisations across the META region.

Recent research by Kaspersky GReAT found the MuddyWater APT group targeting organisations across the Middle East during the Gulf conflict using previously unseen malware chains.

The campaign employed custom loaders, injectors, previously unknown remote access trojans (RATs), credential stealers, and a modular data exfiltration framework, highlighting the group’s rapid development of new tools to steal sensitive information and evade detection.

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The increase in espionage activity is not limited to organisations. Individuals are also increasingly targeted. Over the past year, attacks involving password stealers increased by 32% in Africa. The stolen information can subsequently be used to hijack accounts, conduct follow-on attacks, extort victims, or sold to third parties on underground marketplaces.

Another rapidly growing trend is mobile cyberespionage. As smartphones increasingly store personal communications, corporate information, authentication credentials, and financial data, they have become high-value targets for attackers.

“Smartphones have become one of the most valuable sources of intelligence for cyberespionage actors. While Android devices continue to be widely targeted by mobile spyware, we are also observing an increasing number of reports of sophisticated campaigns targeting iOS, as demonstrated by Operation Triangulation and, more recently, Coruna attacks.

“These findings show that advanced mobile threats continue to evolve across both major platforms, making mobile security an essential part of cyber resilience for both organisations and individuals,” said Dmitry Galov, Head of Global Research and Analysis Team, Russia and CIS, at Kaspersky.

As cyberespionage threats continue to evolve, Kaspersky recommends that organisations adopt a layered cybersecurity approach, combining continuous vulnerability management, timely patching, employee awareness training, threat intelligence, and advanced security solutions such as Kaspersky Next, which help detect sophisticated targeted attacks and protect organisations from long-term compromise.

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82% of Organizations Concerned about AI Risks Even as Adoption Accelerates – Survey Reveals

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At its recent Cyber Security Weekend for the Middle East, Turkiye and Africa (META) region Kaspersky shared the results of a global study conducted by its internal research center which surveyed 1,800 IT and cybersecurity decision-makers and specialists from organisations across 18 countries and multiple industries.

The report shows that the pace of AI integration across organisations is rapid, despite associated risks. The company’s experts stressed that while AI adoption delivers clear efficiency gains, it must be accompanied by robust cybersecurity solutions, well-defined internal procedures, and comprehensive employee education programmes.

The report highlights a clear organisational preference for AI-enhanced technology: 68% of respondents said they would recommend a solution with AI features built in, while a mere 5% indicated they would prefer to avoid AI-enabled tools. This overwhelming endorsement underscores how deeply AI has embedded itself as a value driver across the modern enterprise.

AI has become a mainstream productivity tool spanning many business functions. The global survey findings confirm that employees across departments are already relying on AI tools for a wide range of everyday tasks, including: data analysis & visualisation (54%), project management (49%), search for information (47%), department-specific tasks (46%), text generation and editing (41%).

While organisations recognise the tangible benefits AI tools bring – including improved process efficiency and enhanced quality of deliverables – they also see the associated dangers. 82% of respondents voiced concerns about the risks AI poses to their organisation. These concerns are grounded in real-world experience.

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Among the 87% of organisations worldwide that faced a cyber incident in the past year, 13% reported that they had experienced threats stemming specifically from AI-related vulnerabilities.

Notably, 74% of respondents believe that these risks can be effectively mitigated through employees’ responsible behaviour — pointing to the critical importance of security awareness and training in the AI era.

“The speed at which organisations are embracing AI is remarkable, but it must be matched with an equally strong commitment to security. We are already seeing a growing range of threats directly tied to AI adoption – whether it’s malware camouflaged as popular AI tools, vulnerabilities introduced through unsecure vibecoding, or leaked access credentials to corporate AI platforms and malicious skills by AI agents.

Managing these risks requires a holistic approach: the right technology, well-defined procedures, and a security-aware workforce,” comments Brandon Muller, senior security consultant for the META region at Kaspersky.

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How Temu Helped a Madagascan Vanilla Family Business Sell Direct to Consumers Across Europe

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Malagasy Vanilla has transformed its decades-old wholesale business by embracing direct-to-consumer sales through Temu, enabling the family-run company to reach customers in 14 European markets while significantly reducing logistics costs.

How Temu Helped a Madagascan Vanilla Family Business Sell Direct to Consumers Across Europe

For years, premium Madagascan vanilla supplier Malagasy Vanilla sold exclusively to restaurants, bakeries and wholesalers because the cost of shipping a single pack to individual customers often equalled the value of the product itself. That changed after the company joined Temu’s Local Seller Program in November 2025.

The Belgian-based business, which sources high-quality vanilla from Madagascar, has leveraged Temu’s logistics network to cut domestic shipping costs by nearly half through a partnership with Belgian postal operator Bnode. The move has enabled the company to enter the retail market for the first time and quadruple its sales within four months.

According to Belinda Rabenandrasana, co-Chief Executive Officer of Malagasy Vanilla, Temu has opened up an entirely new customer segment for the company.

“Temu opened a new avenue for us,” she said. “We were finally able to explore selling to individuals.”

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The platform now contributes between five and 10 per cent of the company’s overall revenue.

Expansion into 14 European Markets

Malagasy Vanilla is among businesses participating in Temu’s Local Seller Program, launched in Europe in 2024 to help local merchants expand beyond their domestic markets.

Through partnerships with more than 150 logistics providers across Europe—including Bnode in Belgium, La Poste in France and DHL Group in Germany—Temu offers sellers access to affordable shipping and delivery infrastructure without requiring major investment in logistics.

After successfully establishing direct-to-consumer sales in Belgium, Malagasy Vanilla expanded into 14 European countries, including Germany, France, Spain and Poland.

Rabenandrasana said the logistics support, competitive shipping rates and seller assistance provided by Temu made the expansion possible.

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“Without Temu and its partnership with Bnode, it would have been very difficult for a small business like ours to start selling directly to consumers,” she said.

She added that Temu also assists sellers in managing regulatory requirements such as the European Union’s Extended Producer Responsibility (EPR) compliance, making cross-border operations easier for small businesses.

Three Generations of Vanilla Expertise

Malagasy Vanilla traces its roots to three generations of the Rabenandrasana family in Madagascar’s vanilla industry.

Belinda’s grandfather began trading vanilla locally, while her father expanded operations across Madagascar. She launched the company’s international business in 2017, supplying premium Madagascan vanilla to European restaurants, pastry shops and food wholesalers before establishing operations in Belgium in 2023.

The company partners with growers and producer associations in Madagascar, where between 20 and 40 workers oversee the six- to 10-month curing process that transforms green vanilla pods into premium black vanilla.

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Operations in Belgium focus on packaging, quality assurance and distribution.

Customer Reviews Drive Growth

Under its Lavani brand, Malagasy Vanilla sells gourmet-grade whole vanilla pods targeted at both professional chefs and home baking enthusiasts.

Rather than relying heavily on paid advertising, the company has benefited from Temu’s product discovery tools and customer reviews, helping the niche brand gain visibility organically.

According to Rabenandrasana, strong customer feedback has played a significant role in increasing traffic and boosting sales.

The brand currently maintains a customer review rating exceeding 99 per cent on the platform.

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Future Plans

Looking ahead, Malagasy Vanilla plans to expand its European footprint further by establishing a warehouse in France and increasing sales across the continent.

The company is also developing new products, including vanilla extract and vanilla sugar, while planning to open a physical retail and production facility in Belgium later this year.

In addition, it intends to launch a social-impact initiative aimed at supporting vanilla-growing communities in Madagascar.

Reflecting on the company’s evolution, Rabenandrasana said the business continues to build on her family’s legacy.

“My grandfather worked locally, my father expanded nationally, and now we are building internationally,” she said.

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