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5 Things You Need To Know About Scaling A Business In Nigeria

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According to a PWC report, Small and Medium Enterprises (SMEs) account for 84% of total employment in Nigeria. This is no mean feat! Nigeria has arguably the largest startup ecosystem in Africa, yet, 80% of small businesses fail within the first 3 years of operation. From subpar products and services to poor cash flow maintenance, there are many reasons businesses are unable to withstand many of Nigeria’s wahala. In other words, to be a boss no be beans o! To help businesses beat these odds in a digital-driven world, ICT giant, MTN Nigeria supported the first edition of Techpoint Africa’s SME Clinic held at the National Theatre, Iganmu, Lagos. Experts across various sectors showed participants the intricacies of running successful businesses in Nigeria.

Here are five business tips that have been proven to improve business processes

Know Your Market: Learn how your audience operate and find out what they love. Do not force what you think is right down your target’s neck. According to Peter ‘PeteSocial’ Nwabuoku, Head of Business Development & Digital at Luzo DN & Media Ltd, it is important to establish communication channels with your audience and social media is the marketplace that many entrepreneurs do not realize they need.

Let Your Customers Feel Appreciated: A happy and satisfied customer is more likely to return than an indifferent customer. Collect your customers’ details, contact, and other information. Send emails thanking them for patronage, send updates on products that they have shown interest.

Debbie Akwara, Founder/Principal Customer Experience Consultant, Niche X, one of the speakers, shared guidelines on communicating with clients via social media, highlighting deleting negative comments as a major blunder. In her words, “don’t delete a ‘bad’ comment by a client on your site, instead, address it swiftly, because God help you if someone gets a screenshot and uses it against you later.”

Don’t Compromise on Quality: “Do not be selfish with quality when it comes to your customers and your service,” said Damilola Runsewe, Senior Manager, SME Management, Enterprise Business Unit, MTN Nigeria. He shared various MTN products that were tailor-made for Nigerian businesses such as Call Assist, a solution that gives business owners the freedom to manage incoming calls. It provides automated call handling solutions enabling entrepreneurs to improve productivity.

Participants got to hear about Hynetflex, a broadband internet solution that offers customers unmatched browsing and download speeds accessible via a high-speed internet router compatible with both 3G and 4G LTE networks.

Marketing And Advertising Speak Volumes: Digital media platforms have made it possible for entrepreneurs to target and find millions of potential customers from the comfort of their location. Twitter, Instagram, and Facebook have proven to be the most popular platforms for businesses to reach millions of people with most of them offering specialized services to help entrepreneurs promote their business.

Document Everything: Entrepreneurs can save a lot of money by simply storing all business documents digitally. Cloud storage services allow for this to happen, eliminating the cost of premium file cabinets and paper storage. One can access the documents from any location in the world reducing the need for personnel to scan and send such documents when required.

Do you have more tips for entrepreneurs that can transform their business and save it from becoming another statistic in the database of failed startups? Please share…


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NIMC Grants NCoS Licence to Register Inmates for NIN

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National Identity Management Commission (NIMC) has granted licence for the Nigerian Correctional Service, (NCoS) to register inmates in the over 252 custodial centres across the country for National Identity Numbers, (NIN).

NIMC Grants NCoS Licence to Register Inmates for NIN

The approval followed the request made by Sylvester Nwakuche, acting controller general of the NCoS, who paid a visit to Engr Abisoye Coker-Odusote, director general/chief executive Officer of NIMC, in her office.

The acting controller-general, said the licence to carry out registration of inmates for NIN would eliminate exclusion of inmates from the country’s National Development plans, ensure their safety and security and facilitate their smooth recapture in times of jailbreaks.

The NCoS boss said the visit to the headquarters of NIMC was in search of collaboration that would enable the Service carry out its mandate seamlessly following on going reforms of the Correctional Service system.

According to Nwakuche, there are lots of socio-economic developments within the Correctional Service systems which had led to a number of inmates obtaining University degrees, Masters Degrees and Doctor of Philosophy (PhD) in various fields.

He said such inmates should not be excluded from the national development plans of the country as they should be integrated into the society to become useful for their families and the country.

Nwakuche said inside the Correctional centres are those awaiting trials whose innocence and otherwise has to be decided by the Courts, but argued that in times of National planning, census and other critical national development issues, they should not be disallowed from participating.

Coker-Odusote who granted the licence said NIN has become critical and essential to the country’s national development plans, stressing that NIMC has gone far with the private sector, especially the banks and the Central Bank of Nigeria (CBN) as all banks accounts are now linked with the NIN.

Coker-Odusote said the Eight points Agenda of President Bola Tinubu are also anchored on the Country’s digital identity or National identity Number, stressing that for instance NIN was tied to students loans to eradicate duplicity and prevent ghost beneficiaries.

Coker-Odusote expressed delight in the partnership with the NCoS, saying that the Commission had already entered into partnership with the Nigeria Immigration Service, NIS and other agencies in order to facilitate the smooth delivery of their constitutional mandates.

She commended Dr Olubunmi Tunji-Ojo, minister of Interior, for his dynamic leadership and role in ensuring the delivery of dividends of democracy to Nigeria through various reforms.


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NIMC Trains 388 Personnel to Boost NIN Enrolment

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National Identity Management Commission (NIMC) has kicked off a three-day training program for 388 personnel aimed at enhancing the National Identification Number (NIN) enrolment process across the country.

NIMC Trains 388 Personnel to Boost NIN Enrolment

The training, tagged “Refresher Training of Trainers on NIN Integration to the National Social Register: Technical and hands-on devices and field operations and procedures”, is in collaboration with the National Social Safety-Net Coordinating Office.

The training is also to equip personnel with the necessary skills to efficiently handle the complexities of enrolment processes

In her address at the event held in Port Harcourt on Monday, Abisoye Coker-Odusote, director-general and chief executive officer, NIMC, noted that the initiative aligns with the commission’s overarching goal of achieving secured and great success for the Renewed Hope social initiatives.

Represented by Adedapo Adedoyin, her technical advisor on ICT, the NIMC DG said the event is a pivotal initiative that marks a significant step forward in our mission to enhance and modernize the National Identification Number enrolment process across Nigeria.

She stated, “Today, I am pleased to announce the launch of a comprehensive training program aimed at refreshing the technical and operational skills of the National Social Safety-Net Coordinating Office State Operations Coordinating Unit and NIMC staff.

“This initiative focuses on practical and field-based exercises, ensuring that our teams are well-equipped to handle the complexities of enrolment processes with precision and efficiency.

“This initiative aligns with our overarching goal of achieving secured and great success for the Renewed Hope social initiatives. Through verified digital identification, we aim to improve the lives of Nigerians by providing them with access to essential services and opportunities that require a reliable and secure identity verification system”.

Coker-Odusote explained that the training program will be conducted in two batches, encompassing four states: Kwara, Nasarawa, Kano, and Rivers. A total of 388 attendees will participate in this initiative, including 225 NASSCO State Operations Coordinating Unit representatives, 35 NIMC facilitators, and 128 State support staff.

She added, “The sessions are meticulously designed to foster knowledge sharing and hands-on experience with NIMC’s enrolment device and software, ensuring that our personnel are adept at using these tools to their full potential.

“By empowering our teams with enhanced skills and practical experience, we are setting the stage for more efficient and accurate NIN enrolment processes across the nation”.

Coker-Odusote further said the training program “is a crucial step toward achieving the World Bank’s Identification for Development Initiative target of enrolling 180 million Nigerians with secure digital IDs.

“By bolstering our technical and operational capabilities, we are ensuring that NIMC is well-positioned to meet and exceed this target, thereby contributing to the global vision of inclusive and accessible digital identification for all”.

The NIMC boss8 called for collaboration between all stakeholders saying, “As we embark on this journey, I urge all participants to embrace this opportunity for growth and development.

“Together, we can build a robust and efficient National Identification System that will serve as the cornerstone for Nigeria’s social and economic progress.”

 


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Kaspersky Discovers New Scam Scheme Targeting Businesses on Social Media

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Kaspersky experts have uncovered a new phishing scam targeting businesses that promote their pages on Facebook. Scammers send emails allegedly on behalf of Meta for Business – Facebook’s platform for businesses – claiming the recipient’s page contains prohibited content.

The email suggests users provide explanations in order for their account and page to be unblocked. The goal of the attackers is likely to get access to users’ business accounts.

Kaspersky’s anonymised data shows that such emails started reaching users on 14 December 2024, with complaints coming from organisations all over the world, including the Middle East, Turkiye and Africa.

By examining the “From” field in the email it can be seen that the domain does not belong to Facebook. According to Kaspersky data the emails that this campaign used were sent from different domains.

The link in the email redirects users to Facebook Messenger. On Messenger, the account posing as Facebook’s support team appears legitimate, creating a false sense of trust.

There is an indication that this is a fan page, but it is easy to miss in a situation of high stress after being accused of spreading illegitimate content.

This scheme stands out for its sophistication. Unlike earlier scams that accused users of copyright violations and directed them to respond via email, this approach simulates internal communication on the Facebook platform itself.

“In 2025, we anticipate a rise in attacks leveraging social engineering and user trust in major platforms. Scams like this are becoming more sophisticated as attackers strive to mimic official services closely.

“Users must remain vigilant, verify the authenticity of messages, and avoid clicking on suspicious links. We strongly advise users not to engage with suspicious accounts and to activate additional security measures, such as two-factor authentication.

“If you receive such an email, report the incident to Facebook’s support team and update your passwords immediately if any information has been compromised,” comments Andrey Kovtun, Email Threats Protection Group Manager at Kaspersky.

 

 


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