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5 Ways SMEs in Nigeria Can Build a Positive Online Reputation

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With the current economic situation in Nigeria, small businesses are finding it extra hard to survive or at least stay relevant.

There are a million and one things they have to worry about now as well as strategies they have to consider if they want to keep shop. One of such strategies is “online reputation management”.

It is no secret that everything is literally done online now and so, if you want your business to succeed, you need to put it online.

Basically, a business’ online presence can make or break its actuality. Aside from having an online presence however, it is essential for any business to know how to protect its online reputation.

Do you own a small business and you are wondering how you can do this? Jumia Travel shares 5 tips that can help you protect and manage your business’ reputation online.

Join and Remain Active On Social Networks
Social media platforms, when used in the right way, can be an effective way to shape a business’ reputation.
The results may not be instant, but with a genuine profile and consistent original content that resonates with your target market, you gain real connections
Start with Facebook or Twitter accounts and ensure you constantly send posts on the platforms. Delays in responding to Tweets, posts, comments and questions can have a negative impact on your reputation. Think about reciprocation and engage your customers rather than constantly adopting a direct sales approach.

Seek Publicity
Aside from being on the social media, seek other ways for self-promotion. Try web advertising and if you cannot afford to do that, an alternative way to seek publicity online would be to write articles for other sites and blogs and ensure you write on topics that will establish yourself as an expert in your field and essentially spread your good company name.

Get in Directory Listings and Business Profile Sites
Anyone who wants to check the authenticity of a business, would usually check to see its inclusion on official listings and directories.
Just the act of registering on these sites sets a positive reputation. Listing and online directories are essential as they help customers with searches and they eventually drive traffic to your site where you can adopt reputation management tools to keep your visitors interested and active on your pages.

Encourage Reviews
Most businesses tend to shy away from reviews as they are afraid they may eventually get damaged by a negative review.
It is important however that these business owners keep in mind that feedback is valuable as it gives essential insights into the reputation of the business
If you don’t know what people are saying about your business, you do not know what your reputation is, much less what must be done to manage it. In the case you get a negative review, see it as an opportunity to correct an issue or satisfy a dissatisfied customer
Take the time to respond both publicly on the review and privately with the customer through email to make it right. Do not be lured by the temptation of paying for good reviews either, as this breaks the terms of service of many directories and can result in long term harm to your visibility on their site.

Manage Your Offline Reputation
Do not be deceived, your offline reputation is as important as your online reputation. Your online reputation is essentially built upon the offline experiences of your customers with your business and as such, they heavily influence how your small business in perceived online.
Do all you can to ensure your customer has a positive experience with your services, products or facilities.
Ensure you have a system in place that allows dissatisfied customers to express their concerns and also allows you to answer questions and make decisions that address and resolve issues before they become online complaints.

 

 


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E-Business

Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

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Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.

Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.

According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.

To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.

The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.

The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.

“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.


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Local App Developers Rake $1m in Sales in 2025- NOTAP

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National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Local App Developers Rake $1m in Sales in 2025- NOTAP

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.

Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.

She said it was also a direct outcome of targeted support initiatives led by NOTAP.

She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.

According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.

“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.

“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.

“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.

Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.

“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.

“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.

The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.

She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.

“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.

Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.

“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.

She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.

According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.

“Three years ago, many of these developers were only providing support services to foreign companies.

“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.

The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.

“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.

“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said


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Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold

Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.

Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.

“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.

A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.


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