Telecom
Future Of Mobile Innovation In Sub-Saharan Africa Hinges On Consistent Privacy Regulation
By John Giusti (GSMA
Mobile is critical for creating a truly “Digital Africa”, a connected region where digital technologies are delivering positive impacts to societies and economies. Sub-Saharan Africa is the fastest growing mobile market in the world.
Fuelled by growing access to mobile data services, the mobile ecosystem is flourishing, providing a platform for innovation that is generating employment opportunities and spurring the creation of new services.
This wave of growth is underpinned by increased availability of mobile data.
By 2020, sixty per cent of mobile connections are forecast to run over mobile broadband networks, almost double the number from 2016. In the same period, mobile data traffic is expected to grow by sixty-six per cent.
Global data flows are also creating new degrees of connectedness among economies, and digitalisation can positively impact GDP, and this surge in data is critical to economic opportunity in Sub-Saharan Africa.
In this new data driven world, the mobile industry is focused on building the trust and confidence of users and, in so doing, enable data innovation that benefits citizens.
This will hinge on the implementation of certain and consistent rules for data privacy that apply to all service providers.
Today, there are significant discrepancies within the region regarding principles incorporated into data privacy laws and how they are implemented nationally. In some countries, mobile licence conditions stipulate that certain user information or accounting information may not be transferred outside the country.
In those same countries, other service providers are not subject to the same restrictions. If mobile operators are prevented from transferring data outside the country, it will inhibit their ability to bring the benefits of centralised cloud systems to the region.
This will make operating within the global economy more difficult, and will deny consumers the innovative services and other benefits that come from fair competition and economies of scale.
In respect to data usage, mobile operators are also often subject to privacy-related restrictions in their licences or national law regarding what they can and cannot do with user data. In some circumstances, this may be reasonable and proportionate, however, we would urge governments to limit such restrictions to only those that are strictly necessary and, in any case, apply equally to all providers of communications or equivalent services.
Whilst inconsistent application of rules will affect mobile operators’ ability to compete, critically it prevents consumers’ privacy expectations from being met in a consistent way. To maximise growth, consumers must have confidence that data is being protected.
However, as the lines blur between what type of service each service provider delivers, consumers are not always aware of the different privacy rules that apply or which provisions only impact one segment of the market.
This can lead to a degradation of trust, meaning consumers are less willing to share information, less confident that their data will be used in accordance with stated mobile privacy policies and ultimately less likely to use data-based services.
Creating a regulatory environment across Sub-Saharan Africa that not only protects the privacy of consumers through consistent application of privacy rules but encourages the mobile industry’s ability to deliver innovative services is vital to unlocking social and economic benefits across the region.
The mobile industry urges governments throughout Sub-Saharan Africa to avoid legislating for specific types of data and instead focus on individual privacy concerns – ensuring that obligations are not tied to the type of service provider.
This will guarantee that all providers of data services are subject to the same privacy regulations, creating an environment where consumers feel their data is safe and protected.
This will allow all service providers to compete in the provision of data-based services and contribute to the growth of the data economy throughout the region.
Only by creating a level-playing field in applicable regulation – regulation that not only protects consumers in a consistent way, but also promotes innovation – can digital technologies realise their full social and economic potential in Sub-Saharan Africa.
Google has launched its Search Live feature globally to over 200 countries, including Nigeria, where AI Mode is available, enabling voice-and-camera conversations in users’ preferred languages.
Powered by the new multilingual Gemini 3.1 Flash Live model, it delivers natural, real-time interactions via the Google app on Android or iOS—tap the Live icon under the Search bar.
Ideal for hands-free help, users can speak queries for audio replies, follow-ups, or web links. Camera integration adds visual context, like troubleshooting a shelving unit, or pairs with Google Lens for real-world chats.
From the app or Lens, Nigerians can now explore, learn, or solve tasks instantly, boosting everyday productivity worldwide.
Clean and reliable power for telecom networks in Ethiopia, Liberia, and Sierra Leone will be expanded following a $45 million investment by the International Finance Corporation (IFC) in IPT PowerTech.
The investment targets countries where limited power supply continues to slow digital connectivity and broader economic participation, the institution stated earlier this week.
To enable this expansion, the IFC is providing a $45 million corporate financing package consisting of an A-loan of $27 million and $18 million in blended finance.
The blended portion is sourced from the Canada-IFC Blended Climate Finance Programme and the IDA20 Private Sector Window Blended Finance Facility.
The initiative marks the IFC’s first direct infrastructure engagement in Liberia in a decade and in Sierra Leone in six years.
It will help scale solar- and battery-based power systems that reduce reliance on diesel and support greener, more resilient telecom networks.
By improving the quality and stability of power to telecom towers, the initiative will strengthen mobile coverage and ensure that households, schools, health centres, and small businesses can depend on consistent digital services, said the IFC.
The funding supports the modernisation, operation, and maintenance of 2 235 telecom sites across the three nations. More than 90% of these are located in off-grid or weak-grid locations.
With new solar and battery systems powering these sites, mobile networks will experience fewer outages and improved service quality.
Optimising the energy mix is estimated to reduce power costs for operators by up to 30% in Liberia, 26% in Sierra Leone, and 52% in Ethiopia.
This transition is also expected to cut emissions by more than 10 624 tonnes of carbon dioxide annually. Furthermore, the partnership will promote gender inclusion by expanding opportunities for women in technical, operational, and leadership roles within the sector, says the IFC.
This agreement reflects a shared vision for a greener telecom industry and empowers the company to scale its innovative energy platforms, according to Nabil Haddad, CEO of IPT PowerTech Group.
Reliable and affordable power for telecom networks is a cornerstone of Africa’s digital transformation, said Nathalie Kouassi-Akon, IFC regional director for West Africa and the Gulf of Guinea.
Through this partnership, the institution is supporting a scalable, private sector-led solution that enables mobile operators to reach underserved and fragile communities more sustainably, added Kouassi-Akon.
The project advances the World Bank Group and African Development Bank’s Mission 300 initiative, which aims to provide electricity to 300 million Africans by 2030.
Expedier has unveiled “Expedier for Business,” an online pro-banking platform to simplify global payments, multi-currency transactions, and financial operations for expanding companies.
Kingsley Madu
The tool centralizes payments, invoicing, payroll, and treasury into one secure dashboard, tackling challenges like fragmented systems and poor visibility that hinder international scaling.
Kingsley Madu, Co-Founder and CEO of Expedier, said: “African businesses are increasingly global… Expedier for Business was built to simplify how companies manage money across borders while maintaining visibility, control, and compliance.”
Key features include customizable dashboards for payments, invoices, and workflows; support for USD, CAD, GBP, EUR, and more; virtual cards; automated payroll/invoicing; currency swaps; and real-time tracking.
Security measures cover two-factor authentication, KYC/KYB verification, and team access controls.
As cross-border trade and remote work boom in Africa, the platform aids firms dealing with international suppliers, teams, and customers. It is now available for organizations scaling globally.
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