Telecom
6 AI Hacks Helping Nigerian Gen Zs Hustle Smarter, Live Better, and Stay Ahead

Nigerian Gen Zs are finding new ways to win — turning their creativity, hustle, and lifestyle into opportunities to stand out and stay ahead. Whether they’re building their social media presence, perfecting their side gigs, or just making everyday tasks easier, AI tools are becoming a go-to life hack for this fast-moving generation.

The surge in AI adoption is vividly reflected in search trends. In 2024, searches for “AI” in Nigeria reached an all-time high, increasing by a remarkable 130% compared to the previous year. This heightened interest is further underscored by specific queries: “what is AI” saw a rise of over 30%, while “how to use AI” increased by 40%, indicating a strong drive to understand and utilize this technology. Notably, Nigerian Gen Zs are leveraging AI to enhance their professional and creative pursuits, with trending searches including “create a logo with AI,” “create a CV with AI,” and “design a website with AI.” This demonstrates a clear ambition to harness AI for tangible career and creative outcomes.
As one of Africa’s largest and most influential demographics, Nigerian Gen Zs are shaping online culture and redefining success in the digital age. According to Google’s “Our Life with AI” report, 70% of Nigerians have already used generative AI in the past year—significantly above the global average. Moreover, studies project that AI could contribute as much as $15 billion to Nigeria’s economy by 2030, highlighting its growing potential to revolutionize careers, businesses, and daily life.
Here are six powerful AI hacks that are helping Nigerian Gen Zs unlock opportunities, boost creativity, and simplify their everyday lives:
Get Inspired, Plan Big Ideas, and Find Your Creative Spark
Whether you’re brainstorming a new fashion collection, writing song lyrics, or mapping out a podcast series, AI tools like Gemini are becoming powerful creativity boosters. Gemini doesn’t just generate ideas — it can refine them, offer new angles, and help creatives think bigger. With the recent release of Gemini 2.0 Flash, now available to all Gemini app users on desktop and mobile, everyone can discover new ways to create, interact, and collaborate. For instance, if you’re an aspiring designer, you could ask Gemini for color palette ideas based on Nigerian street style or find storytelling tips for promoting your collection. If you’re planning a trip, Gemini can help you create a detailed itinerary with food, culture, and adventure tips customized for your interests. It’s like having a creative partner that sparks fresh ideas and helps you bring them to life. Leveraging the updated Gemini 2.0 Flash, you can experience enhanced creative collaboration and explore even more innovative possibilities.Structure Your Thoughts and Stay Organized with Smarter Notes
For busy Gen Zs juggling studies, side hustles, and content creation, organizing ideas can be tricky. Tools like NotebookLM simplify this by helping users create clear, structured notes and summaries. A new Audio Overviews feature takes this even further — summarizing your notes into podcast-style recaps that let you listen to key points on the go. Whether you’re a content creator brainstorming viral video ideas or a student revising for exams, this feature allows you to review key insights in minutes rather than re-reading pages of notes.Find Lost Photos, Receipts, and Memories — Instantly
Ever struggled to find that screenshot of your Jumia receipt or that perfect picture of your last birthday party? With Ask Photos, powered by Gemini, you can now search your photo library with natural language prompts. Instead of scrolling endlessly, just type: “Show me my concert photos from December” or “Find my shoe receipt from March.”The tool retrieves your images instantly — perfect for tracking expenses, remembering special moments, or saving time when you’re in a rush.Turn the Web Into Your Personal Research Assistant
Forget endless clicking between tabs — AI Overviews now brings key insights directly to the top of your search results. Whether you’re researching the best skincare routine, trying to understand investment basics, or learning how to create a business pitch, AI Overviews simplifies complex information into clear, actionable summaries. For Gen Zs managing side hustles, this is a game-changer — imagine typing “How to write a winning business proposal” and getting key points, sample structures, and helpful tips without digging through multiple pages.Learn New Skills or Fix Everyday Problems with Real-Time Guidance
From nailing a flawless makeup look to fixing a broken charging cable or practicing for a job interview, Gemini Live is fast becoming a trusted guide for Gen Zs in Nigeria. Offering real-time conversational support, Gemini Live walks you through step-by-step instructions tailored to your needs. For example, if you’re struggling with a new hairstyle, Gemini Live can provide visual guidance and easy-to-follow instructions. Trying to practice public speaking? Gemini Live can even simulate mock interviews or offer feedback on your pitch — helping you build skills without paying for expensive tutors or classes.Solve Everyday Problems with Visual Search
For Gen Zs who love exploring fashion, food, or tech, Google Lens is changing the way they discover new ideas. Snap a photo of a trendy outfit, a cool sneaker design, or even a Nigerian dish you’ve never seen before — and Lens will identify it, offer styling ideas, or suggest recipes you can try at home. Trying to repair your tech? Lens can also recognize product labels, provide troubleshooting steps, or recommend where to buy spare parts. It’s an all-in-one tool that makes discovering new ideas and solving everyday problems effortless.
Why This Matters for Gen Zs in Nigeria
AI adoption is booming in Nigeria — and Gen Zs are leading the charge. As a generation known for its adaptability and creativity, they’re proving that AI isn’t just about big tech — it’s a powerful tool for anyone with ideas, ambition, or a desire to simplify their daily grind.
With AI poised to contribute up to $15 billion to Nigeria’s economy by 2030, embracing these tools could give Nigerian Gen Zs a serious advantage — whether they’re chasing their dreams, building side hustles, or shaping the next wave of cultural trends.
“From building content ideas to finding better deals, Nigerian Gen Zs are proving that AI isn’t just a trend — it’s fast becoming an everyday life hack,” said Taiwo Kola-Ogunlade, Communications & Public Affairs Manager, West Africa at Google. “By embracing these tools, they’re unlocking smarter ways to hustle, live better, and stay ahead.”
Telecom
Africa Must Build Its Own Cybersecurity Intelligence, Says Tizel CEO At AfriTech 5.0

As Africa edges toward an estimated 750 million internet users by the end of 2025, the continent’s expanding digital footprint is increasingly matched by vulnerabilities that threaten its economic and national security.

Happiness Obioha, Managing Director and Chief Executive Officer of Tizel Cybersecurity
This concern took centre stage at the Africa Tech Alliance Forum (AfriTech 5.0), where Happiness Obioha, the Managing Director and Chief Executive Officer of Tizel Cybersecurity, delivered one of the event’s most compelling arguments for a new cybersecurity paradigm rooted in African intelligence rather than foreign technology.
Speaking on the theme “Beyond Firewalls: The Case for Homegrown Cybersecurity Intelligence in Africa,” Obioha maintained that Africa’s cybersecurity risks cannot be effectively mitigated with imported solutions that were never designed for the continent’s distinct digital realities.
She described Africa’s cyber landscape as one defined by unique threat actors, infrastructural limitations, cultural nuances, and business patterns that global security platforms often fail to understand.
According to her, relying solely on perimeter-based defenses such as firewalls is no longer adequate in a world where cyberattacks grow more adaptive, persistent, and sophisticated.
Obioha argued that Africa’s dependence on generic global tools has created a critical gap in the continent’s ability to detect, interpret, and respond to emerging threats, and explained that foreign cybersecurity systems frequently misread local attack patterns or fail to anticipate region-specific vulnerabilities.
As a result, many African organizations operate with a false sense of safety while facing increasingly complex threats ranging from ransomware and financial fraud to targeted breaches on government infrastructure.
The Tizel CEO emphasised that Africa’s long-term security lies in adopting intelligence-led approaches that draw from local insights, indigenous expertise, and continental research, and noted that such solutions allow faster and more precise threat detection because they are built with an understanding of local behaviour patterns and digital environments.
Beyond security improvements, she stressed that homegrown cybersecurity also strengthens national sovereignty, reduces capital flight, expands technical capacity, and creates jobs in one of the world’s fastest-growing sectors.
Obioha cited Tizel Cybersecurity as an example of what locally grounded innovation can achieve, explaining that the company’s model integrates contextual intelligence, real-time monitoring, rapid incident response, and strict adherence to regulatory frameworks.
According to her, Tizel’s work with banks, telecom operators, government agencies, and SMEs demonstrates the measurable impact of Africa-specific cybersecurity architecture.
Among the results she highlighted were the prevention of a major ransomware attack in the financial sector, a significant reduction in network downtime for a telecom operator, and the deployment of effective real-time monitoring systems for a government agency.
She reinforced that Tizel’s success is built on its deep understanding of the African digital ecosystem, a familiarity she described as indispensable for delivering cybersecurity that genuinely protects African institutions.
The region’s business culture, infrastructural diversity, and evolving digital habits, she said, can only be accurately interpreted by experts who operate within the same environment.
Obioha urged African enterprises and governments to take a more deliberate approach toward securing their digital future, and encouraged them to re-examine their cybersecurity posture, invest in indigenous intelligence-driven solutions, and build internal teams equipped to respond to emerging threats.
The survival and competitiveness of African businesses, she noted, will increasingly depend on their ability to align security strategies with the realities of the continent’s rapidly evolving digital economy.
“Africa’s digital future is promising,” she concluded, “but it must be secured with intelligence and innovation that come from within the continent.”
Telecom
MTN Partners with SMEDAN to Drive Digital Growth and Job Creation Nationwide

MTN Nigeria and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) have signed a strategic partnership aimed at accelerating the growth, digital capacity, and sustainability of Nigeria’s 40 million Micro, Small and Medium Enterprises (MSMEs).

L-R: Julcit Onigbogi, Head of Legal, SMEDAN; Charles Odii, Director General, SMEDAN; Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria and Ayham Moussa, Chief Operating Officer, MTN Nigeria, during the MTN, SMEDAN Seal Strategic Partnership Signing held at the MTN Plaza, Ikoyi on Thursday, November 27, 2025.
The signing ceremony was held at the MTN Plaza, Lagos, on Thursday, November 27, 2025.
MTN Nigeria’s Chief Operating Officer, Ayham Moussa, reiterated MTN’s commitment to supporting Nigeria’s economic development, stating that MSMEs are the lifeline of Nigeria’s economy.
He said: “SMEs are the backbone of the economy and the backbone of employment in Nigeria. We are delighted to power SMEDAN’s platform and provide tools that help MSMEs reach customers, obtain funding, and access wider markets.
“This collaboration serves both our business and social development objectives.”
Chief Enterprise Business Officer, Lynda Saint-Nwafor, MTN Nigeria described the MoU as a tool to “meet SMEs at the point of their needs,” noting that nano, micro, small, and medium businesses each require different resources to scale.
She stated: “Some SMEs need guidance, some need resources; others need opportunities or workforce support. This platform allows them to access whatever they need.
“We are committed to identifying opportunities across financial inclusion, digital inclusion, and capacity building that help SMEs to scale.”
Speaking at the event, the Director General of SMEDAN, Charles Odii, emphasised the significance of the collaboration, noting that the agency cannot meet its mandate without leveraging technology and private-sector expertise.
He said: “We have approximately 40 million MSMEs in Nigeria, and only about 400 SMEDAN staff. We cannot fulfil our mandate without technology, data, and strong partners.
“MTN already has the infrastructure and tools to support MSMEs from payments to identity, hosting, learning, and more. With this partnership, we are confident we can achieve in a short time what would have taken years.”
Odii highlighted that the SMEDAN-MTN collaboration would support businesses across their growth needs, guided by their four-point GROW model – Guidance, Resources, Opportunities, and Workforce Development.
He added that SMEDAN has already created over 100,000 jobs within its two-year administration and expects the partnership to significantly boost job creation, business expansion, and nationwide enterprise modernisation.
The partnership will feature joint initiatives focused on digital inclusion, financial access, capacity building, and providing verified information for MSMEs. With millions of small businesses depending on accurate guidance and easy-to-access support, MTN and SMEDAN say their shared platform will address gaps in communication, misinformation, and access to opportunities.
The event concluded with the formal signing of the Memorandum of Understanding (MoU), setting the stage for the immediate roll-out of tools, content, and resources that will support MSMEs nationwide.
Telecom
MTN Nigeria Launches Y’ello Data Gifting Campaign as Digital Connectivity Shapes Festive Celebrations

MTN Y’ello Tide is the gift that keeps giving, with MTN exciting Nigerians through a season filled with yellow gifting, digital rewards, and festive moments. This year, MTN is giving customers even more ways to stay connected and celebrate, and the Y’ello Data Gifting initiative stands as one of the many offerings under MTN Y’ello Tide.

MTN Nigeria
With Nigerians embracing more digital-led ways to connect and celebrate during the festive season, MTN Nigeria has introduced its Y’ello Data Gifting initiative as part of the broader MTN Y’ello Tide, designed to encourage customers to share data with loved ones while standing a chance to win prizes worth millions of naira. MTN Y’ello Tide continues to position digital connectivity as an exciting way to gift this season, reinforcing that MTN is giving Nigerians more value at a time they need it most.
The campaign runs from December 1 to 25, offering daily rewards such as Samsung smartphones and ₦20,000 shopping vouchers for the top 20 data gifters each day. As a core part of MTN Y’ello Tide, the data gifting experience helps customers enjoy more yellow moments through rewards, bonuses, and shared connections. Customers who participate also enjoy bonus data, with 1GB awarded to those gifting 10GB or more, and 500MB for gifts ranging between 5GB and 9.99GB. Participation is available through *321# or the myMTN NG app between 10am and 10pm daily.
Across Nigeria, digital behaviour continues to evolve. Internet consumption reached a record 973,455 terabytes in December 2024, marking a 36.5 percent year-on-year growth according to the Nigerian Communications Commission. MTN Y’ello Tide taps into this shift by offering exciting, value-driven digital gifting experiences that help people stay connected throughout the season.
While costs of food and non-alcoholic beverages have risen by over 92 percent in the last three years, and inflation stood at 34.60 percent in November 2024 with food inflation at 39.93 percent, Nigerians continue to prioritise meaningful and cost-efficient ways to stay connected. This shift has led many families to favour experiential or digital gifts, particularly as surveys show that 76 percent of Nigerians experienced income reductions in 2024, based on the PiggyVest Savings Report.
Festive spending has also adjusted to new realities. Items such as Christmas trees now range between ₦23,000 and ₦700,000, up from ₦17,000 to ₦450,000 last year. In this context, telco-led promotions like MTN Y’ello Tide’s Data Gifting campaign offer an alternative form of giving that aligns with today’s lifestyle needs. MTN is giving customers more ways to celebrate in yellow, creating exciting opportunities to share, connect, and enjoy festive rewards.
Nigeria remains a mobile-first market with 103 million internet users recorded at the start of 2024, representing 45.5 percent internet penetration according to DataReportal. Data now functions as a core utility supporting work, education, entertainment, and social connection across the country, making MTN Y’ello Tide’s digital gifting even more relevant this season.
As a Lagos civil servant noted earlier this month, the season remains a time for gratitude and connection, regardless of spending patterns. MTN Y’ello Tide strengthens this sentiment by making it easier for customers to stay connected and enjoy meaningful gifting in an exciting and accessible way.
The Y’ello Data Gifting campaign continues until December 25, with terms and conditions applying. As part of MTN Y’ello Tide, the initiative reinforces that MTN is giving Nigerians a festive season anchored on digital convenience, rewarding experiences, and yellow-themed celebration.
Dial *321# or download the myMTN NG app to start gifting data to your loved ones. Campaign runs until December 25, 2025. Terms and conditions apply.
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