E-Business
6 Don’ts of Social Media for Your Business

With growing access to the internet, social media now represents an indispensable channel for businesses to promote their brand, connect with customers, cultivate sales leads and deepen their reach.
Considering the increasing utility of the smartphone and other mobile devices, research indicates that up to 80 percent of your target market are actively engaged and reachable on online channels, including social media.
The foregoing justifies the need for business owners to pay closer attention to social media, ensuring it is used optimally to achieve marketing objectives. The key to achieving this to avoid common social media mistakes that may erode goodwill and damage your company’s reputation online.
These tips from the Research/Development Unit of Yudala, Nigeria’s fastest growing composite e-commerce company, will help your business navigate social media better.
Don’t start without a content strategy
You must have a plan in place before you put your business on social media. Apart from identifying specific objectives and the resources required to make effective use of social media, you must have a diligently thought-out content strategy. This will cover a profiling of your target audience, the nature of content to be created, the tone of your communication with them and the mental positioning of your brand in the minds of the audience. The absence of a well thought-out content strategy often leads to a scatter-gun approach which does more harm than good to your business.
Don’t focus on selling
A lot of business owners make the mistake of using social media in this manner. Research shows that social media channels have a humanizing effect. In other words, your business takes on a human face by interacting on social media channels. Limiting your use of these channels to being all about selling, inadvertently makes the audience see your brand as only transactional in nature, less humane. This will ultimately result in a mental block and poor conversion. As much as possible, you should sell less on social media and focus instead on other forms of engagements with your audience. Research show that brands with the best returns on social media marketing devote about 10 percent of the time to selling.
Don’t be a copycat
What works for a certain brand on social media may not work for your business. On social media, one size doesn’t fit all. The kind of content or posts an entertainment company, for instance, will get huge retweets or likes for may draw ridicule for your technology business. This justifies the essence of planning and developing a strategy before you put your business on social media. Same applies to trying to keep pace with others by putting your business on various social media platforms. You don’t necessarily have to be everywhere because Business A is. It is important, especially when starting out, to focus on one or two platforms such as Facebook and Twitter/Instagram. This decision should also be the outcome of a careful analysis of the best channels on which to reach your target audience. There is no point creating numerous accounts out of excitement and the urge to keep pace without being active on all of them.
Don’t pay for followers
As rightly identified by a number of enthusiasts/researchers, followers represent what can be termed the vanity metric of social media. It is sometimes shocking to see the length individuals go to get followers and fans on social media. While some toe the path of controversy, nudity or the bizarre, others go as far as paying for these adulations. Many businesses have followed suit by paying for followers as a means of boosting their standings or image in the eyes of the social media public. This is a major pitfall that may do your brand more harm than good. Rather than pay for fake followers to shore up your rankings, focus instead of building real connections through a well-defined content and engagement strategy with your audience. This approach delivers better returns on investment for your business than fake followers.
Don’t overlook feedback
According to Yudala, one of the benefits of social media is its humanizing effect. Most customers will see your brand from a more personal stand-point when interacting on social media. As a result, you must leverage on this and use social media channels as veritable platforms for more responsive customer service. These days, it doesn’t take much for a brand to get noticed for the right or wrong reasons on social media. Always seek feedback. And when it comes unsolicited, never make the mistake of ignoring or overlooking it. Treat it with all the urgency it deserves and turn it into an opportunity for the disgruntled customer to endorse your brand.
Don’t overdo #hashtags
Hashtags are very useful, but when over-used, they can become a distraction. When used effectively, the right hashtags can enrich your posts, create awareness or make them go viral, connecting you to newer audiences than you previously communicated with. However, this does not mean #that #because #you #can #you #should #turn #every #word #into #a #hashtag. You get the drift now?
Hashtags can connect you more effectively to the consumers, to investors and other target audiences. The major key is to ensure you do not abuse or overuse them.
E-Business
Firm Warns of Phishing Attacks via Compromised Amazon Simple Email Service Accounts

Kaspersky has detected phishing and business email compromise (BEC) attacks that are leveraging Amazon Simple Email Service (SES) – a cloud-based email service designed for businesses and developers to send and receive high-volume marketing, notification, and transactional emails (for instance, password resets).

Because these emails are sent via a trusted service, they originate from reputable IP addresses, frequently include legitimate “.amazonses.com” identifiers. This makes phishing messages nearly indistinguishable from legitimate correspondence at a technical level. Users should treat unexpected emails with extreme caution.
The attacks are driven by the theft and exposure of credentials from Amazon Web Services (AWS). The attackers are using leaked AWS Identity and Access Management Keys – often found in public repositories, misconfigured cloud storage, and exposed configuration files. With automated tools, threat actors can identify valid keys and abuse them to send large volumes of malicious emails through legitimate infrastructure operated by Amazon.
Attackers disguise malicious links behind trusted domains such as amazonaws.com using redirects and by creating highly convincing HTML email templates. In many cases, phishing pages are hosted on infrastructure that appears legitimate, further increasing the likelihood of credential theft from victims.
One of the campaigns observed by Kaspersky in early 2026 involved emails impersonating document-signing platforms like DocuSign. Victims were prompted to review and sign documents, only to be redirected to fraudulent login pages hosted on an Amazon Web Services page designed to capture credentials.
Researchers also identified business email compromise attacks carried out via Amazon SES in which attackers impersonated employees and fabricated entire email threads with suppliers. These messages, often sent to finance departments, requested urgent payments and included PDF attachments containing only banking details – with no malicious links – making detection challenging.
“We’ve seen attackers abuse trusted platforms before – like in cases with Google Tasks and Google Forms – where scammers rely on built-in notification mechanisms to deliver phishing links from legitimate domains like @google.com, effectively bypassing email filters and exploiting user trust.
“However, the abuse of Amazon SES represents a more advanced stage of this trend: instead of merely leveraging a platform’s notification features, attackers compromise cloud credentials and gain direct control over a trusted email-sending infrastructure. This allows them to scale attacks, fully customise messages, and deliver phishing emails that are hard to distinguish from legitimate business communications,” commented Roman Dedenok, Anti-Spam Expert at Kaspersky.
E-Business
NITDA says Digital Infrastructure Key to Startup Investment, Growth

National Information Technology Development Agency (NITDA) has reaffirmed that a strong and reliable digital infrastructure is fundamental to attracting investment, boosting competitiveness, and achieving sustainable growth within Nigeria’s startup ecosystem.

NITDA
This position was underscored at the Africa Fintech Foundry Ecosystem Roundtable 7.0, a virtual engagement themed “The Capital Reset: What Technologies Are Still Fundable in Africa?”
Speaking on behalf of Kashifu Inuwa, Director General of NITDA, the Special Assistant on Digital Transformation to the DG, Muhammad Aminu, emphasised that investors are increasingly drawn to startups operating in environments supported by dependable digital infrastructure and clear, predictable policy frameworks.
He explained that digital infrastructure goes far beyond basic internet access. According to him, it encompasses cloud computing systems, digital identity frameworks, payment infrastructure, data exchange platforms, interoperability standards, cybersecurity architecture, and emerging artificial intelligence technologies.
He noted that, “These foundational systems significantly lower operational barriers for startups, enabling founders to focus on innovation, customer acquisition, and scaling, rather than having to build essential infrastructure independently.”
From an investment standpoint, Aminu observed that robust digital infrastructure reduces uncertainty, lowers operational risk, enhances scalability, and considerably cuts the cost of expansion, thereby making startups more attractive to both local and international investors.
He further highlighted several ongoing government initiatives aimed at strengthening Nigeria’s digital ecosystem. These include sovereign cloud projects, data interoperability frameworks, cloud adoption policies, cybersecurity and data governance reforms, as well as the implementation of the Nigeria Startup Act.
In addition, he stressed that regulatory clarity and consistency in policy direction remain critical in attracting sustained investment into the technology sector.
Aminu also noted that NITDA is giving priority to human capital development through the 3 Million Technical Talent (3MTT) programme, describing skilled manpower as a vital component of digital infrastructure.
In conclusion, he stated that a strong, well‑structured digital infrastructure framework not only lowers the cost of innovation but also boosts investor confidence and supports the long‑term growth and expansion of Nigeria’s startup ecosystem.
E-Business
CPN Begins Crackdown on Quack IT Professionals, Vows Tougher Action against Cybercrime

Computer Professionals (Registration Council of Nigeria), also known as CPN has begun a nationwide crackdown on quackery and unlicensed practices in a bid to strengthen professional standards in the country’s information technology sector.

CPN has also vowed tougher action against cybercrime in the country.
These were the major decisions taken at its 2026 Information Technology Professionals’ Assembly and Annual General Meeting (AGM) on Friday
Essien Eyo, president and chairman of Council of CPN, speaking at a virtual press conference, said the council would continue to enforce strict compliance with professional regulations to safeguard the integrity of Nigeria’s computing ecosystem.
He warned that the council would not tolerate unlicensed practice in the sector, stressing that regulatory enforcement would be strengthened in line with its statutory mandate.
“The Act makes it mandatory for all persons and organisations seeking to engage in computing and professional services to be registered and licensed by the council.
“It is illegal to engage in computing and professional practice without satisfying the requirement of registration and possession of a valid licence,” Eyo said.
He added that the council was determined to rid the sector of quackery and ensure that only qualified professionals are allowed to operate.
“CPN is committed to ensuring high professional ethics and standards, and we will continue to intensify efforts to eliminate quackery, arbitrary practice and lack of standards in the IT sector,” he stated.
Eyo disclosed that the 2026 IT Professionals’ Assembly, scheduled for May 13 and 14 at the NAF Conference Centre, Kado, Abuja, would serve as a key platform to advance regulatory compliance, professional development and industry collaboration.
The event, now in its 20th edition, has the theme, “Digital Resilience and Inclusion for Smart Economy,” and aligns with Nigeria’s broader digital economy and Renewed Hope Agenda.
He explained that the theme reflects the urgent need to build a secure, inclusive and resilient digital ecosystem capable of withstanding modern technological disruptions.
“In an era defined by rapid technological change, cybersecurity threats, economic disruptions and evolving digital demands, resilience ensures that digital infrastructure and institutions can withstand shocks and sustain growth,” Eyo said.
“At the same time, inclusion guarantees that no segment of society is left behind in accessing digital opportunities.”
He said the assembly would also focus on emerging digital risks, ethical technology deployment, inclusive policy frameworks and strengthening collaboration among government, industry, academia and civil society.
Eyo further noted that the event would feature the induction of new members into the computing profession and would be delivered in a hybrid format to ensure wider participation.
“The 2026 IT Professionals’ Assembly is not just an event but a strategic platform for shaping Nigeria’s digital destiny,” he said.
He confirmed that the keynote address would be delivered by Bosun Tijani, minister of Communications, Innovation and Digital Economy.
Also speaking, Aliu Abdullahi, vice president of Council, said the establishment of CPN was a Federal Government response to the need for proper regulation of Nigeria’s growing IT sector.
He said the council’s mandate includes setting professional standards, accrediting academic programmes, conducting examinations, regulating practice, enforcing ethics and maintaining the national register of computing professionals.
Abdullahi reiterated that all individuals and organisations engaged in IT training, computing services and related activities must be duly registered and licensed by the council.
He urged media organisations to support public awareness of the council’s activities, especially the forthcoming assembly, which he described as critical to strengthening Nigeria’s digital governance and professional integrity.
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