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6 Mistakes Every Entrepreneur Should Avoid

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Becoming a successful entrepreneur in a business terrain such as Nigeria is a venture fraught with peculiar challenges.
Considering the many little details that naturally go into setting up a business and nurturing it to a path of profitability and sustainability, many entrepreneurs can be forgiven for getting lost along the way.
However, ask any successful entrepreneur and you will discover that mistakes are a luxury an entrepreneur cannot afford.
These useful tips from the Research and Development Unit of Yudala – Nigeria’s pioneer online and offline e-commerce outfit –  will guide you from making these costly mistakes that may mar your entrepreneurial journey.

Thinking you can do it all alone
As an entrepreneur, it is understandable to think that no one can sell your idea or product better or more passionately than yourself.
While this mindset may serve you well at the outset, this may significantly hamper your speed or lead to mental and physical fatigue/burnout, especially as you scale up.
Even if your Intelligence Quotient (IQ) rivals that of Albert Einstein, you will benefit from relying on the expertise and input of other knowledgeable hands, employees, consultants or partners. These reliable external influences can help provide the much-needed new perspective or fresh strategy that will help take your business to the next level.
This is also important for entrepreneurs who, out of force of habit, get stuck in a particular way of doing things simply because it works, without realizing that there might be a smarter, more efficient way to achieve better results.

Refusal to take pains before pleasure
This is a flaw that is predominantly rife among the new generation of entrepreneurs. Many have had their sterling entrepreneurial dreams cut short simply because they were not ready to start small and take pains before pleasure.
Entrepreneurship is a difficult, arduous journey; one that certainly requires steely discipline and in most cases, gradual growth.
Sadly, it is common these days to see many budding entrepreneurs embrace a flamboyant lifestyle at the first signs of success. If you choose to buy that expensive car or fly Business Class from the moment you close your first big deal, you may be making a mistake that could truncate your success.
For long-term and sustainable success, every entrepreneur must be ready to take the business through a structured incubation period in order to survive in a highly competitive knowledge-driven economy. This demands not only moral and financial discipline but a determination to make huge sacrifices.

Not allowing technology lead
 The world has gone digital. In fact, we are approaching the Fourth Industrial Revolution, also described as Industry 4.0: an age in which a range of new technologies are expectedly fusing the physical, digital and biological worlds in addition to impacting all disciplines, economies and industries.
This is an age marked by emerging technology breakthroughs in a number of fields, including robotics, artificial intelligence, nanotechnology, quantum computing, biotechnology, The Internet of Things, 3D printing and autonomous vehicles.
Whatever the nature of your business, you will be struggling against an overwhelming tide if your business is not technology-driven.
The 21st Century entrepreneur is one that is not only technology-smart but willing to continually find new ways to automate his business.  You definitely cannot keep up with competition if you don’t make the most of technology.
With the growing utility of the smartphone and other tech-gadgets, a number of opportunities have emerged, presenting refreshingly new ways for consuming goods and services. For smart entrepreneurs, these technology-enabled platforms also lower business costs and the barriers to create and sustain wealth.

Allowing sentiments cloud business decisions:
Sentiments or emotions have no place in business. The best and most successful entrepreneurs all have one thing in common: they are renowned for their bloody-mindedness when it comes to taking business decisions. 
The ability to make effective business decisions is one that could spell the difference between brilliant success and dismal failure for every entrepreneur.
This is especially considering the fact that, as a business leader, you are bound to make loads of decisions every day that have a direct impact on your business, employees, customers or the marketplace.
These include hiring or manpower requirements as your success heavily depends on the competence of your employees; expansion plans, operational or financial decisions. Such sensitive decisions are best treated as they ought to: from the perspective of its impact and benefit to the business.

Poor marketing
Even if you operate in a niche market, the peculiarities of contemporary society and fickle attention span of potential consumers means that you must properly market your product, solution or idea for it to get accepted.
Unconsciously, many new entrepreneurs often make this mistake of erroneously believing that their products/ideas are so novel or unique that they can get away with a meagre effort at marketing.
For these ones, it is worth restating that the days of the maxim: “If you build it, they will come,” seems to be long gone. If you desire success as an entrepreneur, then you must admit the fact that your business must effectively invest in marketing. In addition to the word of mouth/free referrals that will come from constantly delivering great service, your business stands a better chance if you work out efficient marketing strategies that will necessarily accommodate content marketing, digital marketing, point-of-sales, promotional marketing, SEO, PR and paid advertising, among others.

Underestimating the importance of customer service
It is easy for entrepreneurs to forget one of the major reasons they remain in business: the customer. This mistake often creeps in when a business begins to acquire more patrons and success seems more within reach.
That is when the tendency to treat customers with levity begins to rear its ugly head, often with dire consequences for the unsuspecting business owner.
With access to the internet on the rise and social media coming to play a more important role in the swift dissemination of news and other information, you will be making a grave mistake underestimating the importance of keeping the least customer happy.
Your business can quickly go from being the darling of your patrons to trending on social media for the wrong reasons. Instructively, the vituperations of a disgruntled customer can erode months of goodwill you have built up.
Also, you must bear in mind that negative news spreads faster than good news. To avoid this pitfall, it is important to ensure that the channels of communication with the customer are kept open.
Feedback is essential and you can ask your customers to provide these through your interactions with them. This way, you can keep your fingers on the pulse of the customer, identify areas of weaknesses and understand the customer’s expectations.


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Court Grants Final Forfeiture of Property Recovered from Telecom Experts’

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Justice Kehinde Ogundare of the Federal High Court, sitting in Ikoyi, Lagos, has ordered the final forfeiture of a parcel of land measuring 2348.072 square metres in Enugu State recovered from the duo of Babatunde Said Adeola and Kingsley Ifeanyi Adonu to the federal government.

Court Grants Final Forfeiture of Property Recovered from Telecom Experts’

Adeola and Adonu, owners of S. Mobile Netzone Limited, Biss Networks Nigeria Limited and Pristine Networks Mobile Networks Nigeria Limited, had presented themselves as telecommunications experts with flourishing businesses and joint ventures with MTN Nigeria and other companies.

The Commission, however, received a petition alleging a case of conspiracy and obtaining the sum of N510,000.000 (Five Hundred and Ten Million Nara) against S. Mobile Netzone Limited, Biss Networks Nigeria Limited and Pristine Networks Mobile Networks Nigeria Limited.

The funds, investigation revealed, were invested by the petitioners in the telecom businesses owned by the respondents.

Investigation further revealed that the respondents, rather than refund the petitioners or pay them interests on their investments, converted the funds into their personal use, acquired pieces of land across the country, including the property measuring 2348.072 square metres described in survey plan No. CSS/EM164/2005 along Enugu-Ezike/Obolo-Afor Road, Ogrute Enugu Ezike in Igboeze Local Government Area, Enugu State.

In view of this, the Commission, in a motion ex parte, had approached the court seeking an interim forfeiture of the property.

In a 16-paragraph affidavit deposed to by Adekunbi Mojisola, an investigator with the EFCC, the Commission prayed the court to grant the forfeiture of the property.

In granting the application, the Judge had, sometime in July, 2023, ordered the interim forfeiture of the property and also directed the publication of the same in a national newspaper.

Following the order, the Commission  published the forfeiture order in the Punch newspaper of November 8, 2023 for interested parties to show cause why the property should not be forfeited to the Federal Government.

In the absence of any contestation, the court today ordered the final forfeiture of the property, sequel to the application filed by the EFCC on December 13, 2023.

 

 

 

 

 


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Nigeria To Establish Digital Technology Exchange Hub In San Francisco

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Dr. Bosun Tijani, Minister of Communications, Innovation and Digital Economy, disclosed this on Tuesday, saying the project was approved by the Federal Executive Council (FEC) during its meeting earlier in the day.

President Bola Tinubu’s administration has approved the conversion of a government property in San Francisco, United States of America into the Nigerian Digital Technology Exchange Program Hub.

The hub will be called Nigerian Startup House.

Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, disclosed this on Tuesday, saying the project was approved by the Federal Executive Council (FEC) during its meeting earlier in the day.

He said, “Another development from FEC today, which sits firmly in our desire as a Ministry to position Nigeria as a significant player in the global technology landscape, is the approval for the conversion of an existing property of the Federal Government in San Francisco, USA to a Nigerian Digital Technology Exchange Programme Hub (Nigeria Startup House).

“As we work towards achieving key elements of our Trade and IEC Strategic Blueprint Pillars, the Nigerian Startup House will play a critical role in promoting Nigeria’s economic interest, attracting Foreign Direct Investment and improving the visibility and positioning of Nigeria’s Startup Ecosystem to attract funding and expertise from global markets and organisations represented in the San Francisco Bay Area and beyond.

“The San Francisco Bay Area, and nearby Silicon Valley, is recognised globally as a major source of startup ecosystem funding, with a combined GDP value of just over $929 billion and is home to over 200 of the largest companies in the world by revenue.

In addition, most of the $1.3 billion funding sourced by Nigerian technology startups in 2023 alone came from Venture Capital funds in the Bay Area.

“While the ownership of the Nigeria Startup House will remain with the Federal Government, represented by the Federal Ministry of Communications, Innovation and Digital Economy and Ministry of Foreign Affairs, it will be managed by a consortium of Nigerian digital technology companies who will provide non-public funding for the operations of the Startup House.”


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ALX Ignites University Campuses with Groundbreaking Awareness Campaigns

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ALX Nigeria, a tech accelerator has embarked on a dynamic journey across multiple universities in Nigeria fostering awareness and offering students unparalleled opportunities to enhance their tech skills and careers.

ALX Nigeria is part of a global organisation, ALX Africa, which is also present in South Africa, Rwanda, Kenya, Morocco, Ghana, Egypt, Ethiopia, and other African countries and is actively building the #ALX9jaCommunity.

With successful events hosted at Babcock University, Olabisi Onabanjo University, Landmark University, and LAUTECH, with a final stop at Ibadan Polytechnic, ALX is setting the stage for a new era of engagement and intellectual discourse among students as well as inspiring them to take tech seriously.

As part of its mission to revolutionise learning and empower the next generation of leaders, ALX provides students with a transformative opportunity to connect with innovative tech courses and reach their full potential.

Seun Babajide-Duroshola, ALX Nigeria, Country Marketing Manager, stated, “We are strategically doing this to engage students through thought-provoking conversations, and this is happening across various universities.

“We want to inspire and push them to take charge of their life, and careers, and go all out on a tech-driven lifelong learning journey. Just imagine how powerful it will be for university graduates equipped with tech skills by the time they complete their degree.”

One of the highlights of ALX’s campus tour was the Inter-School Debate, where six universities—Thomas Adewumi University, Landmark University, Redeemers University, Afe Babalola University, University of Ilorin, and Obafemi Awolowo University—competed head-to-head in a battle of intellect and eloquence.

The event highlighted the intellectual prowess of the participating students and fostered friendly and healthy competition among universities.

After rounds of intense deliberation and passionate arguments, Alex Olafisoye, a 500-level student at the University of Ilorin, emerged victorious in the Inter-School Debate.

His team’s dedication, intellect, and rhetorical finesse captivated the audience and demonstrated the remarkable talent nurtured within university campuses. This victory earned his team a coveted cash prize and a brand-new laptop and provided Alex with a unique platform to network and share his ideas.

Alex Olasfisoye, the winner of the competition, expressed his joy as he stated, “This was a unique opportunity for me to network and talk about ideas that I have in mind for a while, and I’m grateful to ALX for providing a platform like this for me to unleash my skill.”

Regarding the Inter-School Debate Competition, Babajide-Duroshola expressed profound enthusiasm and gratitude, stating, “We are excited to witness the incredible response from students across universities.

“The energy and passion displayed during the Inter-School Debate competition were truly inspiring. It reaffirms our belief in the power of tech learning to transform lives and shape the future.” Events like these not only foster academic excellence but also nurture leadership qualities and teamwork skills essential for success in the modern world,” she added.

With its unwavering commitment, ALX Nigeria remains at the forefront of equipping the next generation with the necessary knowledge and skills to thrive in the digital sector. It does so by providing a diverse range of tech programmes and offerings designed to meet the evolving needs of the industry.


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