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6 Things to Expect from Google N13, 000 Smartphone

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During its Google for Nigeria engagement held on Thursday July 27th 2017, Sundar Pitchai, chief executive officer of the global digital giant, had announced the company’s plans to launch an affordable mobile device for the Nigerian market.

Produced by Japanese smartphone brand Freetel, the ICE 2 smartphone will go on sale for N13,000 (about $40).

The announcement has generated heightened expectations among Nigerians, many of whom are excited about the prospects of a moderately-priced smartphone in the market.

Here are six things to expect from the expected launch of the Google-backed N13,000 smartphone:

Round-the-clock security with Google Play Protect
The ICE 2 smartphone set for launch in September 2017 will be the first device to be equipped with Google Play Protect: a newly-developed security software which continuously works to keep one’s device, data and apps safe.
Google Play Protect actively scans your device and is constantly improving to make sure you have the latest in mobile security. Most importantly, the device is automatically scanned around the clock, so users can rest easy.

Latest Android software and apps
The ICE 2 smartphone will run on Android 7.0, one of Google’s most recent Android operating system which boasts a suite of impressive features including the ability to use two or more languages at a time and the ability to switch between apps with a double tap, and run two apps side by side.
In addition, the device will come pre-loaded with the latest Google apps. Vice President, Product Management at Google, Cesar Segunutpane lauded the global popularity of the company’s Android Operating System when he disclosed that: “Android is the largest tech ecosystem in the world today. In nine years, it grew from one phone to 2billion smartphones across the world. The ICE 2 device comes with all Google apps and will start shipping in September.”

MTN apps-enabled
As disclosed by Google during its much-heralded announcement, the company is also working in partnership with telecoms giant MTN on the ICE 2 smartphone.
While speaking at the Google for Nigeria event, Segunutpane highlighted the fact that Google has continued to work with partners and OEMs to develop devices for Africans, especially Nigerians, noting that the ICE 2 is being rolled out in partnership with MTN. For prospective users of the device, the foregoing means access to some of the latest MTN apps and/or special data bundles.

Japanese Quality
Designed for the Nigerian market, the ICE 2 smartphone is one of the devices from the stable of Japanese brand, Freetel.
Others include the ICE 2 Plus, ICE 3 LTE and Priori 4. Japanese products are associated with good quality – a factor that will go a long way to assuage some of the fears expressed by industry watchers over the low price point of the ICE 2 device while also bucking the trend of the influx of poor quality phones in the market.
Furthermore, the device is Google GMS certified. GMS certification is the confirmation that a specific device meets Google’s performance requirements and properly runs the Google apps.

Further rise in smartphone penetration
Nigeria with its booming youthful population remains one of Africa’s most attractive smartphone markets.
However, smartphone penetration (the percentage of the population owning a smartphone), while admittedly on the rise, has been hampered by the slightly high price points of smartphones.
With the entry of the ICE 2, Nigerians will have a relatively affordable and quality smartphone – a factor that will not only boost the country’s smartphone penetration rate but also encourage more people to make the transition from feature phones to smartphones.

Disruptive effect on smartphone market
The imminent launch of the affordable ICE 2 smartphone will have a potentially disruptive effect on the Nigerian smartphone market.
In addition to offering more Nigerians a good quality and pocket-friendly smartphone, the development will ignite keen competition and spark a ripple effect that will potentially drive down prices in the market.
Furthermore, the entry of the ICE 2 smartphone will encourage the influx of more quality-minded but price-sensitive manufacturers into the Nigerian market, all of which will translate to more investments, job opportunities and other benefits for Nigerians.


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Report Says 71 Percent of Nigerians Don’t Have Access to Regular Internet

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A recent report by the Groupe Special Mobile Association (GSMA) revealed that a significant 71% of Nigerians do not have regular access to mobile internet.

Report Says 71 Percent of Nigerians Don’t Have Access to Regular Internet

“While 29 per cent of Nigerians are regularly using mobile internet, there remains untapped potential; 71 per cent are not accessing these services regularly. An improved policy environment has the potential to help the industry boost coverage and adoption, resulting in 15 million additional internet users by 2028.

However, the sector faces challenges to infrastructure deployment,” the report stated.

The details of the study were disclosed during the report’s launch in Abuja, highlighting a critical gap in digital connectivity amidst ongoing discussions about possible tariff increases by Nigerian telecom operators.

The telecom industry is currently advocating for an increase in tariffs to counter various operational challenges. However, the government is pushing for alternative solutions rather than price hikes.

The GSMA report underscored the challenges hindering the expansion of telecom coverage, which include cumbersome and costly rights-of-way acquisition processes and a complex tax environment. These factors collectively make it difficult for the industry to sustain investment levels.

Despite these hurdles, the report optimistically noted that Nigeria could add 15 million internet users by 2028 with appropriate policy adjustments. It emphasized that achieving universal access to digital connectivity hinges on a wider digital transformation of the Nigerian economy.

The report details the sector’s challenges, stating that “An improved policy environment has the potential to help the industry boost coverage and adoption, resulting in 15 million additional internet users by 2028. However, the sector faces challenges to infrastructure deployment.”

The report also identified key obstacles, such as the rigorous process of securing rights of way and a layered tax regime, which together increase operational costs and stymie sustainable investments. Added financial pressures from rising fuel prices and increased governmental fees further strain telecom operators’ ability to maintain healthy investment flows.

The GSMA report recommended several policy measures to foster a more enabling economic and regulatory environment for the mobile industry.

These include establishing a legal framework to protect critical national infrastructure, simplifying rights-of-way issuance, reducing the tax burden, and cultivating a regulatory climate conducive to robust investment.

“Future policies should be geared towards reducing the cost and complexity of infrastructure rollout to encourage investment and boost the adoption of mobile broadband,” the report advised.

It further  highlighted  the far-reaching implications of such policy enhancements, noting, “The impact of such actions would go far beyond mobile, driving productivity gains across the economy and creating millions of new jobs in Nigeria.”

 

 


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MTN Group Weighs Down by Nigerian Operations

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MTN Group (MTNJ.J), Africa’s biggest telecoms operator, reported on Tuesday an 18.8 per cent fall in first-quarter service revenue, weighed down by the performance of MTN Nigeria

MTN Group Weighs Down by Nigerian Operations

MTN, with 288 million subscribers in 18 markets across Africa, said its reported group service revenue fell to 42.9 billion rand ($2.34 billion) in the quarter ended March 31, from 52.8 billion rand in the same quarter last year.

In constant currency, service revenue, which excludes device and SIM card revenue, rose by 11.1%.

MTN’s service revenue from South Africa surpassed that of Nigeria, its biggest market by revenue, growing marginally by 3% to 10.4 billion rand, while Nigeria tumbled by 52.8% to 10.2 billion rand.

“The macro environment in the first quarter of 2024 remained challenging with ongoing high inflation as well as local currency devaluations in some of our key markets,” Ralph Mupita, group president and CEO said in a statement.

Mupita also cited global geopolitical tensions as a factor impacting the operator’s performance, including the ongoing civil war in Sudan, which severely affected network availability and revenue generation in that business.

MTN was also impacted by subsea cable cuts that resulted in downtime.

Overall reported group earnings before interest, tax, depreciation and amortization (EBITDA) fell by 28.7% to 17.2 billion rand and rose by 3.9% in constant currency.

Reported EBITDA margin declined by 5.8 percentage points to 37.9% due to rising costs and currency depreciation mainly in Nigeria.

The group revised down its anticipated capital expenditure (excluding leases) deployment for 2024 to about 28 billion rand to 33 billion rand from a target of 35 billion rand to 39 billion rand, largely due to a reduction in expected spending by MTN Nigeria.

 


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Airtel Excites Business Owners with Unlimited Speed Plan

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Telecommunications network, Airtel Nigeria has introduced a groundbreaking new service for business owners called the Enterprise Business Broadband (EBB) Speed Based Plans 3.0. This specially designed plan offers unparalleled connectivity and flexibility with unlimited monthly plans.

Tailored to meet the diverse needs of enterprises, the new EBB plans feature unlimited internet connectivity options, providing the opportunity to without data limitations. Customers also get a chance to select from three dynamic options, from as low as N20, 000 to N60, 000.

The N20, 000 monthly subscription delivers internet speeds of up to 20Mbps, the N35, 000 subscription offers up to 40 Mbps, and, with the N50, 000 monthly subscription users can experience ultimate reliability and speeds of up to 60Mbps, which is perfect for large organizations with high bandwidth requirements.

Speaking on the new unlimited plan, Chief Commercial Officer, Airtel Nigeria, Femi Oshinlaja emphasized the transformative impact of the new unlimited plan.

“We have seen the early adopters of the Speed Based Plans 3.0 express their satisfaction after using this service and we are confident to say that the uninterrupted internet service is a game-changer for business owners.

“We are committed to continuously providing innovative solutions that empower businesses to thrive in the digital landscape, ensuring unparalleled connectivity and reliability for our valued customers,” he said.

According to Airtel, customers get a complimentary router upon purchase. The speed plan also allows customers to have the flexibility to set data usage limits and control access to specific websites on the router, promoting responsible internet usage.

 


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