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8 Ways to Use Twitter for Business

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Twitter is a place for people to connect, share opinions and keep abreast of happenings around the world.
In addition to this, Twitter can also be used as a powerful tool to market your business because there is a prevalent discovery mindset in people when they are on Twitter, which makes them open to interactions.
Jumia Travel, in this first part, shares 8 ways you can leverage Twitter to drive traffic to your business and bring new life and ‘renewed business purpose’ to your Twitter efforts.

Pay Attention to Your Business Twitter Profile
First, the name of your twitter handle should help people easily find your business. Also, your profile photo should visually represent your business brand and should be consistent. You shouldn’t constantly change your business profile photo.

Your profile bio should let people know all they need to about your business and why they should follow you. It should contain useful information about your business and a link to your website.

Your header image should basically be considered as a ‘billboard for your business’. You can use twitter to feature products, highlight your employees or spotlight events, promotions or product news. In addition, pin an important Tweet at the top of your timeline and use the feature to ensure visitors to your profile don’t miss out on the latest news, products, offerings or events about your business.

Lastly, make sure you tweet regularly. Regular tweeting is a sign of an active profile and it helps you stay relevant on the Twitter medium. Daily postings and engagement is recommended to help you remain ‘top of mind’ on a consistent basis. Be sure to Tweet relevant, useful and engaging content.

Reguraly Interact with Influencers and Experts in Your Target Areas
You can use a ‘Twitter Search’ or a tool like ‘Topsy’ or ‘Followerwonk’ to discover these influencers and experts by searching keywords that relate to your industry. You should then follow and interact with them regularly. In your interactions with them, try to be casual and helpful, rather than promotional. Build a relationship with them first, before seeking for ways to collaborate with them. Remember to be wise and prudent in this pursuit, as much as you are to interact with them and build a relationship, don’t overdo it. Manage your interactions with them properly so they don’t end up seeing you as a pest or stalker.

Pay Attention to Your Content
Try to create tweets that incite conversations and keep your followers, visitors and audiences engaged. You can do this by keeping your tweets short and focused on a specific message. If you have a longer message, include a link to your blog or website on the post. Also try to use visuals (images, videos or GIFs) in your tweet. Visual posts are usually more engaging and help to increase Tweet engagement rates.

In addition, try asking questions and running polls to interact with your audience, bring readers into the conversation and understand people’s opinions. Polls will help you to survey on specific responses.

Remember Your Co-Workers
Marketing your business on Twitter doesn’t have to be a ‘one-man’ or ‘one-department’ effort; you should try to get your co-workers involved in the process. Encourage them to follow your business Twitter handle and tweet, retweet, like and engage with the business’ Twitter content. This will help to further build your business brand and increase your visibility on Twitter.

Be Generous to Your Twitter Followers
Offer discounts and special deals to your Twitter followers. Do this from time to time, alongside ‘Twitter contests’ to drive traffic to your handle.

Be Interactive
From time to time, ask for some ‘Twitter love’ and ask followers to retweet, mention and like your tweets. Track brand mentions and keywords about your business to know what is being said about you. Respond in a polite and professional manner to replies and mentions, especially because many customers now post complaints and queries on Twitter.

You can also set up Twitter searches for terms relevant to your brand, and follow relevant trends/hashtags to monitor conversations relevant to your business brand. Try to occasionally jump into these conversations when appropriate. For example, if your brand is a hotel booking brand in Lagos, you can type in relevant search terms like ‘hotel booking Lagos’. Then, when you see a tweet there like, ‘Is there any good hotel booking portal that I can use to get a nice hotel for my sweetheart and I this Valentine, at an affordable price?”, you can jump in with something like, “Of course there is, visit [insert your website link] for the best and most affordable hotels in your area. You are guaranteed 100% satisfaction!”

In addition, retweeting and liking the tweets of some of the influencers and experts you follow, including some of your own followers, can go a long way in help to build good relationships with them. You can also tag your posts with one or two relevant and trending hashtags to help you increase your visibility and reach out to new users. But only use this sparingly, because overdoing this can be seen as ‘Twitter Spam’

Use Twitter Analytics
Twitter analytics can help you grasp what is and what is not resonating with your audience. It helps you understand how the content you share on twitter grows your business. The analytics dashboard gives you information that can help you determine the best days to tweet, the type of content that’s more favoured by your audience and the demographics of followers that are interacting with your posts. This can help you determine and replicate what’s working for your business brand, and revaluate and rework what isn’t.

Integrate Twitter with Other Marketing Efforts
There is no rule that says your Twitter marketing efforts must stand alone. Twitter marketing efforts are much more effective when integrated with other marketing efforts. For example, you can occasionally let your email subscribers know about Twitter promotions and contests that you are running.


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Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

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Mallam Kashifu Abdullahi, director-general, National Information Technology Development Agency (NITDA), has reaffirmed the importance of collaboration in advancing Nigeria’s digital transformation agenda.

Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

L-R: Mallam Kashifu Abdullahi,  director-general, National Information Technology Development Agency, with Brig. Gen., Abdulrahman Idris, team lead of the Senior Executive Course 46 2024, National Institute for Policy and Strategic Studies, Kuru, Jos during a strategic tour visit to the agency headquarters in Abuja.

Abdullahi disclosed this during a strategic engagement with participants of the 2024 Senior Executive Course 46 from the National Institute for Policy and Strategic Studies (NIPSS), a delegation led by Brigadier General Abdulrahman Idris.

Abdullahi emphasised that no organisation can achieve its goals in isolation, stressing the need for collaborative efforts to harness ideas, experiences and insights for national development. He highlighted the potential of collaboration between NITDA and NIPSS to leverage technology and digital innovation for driving economic growth, creating job opportunities and attracting foreign direct investment (FDI).

“At NITDA, we have re-imagined our social contract with Nigerians, focusing on improving service delivery and fostering the swift growth of the ICT sector,” said Abdullahi. He emphasised the agency’s commitment to serving Nigerians and outlined the strategic direction outlined in NITDA’s Strategic Roadmap and Action Plan (SRAP 2024-2027) 2.0. The SRAP is structured around eight pillars aimed at fostering digital literacy, building a robust technology research ecosystem, strengthening policy implementation, promoting inclusive access to digital infrastructure, enhancing cybersecurity, nurturing innovation and entrepreneurship, forging partnerships and cultivating a vibrant organisational culture.

The brigadier-general provided insights into NIPSS’s role as Nigeria’s foremost policy think-tank, tasked with developing top-class technocrats to drive national development initiatives. He highlighted NIPSS’s contributions to policy formulation and implementation over the years, emphasising the institution’s mandate to address issues of national interest, particularly in the digital economy sector.

The collaboration between NITDA and NIPSS underscores the importance of synergistic efforts in harnessing technology and innovation for national development. By leveraging each other’s expertise and resources, both organisations aim to drive economic growth, foster job creation, and position Nigeria as a leading player in the global digital economy.

Through strategic partnerships and collaborative initiatives, NITDA and NIPSS are poised to chart a path towards sustainable development, leveraging digital innovation as a catalyst for socioeconomic transformation and inclusive growth.

 


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IvoryPay, Tether to Drive Crypto Transfers Across Africa

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Ivorypay, a blockchain-based payment and remittance firm, has teamed with Tether, the stablecoin pioneer, to improve crypto-based transactions across Africa.

Tether is the business that developed the stablecoin, USDT, and with this agreement, it will mint and issue USDT straight to IvoryPay.

According to the partners, this agreement would provide more dependable and economical digital transaction choices to businesses and consumers across Africa.

Ivorypay will leverage Tether’s widespread acceptance to provide a buffer against the typically unpredictable nature of crypto-currencies, increasing user confidence in using digital currencies for daily transactions as well as cross-border transfers.

“Partnering with Tether is a strategic move that aligns perfectly with our vision of simplifying and securing crypto transactions across Africa,” said Oluwatobi Ajayi, CEO, IvoryPay.

He added: “It gives us easy access to the liquidity we need to cater to more businesses and individuals across the continent and to do that cheaper and faster than anybody else, which we believe will significantly enhance user trust and increase adoption rates across our platforms.”

“This strategic partnership between Ivorypay and Tether represents a transformative step for digital transactions across Africa,” said Aly Madhavji, managing partner of Blockchain Founders Fund.

“By incorporating USDT into their payment systems, IvoryPay aims to increase financial inclusion and streamline cross-border remittances, establishing a new standard for stability and efficiency in the region’s financial services We are thrilled to assist Ivorypay as they endeavour to create new opportunities for businesses and consumers across Africa.”


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CAC Revokes NIPOST Subsidiaries’ Certificates

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The Corporate Affairs Commission (CAC) has revoked the certificates of incorporation of NIPOST Properties and Development Company and NIPOST Transport and Logistics Services Limited.

This revocation followed the discovery of an illegal transfer of N10 billion in restructuring funds released by the Federal Ministry of Finance to the agency’s subsidiaries.

The CAC, in a statement on Monday, said, “The General Public is hereby informed that the Commission, sequel to its powers contained in Section 41 (7) of the Companies and Allied Matters Act No. 3 of 2020, revoked the Certificates of incorporation of the below-mentioned companies because the same was improperly procured. These companies are:

“1. NIPOST Transport and Logistics Services Company Ltd RC 1673881 and 2. NIPOST Properties & Development Company Ltd RC 1673971.

“By virtue of these revocations, the Companies are deemed to be dissolved and their Assets and Liabilities transferred to the Nigeria Postal Services established under the Nigerian Postal Services Act Cap N127 LFN 2004.”

It was gathered that CAC records confirm that as of November 8, 2023, some top officials of BPE control significant shares in the subsidiaries.

Responding to these discoveries, the Senate passed a resolution on December 30, 2023, for a probe into the matter.

The resolution declared the NIPOST subsidiaries in question “irregular and illegal” and recommended their immediate winding-up and deregistration.

The Senate resolution goes beyond immediate action; it demanded a thorough investigation into the N10 billion voted by the Ministry of Finance for NIPOST’s restructuring and recapitalisation.

Should evidence of “injudicious utilisation” surface, the Senate said the committee responsible must recover the full amount.

In its resolution of December 30, 2023, the Red Chamber said it uncovered an alleged illegal transfer of Federal Government shares in two NIPOST subsidiaries to private individuals.

The discovered infractions sparked outrage, prompting the lawmakers to call for immediate action.

Some individuals in key positions within the Bureau of Public Enterprises (BPE) and NIPOST were listed as shareholders of the two NIPOST subsidiaries.

 


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