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8 Ways to Use Twitter for Business

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Twitter is a place for people to connect, share opinions and keep abreast of happenings around the world.
In addition to this, Twitter can also be used as a powerful tool to market your business because there is a prevalent discovery mindset in people when they are on Twitter, which makes them open to interactions.
Jumia Travel, in this first part, shares 8 ways you can leverage Twitter to drive traffic to your business and bring new life and ‘renewed business purpose’ to your Twitter efforts.

Pay Attention to Your Business Twitter Profile
First, the name of your twitter handle should help people easily find your business. Also, your profile photo should visually represent your business brand and should be consistent. You shouldn’t constantly change your business profile photo.

Your profile bio should let people know all they need to about your business and why they should follow you. It should contain useful information about your business and a link to your website.

Your header image should basically be considered as a ‘billboard for your business’. You can use twitter to feature products, highlight your employees or spotlight events, promotions or product news. In addition, pin an important Tweet at the top of your timeline and use the feature to ensure visitors to your profile don’t miss out on the latest news, products, offerings or events about your business.

Lastly, make sure you tweet regularly. Regular tweeting is a sign of an active profile and it helps you stay relevant on the Twitter medium. Daily postings and engagement is recommended to help you remain ‘top of mind’ on a consistent basis. Be sure to Tweet relevant, useful and engaging content.

Reguraly Interact with Influencers and Experts in Your Target Areas
You can use a ‘Twitter Search’ or a tool like ‘Topsy’ or ‘Followerwonk’ to discover these influencers and experts by searching keywords that relate to your industry. You should then follow and interact with them regularly. In your interactions with them, try to be casual and helpful, rather than promotional. Build a relationship with them first, before seeking for ways to collaborate with them. Remember to be wise and prudent in this pursuit, as much as you are to interact with them and build a relationship, don’t overdo it. Manage your interactions with them properly so they don’t end up seeing you as a pest or stalker.

Pay Attention to Your Content
Try to create tweets that incite conversations and keep your followers, visitors and audiences engaged. You can do this by keeping your tweets short and focused on a specific message. If you have a longer message, include a link to your blog or website on the post. Also try to use visuals (images, videos or GIFs) in your tweet. Visual posts are usually more engaging and help to increase Tweet engagement rates.

In addition, try asking questions and running polls to interact with your audience, bring readers into the conversation and understand people’s opinions. Polls will help you to survey on specific responses.

Remember Your Co-Workers
Marketing your business on Twitter doesn’t have to be a ‘one-man’ or ‘one-department’ effort; you should try to get your co-workers involved in the process. Encourage them to follow your business Twitter handle and tweet, retweet, like and engage with the business’ Twitter content. This will help to further build your business brand and increase your visibility on Twitter.

Be Generous to Your Twitter Followers
Offer discounts and special deals to your Twitter followers. Do this from time to time, alongside ‘Twitter contests’ to drive traffic to your handle.

Be Interactive
From time to time, ask for some ‘Twitter love’ and ask followers to retweet, mention and like your tweets. Track brand mentions and keywords about your business to know what is being said about you. Respond in a polite and professional manner to replies and mentions, especially because many customers now post complaints and queries on Twitter.

You can also set up Twitter searches for terms relevant to your brand, and follow relevant trends/hashtags to monitor conversations relevant to your business brand. Try to occasionally jump into these conversations when appropriate. For example, if your brand is a hotel booking brand in Lagos, you can type in relevant search terms like ‘hotel booking Lagos’. Then, when you see a tweet there like, ‘Is there any good hotel booking portal that I can use to get a nice hotel for my sweetheart and I this Valentine, at an affordable price?”, you can jump in with something like, “Of course there is, visit [insert your website link] for the best and most affordable hotels in your area. You are guaranteed 100% satisfaction!”

In addition, retweeting and liking the tweets of some of the influencers and experts you follow, including some of your own followers, can go a long way in help to build good relationships with them. You can also tag your posts with one or two relevant and trending hashtags to help you increase your visibility and reach out to new users. But only use this sparingly, because overdoing this can be seen as ‘Twitter Spam’

Use Twitter Analytics
Twitter analytics can help you grasp what is and what is not resonating with your audience. It helps you understand how the content you share on twitter grows your business. The analytics dashboard gives you information that can help you determine the best days to tweet, the type of content that’s more favoured by your audience and the demographics of followers that are interacting with your posts. This can help you determine and replicate what’s working for your business brand, and revaluate and rework what isn’t.

Integrate Twitter with Other Marketing Efforts
There is no rule that says your Twitter marketing efforts must stand alone. Twitter marketing efforts are much more effective when integrated with other marketing efforts. For example, you can occasionally let your email subscribers know about Twitter promotions and contests that you are running.


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Kaspersky Discovered a Malware Campaign Targeting Steam Users Through Infected Wallpaper

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Kaspersky researchers have uncovered an ongoing malware distribution campaign leveraging Steam Workshop and Wallpaper Engine, a popular Steam application used to create and share animated desktop wallpapers.

Researchers identified multiple infected wallpaper packages which had accumulated thousands of downloads. Steam users in China and Russia were primarily targeted, with other victims located in Singapore, Hong Kong, Germany, Vietnam, India and Canada.

The main goal of the attackers was stealing gaming accounts and deploying additional malware.

Steam Workshop is a built-in feature of the Steam gaming platform that allows users to easily find, install, and manage user-generated content like mods, custom maps, game items, and wallpapers. The Wallpaper Engine app supports several wallpaper formats, including videos, interactive scenes, web pages, and applications.

The application-based wallpaper feature allows executable programs to run directly on a user’s Windows computer, allowing attackers to distribute malicious software under the guise of legitimate content.

Kaspersky identified dozens of infected wallpaper packages available through Steam Workshop. Many of these packages had thousands or even tens of thousands of downloads.

There were two primary delivery methods that attackers used. In some cases, malicious executable files, DLLs, and scripts were bundled directly with the wallpaper package.

In others, attackers hid malware inside password-protected archives, with passwords embedded in archive names or configuration files. Once the wallpaper was installed, malicious payloads executed automatically.

For example, one of the malicious wallpaper samples discovered in December 2025 appeared to function legitimately at first, launching an embedded desktop game without any visible signs of compromise.

In the background, however, the wallpaper deployed the DarkKomet backdoor and installed a modified library designed to target Steam users: it harvested account information and hijacked active Steam sessions.

The attacks were likely conducted by multiple independent threat actors rather than a single group, and were not limited to a single malware family. Across multiple cases, Kaspersky detected malicious wallpapers distributing Lumma and Vidar infostealers and the RenEngine loader. Kaspersky’s security solutions detect and block all malware associated with this campaign.

“Trusted platforms can be abused to distribute malware: the attacks rely on users trusting content hosted within legitimate ecosystems. While many of the malware families involved are well-known, the delivery mechanism enables attackers to reach large numbers of potential victims through seemingly harmless content,” commented Maxim Starodubov, a cybersecurity expert at Kaspersky.


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Galaxy Backbone @ 20, Unveils New Identity

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Galaxy Backbone (GBB) has unveiled a new corporate identity, signalling what the organisation described as a new phase of growth and readiness to support the future of digital governance in Nigeria.

Galaxy Backbone @ 20, Unveils New Identity

The unveiling of the identity was part of activities marking  20 years of providing critical digital infrastructure and services to government institutions.

According to GBB, the rebranding signals the organization’s strategic evolution from a core government ICT infrastructure provider to a broad national digital transformation enabler connecting governments, businesses, and institutions.

Speaking at the 20th anniversary celebration and awards ceremony in Abuja, Senator George Akume, secretary to the Government of the Federation, urges GBB to lead the next phase of Nigeria’s digital transformation.

Represented by Dr Ibrahim Kana, permanent secretary, General Services Office, Akume, described the organisation as a key driver of modern governance, cybersecurity and digital service delivery across Nigeria.

He said Galaxy Backbone has evolved from a modest initiative into the nation’s foremost provider of secure government connectivity, cloud infrastructure, data hosting and shared ICT services, helping to improve efficiency, transparency and collaboration across Ministries, Departments and Agencies.

‘Digital transformation is no longer an option but a necessity. Nations that embrace technology and innovation are better positioned to achieve sustainable economic growth, improve governance outcomes and enhance the quality of life of their citizens,” he said.

Senator Akume stressed that digital transformation is now essential for economic growth and effective governance. He urged Galaxy Backbone to strengthen its role in emerging technologies, including artificial intelligence, cloud computing, blockchain and big data analytics, to support Nigeria’s digital economy and public sector modernisation.

“The next phase of Nigeria’s digital transformation will require greater innovation, stronger cybersecurity capabilities, expanded broadband infrastructure and deeper collaboration among stakeholders,” he added.

Earlier in his remarks, Professor Ibrahim Adeyanju, managing director of Galaxy Backbone, said the organisation’s journey began with a bold vision to connect government institutions and make digital infrastructure a strategic national asset. He noted that two decades later, the organisation has become a critical pillar of Nigeria’s digital ecosystem.

“Twenty years ago, a bold idea was born. An idea that government could be more connected, that technology could transform governance, and that digital infrastructure could become a strategic national asset,” Adeyanju said.

Professor Adeyanju said Galaxy Backbone’s achievements were made possible through the support of the Federal Government, stakeholders, partner agencies and generations of staff who helped build the institution.

He added that the organisation’s greatest strength remains its workforce and reaffirmed its commitment to innovation, service delivery and talent development.

 

 


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NDPC to Review Data Law to Address AI, Privacy Concerns

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Nigeria Data Protection Commission (NDPC) has said that it plans to seek a review of the Nigeria Data Protection Act (NDPA) 2023 to address emerging technologies such as Artificial Intelligence (AI), robotics and big data, amid growing concerns over privacy, cybersecurity and data governance in an increasingly digital economy.

NDPC to Review Data Law to Address AI, Privacy Concerns

The proposed review comes as regulators across the world grapple with the rapid adoption of AI-driven technologies and the challenges they pose to existing legal frameworks designed to protect personal data and privacy rights.

Experts believe the move signals Nigeria’s determination to align its data protection regime with global technological developments and emerging regulatory standards.

Speaking during activities marking the third anniversary of the signing of the Nigeria Data Protection Act into law, Dr. Vincent Olatunji, national commissioner and chief executive officer of the NDPC, said the current law requires updates to adequately reflect technological realities that have evolved significantly since its enactment.

According to him, the pace of innovation has made it necessary for policymakers to move beyond broad references to emerging technologies and provide clearer regulatory guidance.

“We are in the era of emerging technologies. At the time the law was drafted, we could only make broad references to emerging technologies, but today we can specifically mention Artificial Intelligence, robotics and big data,” Olatunji said.

The NDPC boss noted that technologies which were once considered futuristic have now become central to economic activities, digital services and public administration.

“Ten years ago, nobody was talking about AI the way we are doing now, but today it has become central to virtually every aspect of digital transformation. We need to be more specific about what constitutes emerging technologies and provide examples because the technologies keep evolving,” he added.

Industry stakeholders say the review is timely, given the increasing deployment of AI tools across sectors including banking, telecommunications, healthcare, education and public services.

They argue that clearer rules are needed to govern automated decision-making, algorithmic accountability, data ownership and cross-border data transfers.

The proposed amendment also aligns with the National Assembly’s ongoing work to assess the existing law and identify areas to strengthen in light of evolving cyber threats and technological advancements.

Senator Afolabi Salisu, chairman, Senate Committee on ICT and Cybersecurity, had earlier indicated that lawmakers were reviewing the legislation to ensure it remains relevant in addressing developments such as AI and emerging cybercrime threats.

Analysts believe the review could further strengthen investor confidence in Nigeria’s digital economy by providing clearer regulatory certainty for businesses operating in data-intensive sectors.

The NDPA 2023 established the NDPC as the country’s primary data protection regulator and created a legal framework for the collection, processing, storage and transfer of personal data.

Since its enactment, the Commission has ramped up enforcement, compliance monitoring, and awareness campaigns to strengthen data governance across public and private institutions.

Olatunji, however, cautioned against excessive reliance on AI technologies, stressing that human oversight remains critical in data processing and decision-making systems.

“We still need the human component. We should not leave everything to artificial intelligence,” he said.

He further noted that issues relating to digital footprints, privacy rights and responsible data use would continue to demand regulatory attention as technology becomes more integrated into everyday life.

Technology policy experts say the emergence of generative AI, machine learning systems and autonomous technologies has created new legal and ethical questions that many existing privacy laws were not originally designed to address.

These include concerns around automated profiling, bias in AI systems, consent management, surveillance and accountability for decisions made by intelligent systems.

Meanwhile, the NDPC has in recent months demonstrated a growing focus on AI governance, including participation in international initiatives aimed at promoting responsible and privacy-conscious deployment of artificial intelligence technologies.

Stakeholders believe that any amendment to the Act should strike a balance between protecting citizens’ privacy rights and supporting innovation within Nigeria’s rapidly expanding digital economy.

Hence, the proposed review signals the likelihood of stricter compliance obligations for business and increased scrutiny of how personal data is collected, processed and utilised.

While experts advise organisations to begin strengthening internal governance frameworks, data management systems and privacy compliance programmes in anticipation of future regulatory changes.

Consequently, the planned review of the Data Protection Act underscores the growing recognition that regulatory frameworks must evolve alongside technological innovation, while for policymakers, the challenge will be ensuring that the law remains flexible enough to encourage innovation while robust enough to protect citizens in an era increasingly defined by data and artificial intelligence.

 

 

 


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