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8 Ways to Use Twitter for Business

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Twitter is a place for people to connect, share opinions and keep abreast of happenings around the world.
In addition to this, Twitter can also be used as a powerful tool to market your business because there is a prevalent discovery mindset in people when they are on Twitter, which makes them open to interactions.
Jumia Travel, in this first part, shares 8 ways you can leverage Twitter to drive traffic to your business and bring new life and ‘renewed business purpose’ to your Twitter efforts.

Pay Attention to Your Business Twitter Profile
First, the name of your twitter handle should help people easily find your business. Also, your profile photo should visually represent your business brand and should be consistent. You shouldn’t constantly change your business profile photo.

Your profile bio should let people know all they need to about your business and why they should follow you. It should contain useful information about your business and a link to your website.

Your header image should basically be considered as a ‘billboard for your business’. You can use twitter to feature products, highlight your employees or spotlight events, promotions or product news. In addition, pin an important Tweet at the top of your timeline and use the feature to ensure visitors to your profile don’t miss out on the latest news, products, offerings or events about your business.

Lastly, make sure you tweet regularly. Regular tweeting is a sign of an active profile and it helps you stay relevant on the Twitter medium. Daily postings and engagement is recommended to help you remain ‘top of mind’ on a consistent basis. Be sure to Tweet relevant, useful and engaging content.

Reguraly Interact with Influencers and Experts in Your Target Areas
You can use a ‘Twitter Search’ or a tool like ‘Topsy’ or ‘Followerwonk’ to discover these influencers and experts by searching keywords that relate to your industry. You should then follow and interact with them regularly. In your interactions with them, try to be casual and helpful, rather than promotional. Build a relationship with them first, before seeking for ways to collaborate with them. Remember to be wise and prudent in this pursuit, as much as you are to interact with them and build a relationship, don’t overdo it. Manage your interactions with them properly so they don’t end up seeing you as a pest or stalker.

Pay Attention to Your Content
Try to create tweets that incite conversations and keep your followers, visitors and audiences engaged. You can do this by keeping your tweets short and focused on a specific message. If you have a longer message, include a link to your blog or website on the post. Also try to use visuals (images, videos or GIFs) in your tweet. Visual posts are usually more engaging and help to increase Tweet engagement rates.

In addition, try asking questions and running polls to interact with your audience, bring readers into the conversation and understand people’s opinions. Polls will help you to survey on specific responses.

Remember Your Co-Workers
Marketing your business on Twitter doesn’t have to be a ‘one-man’ or ‘one-department’ effort; you should try to get your co-workers involved in the process. Encourage them to follow your business Twitter handle and tweet, retweet, like and engage with the business’ Twitter content. This will help to further build your business brand and increase your visibility on Twitter.

Be Generous to Your Twitter Followers
Offer discounts and special deals to your Twitter followers. Do this from time to time, alongside ‘Twitter contests’ to drive traffic to your handle.

Be Interactive
From time to time, ask for some ‘Twitter love’ and ask followers to retweet, mention and like your tweets. Track brand mentions and keywords about your business to know what is being said about you. Respond in a polite and professional manner to replies and mentions, especially because many customers now post complaints and queries on Twitter.

You can also set up Twitter searches for terms relevant to your brand, and follow relevant trends/hashtags to monitor conversations relevant to your business brand. Try to occasionally jump into these conversations when appropriate. For example, if your brand is a hotel booking brand in Lagos, you can type in relevant search terms like ‘hotel booking Lagos’. Then, when you see a tweet there like, ‘Is there any good hotel booking portal that I can use to get a nice hotel for my sweetheart and I this Valentine, at an affordable price?”, you can jump in with something like, “Of course there is, visit [insert your website link] for the best and most affordable hotels in your area. You are guaranteed 100% satisfaction!”

In addition, retweeting and liking the tweets of some of the influencers and experts you follow, including some of your own followers, can go a long way in help to build good relationships with them. You can also tag your posts with one or two relevant and trending hashtags to help you increase your visibility and reach out to new users. But only use this sparingly, because overdoing this can be seen as ‘Twitter Spam’

Use Twitter Analytics
Twitter analytics can help you grasp what is and what is not resonating with your audience. It helps you understand how the content you share on twitter grows your business. The analytics dashboard gives you information that can help you determine the best days to tweet, the type of content that’s more favoured by your audience and the demographics of followers that are interacting with your posts. This can help you determine and replicate what’s working for your business brand, and revaluate and rework what isn’t.

Integrate Twitter with Other Marketing Efforts
There is no rule that says your Twitter marketing efforts must stand alone. Twitter marketing efforts are much more effective when integrated with other marketing efforts. For example, you can occasionally let your email subscribers know about Twitter promotions and contests that you are running.


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Millions of Cyber Attacks Launched on Nigeria, Others- Reports

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There were 3.8 million malware attacks and 16.8 million Potentially Unwanted Applications (PUA) detections over a 7-month period in Nigeria, according to Kaspersky security solutions.

Millions of Cyber Attacks Launched on Nigeria, Others- Reports

Elsewhere in South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections, showing the growing desperation of the attacks.

The company reported on 28 million malware attacks in 2020 and 102 million detections of potentially unwanted programs (pornware, adware etc.) accounted for by the beginning of August 2020.

These numbers show that it’s not only the malware that attacks users but also the “grey zone” programmes that grow in popularity and disturb their experiences, while users might not even know it is there.

Potentially unwanted applications (PUAs) are programmes that are usually not considered to be malicious by themselves.

However, they are generally influencing user experience in a negative way. For instance, adware fills user device with ads; aggressive monetising software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

calculating interim results of threat landscape activity in African countries, Kaspersky researchers noticed that PUAs attack users almost four times more often than traditional malware.

They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in 7-months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the programme is detected, its creators won’t be considered to be cybercriminals. The problem with them is that users are not always aware they consented to the installation of such programmes on their device and that in some cases, such programmes are exploited or used as a disguise for malware downloads,” said Denis Parinov, a security researcher at Kaspersky.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware.

Evaluating results over the same 7-month period in Nigeria, there were 3.8 million malware attacks and 16.8 million PUA detections – which is four times as much.

Kenyan and South African threat landscapes have been more intense. In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections.

Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances, Kaspersky said.


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Tech Giants Strike Deal with Advertisers over Hate Speech

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Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.

Tech Giants Strike Deal with Advertisers over Hate Speech

The agreement — which also included Twitter and YouTube — laid out for the first time a common set of definitions for hateful statements online.

In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.

And earlier this month a group of celebrities — including Kim Kardashian, Leonardo DiCaprio and Katy Perry — stopped using Facebook and Instagram for 24 hours, to push a similar message.

The World Federation of Advertisers (WFA) said in a statement Wednesday: “Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.”

The alliance was founded by the WFA and includes other major trade bodies.

According to the WFA, key areas of agreement included applying the alliance’s common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.

The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.

“As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” said Stephan Loerke, chief executive of the WFA.

Luis Di Como, executive vice-president of global media at Unilever, a major advertiser, sounded a note of cautious optimism.

He said: “The issues within the online ecosystem are complicated, and whilst change doesn’t happen overnight, today marks an important step in the right direction.”

Speaking in July, Facebook’s founder and chief executive Mark Zuckerberg said he remained adamant that the company did not want hate speech on the social network.

On Wednesday, the company’s vice-president for global marketing solutions, Carolyn Everson, said the agreement gave all parties “a unified language to move forward on the fight against hate online.”

 


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Nigeria, Others Facing ‘Millions of Cyber Attacks’ in 2020

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Nigeria, Kenya and South Africa, continues to fall victim to millions of malware attacks and Potentially Unwanted Applications (PUAs), according to the latest research from Kaspersky.

The IT security firm says its security solutions have reported on 28 million malware attacks in 2020 and 102 million detections of PUA (including pornware, adware) accounted for by the beginning of August 2020.

PUAs are programs that are usually not considered to be malicious by themselves, Kaspersky explains. However, they are generally influencing user experience in a negative way.

For instance, adware fills user device with ads; aggressive monetizing software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware, according to Kaspersky.

“Evaluating results over the same seven-month period in Nigeria, there were 3,8 million malware attacks and 16,8 million PUA detections – which is four times as much. Kenyan and South African threat landscapes have been more intense.

In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections. Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances,” the company adds.

These numbers show that it’s not only the malware that attacks users but also the ‘grey zone’ programs that grow in popularity and disturb their experiences, while users might not even know it is there.

While calculating interim results of threat landscape activity in African countries, the researchers noticed that PUAs attack users almost four times more often than traditional malware. They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in seven months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the program is detected, its creators won’t be considered to be cybercriminals.

“The problem with them is that users are not always aware they consented to the installation of such programs on their device and that in some cases, such programs are exploited or used as a disguise for malware downloads. This is why many security solutions, including ours, flags such programs to make sure users are aware of its presence, influence on their device and activity,” says Denis Parinov, a security researcher at Kaspersky.


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