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81% of Nigerian Consumers are Shopping More Online Since the Start of Pandemic- Mastercard Study Reveals

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A Mastercard study on consumer spending has revealed that over four out of five (81%) consumers in Nigeria are shopping more online since the onset of the COVID 19 pandemic.
Data, apparel, beauty products and FMCG (fast-moving consumer goods), have seen the highest surge of online activity.

More than 90% of Nigeria consumers said they had purchased data top-ups online while 64% shopped more online for clothing, 56% for beauty products, with gifts, books and groceries tying equally at 51%each.

With fewer opportunities to browse in the store or on the high-street, social media has emerged as the main platform for finding the most attractive products and offers, with 71% and 64% of respondents saying they had discovered new sellers through Facebook and Instagram respectively.

In fact, 78% of typical in-store bargain hunters said they spend hours searching different sites to find the best deals.

When it comes to paying for goods or services online, speed is a key factor for Nigeria shoppers, with 79% quoting this as a major consideration when choosing a business to buy from.

The Rise of Virtual Experiences
While adapting to the ‘next normal’, people have been changing the way they consume entertainment and learn new skills.

In fact, 87% of Nigeria consumers said they were using the downtime as a positive learning experience.

More than half of the respondents (61%) said they had taken a virtual cooking class, 59% learnt to manage their health and get medicines online, 29%have been mastering a new language and 35% have been learning to dance online.

51% of respondents have been educating themselveson Do-It-Yourself (DIY) projects,and just over a third (38%) said they have been learning how to film online.

It is clear from the research that shoppers are rapidly moving away from more traditional forms of retail and opting for contact-free and digital transactions.

This, in turn, is presenting e-tailers and businesses in Nigeria and across the region, with new challenges on how to best leverage the shift towards online shopping and deliver fast, convenient and secure transactions.

“There’s no doubt that the way we live and shop has drastically changed as a result of the pandemic.

“With the surge in online shopping in Nigeria, businesses need to optimize their operations to ensure they consistently deliver convenient, enjoyable and secure transaction experiences to their customers.

“At Mastercard, we are leveraging our network, insights, technology and partnerships with fintechs, banks and other key players across Nigeria to support businesses as they make the most of this new reality,” said Ebehijie Momoh, Senior Vice President, Mastercard West Africa.

Securing New Shopping Habits
With the rapid rise in online shopping, consumers are also becoming increasingly aware of the associated risks.

And, with 82% of consumers now managing their banking needs online, more than half (68%)have said that a secure checkout wasfundamental for a good shopping experience.

This is a key priority for Mastercard, as it is working to reduce online fraud and protectretailers from data breaches, while ensuring that consumers still enjoy a convenient and hassle-free payment experience.

To advance these efforts, Mastercard recently rolled out its patented tokenization technology across the region. Tokenization encrypts consumer data by replacing card numbers with digital tokens.

This prevents improper usage at any other location and provides additional security and peace of mind for consumers and merchants alike, resulting in higher approval rates while minimizing online fraud.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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FG Expands 3MTT Programme Across the Country

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Dr Bosun Tijani, Nigeria’s minister of communications, innovation, and digital economy, has revealed that the federal government’s 3 Million Technical Talent (3MTT) programme has trained over 135,000 citizens as it moves from pilot to national level.

Tijani announced this in an update on the program’s success, stating that the beneficiaries were trained in three batches.

He also stated that the initiative’s community-based learning tools had provided over 300,000 extra learners with access to digital skills training across the country.

According to the minister, the program has also enabled the creation of about 15,000 job, entrepreneurship, and career development in Nigeria’s developing digital economy.

He further revealed that more than 1.8 million Nigerians are currently in the 3MTT pipeline, as the government works toward its target of equipping three million citizens with in-demand digital skills aligned with local and global labour market needs.

As the programme enters its scale-up phase, Tijani said the government’s focus will shift toward deepening impact rather than just expanding numbers.

Key priorities, he explained, include strengthening the 3MTT alumni community, widening access to economic opportunities and ensuring that skills acquired through the programme translate into measurable outcomes such as jobs, business creation and innovation.

To support this phase, the federal government has introduced the #3MTTImpactChallenge, an initiative aimed at assessing the programme’s real-world impact

Through the challenge, fellows and partners are invited to share personal stories on how 3MTT has shaped their professional journeys as part of a National Impact Reflection exercise.

Participants are expected to share their experiences across social media platforms, with selected winners set to receive prizes including laptops, e-tablets, data bundles and other incentives.


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MTN Foundation Trains 2,000+ Young Nigerians in ICT for SME Growth

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MTN Foundation has kicked off the seventh phase of its ICT business skills training programme, targeting more than 2,000 entrepreneurs, mostly from Nigeria’s small and medium-scale enterprises (SMEs), in support of the Federal Government’s National Digital Economy and SME Development agenda.

MTN Foundation Trains 2,000+ Young Nigerians in ICT for SME Growth

MTN Foundation

The virtual training’s first week ran from Monday, January 5, to Friday, January 9, 2026. It equips small business owners and aspiring entrepreneurs with simple digital tools to shift from paper-based operations to efficient, productivity-boosting systems.

Business analyst Babajide Jolaolu-Kehinde, moderated by Temiloluwa Oyekanmi, programme and partnerships lead, introduced the SWOT framework—Strengths, Weaknesses, Opportunities, and Threats—to guide participants in assessing and improving their businesses.

Jolaolu-Kehinde stressed digital record-keeping, online payments, and customer data tracking for measurable growth, aligning with government efforts to formalise SMEs. “Hope is good, but action and systems make growth happen,” he said.

Trainers showcased real-world examples: traders using handwritten ledgers expanded reach via WhatsApp Business, online marketplaces, and spreadsheets; others grew by accepting mobile transfers over cash and digital orders to tap distant markets.

Manual operations limit sales visibility and customer insights, experts noted, while digital tools deliver real-time data, cut errors, and unlock broader markets.

Participants must adopt at least one digital tool post-onboarding, with organisers promising follow-up workshops and mentorship. The four-week programme aims to bolster SME growth and Nigeria’s economic goals.


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Spacecoin Secures Licenses to Roll Out Satellite Connectivity in Nigeria, Kenya

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Spacecoin, US-based, has announced the signing of recent agreements with local authorities and operators to launch satellite connectivity pilot projects in Africa.

Spacecoin Secures Licenses to Roll Out Satellite Connectivity in Nigeria, Kenya

The initiatives, focused on Kenya and Nigeria, aim to serve areas where terrestrial networks remain limited or unavailable.

n Kenya, Spacecoin has obtained a transmission license from the Communications Authority, allowing it to test satellite-based solutions for connectivity and Internet of Things (IoT) monitoring, particularly in rural and peri-urban areas with limited internet access.

According to the Kenyan regulator, internet penetration remains below 50% of the population, despite mobile penetration exceeding 130%.

In parallel, the company is continuing operations in Nigeria under an existing license issued by the Nigerian Communications Commission (NCC).

This authorization supports initiatives aimed at delivering affordable broadband connectivity to isolated and underserved communities.

Spacecoin’s approach is based on a decentralized satellite network using nanosatellites in low Earth orbit (LEO).

Combined with blockchain-based protocols, this architecture is intended to offer more flexible and cost-effective connectivity services than traditional networks, while also enabling the integration of IoT solutions for a range of uses, from smart agriculture to infrastructure monitoring.

These projects are part of a broader strategy to help narrow Africa’s digital divide, where a significant share of the population still lacks access to reliable internet services.

Satellite technology is increasingly viewed as a complement to terrestrial infrastructure, particularly in hard-to-reach areas where deployment costs and geographic constraints remain high.

Beyond Africa, Spacecoin is also running pilot projects in Asia, working with local partners to test the viability of its model across different regulatory and geographic environments.

According to the company’s management, growing interest from regulators reflects a shift toward solutions capable of reaching populations that have long been excluded from internet access.


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