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Why We Need to Build a World Where Influence is a Blessing and Never a Curse

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By Tomide Adeyeye

A quick glance through history and you will notice some key people who shaped the world. While many of these historical figures may be long gone, their impact is still very surreal.

For example, the Nazis’ idea of a “national community” shaped according to their racial ideals, was (and still is) a strong narrative used to validate some of the vile actions carried out. Nazis used laws to define and then separate those who belonged to the “national community” from those who did not. And they used the media to influence the thoughts, feelings, and actions of individuals in Germany.

While the Nazis used propaganda as a tool to try to condition the German public to accept, and support, all of their goals (including rearmament and war), the reality remains that these tactics are still being exploited today. Everyday we see people of influence use their powers to sell questionable agenda.

It is estimated that the effects of World War II led to the deaths of over 85 million people, and if the war had not come to an end following the suicide of Adolf hitler, who was the leader of the Nazis, many more would have died.

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This is a classic example of how a compelling narrative matched with immense influence can completely change the world, either for good, or bad.

Nowadays conversations around influence are often trivial, focusing on the value of visibility, but at its core, influence resonates deeper than at face value. And many forget that influence is a key make up of how our world, our reality is shaped.

It’s bigger than who influences the clothes we wear or the food we eat. It’s bigger than what we watch or listen to. Influence rationalises the way we think and it is even more powerful because most times you can’t trace its root cause.

A recent study by renowned economist Matthew Gentzkow, showed that fabricated stories favoring Donald Trump were shared a total of 30 million times, nearly quadrupling the number of pro-Hillary Clinton shares leading up to the 2016 US elections. His study also shows that the most widely circulated stories were shared by well meaning Americans who believed these false narratives and became advocates for the message carried in these stories.

It is almost ironic that the leadership of the world was most likely shaped by the impact of false narratives. And this is the reality of the world we live in now. From Washington to Kigali; from London to Beirut. From Johannesburg to Abu Dhabi. We are facing a crisis of misinformation and leadership, engineered by people, platforms and places of strong influence. At a time when the world is in desperate need for great leadership, we are instead drowning in fake news and propaganda.

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Look closer to home and you will see another depiction of influence in its devastating form. If you’d stroll through the Rwandan capital, Kigali, today, you’ll encounter well-kept streets, new skyscrapers and business centers — a modern city. And yet, 26 years ago, these same streets throughout the country — were lined with hundreds of thousands of corpses. It has been a quarter century since nearly 1 million people, most of them from the Tutsi minority group, were massacred in Rwanda in the space of a few months.

It took a long time for the massacre to be recognized as a genocide against the Tutsis, and for the world to say that it would “never again” look the other way. You would wonder why something so obvious would be hard to see. Why did it take the world a long time to recognise the genocide?

History often tells the story of how Hutu extremists carried out plans to wipe out the Tutsis. But how was a message of hate able to travel across the country, so much so that one man had no qualms in ending the life of his fellow countryman?

And yet, the world continues to look away every day. Not in Rwanda. But in Yemen, Congo, Myanmar, South Sudan, and even in Nigeria. It’s not always conspicuous mass killings. Instead, many smaller attacks occur on a daily basis, and they’re largely ignored.

It isn’t our fault that we have become pawns in this chess game, but while we may lack the power, we must never underestimate our will. We all have a duty to help people, companies and governments communicate more honestly and responsibly. Governments and organisations need to be more deliberate about what they say, when they say and how they say it. More importantly, we all must be willing to hold them accountable, with an understanding of the impact and influence that we have collectively.

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We can’t compel or force people to be and do better. But as we enter the age of influence, there’s no better time to begin discussing and activating the resources that will drive us towards the kind of leadership we so badly need. The kind of direction we need for our lives, for our families, for our nations and for the world.

It’s the reason the Global Day of Influence may be the single most important day in the year. The first ever day of Influence is slated for November 22, 2020, and global media and public relations company, BHM has championed this day as a reminder of not only the influence that we all have but also a reminder of just how impressionable we all are.

Influence, like energy, cannot be destroyed, and we exist in an ecosystem that fosters a culture of influencing and influencers. From the local retailer who got everyone hooked on a new drink because she refused to ice the alternatives, to the local government leader who has convinced the artisans around that Corona Virus is a conspiracy, to even the teachers who speak to hundreds of kids every day and to the slay queens who have millions of followers on Instagram. We are all part of this culture, and we have a duty to not only be influenced, but also to cause the change we want to see in the world with our own influence, regardless of how big or small it may be.

If history is any indicator, then we can expect the world to remain divisive. Humans will always be creatures with varied opinions on a plethora of topics. Hence, the world will ultimately be shaped by the most influential people.

Nelson Mandela had seen it all in his lifetime. He had experienced the hate, the pain, the redemption and the honor of being the man to liberate South-Africa from apartheid.

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However his take on racism is somewhat eye-opening. “No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.”

Mandela always understood the power of propaganda, the strength of a narrative, and the power of influence to either create or destroy.

The odds may be stacked against us but with a collective resolve, we have a chance to create a world in which the truth is not subjective, a world where propaganda is a thing of the past. It will not be easy, but with each Global Day of Influence, we will lay the foundation of the future that we so desperately need.

And to those who think it is impossible to see a world where influence is only blessing and never a curse. Remember, it was Mandela who once said – “It always seems impossible until it’s done.”

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NUPRC Warns of Counterfeit,  AI-Generated Appointment Letters

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Nigerian Upstream Petroleum Regulatory Commission (NUPRC) has cautioned the public against fake recruitment offers and fraudulent employment letters circulating in the agency’s name.

NUPRC Warns of Counterfeit,  AI-Generated Appointment Letters

Eniola Akinkuotu, head of Media and Corporate Communications of the Commission, stated that NUPRC has received reports of counterfeit and AI-generated appointment letters bearing names not known to the regulator.

The Commission also said fraudsters have been extorting money from jobseekers by promising placement within the agency.

NUPRC has reported the incidents to law enforcement and said investigations are underway.

The regulator reiterated that there is no ongoing recruitment exercise and warned members of the public not to make any payments for supposed job offers.

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“Whenever the Commission decides to recruit, the process will be conducted strictly in accordance with extant laws and government regulations,” the statement said.

The Commission urged jobseekers to verify any purported offer and to rely only on official NUPRC communications for recruitment information.

The warning follows growing concerns about the misuse of digital tools, including artificial intelligence, to fabricate apparently authentic documents that can deceive the public.

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Africa50 Secures Fresh Capital, Strategic Partnerships to Accelerate African Infrastructure

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Africa50, the pan-African infrastructure investment platform, has secured new investment commitments and strategic partnerships with international investors and Tanzanian institutions aimed at mobilising capital for infrastructure development across Africa.

The agreements, announced at the 2026 Infra for Africa Forum in Dar es Salaam, include a US$20 million commitment from British International Investment (BII) to Africa50’s Infrastructure Acceleration Fund (IAF), as well as partnerships covering natural gas, electricity transmission and healthcare infrastructure in Tanzania.

The latest commitments bring the IAF’s total capital commitments to approximately US$330 million.

Under one of the major agreements, Africa50, Tanzania Petroleum Development Corporation (TPDC) and TAQA Arabia will develop the first phase of a small-scale liquefied natural gas (LNG) project designed to distribute domestic natural gas to industrial and transportation customers across Tanzania.

Africa50 is partnering with TAQA Arabia and TPDC on the project, providing project development, investment and financial structuring expertise to develop a bankable model that could be replicated in Tanzania and other markets.

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Mussa M. Makame, Managing Director of TPDC, said the partnership demonstrated Tanzania’s commitment to leveraging its natural gas resources to support national development.

“As a gas supplier to this project, TPDC will work with the project partners to broaden domestic access to cleaner, reliable energy and create greater value for the Tanzanian economy,” he said.

Pakinam Kafafi, CEO of TAQA Arabia subsidiary Rosetta Energy Solutions, said the LNG project would convert Tanzania’s gas resources into reliable energy for industry, communities and transportation.

“This project will turn Tanzania’s abundant gas resources into reliable energy for industry, communities and transport, strengthening energy security and accelerating industrialization,” she said.

Africa50 also signed a Memorandum of Understanding (MoU) with Tanzania Electricity Supply Company (TANESCO) to collaborate on electricity transmission Public-Private Partnerships (PPPs).

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The partnership is expected to facilitate Tanzania’s first Independent Power Transmission (IPT) project, drawing on Africa50’s experience with its IPT project in Kenya.

Engineer Timoth Mgaya, Acting Managing Director of TANESCO, said the partnership would help Tanzania attract private capital and strengthen its transmission infrastructure.

“Partnering with Africa50 provides Tanzania with strategic project-development and financing expertise as we unlock private capital for Africa’s transmission infrastructure,” he said.

The agreement, he added, would contribute to the development of East Africa’s power market while supporting industrialisation, economic integration and inclusive growth.

In the healthcare sector, Africa50 and Tanzania’s Ministry of Health signed an MoU to expand access to renal care and dialysis services for patients suffering from kidney diseases.

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The partnership is expected to provide healthcare infrastructure, reliable medical equipment, experienced operators and long-term investment to strengthen the country’s capacity to deliver life-saving renal services.

Meanwhile, BII’s US$20 million investment in the IAF makes the UK development finance institution the latest Limited Partner in the fund.

BII and Africa50 also signed an MoU to deepen cooperation and identify opportunities for co-investment and further mobilisation of capital into African infrastructure.

The IAF invests in equity and quasi-equity opportunities across power, transport and logistics, water and sanitation, digital infrastructure and social infrastructure.

The fund leverages Africa50’s relationships with African governments, corporates and project developers to deploy capital into infrastructure projects with strong commercial and development potential.

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Leslie Maasdorp, Chief Executive Officer of BII, said the partnership would help mobilise additional capital into sustainable infrastructure across Africa.

“Africa’s infrastructure needs are significant, but so are the opportunities,” Maasdorp said. “By combining our expertise, networks and capital, we can help unlock investment that drives growth, creates jobs and improves lives.”

Alain Ebobissé, Group CEO of Africa50, said the new partnerships reflected the organisation’s evolution from a project development institution into a major infrastructure investment platform.

“Africa50 was created to develop bankable projects, mobilize finance for investments in Africa’s infrastructure and accelerate delivery,” he said.

According to Ebobissé, the organisation is now positioned to scale up infrastructure investment by translating the vision of African leaders into commercially viable projects capable of attracting capital from both African and international investors.

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The agreements were announced as Africa50 marked its 10th anniversary under the theme, “A Decade of Economic Impact: From Vision to Delivery.”

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MTN Engages UNILAG, YABATECH Students on Careers in Technology, Finance, Cybersecurity

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MTN Nigeria, leading technology company, recently hosted undergraduates from the University of Lagos (UNILAG) and Yaba College of Technology (YABATECH) for an immersive career engagement session, at the MTN Rooftop Plaza, Ikoyi, Lagos.

MTN Engages UNILAG, YABATECH Students on Careers in Technology, Finance, Cybersecurity

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The event exposed students to career opportunities across cybersecurity, finance, internal audit and forensic investigations while providing practical insights into the skills required to succeed in today’s workplace.

The session was designed to bridge the gap between academia and industry by helping students better understand the diverse career paths available within the telecommunications and technology sector.

The engagement brought together students studying Economics, Banking and Finance, Cybersecurity and Accounting, providing an opportunity to interact directly with professionals from various business functions.

Through presentations and discussions, participants gained a deeper understanding of the competencies, experiences and continuous learning required to build successful careers in a rapidly evolving business environment.

The engagement comes at a time when technology-related roles, including cybersecurity specialists, are among the world’s fastest-growing occupations, according to the World Economic Forum’s Future of Jobs Report 2025.

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During the visit, the students met with senior cybersecurity and forensic professionals who shared insights into their respective fields and discussed emerging trends shaping the future of work.

The sessions also highlighted the wide range of career opportunities available across different fields, demonstrating that success in the industry is not limited to any particular course of study.

Undergraduates were also introduced to the evolving nature of the audit profession, as data analytics, artificial intelligence and cybersecurity are becoming increasingly important areas of focus for internal auditors.

During a session on building a meaningful career in Internal Auditing, undergraduates were encouraged to approach their professional journeys with purpose, continuous learning and a commitment to personal growth.

The session emphasised that career success extends beyond securing employment and involves developing relevant skills, understanding one’s strengths and intentionally pursuing opportunities that align with personal values and long-term goals.

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Speaking during the engagement, Chief Internal Audit and Forensic Services Officer, Ibe Kalu Etea, represented by the General Manager, Internal Audit and Forensics, Wasiu Ibrahim, encouraged the undergraduates to remain open to opportunities beyond their academic backgrounds and focus on developing transferable skills. “Students can take any career path they want to. You can upskill and transition into a different career, even if it is not what you studied in school.

“Do not let your course of study determine your career path. Focus on building relevant skills, staying curious and continuously learning because opportunities exist across many fields,” he said.

The Undergraduates also participated in an interactive question-and-answer session, where they sought guidance on career development, workplace expectations and professional growth.

The initiative reflects MTN Nigeria’s commitment to nurturing future talent by connecting young people with industry leaders and equipping them with the knowledge, exposure and confidence needed to navigate their career journeys.

 

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