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Why We Need to Build a World Where Influence is a Blessing and Never a Curse

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By Tomide Adeyeye

A quick glance through history and you will notice some key people who shaped the world. While many of these historical figures may be long gone, their impact is still very surreal.

For example, the Nazis’ idea of a “national community” shaped according to their racial ideals, was (and still is) a strong narrative used to validate some of the vile actions carried out. Nazis used laws to define and then separate those who belonged to the “national community” from those who did not. And they used the media to influence the thoughts, feelings, and actions of individuals in Germany.

While the Nazis used propaganda as a tool to try to condition the German public to accept, and support, all of their goals (including rearmament and war), the reality remains that these tactics are still being exploited today. Everyday we see people of influence use their powers to sell questionable agenda.

It is estimated that the effects of World War II led to the deaths of over 85 million people, and if the war had not come to an end following the suicide of Adolf hitler, who was the leader of the Nazis, many more would have died.

This is a classic example of how a compelling narrative matched with immense influence can completely change the world, either for good, or bad.

Nowadays conversations around influence are often trivial, focusing on the value of visibility, but at its core, influence resonates deeper than at face value. And many forget that influence is a key make up of how our world, our reality is shaped.

It’s bigger than who influences the clothes we wear or the food we eat. It’s bigger than what we watch or listen to. Influence rationalises the way we think and it is even more powerful because most times you can’t trace its root cause.

A recent study by renowned economist Matthew Gentzkow, showed that fabricated stories favoring Donald Trump were shared a total of 30 million times, nearly quadrupling the number of pro-Hillary Clinton shares leading up to the 2016 US elections. His study also shows that the most widely circulated stories were shared by well meaning Americans who believed these false narratives and became advocates for the message carried in these stories.

It is almost ironic that the leadership of the world was most likely shaped by the impact of false narratives. And this is the reality of the world we live in now. From Washington to Kigali; from London to Beirut. From Johannesburg to Abu Dhabi. We are facing a crisis of misinformation and leadership, engineered by people, platforms and places of strong influence. At a time when the world is in desperate need for great leadership, we are instead drowning in fake news and propaganda.

Look closer to home and you will see another depiction of influence in its devastating form. If you’d stroll through the Rwandan capital, Kigali, today, you’ll encounter well-kept streets, new skyscrapers and business centers — a modern city. And yet, 26 years ago, these same streets throughout the country — were lined with hundreds of thousands of corpses. It has been a quarter century since nearly 1 million people, most of them from the Tutsi minority group, were massacred in Rwanda in the space of a few months.

It took a long time for the massacre to be recognized as a genocide against the Tutsis, and for the world to say that it would “never again” look the other way. You would wonder why something so obvious would be hard to see. Why did it take the world a long time to recognise the genocide?

History often tells the story of how Hutu extremists carried out plans to wipe out the Tutsis. But how was a message of hate able to travel across the country, so much so that one man had no qualms in ending the life of his fellow countryman?

And yet, the world continues to look away every day. Not in Rwanda. But in Yemen, Congo, Myanmar, South Sudan, and even in Nigeria. It’s not always conspicuous mass killings. Instead, many smaller attacks occur on a daily basis, and they’re largely ignored.

It isn’t our fault that we have become pawns in this chess game, but while we may lack the power, we must never underestimate our will. We all have a duty to help people, companies and governments communicate more honestly and responsibly. Governments and organisations need to be more deliberate about what they say, when they say and how they say it. More importantly, we all must be willing to hold them accountable, with an understanding of the impact and influence that we have collectively.

We can’t compel or force people to be and do better. But as we enter the age of influence, there’s no better time to begin discussing and activating the resources that will drive us towards the kind of leadership we so badly need. The kind of direction we need for our lives, for our families, for our nations and for the world.

It’s the reason the Global Day of Influence may be the single most important day in the year. The first ever day of Influence is slated for November 22, 2020, and global media and public relations company, BHM has championed this day as a reminder of not only the influence that we all have but also a reminder of just how impressionable we all are.

Influence, like energy, cannot be destroyed, and we exist in an ecosystem that fosters a culture of influencing and influencers. From the local retailer who got everyone hooked on a new drink because she refused to ice the alternatives, to the local government leader who has convinced the artisans around that Corona Virus is a conspiracy, to even the teachers who speak to hundreds of kids every day and to the slay queens who have millions of followers on Instagram. We are all part of this culture, and we have a duty to not only be influenced, but also to cause the change we want to see in the world with our own influence, regardless of how big or small it may be.

If history is any indicator, then we can expect the world to remain divisive. Humans will always be creatures with varied opinions on a plethora of topics. Hence, the world will ultimately be shaped by the most influential people.

Nelson Mandela had seen it all in his lifetime. He had experienced the hate, the pain, the redemption and the honor of being the man to liberate South-Africa from apartheid.

However his take on racism is somewhat eye-opening. “No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.”

Mandela always understood the power of propaganda, the strength of a narrative, and the power of influence to either create or destroy.

The odds may be stacked against us but with a collective resolve, we have a chance to create a world in which the truth is not subjective, a world where propaganda is a thing of the past. It will not be easy, but with each Global Day of Influence, we will lay the foundation of the future that we so desperately need.

And to those who think it is impossible to see a world where influence is only blessing and never a curse. Remember, it was Mandela who once said – “It always seems impossible until it’s done.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Remedial Health Unveils New App with Digital POS to power operations for Africa’s Neighbourhood Pharmacies

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Remedial Health, a health tech startup that develops solutions to make Africa’s pharmaceutical value chain more efficient has unveiled an updated version of its customer-facing app, designed to function as an operating system for neighbourhood pharmacies and Proprietary Patent Medicine Vendors (PPMVs) across the continent.

The new app comes with a digital POS terminal to support payment collection, virtual business accounts to receive payments, an in-built barcode scanner feature for recording product sales and store-switch functionality to enable the seamless management of multiple stores, as well as inventory management solutions for restocking and easily identifying short-dated products.

The app also offers comprehensive financial reporting to manage profit and loss, and data analytics to inform decision making.

Despite accounting for 85 per cent of retail medicines sold in Africa’s pharmaceutical industry (projected to reach $70 billion market size by 2030), the absence of bespoke digital tools to manage their unique sales and inventory management needs means neighbourhood pharmacies and Proprietary patent Medicine Vendors (PPMVs) are unable to run their operations as effectively and profitably as possible.

At the same time, the reliance on paper-based inventory and sales management processes means manufacturers have limited empirical insights into customer behaviour to inform their decisions on production and distribution.

The new Remedial Health app has been designed specifically for healthcare businesses in Africa, with tailored features that have been designed to support effective decision making to drive business growth and profitability.

Starting in Nigeria, healthcare businesses can access vetted medicines, and manage their sales and inventory on one easy-to-use platform, freeing up time and capacity to effectively serve their customers and communities.

The app also enables Remedial Health to provide consolidated, real-time data on market behaviour to manufacturers for increased profitability and better decision-making across the value chain.

According to Samuel Okwuada, CEO, and co-founder of Remedial Health, “Neighbourhood pharmacies and PPMVs represent the frontline of healthcare delivery in Africa but they have historically been left to their own devices to figure out how to be efficient and profitable.

“Our mission is to empower these essential service providers with the tools they need to manage day-to-day operations and seamlessly run their practices effectively. We spent a lot of time interacting with our customers in the process of delivering this product and the feedback has been great.

“We are excited by the opportunity to get the app into the hands of pharmacies and PPMVs across the country to support their ongoing success, as well as the health and wellbeing of the nation”.

In 2023, Remedial Health sold more than 300 million individual packs of medicines to 7,500 hospitals, neighbourhood pharmacies and PPMVs across all 36 states of Nigeria.

Its customers also improved their profits by 30 per cent on average, with access to more than 8,000 vetted products at the same, or better than, open-air medicine market prices.

They can also access same-day delivery and leverage inventory financing to minimise cash-flow friction for routine orders and maximise sales opportunities.


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EnterpriseNGR Expands Financial Centres to Three African Countries

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EnterpriseNGR has signed a Memorandum of Understanding to set up the Africa Roundtable of Financial Centres – a chapter of the World Alliance of International Financial Centres, in Mauritius, Morocco and Rwanda.

The MoU, signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries and Africa at large.ort the exchange of best practices between members, enhance visibility regionally

A statement from EnterpriseNGR said that it was joining forces with the three countries to specifically pursue five key objectives.

These objectives include “Jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African Continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African Continent.

“Conduct joint initiatives to supp and internationally, and provide African financial centres with a unified voice regionally and internationally.

“Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services.”

Commenting on this collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, said, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She said, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent. Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence.

We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”

EnterpriseNGR became a member of WAIFC in 2023 during the WAIFC board meeting hosted by TheCityUK in London.

The MoU, which was signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited, to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries.

A statement from EnterpriseNGR said that it was joining forces with the three countries to pursue five key objectives.

According to the group, these objectives include “jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African continent”.

It added that it would enable it to “Conduct joint initiatives to support the exchange of best practices between members, enhance visibility regionally and internationally, and to provide African financial centres with a unified voice regionally and internationally.

Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services”.

Commenting on the collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, asserted, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She stated, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent.

“Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence. We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”


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5 Emails You Should Delete Instantly

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Amidst the daily influx of emails flooding into your inbox, it’s crucial to remain vigilant for signs of potential cyber threats. Keep a lookout for these seemingly innocent phrases that could spell trouble for your cybersecurity.

Trevor Cooke, the online privacy expert at EarthWeb, identifies five phrases you can search for in your inbox to weed out dangerous messages.

1. “Urgent Action Required”

Trevor advises, ‘This phrase often indicates an attempt to create a sense of urgency and pressure the recipient into taking immediate action without thoroughly considering the consequences.’ Cybercriminals may use this tactic to trick individuals into clicking malicious links or downloading harmful attachments.

Example: “Your account has been compromised. Urgent action required to secure your account. Click here to verify your login credentials.”

2. “Account Suspension”

Emails claiming that your account will be suspended unless immediate action is taken should raise suspicion. Cybercriminals often employ this tactic to coerce recipients into providing sensitive information or credentials under the guise of resolving a purported issue.

Example: “Your account will be suspended within 24 hours due to suspicious activity. To avoid account suspension, please confirm your account details by replying to this email.”

3. “Congratulations! You’ve Won”

Beware of emails proclaiming unexpected winnings or prizes, especially if you haven’t participated in any contests or lotteries. Trevor says, ‘Such emails often serve as bait to lure recipients into divulging personal information or clicking on malicious links.’

Example: “Congratulations! You’ve won a luxury vacation package. Click here to claim your prize by providing your personal details.”

4. “Click Here For A Special Offer”

Phrases enticing recipients to click on links for exclusive deals or offers should be approached with caution. Cybercriminals frequently use this tactic to redirect users to phishing websites designed to steal login credentials or install malware on their devices.

Example: “Don’t miss out on our limited-time offer! Click here to claim your 50% discount on all purchases.”

5. “Unusual Login Activity Detected”

‘Emails alleging suspicious or unauthorized access to your accounts aim to incite panic and prompt immediate action,’ notes Trevor. However, legitimate service providers typically communicate such notifications through their official platforms rather than through email.

Example: “We detected unusual login activity on your account. Click here to verify your identity and secure your account.”

How To Respond

Trevor recommends, ‘Upon encountering emails containing red flag phrases indicative of potential threats, the best course of action is to delete the email immediately and block the sender. Refrain from clicking on any links or downloading attachments to safeguard your personal information and maintain tight cybersecurity.’


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