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10 Things You Need To Do Before 2014

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Omobola Johnson, Minister of Communications Technology
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If you’re like most small business owners, you’re still focused on completing the current year. The reality is, you can really increase your financial success by planning your revenues now for next year.

Having the business secured ensures that you will be around and thriving when 2014 hits. Here are 10 things Vibe Web Solutions Limited believes should take action on before the end of the year:

Update your website:
Your online home base should be a place that customers want to keep coming back to. Take a look at your website to see what new changes or updates can be made. You don’t need to do a complete overhaul. If you’re a caterer for example, you want to add new recipes, photos or testimonials from your latest events to the website. Figure out what potential clients want to see that will help them make a decision to work with you.

Contact customers:
Don’t wait until you’re chasing the current month’s sales goals to start making customer calls. Set up a weekly schedule for contacting your customers. Invite them to do business with you, refer a client or renew their contract. Make a list of clients that you can start calling to confirm business for 2014.

Improve Your Products:
The New Year doesn’t mean that you need to develop brand new products or recreate the business. Take a look at what’s working with your product and services and look for areas that you can tweak. Adding something new or special to a product that customers already enjoy can reinvigorate their desire to buy. Authors are a prime example. Many books release a new revised edition or a part two. Think about your second act, what updates and changes can be made to give your small business a refresh in the New Year.

Make a Calendar:
Don’t make the mistake of failing to plan. Get a jump-start on the year by mapping out a marketing calendar. Look at planning promotions during the 2014 holidays. These are natural opportunities to pitch your product to potential clients.  Develop a sales plan that will help you project for the peak times of year and the troughs. Put together a budget now, that will help you prepare to staff up or staff down when needed.

Create a Social Media Contest:
During the holiday season you can never go wrong with giving a gift. Choose one social media tool and develop a contest to engage your audience. Offer one of your own products or work with a strategic partner to provide a giveaway. Whether you are doing business online or off, the right contest can create buzz about the business and drive traffic into your website/store.

Master Email Marketing:
Use an email marketing tool to stay on top of mind with customers. Set up a series that goes out on your selected dates and times to help you automate your marketing. Based on your marketing calendar, determine what special offers you should develop for an email campaign for before the year is out.

Send some Snail Mail:
Don’t be deceived, a winning direct mail campaign can still grab the customer’s attention. The additional online clutter makes it easier for you to reach a client if your mail piece shows up on their doorstep. Look at sending a double sided postcard to keep the bulk postage price low. If you have a bigger budget, send an item that they want to save. If you’re a nail salon for example, you could send your customers a nail file that has your logo or business name reminding them to come back for services again and again.

Invest in Online Ads:
Online Ads are a cost effective way to reach ideal buyers. Set up a campaign that allows you to test with just one service. Using Facebook, for example, at less than $10 a day you can develop a campaign that would help you to target buyers that have indicated they like a competitor’s product. Since the costs of online ads are far less than traditional media, it’s a good way to experiment before the end of the year to find new buyers or reengage current customers.

Conduct a Year End Review:
Every year you’re in business, you learn and grow more. Don’t fall into the trap of repeating your mistakes. Put together a list of wins for the year and a list of what went wrong. The process will help you to think about what you can do better in 2014, but most importantly, it should become one of the foundational elements for setting up your small business goals.


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IEEE CTU-EMEA Summit Organizers Hold Strategic Meeting with Baze University Management

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The Local Organising Committee of the IEEE Connecting the Unconnected Europe, Middle East, and Africa (CTU-EMEA) Summit 2025 on Wednesday paid a courtesy visit to the management of Baze University, Abuja, in preparation for the international conference scheduled to hold from Nov. 27 to 28.

The visit, which brought together top officials from IEEE Nigeria Section and senior management of Baze University, focused on finalising arrangements for the summit themed “Bridging Digital Frontiers: African Solutions for Universal Connectivity.”

Speaking during the meeting, Mr. Chukwuemeka Gerald Okafor, General Conference Chair, described the summit as a historic milestone for Nigeria’s digital transformation agenda.

“This is the first time Nigeria is hosting an IEEE CTU international summit of this magnitude. Over 200 global leaders—ministers, regulators, CEOs, and innovators—will converge in Abuja to address the challenge of connecting 2.9 billion unconnected people worldwide,” Okafor said.

He disclosed that high-profile speakers had confirmed participation, including government ministers, representatives of the World Bank and International Telecommunication Union (ITU), telecom executives, and researchers from across the EMEA region.

Also speaking, Prof. Osita, Deputy Vice Chancellor (Academics), who represented the Vice Chancellor of Baze University, expressed the institution’s readiness to host the summit.

“We are honoured that IEEE selected Baze University as the venue for this prestigious event. It aligns with our vision of becoming a hub for technology innovation and global academic collaboration,” Osita said.

The summit programme includes an opening ceremony with ministerial presence, eight technical tracks, panel discussions, paper presentations, workshops, and an exhibition area for technology companies and startups.

Social events such as a Welcome Cocktail on Nov. 26 and a Gala Dinner on Nov. 28 are also planned to foster networking and collaboration.

Ms. Nneoma Offodile, Chair of the Local Organising Committee, said the summit would leave a lasting legacy for Nigerian students, especially those at Baze University.

“There will be volunteer opportunities, discounted registration, and exposure to global experts. We want students to benefit directly from this gathering,” she said.

The meeting also addressed logistical arrangements including venue setup, technology infrastructure, catering, accommodation, and security for international delegates.

IEEE, founded in 1884, is the world’s largest technical professional organisation with over 423,000 members globally. Its CTU programme focuses on bridging the digital divide through research, innovation, and stakeholder engagement.

Engr. Abdulateef Aliyu, IEEE Region 8 Representative, said the summit affirms Nigeria’s capacity to host world-class events and positions the country as a strategic hub for technology discourse in Africa.

The organising committee called on Nigerian ICT professionals, telecom operators, corporate sponsors, researchers, and students to participate actively in the summit.

Prof. Ifeayinwa Achumba, IEEE Nigeria Section Chair, said the summit would showcase scalable African solutions to global connectivity challenges.

Follow-up meetings are scheduled to finalise technical details and coordinate logistics ahead of the November event.


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65m Nigerians Pushed into Poverty as GDP Per Capita Falls 66% – Report

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Over 65 million Nigerians were reportedly pushed into poverty in 2024 following a 66 per cent decline in the country’s gross domestic product (GDP) per capita, according to a new report by Quartus Economics.

The report, titled “Forty Years of Structural Adjustment: Is Africa’s Eagle Stuck or Soaring Back to Life?”, examined Nigeria’s economic trajectory since the introduction of the Structural Adjustment Programme (SAP) in 1986.

Quartus noted that while the reforms helped grow Nigeria’s GDP from $87.5 billion in 1990 to $252 billion in 2024, the country’s economic structure remained fragile, with the naira losing 99.7 per cent of its value over the same period.

The report stated that liberalisation, privatisation, and banking reforms initially boosted private investment and manufacturing, but policy reversals and weak implementation undermined progress.

“Policy inconsistencies and weak implementation led to a recurring cycle of mixed results and missed opportunities,” the report said. “The goal of inclusive, export-led growth has remained elusive.”

Between 2014 and 2023, Nigeria experienced its worst growth slowdown in a generation, driven by falling oil prices, population pressures, restrictive fiscal and monetary policies, and governance lapses. Inflation rose above 30 per cent, capital inflows declined, and economic stagnation persisted.

However, the report praised the 2023–2024 reforms, including the removal of petrol and foreign exchange subsidies, as decisive measures that began correcting structural distortions.

By late 2024, GDP growth rebounded to nearly 4 per cent, with renewed strength in the manufacturing and mining sectors. Foreign reserves rose to $42 billion by October 2025, and inflation began to ease slightly.

Despite these improvements, Quartus warned that per capita income remains far below pre-crisis levels and that Nigeria’s export base and governance systems still face deep inefficiencies.

“The recovery is real, but lasting transformation will depend on discipline, continuity, and collective commitment to reform,” the report concluded.


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BlueNoroff Targets Eecutives on Windows and MacOS Using AI-driven Tools

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At the Security Analyst Summit in Thailand, Kaspersky’s Global Research and Analysis Team (GReAT) unveiled the latest BlueNoroff APT activity through two highly targeted malicious campaigns ‘GhostCall’ and ‘GhostHire’. The ongoing operations have been targeting Web3 and cryptocurrency organisations across India, Turkiye, Australia and other countries in Europe and Asia since at least April 2025.

BlueNoroff, a subdivision of the notorious Lazarus group, continues to expand its signature ‘SnatchCrypto’ campaign, a financially motivated operation which targets crypto industries worldwide. The newly described GhostCall and GhostHire campaigns employ new infiltration techniques and customised malware to compromise blockchain developers and executives. These attacks affect macOS and Windows systems as primary targets and are managed through a unified command-and-control infrastructure.

The GhostCall campaign focuses on macOS devices, beginning with a highly sophisticated and personalised social engineering attack. The attackers reach out via Telegram, impersonating venture capitalists and in some cases using compromised accounts of real entrepreneurs and startup founders to promote investment or partnership opportunities. The victims are invited to fake investment meetings on phishing sites mimicking Zoom or Microsoft Teams during which they are prompted to “update” their client to fix an audio issue, this action downloads a malicious script and deploys a malware infection on the device.

“This campaign relied on deliberate and carefully planned deception. Attackers replayed videos of previous victims during staged meetings to make the interaction appear like a real call and manipulate new targets. The data collected in this process is then used not only against the initial victim but also exploited to enable subsequent and supply-chain attacks, leveraging established trust relationships to compromise a broader range of organisations and users,” comments Sojun Ryu, security researcher at Kaspersky GReAT.

Attackers deployed seven multi-stage execution chains, four which were previously unseen, to distribute a range of new customised payloads, including crypto stealers, browser credential stealers, secrets stealer, and Telegram credential stealers.

In the GhostHire campaign the APT targets blockchain developers by posing as recruiters. Victims are tricked into downloading and running a GitHub repository containing malware, presented as a skill assessment. GhostHire shares its infrastructure and tools with the GhostCall campaign, but instead of using video calls, it focuses on approaching hands-on developers and engineers through fake recruitment. After initial contact, victims are added to a Telegram bot that delivers either a ZIP file or a GitHub link, along with a short deadline to complete the task. Once executed, the malware installs itself on the victim’s machine, customised for the operating system.

The use of generative AI has enabled BlueNoroff to accelerate malware development and refine its attack techniques. The attackers introduced new programming languages and added additional features, complicating detection and analysis tasks. It further enables the actor to manage and expand its operations, increasing both the complexity and scale of attacks.

“Since its previous campaigns, the threat actor’s targeting strategy has evolved beyond simple cryptocurrency and browser credential theft. The use of generative AI has significantly accelerated this process, enabling easier malware development with reduced operational overhead.

“This AI-driven approach helps to fill the gaps in available information, enabling more focused targeting. By combining compromised data with AI’s analytical capabilities, the scope of these attacks has expanded. We hope our research will contribute to preventing further harm,” comments Omar Amin, senior security researcher at Kaspersky GReAT.

 


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