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10 Things You Need To Do Before 2014

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If you’re like most small business owners, you’re still focused on completing the current year. The reality is, you can really increase your financial success by planning your revenues now for next year.

Having the business secured ensures that you will be around and thriving when 2014 hits. Here are 10 things Vibe Web Solutions Limited believes should take action on before the end of the year:

Update your website:
Your online home base should be a place that customers want to keep coming back to. Take a look at your website to see what new changes or updates can be made. You don’t need to do a complete overhaul. If you’re a caterer for example, you want to add new recipes, photos or testimonials from your latest events to the website. Figure out what potential clients want to see that will help them make a decision to work with you.

Contact customers:
Don’t wait until you’re chasing the current month’s sales goals to start making customer calls. Set up a weekly schedule for contacting your customers. Invite them to do business with you, refer a client or renew their contract. Make a list of clients that you can start calling to confirm business for 2014.

Improve Your Products:
The New Year doesn’t mean that you need to develop brand new products or recreate the business. Take a look at what’s working with your product and services and look for areas that you can tweak. Adding something new or special to a product that customers already enjoy can reinvigorate their desire to buy. Authors are a prime example. Many books release a new revised edition or a part two. Think about your second act, what updates and changes can be made to give your small business a refresh in the New Year.

Make a Calendar:
Don’t make the mistake of failing to plan. Get a jump-start on the year by mapping out a marketing calendar. Look at planning promotions during the 2014 holidays. These are natural opportunities to pitch your product to potential clients.  Develop a sales plan that will help you project for the peak times of year and the troughs. Put together a budget now, that will help you prepare to staff up or staff down when needed.

Create a Social Media Contest:
During the holiday season you can never go wrong with giving a gift. Choose one social media tool and develop a contest to engage your audience. Offer one of your own products or work with a strategic partner to provide a giveaway. Whether you are doing business online or off, the right contest can create buzz about the business and drive traffic into your website/store.

Master Email Marketing:
Use an email marketing tool to stay on top of mind with customers. Set up a series that goes out on your selected dates and times to help you automate your marketing. Based on your marketing calendar, determine what special offers you should develop for an email campaign for before the year is out.

Send some Snail Mail:
Don’t be deceived, a winning direct mail campaign can still grab the customer’s attention. The additional online clutter makes it easier for you to reach a client if your mail piece shows up on their doorstep. Look at sending a double sided postcard to keep the bulk postage price low. If you have a bigger budget, send an item that they want to save. If you’re a nail salon for example, you could send your customers a nail file that has your logo or business name reminding them to come back for services again and again.

Invest in Online Ads:
Online Ads are a cost effective way to reach ideal buyers. Set up a campaign that allows you to test with just one service. Using Facebook, for example, at less than $10 a day you can develop a campaign that would help you to target buyers that have indicated they like a competitor’s product. Since the costs of online ads are far less than traditional media, it’s a good way to experiment before the end of the year to find new buyers or reengage current customers.

Conduct a Year End Review:
Every year you’re in business, you learn and grow more. Don’t fall into the trap of repeating your mistakes. Put together a list of wins for the year and a list of what went wrong. The process will help you to think about what you can do better in 2014, but most importantly, it should become one of the foundational elements for setting up your small business goals.


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Verve Rewards 600 Customers in Good Life Promo

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Africa’s leading payment technology and card brand, Verve International, has rewarded 600 customers so far after the third weekly draws in the ongoing Verve ‘Good Life’ Promo.

Verve rewarded the lucky cardholders at prize presentation ceremonies held in various locations across the country recently.

Amongst the 300 lucky cardholders that emerged winners of the N10,000 cash prize in the weekly raffle draws that have held three times were: Adeleke Moshood, a student from Oyo State; Adeogun Shakiru, an automobile specialist and Rashidat Abolaji, a businesswoman, both from Lagos State.

Another set of 300 Verve cardholders emerged winners of airtime worth N5,000, bringing the total amount won so far to N4.5 million Naira.

Speaking during the draws, Cherry Eromosele, Group Chief Marketing and Communications Officer, Interswitch Group, expressed her delight about the number of cardholders that have been rewarded lately.

Eromosele reiterated Verve’s resolve to continue to provide secure, convenient and reliable payment solutions for its cardholders.

She said: “Because our cardholders are of priority to us at Verve, beyond providing them brilliant payment solutions, we are rewarding them for their loyalty with the expectation that the reward helps them achieve the good life, whatever the good life means to them”.

Verve recently launched a nationwide promo tagged The Verve ‘Good Life’ Promo which kicked off on September 1, 2020 and will run till November 29, 2020.

The promo seeks to enable Verve’s loyal cardholders to live the good life, whatever the ‘good life’ means to them.

The promo is targeted at rewarding over 2,500 Verve cardholders nationwide, with over N27million Naira in cash and airtime, during the course of 12 weeks duration of the promo.

With three weeks concluded out of the twelve weeks of the promo, Verve cardholders have eight more weeks to keep transacting with their cards and standing the chance to win.

Other Nigerians presently without Verve cards but have the desire to enjoy the good life, can take advantage of this eight-week window to ask their respective banks for a Verve card in order to start transacting, to qualify to win from an array of exciting prizes.

The prizes have been categorized into four segments, with their respective qualification requirements as follows:

Weekly Prize category 1 – N10,000 cash for 100 winners weekly, requires at least 3 transactions weekly. Weekly Prize category 2 – N5,000 for 100 airtime every week, requires at least 3 transactions weekly.

Monthly Prize category – N50,000 cash for 50 winners every month, requires at least 12 times monthly Grand Prize category – N1,000,000 cash for 2 winners, requires at least 36 transactions from now till the end of the promo.

Prospective winners of the Verve ‘Good Life’ promo should consistently use their Verve cards within the next eight weeks, across payment channels such as Point of Sale (POS) terminals, Automated Teller Machines (ATMs), Web and agent banking centers.


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World Cleanup Day: Coca-Cola Partners NGOs, Recovers Over 900kg of Plastic Waste

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World Cleanup Day, celebrated globally on September 19, 2020, saw diverse people come together to combat the solid waste problem through numerous community cleanup activities.

 

To mark this day, Coca-Cola Nigeria Limited partnered with two local NGOs – African Cleanup Initiative and Mental and Environmental Development Initiative for Children (MEDIC), on cleanup activities across Lagos and Ibadan.

African Cleanup Initiative held cleanup activities across numerous locations in Lagos, Ogun and Oyo states. This outreach saw more than 200 volunteers gather to collect over 1,500kg of solid waste materials and about 300kg of recyclable waste materials.

 

At the Lagos event, the Permanent Secretary, Lagos State Ministry of Environment and Water Resources, Mrs Belinda Aderonke Odeneye, applauded the programme.

 

She expressed the Lagos State Government’s delight at being part of the cleanup activity. Odeneye, who was represented by the Assistant Director, Sanitation Services Department of the Ministry, Mrs Toyin Oguntola, went further to encourage citizens to be environmentally responsible.

She stated, “The government can only perform excellently with law-abiding citizens. We all have a role to play in waste management and ignoring those responsibilities will make all the efforts of the government futile”. 

 

Similarly, the International Coastal Cleanup held at Bonny Camp Coastline by Mental and Environmental Development Initiative for Children (MEDIC) also produced outstanding results with about 600kg of marine plastic waste materials recovered and over 250kg of marine debris sent to the landfill. The outreach saw participation from over 100 volunteers.

 

These activities are in line with Coca-Cola’s vision for a World Without Waste and the company’s commitment to doing business sustainably.

 

Speaking on its World Without Waste initiatives, Nwamaka Onyemelukwe, Public Affairs, Communications & Sustainability Manager, Coca-Cola Nigeria Limited, explained, “We all have a responsibility to keep our environment clean and Coca-Cola is not left out as we remain committed to promoting a sustainable environment through our plastic recycling and recovery activities, as well as other environmental initiatives”. 

With the award of grants of over $800,000 by The Coca-Cola Foundation to multiple local NGOs, several recycling and women empowerment programs are being implemented to help address the issue of environmental protection while simultaneously empowering women who remain significant pillars of the environment.

 


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TETFund Seeks Increased Annual Research Funding of $1bn

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The Tertiary Education Trust Fund, TETFund, Thursday, urged the federal to increase its yearly funding for Research and Development (R&D) to $1 billion. This was as it hailed President Muhammadu Buhari for his recent increase of the research grant from N5 billion to N7.5 billion.

Prof. Suleiman Bogoro, executive secretary of TETFund, speaking at the inauguration of TETFund’s R&D Standing Committee in Abuja, said massive investment in research would bring about the much-needed development in the country.

Bogoro also said it was time for the promulgation of a law that will bring into full place what he referred to as the “National R&D Foundation (NRDF)” to deepen research in the country.

Hear him:”To galvanize our vision towards making R&D the ace and game changer in our national development agenda, the need for an appropriate law to support the establishment of a National R&D Foundation (NRDF) cannot be overstated.

“We need a robust institutional framework and arrangement for the NRDF. I am recommending a minimum annual budgetary threshold of 1billion dollars as the funding portfolio for this Foundation.

“When we consider the inevitable benefits of R&D and the inevitable benefits of R&D and the socio-economic challenges in Nigeria, this amount begins to look like a drop of water in the ocean-population of 200 million people in 2020 and projected to become double in 10 years for now.”

Prof. Bogoro, who said the TETFund’s R&D Standing Committee is expected to come up with its own recommendation on the required amount that is suitable for efficient research activities in the country, called for a robust collaboration between researchers and the private sector to bring about all-round development in the country.

“It is envisaged that the private sector of the economy should pick the gauntlet to steamroll the lofty initiative by taking ownership of it,” he said.

Prof. Bogoro lauded the recent performance of Nigerian universities in the world’s ranking, saying TETFund intervention projects have continued to encourage such feats.

On his side, Minister of Education, Malam Adamu Adamu, while inaugurating the committee, called on members to put their best to the work he described as ‘national assignment.’

Represented by the Minister of State for Education, Hon. Chukuemeka Nwajuiba, Adamu said that continued investment in research would herald a rebirth of Nigeria.

“Nigeria voted us into power predicated on our being able to transform our national aspirations and make them a national achievement.

“It is in recognition of this direction that the Executive Secretary, TETFund, presented his vision of a research-driven nation and how to finance that ambition through the Board of Trustees (BOT).

“To a large extent, Nigeria’s future depends on you. You have been summoned to a national service that is not available to the rest of the 200 million population. It is a national calling that requires almost all of you,” he said.

On his part, the Chairman, House Committee on Tertiary Education and Services, Hon. Aminu Suleiman said the work of the committee would open the windows of opportunities to tackle various developmental challenges confronting the country.

Suleiman, represented by Hon. Ikenna Elezieanya, lamented the way Nigeria has shown less concern to research, saying that many developed countries invested in research and development and thus helped to improve on their economy.

He said, “Research is the gateway of innovation. It is said that while countries like the USA, Korea, and the like have been investing in research and development, we seem to show less concern.”

He encouraged beneficiaries to take good advantage of the initiative to solve problems for the betterment of the country.

Responding, the Chairman of the over 160-member TETFund’s R & D Committee, Prof. Njidda M. Gadzama, said the epoch-making event will transform the socio-economic sector by ensuring the robust promotion of cutting-edge innovations.

“We promise to carry out our assignment with commitment and diligence and this will result in the R & D Culture and R&D Foundation to drive industrialization of the country,” he said.

The standing committee whose membership is drawn from the academic, industry, and private sector, has the President of the Manufacturers Association of Nigeria, MAN, Mansur Ahmed, as one of the three Vice Presidents.


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