Broadcasting
Tech Brands Set for Price War on Konga Yakata

It promises to be a real fight to finish, a first of its kind of Nigeria, with a feast of special deals and crazy discounts awaiting shoppers as a number of globally renowned computing and smartphone brands commence a price war on Konga Yakata from Monday, November 22, 2021 which will crash prices of their products in the Nigerian market for both bulk and retail shoppers.

This is exclusive on Konga.com or Konga retail stores nationwide.
Among the leading tech brands that are already gearing up to compete for shoppers’ attention on this promotion, which is exclusive to shoppers on Konga Yakata are HP, LENOVO, SAMSUNG, APPLE, DELL, ZINOX, INFINIX, VIVO, ASUS, DELL, iTEC, TECNO among others.
The week-long campaign will run from Monday till Friday, November 26, 2021, with shoppers enjoying an additional 10% discount when they pay with their Access Bank or Verve cards.
A highly placed source at Konga has revealed that Battle of Brands, as the promotion is known, will offer savvy and bargain-hungry shoppers a once-in-a-lifetime opportunity to grab exciting deals on genuine computing products including laptops, desktop computers, tablets, servers, printers/consumables and accessories, as well as a wide range of mobile phones and tablets, affordable alternative power products/solutions and much more.
‘‘Konga, rated last year as the most reliable source for global computing, mobile phones and accessories brands, has used its global reputation to set up this structure, we are reliably told, for the good of Nigeria’s highly growing mobile tech population.
“We should not forget in a hurry the impact of Konga at the peak of the coronavirus challenge that forced both employees, employers and students to work and study from home.
‘‘Konga was the saviour at the time when global supply chain was a major problem and components for gadgets was in extreme short supply.
“The Management of Konga used her global connections to secure thousands of units for Nigerians and did not take advantage of the scarcity by profiteering.
‘‘Nigerians and mostly African students commended Konga for the empathy,’’ the source disclosed.
Konga Yakata, widely regarded as the biggest sale event in the annual shopping calendar in Nigeria, kicked off on Thursday, November 11 and runs till Sunday, December 12, 2021.
The month-long promotion avails shoppers unmatched deals and tons of special offers across multiple platforms in the Konga Group, including online, its nationwide chain of retail stores and on Konga Bulk, in addition to an extra 10% discount for shoppers who pay with their Access Bank or Verve cards, as well as mouth-watering deals on local and international flight tickets to a host of destinations by Konga Travels and special deals on KongaPay, a globally certified and Central Bank of Nigeria (CBN)-licensed fintech platform.
Broadcasting
NBC, INEC, Plan Joint Broadcast Monitoring Framework ahead of 2027 Elections

National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.

Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
Broadcasting
NBC Tasks Broadcasting Stations over 2028 DSO Global Deadline

Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.

She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
Broadcasting
NBC Scraps Annual Digital Access Fee on DSO

National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.

Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
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