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Tech Brands Set for Price War on Konga Yakata

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It promises to be a real fight to finish, a first of its kind of Nigeria, with a feast of special deals and crazy discounts awaiting shoppers as a number of globally renowned computing and smartphone brands commence a price war on Konga Yakata from Monday, November 22, 2021 which will crash prices of their products in the Nigerian market for both bulk and retail shoppers.

This is exclusive on Konga.com or Konga retail stores nationwide.

Among the leading tech brands that are already gearing up to compete for shoppers’ attention on this promotion, which is exclusive to shoppers on Konga Yakata are HP, LENOVO, SAMSUNG, APPLE, DELL, ZINOX, INFINIX, VIVO, ASUS, DELL, iTEC, TECNO among others.

The week-long campaign will run from Monday till Friday, November 26, 2021, with shoppers enjoying an additional 10% discount when they pay with their Access Bank or Verve cards.

A highly placed source at Konga has revealed that Battle of Brands, as the promotion is known, will offer savvy and bargain-hungry shoppers a once-in-a-lifetime opportunity to grab exciting deals on genuine computing products including laptops, desktop computers, tablets, servers, printers/consumables and accessories, as well as a wide range of mobile phones and tablets, affordable alternative power products/solutions and much more.

‘‘Konga, rated last year as the most reliable source for global computing, mobile phones and accessories brands, has used its global reputation to set up this structure, we are reliably told, for the good of Nigeria’s highly growing mobile tech population.

“We should not forget in a hurry the impact of Konga at the peak of the coronavirus challenge that forced both employees, employers and students to work and study from home.

‘‘Konga was the saviour at the time when global supply chain was a major problem and components for gadgets was in extreme short supply.

“The Management of Konga used her global connections to secure thousands of units for Nigerians and did not take advantage of the scarcity by profiteering.

‘‘Nigerians and mostly African students commended Konga for the empathy,’’ the source disclosed.

Konga Yakata, widely regarded as the biggest sale event in the annual shopping calendar in Nigeria, kicked off on Thursday, November 11 and runs till Sunday, December 12, 2021.

The month-long promotion avails shoppers unmatched deals and tons of special offers across multiple platforms in the Konga Group, including online, its nationwide chain of retail stores and on Konga Bulk, in addition to an extra 10% discount for shoppers who pay with their Access Bank or Verve cards, as well as mouth-watering deals on local and international flight tickets to a host of destinations by Konga Travels and special deals on KongaPay, a globally certified and Central Bank of Nigeria (CBN)-licensed fintech platform.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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