Broadcasting
Tech Brands Set for Price War on Konga Yakata
It promises to be a real fight to finish, a first of its kind of Nigeria, with a feast of special deals and crazy discounts awaiting shoppers as a number of globally renowned computing and smartphone brands commence a price war on Konga Yakata from Monday, November 22, 2021 which will crash prices of their products in the Nigerian market for both bulk and retail shoppers.
This is exclusive on Konga.com or Konga retail stores nationwide.
Among the leading tech brands that are already gearing up to compete for shoppers’ attention on this promotion, which is exclusive to shoppers on Konga Yakata are HP, LENOVO, SAMSUNG, APPLE, DELL, ZINOX, INFINIX, VIVO, ASUS, DELL, iTEC, TECNO among others.
The week-long campaign will run from Monday till Friday, November 26, 2021, with shoppers enjoying an additional 10% discount when they pay with their Access Bank or Verve cards.
A highly placed source at Konga has revealed that Battle of Brands, as the promotion is known, will offer savvy and bargain-hungry shoppers a once-in-a-lifetime opportunity to grab exciting deals on genuine computing products including laptops, desktop computers, tablets, servers, printers/consumables and accessories, as well as a wide range of mobile phones and tablets, affordable alternative power products/solutions and much more.
‘‘Konga, rated last year as the most reliable source for global computing, mobile phones and accessories brands, has used its global reputation to set up this structure, we are reliably told, for the good of Nigeria’s highly growing mobile tech population.
“We should not forget in a hurry the impact of Konga at the peak of the coronavirus challenge that forced both employees, employers and students to work and study from home.
‘‘Konga was the saviour at the time when global supply chain was a major problem and components for gadgets was in extreme short supply.
“The Management of Konga used her global connections to secure thousands of units for Nigerians and did not take advantage of the scarcity by profiteering.
‘‘Nigerians and mostly African students commended Konga for the empathy,’’ the source disclosed.
Konga Yakata, widely regarded as the biggest sale event in the annual shopping calendar in Nigeria, kicked off on Thursday, November 11 and runs till Sunday, December 12, 2021.
The month-long promotion avails shoppers unmatched deals and tons of special offers across multiple platforms in the Konga Group, including online, its nationwide chain of retail stores and on Konga Bulk, in addition to an extra 10% discount for shoppers who pay with their Access Bank or Verve cards, as well as mouth-watering deals on local and international flight tickets to a host of destinations by Konga Travels and special deals on KongaPay, a globally certified and Central Bank of Nigeria (CBN)-licensed fintech platform.
National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.
Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
Uchenna Mbunabo, Nigerian filmmaker, has raised concerns over the alleged unauthorised broadcast of Nollywood films by some Ghanaian television stations, calling on Ghana’s National Film Authority (NFA) to strengthen the enforcement of copyright laws.
Uchenna Mbunabo, Nigerian filmmaker
Mbunabo made the remarks during a conversation with James Gardiner, deputy CEO of the National Film Authority (NFA) of Ghana.
He questioned whether it was permissible for television stations in Ghana to download Nigerian movies from YouTube and air them without obtaining permission from the producers.
“I noticed that Ghanaian TV stations, the way they are stealing our films and showing them for free with impunity. Is it legalised in your country for TV stations to go on YouTube, download people’s sweat and show it for free?”
According to Mbunabo, some Ghanaian television stations have been downloading newly released Nollywood films from YouTube and broadcasting them without authorisation, depriving producers of revenue generated through the platform.
He also stated that he had not witnessed Nigerian television stations engaging in similar practices and questioned what measures Ghana was taking to protect filmmakers’ intellectual property.
Responding to the concerns, Gardiner acknowledged that the issue exists and said the National Film Authority had begun engaging relevant stakeholders to address it.
He disclosed that the NFA has held discussions with the Ministry of Communications, the National Communications Authority (NCA) and the National Media Commission (NMC) on improving copyright enforcement.
Gardiner explained that while Ghana has copyright laws, enforcement remains challenging because many television stations now operate digitally and may not have physical offices within the country.
“There are copyright laws, but they are not effective because a lot of the TV stations don’t have offices. Most of them are now digital, so they operate from anywhere. They can even have a Ghanaian TV station but be operating from Austria simply because it is digital.”
He added that authorities are considering a new licensing framework that would require broadcasters to undergo a fresh licensing process to improve monitoring and enforcement.
According to Gardiner, television stations found guilty of illegally broadcasting copyrighted content would be required to compensate affected producers through fines.
He added that repeat offenders could face suspension of their broadcasting licences, while a third violation could result in the revocation of their licences.
Although he did not provide a specific timeline, Gardiner said the reforms were already underway and expressed hope that significant progress would be seen next year.
Mbunabo welcomed the proposed measures but urged the National Film Authority to expedite the process, stating that unauthorised broadcasts continue to affect filmmakers’ ability to recover production costs through legitimate distribution channels such as YouTube.
He also stressed that his comments were not directed at Ghana’s film industry, noting that he has worked with several Ghanaian actors over the years and supports collaborations between Nollywood and Ghallywood.
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