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Spotify Launches Ad Studio in Jamaica, Nigeria, Ghana, Others

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Spotify’s self-serve ad platform, Ad Studio, launched this week in Jamaica, Nigeria, Ghana, Kenya, Tanzania and Uganda, making this innovative advertising medium available to even more artists around the globe.

Ad Studio is a tool on the Spotify platform that allows artists, brands and businesses to easily run audio and video ads. Advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time. Never made an audio ad? Spotify makes it easy — you can build a custom audio ad (for free!) right in Ad Studio, in as little as 24 hours.

Spotify has already launched Ad Studio in other markets, including America and Europe, and looks forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise. In order to advertise with this tool, advertisers need to spend a minimum of NGN100,000. Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.

“Reaching audiences with Spotify Ad Studio is efficient and easy,” said Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user. “You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”

As the world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices. This is where young people are — and where young people go, marketers follow. 71% of Spotify Free listeners are under 35 and the median age of podcast listeners is 27.

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In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57,9% use music apps — up from 54% last year. The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z.

Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.

The launch of Ad Studio is another way Spotify is leading the way in audio innovation globally, and providing advertisers with the opportunity to grow their audiences in these emerging markets.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Lagos Chamber Opposes 21 Percent Pension Contribution, Warns of Job Losses

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Lagos Chamber of Commerce and Industry (LCCI) has urged the Federal Government and the National Pension Commission (PenCom) to suspend the proposed increase in Nigeria’s mandatory pension contribution from 18 per cent to 21 per cent, warning that the policy would raise the cost of doing business, threaten jobs and undermine enterprise sustainability at a time of mounting economic pressures.

Lagos Chamber Opposes 21 Percent Pension Contribution, Warns of Job Losses

Dr. Chinyere Almona, director general of the LCCI, said while strengthening retirement security remains an important policy objective, increasing mandatory pension contributions by three percentage points would impose additional financial burdens on businesses already grappling with high borrowing costs, persistent inflation, foreign exchange volatility, rising energy prices and multiple taxes.

According to the chamber, the proposed increase comes at a period when many businesses, particularly micro, small and medium-sized enterprises (MSMEs), are struggling to remain profitable amid Nigeria’s challenging operating environment.

The LCCI noted that Nigeria’s existing mandatory pension contribution rate of 18 per cent comprising 10 per cent by employers and 8 per cent by employees is already broadly aligned with the Organisation for Economic Co-operation and Development (OECD) average of 18.8 per cent.

It argued that raising the contribution to approximately 21 per cent would place Nigeria above several comparable economies, including the United Kingdom, where mandatory contributions stand at 8 per cent; the United States at 12.4 per cent; Kenya at 12 per cent, subject to earnings caps; and South Africa, where there is no equivalent mandatory private-sector pension contribution.

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The chamber warned that implementing the proposed increase would significantly raise employment costs for employers, discourage new recruitment, constrain wage growth and place disproportionate pressure on MSMEs, which account for a substantial share of employment in Nigeria.

According to the LCCI, the higher payroll obligations could also reduce Nigeria’s competitiveness as an investment destination, encourage non-compliance with pension regulations and push more businesses into the informal sector.

“A stronger pension system cannot be built on weaker businesses,” the chamber stated, stressing that economic sustainability and business growth remain critical to expanding pension coverage over the long term.

The LCCI therefore called on the Federal Government to defer the proposal until a comprehensive Nigeria-specific actuarial and economic impact assessment is conducted to determine its implications for businesses, workers and the broader economy.

It also urged policymakers to engage in extensive consultations with organised private sector groups, labour unions and other key stakeholders before implementing any changes to the country’s pension contribution framework.

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According to the chamber, the government’s immediate priority should be restoring business confidence, preserving existing jobs, encouraging investment and expanding the formal economy, which it described as the most sustainable pathway to improving retirement savings.

As an alternative to increasing contribution rates, the LCCI advised PenCom to focus on developing more innovative investment instruments capable of generating stronger returns on pension assets.

The chamber said improving investment performance would enhance contributors’ retirement savings without imposing additional financial obligations on employers and employees already facing difficult economic conditions.

 

 

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AfDB, Nigeria Urge African Control of Mineral Resources

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Nigeria and the African Development Bank (AfDB), on Sunday, called for stronger African ownership of the continent’s vast mineral resources and advocated greater data sovereignty, regional collaboration and strategic financing to ensure Africa derives more economic value from its natural assets.

They spoke at the Ministerial Forum on Critical Minerals, Value Chain and Beneficiation: Pathways for African Transformation, organised by the African Development Bank in Abidjan, Côte d’Ivoire.

Speaking at the forum, the Minister of Solid Minerals Development, Dr. Dele Alake, urged countries to embrace data sovereignty, regional collaboration and strategic financing to ensure mineral wealth translates into sustainable economic growth across Africa.

Alake urged ministers from Africa’s mineral-producing nations to pursue greater regional cooperation rather than isolated national strategies, arguing that coordinated action would enable the continent to derive greater value from its abundant mineral resources.

Alake said Africa must move beyond exporting raw minerals and adopt practical measures to secure full control of its natural assets through value addition and local processing.

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He said: “While the mantra of value addition has ushered in an era of economic independence for mineral-producing nations, we need concrete actionable strategies to take charge and be in full control of our natural assets to ensure total economic freedom.”

The minister, who chairs the Africa Mineral Strategy Group (AMSG), said Nigeria had continued to champion a common continental agenda on mineral development through collaboration with more than 30 member countries focused on promoting value addition.

He also advocated greater African control over mineral resource data, describing the continent’s long-standing dependence on the Australia-based Joint Ore Reserves Committee (JORC) reporting standard as outdated.

Alake added, “For the overall interest of the continent, and to efficiently and effectively safeguard its resources, Africa should take charge of the coding mechanisms utilised to assess its mineral assets.”

He urged African countries to adopt the Pan African Resource Reporting Code (PARC), developed by the Africa Minerals Development Centre (AMDC), saying the framework would promote transparency, consistency and ethical reporting while reflecting Africa’s unique geological and environmental realities.

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Alake further proposed the establishment of a West African minerals processing hub and corridor stretching from Lagos to Dakar, modelled after the Lobito Corridor, to reduce infrastructure costs, encourage collaborative investment and enable participating countries to specialise in processing specific minerals.

According to him, the regional model would lower financial burdens on individual countries while promoting shared risks, increased trade and stronger value chains.

He also lamented the low level of intra-African trade, which he said stands at about 16 per cent, compared to roughly 60 per cent in Asia and 70 per cent in Europe.

In his remarks, AfDB President Dr. Sidi Ould Tah, described Africa’s mineral sector as a paradox, noting that despite the continent’s vast mineral endowment, it has yet to achieve corresponding gains in Gross Domestic Product (GDP) or attract sufficient Foreign Direct Investment (FDI).

Tah said Africa must overcome the disconnect between its enormous natural wealth and its limited global economic influence by strengthening financing mechanisms and developing integrated mineral value chains.

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The forum concluded with the adoption of the Abidjan Declaration, which commits African countries to coordinate policies on critical minerals, regional infrastructure development, value-chain expansion and capital mobilisation.

Under the declaration, the African Development Bank pledged to deploy its financing instruments, technical expertise and capital mobilisation capacity to support mineral-producing countries, reduce investment risks, finance strategic infrastructure and accelerate the development of competitive and sustainable mineral value chains.

A statement by the Special Assistant on Media to the Minister of Solid Minerals Development, Lara Owoeye-Wise, said the declaration also urged African countries to strengthen national and regional capacities capable of attracting investment, financing viable projects and creating quality jobs through local value addition.

The forum brought together more than 20 ministers responsible for mining, energy, industry, natural resources and the green economy, alongside representatives of the African Development Bank, the African Export-Import Bank (Afreximbank), the U.S. Export-Import Bank and mining companies from Germany, Canada and the United States.

Participants reaffirmed that stronger African cooperation, regional processing infrastructure, strategic financing and greater control over mineral resources remain essential to transforming the continent’s mineral wealth into broad-based and sustainable economic development.

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Anambra Govt Bans Graduation Ceremonies in Anambra Schools

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Prof. Chukwuma Soludo, governor, Anambra State, has approved an indefinite ban on graduation ceremonies in kindergarten, primary and secondary schools across the state as part of efforts to reduce the financial burden on parents.

Anambra Govt Bans Graduation Ceremonies in Anambra Schools

Prof. Chukwuma Soludo, governor, Anambra State,

The directive was confirmed by Dr. Law Mefor, commissioner for Information and Value Reformation, in a statement issued on Friday.

According to the commissioner, the government deemed it necessary to clarify the policy following public inquiries and concerns over the scope of the ban.

Mefor explained that the directive applies to all graduation-related ceremonies in both public and private schools across the state.

He said the ban covers events described as graduation, passing-out, crossover or any other ceremony organised to mark the completion of kindergarten, primary or secondary school levels.

The government said the decision was taken to discourage unnecessary financial obligations often imposed on parents through elaborate school celebrations.

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The commissioner clarified that students completing Senior Secondary School (SS3) are exempt from the directive.

However, he stressed that graduation ceremonies for SS3 students are not compulsory and may only be held without imposing any financial burden on students or their parents.

According to him, schools choosing to organise such ceremonies must ensure that no levies, compulsory contributions or hidden charges are demanded from parents.

Mefor warned that the state government would not hesitate to sanction any school that violates the directive.

He said schools found organising prohibited graduation ceremonies or imposing illegal charges on parents risk severe penalties, including possible closure.

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The commissioner urged school proprietors and administrators to comply fully with the directive in the interest of parents and the education sector.

The state government said the policy is part of broader efforts to make education more affordable and eliminate unnecessary expenses associated with school activities.

Many parents have previously complained about the increasing costs of graduation ceremonies, including compulsory levies for gowns, entertainment, souvenirs and other related expenses.

The government expressed optimism that the directive would ease the financial pressure on families while encouraging schools to focus more on academic excellence than ceremonial activities.

 

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