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A Look at Emerging B2B E-commerce Trend

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By Victor George

Twitter is now back in business in Nigeria. Having taken a hiatus from conversation on the bird app after the suspension by the federal government, I returned sometime last week. As usual, Twitter Nigeria is a no dull moment space.

The African Cup of Nations is on and memes were flying regarding the big name casualties of the tournament. African football powerhouse, Ghana was dumped out of the tournament at the group stage after losing to debutants, Comoros Islands. “What is a Comoros?” “Trouble be like Comoros” were some of the trending hashtags on twitter.

In the midst of the fun and banter, something caught my attention: a retweet popped up on my timeline of a tweet by @ajalayemi. It was something different from the flow of things in space.

The author of the tweet is based in Ibadan. His tweet was about branding by Alerzo Limited, a business-to-business e-commerce platform delivering goods with vans and buses. He was fascinated by what he saw and decided to do some little search about the company.

From his findings, Alerzo’s business model was designed to make business seamless for informal retailers. Unlike the Kongas and Jumias that connect sellers to customers, Alerzo is connecting informal retailers to direct supply from manufacturers. An informal retailer is that woman with the small shop on your street who sells almost everything.

Yoruba call them “gbogbo lowo”, meaning “I sell all you need”. These sellers are forced to close their shops when going to the market to restock. Some of them lose customers in the process. The stress of frequent market trips also takes a toll on them both mentally and physically. So what Alerzo service implies is that instead of market trips, they simply pick up their phones to restock, or order via Alerzo app and get their stocks delivered at their shops.

The idea sounded novel to me. I’ve not heard or seen such in Nigeria. At that point, I decided to do some digging about the company. Alerzo started off in Ibadan almost two years ago as a brainchild of the son of an informal retailer.

In one of his interviews, the Chief Executive Officer of Alerzo Limited, Adewale Opaleye said he witnessed first hand the ordeals of his mother who went through a lot to keep her retail business going while managing the family. He saw the gap that could be bridged by e-commerce technology and decided to make it a reality in Nigeria.

Alerzo is not the only company offering this type of service, there are others like Omnibiz, TradeDepot. Their services are already being enjoyed in other parts of the South West, North West and North Central. Apparently, I’ve been missing a growing trend, just like many of my readers right now.

Thousands of retailers are already enjoying the ease and convenience of e-commerce. Improved lifestyle, increase in profit and savings are the immediate benefits that come with the service.

On a broader scale, these platforms with their services will spike huge business activities in the digital space in the next few years. This is due to the fact that informal retail is a multimillion dollar business in Nigeria. Imagine the economic benefits Nigeria will derive from bringing just 50% of those retailers into the digital economy space.

The increasing rate of mobile phone adoption in Nigeria makes this a possibility. In 2021, the number of mobile internet users in Nigeria amounted to over 101.7 million, with over 32% using smartphones. The rate of smartphone usage is increasing and many of these sellers can afford the cheaper versions.

As a matter of fact, many informal retailers have tech savvy children who indirectly hijack their phones for games and internet surfing. With the help of these young ones, they can easily make their orders and get them delivered.

For all tech enthusiasts, this is an interesting trend to watch. There are reports of millions of dollars investment by external investors in the B2B e-commerce platforms. This shows the faith and belief that the model can work in the country. From all indications, there are interestings times ahead for informal retailers in Nigeria thanks to a new wave of innovators opening up the market to new possibilities.

Victor George, a tech enthusiast, writes from Lagos


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NICA Confers Professional Fellowship on Uche Uzoebo

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L-r: Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF); Dr. (Mrs) Markie Idowu, president, and Prof. Chris Onalo, Registrar/CEO both of National Institute of Credit Administration (NICA) at the conferment of professional Fellowship of the institute on Mrs. Uche Uzoebo held in Lagos recently.
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The National Institute of Credit Administration (NICA) has conferred its Professional Fellowship on Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF).

The recognition was announced in Lagos during the investiture of Dr. (Mrs.) Markie Idowu as the Institute’s new President.

In his welcome address, Prof. Chris Onalo, Registrar/CEO of NICA, noted that the National Institute of Credit Administration distinguishes itself from other professional bodies through its unwavering commitment to advancing credit management, promoting professionalism, and empowering Nigerians with credit literacy.

“Unlike many other institutes, NICA recognizes that credit management is a lifeline of commerce, influencing every aspect of business, social, and economic life. Through this commitment, the Institute continues to shape Nigeria’s economic future towards sustainable growth,” he stated.

The Fellowship represents the Institute’s highest professional distinction and is conferred on individuals whose leadership has significantly strengthened Nigeria’s credit environment, institutional governance frameworks, and the integrity of the financial system.

This recognition also comes at a significant moment globally as the world commemorates International Women’s Day, underscoring the growing recognition of women’s leadership and contributions across industries, particularly in finance, governance, and economic development.

The ceremony brought together senior financial sector executives, policymakers, regulators, and distinguished guests to celebrate excellence in credit administration and professional practice.

The Institute described Mrs. Uche Uzoebo as a seasoned business executive and financial services leader with over two decades of professional experience spanning banking, digital payments, and financial services.

A proven change agent, she brings deep expertise across digital payments, financial inclusion, agency banking, product and business development, merchant acquiring, as well as corporate, commercial, and retail banking.

Her leadership has been instrumental in advancing secure and inclusive digital financial services, strengthening payment systems, and expanding last-mile access to financial services across underserved communities in Nigeria.

Through SANEF and related initiatives, she has supported economic empowerment and financial inclusion by expanding agent networks, promoting financial literacy, and championing innovative technology-enabled solutions.

Passionate about gender inclusion and women’s economic empowerment, Uzoebo is also a gender specialist and advocate with a strong focus on supporting women entrepreneurs and breaking structural economic barriers.

As a certified trainer, she designs and delivers high-impact capacity-building programmes for individuals, youth, women, and organizations, enabling sustainable growth and improved performance.


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Zedvance Hits ₦96bn Lending Milestone, Eyes ₦250bn Target in 2026

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Zedvance Finance Limited, a leading provider of consumer and business financing solutions in Nigeria, has disbursed over ₦96 billion in funding to support commercial businesses across the country, establishing its strong positioning beyond retail lending and reinforcing its commitment to bridging the gap between enterprise growth and access to timely financing solutions.

Zedvance Hits ₦96bn Lending Milestone, Eyes ₦250bn Target in 2026

Zedvance

Leveraging its 11-year legacy, Zedvance’s Commercial Solutions business, launched in 2025, has in just one year become a major driver of credit expansion, achieving one of the highest loan disbursement rates among financial institutions, empowering thousands of local enterprises and boosting economic growth.

The business has consistently supported enterprises across key sectors of the economy, including oil & gas, automotive, logistics, renewable energy, fintech, e-commerce, trade distribution value chains, agri-businesses and others.

Through offerings such as working capital, invoice/PO financing, equipment and trade finance, and ecosystem-based solutions, Zedvance enables access to liquidity for buy-now-pay-later providers, asset acquisition, and cross-border credit lines for imports & exports, aiding business expansion and strengthening operational resilience in a dynamic economic environment.

Speaking on the importance of flexible and tailored financing, Group Managing Director of Zedcrest Group, Adedayo Amzat, CFA, noted that Zedvance Finance, operates a model that is specifically purpose-built to bridge financing gaps and support business growth.

“We are proud of our accomplishments so far, especially the impact we’ve made in sectors that are critical to economic development. For instance, through solar and asset on-lending, we have helped to expand energy access and improve income opportunities for gig workers by financing mobility asset platforms across Nigeria.

“Because our customers are at the heart of our business, we were intentional about designing our flagship product, ‘Liquidity Solutions’ to allow businesses unlock faster credit delivery across all high-growth sectors. This has proven impactful as we continue to witness our clients record great successes,” Amzat said.

Highlighting the unique value of the offering, Amzat added that Liquidity Solutions provides tailored financing structures such as inventory purchase, invoice financing, and import financing, which empower businesses to optimise cash flow, accelerate turnover, and scale with confidence.

Commenting, Ayooluwa Oladimeji, Ag. Executive Director, Commercial Solutions, explained that Zedvance leverages technology, product innovation, deep sector expertise and risk-moderated structures to deploy diverse funding solutions, including multi-currency credit lines, BNPL facilities, and equipment financing across automotive, renewable energy, manufacturing, fintech, and trade distribution sectors.

“In 2025 alone, Zedvance Commercial Solution business recorded tremendous growth, driven by strong partnerships and a rapidly expanding portfolio.

“We are proud to have supported a range of businesses including; Shekel Mobility, Tradegrid, Sapphire, CredPal and other ecosystem partners.

“Beyond these successes, our focus remains on strengthening credit access across Africa’s commercial ecosystems to enable businesses scale with confidence and resilience”, he said

Building on its strong momentum, Zedvance is poised to expand its reach further in 2026, targeting over ₦250 billion in funding across key economic sectors including off-grid power, smart devices and home equipment, vehicle dealerships and mobility platforms, agribusiness and manufacturing, consumer and industrial goods distribution and hospitality.

This expansion reinforces its mission to accelerate enterprise growth by providing faster and broader access to credit across Africa.


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Mojisola Sayo-Kazeem Reflects on Leadership, Opportunity, Women in Tech @ IWD

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As the world marks International Women’s Day, Mojisola Sayo-Kazeem, Head of Finance, Jumia Nigeria & Ghana, reflects on how giving opportunity, mentorship, and support helps women thrive and strengthens organisations.

The future of work is digital, and for women it presents immense opportunities to innovate, lead, and shape the global economy. Yet thriving in a fast-paced, data-driven environment requires more than ambition or technical expertise. It requires opportunity and leadership that intentionally creates space for people to grow.

Reflecting on my own journey, I am reminded of how powerful those opportunities can be. I joined Jumia in 2012 as an accountant and, over time, grew into my current role as Head of Finance for Nigeria and Ghana.

Each stage of that journey came with new responsibilities and lessons that shaped my leadership perspective. One thing has become clear: growth rarely happens in isolation. It flourishes in environments where people are trusted, challenged, and supported to reach their full potential.

One of the most defining pillars of my career has been working within an organisation that invests in talent and encourages merit-based growth. At Jumia, a guiding principle is simple: let the best people and ideas grow. When organisations prioritise capability and innovation rather than bias, they create environments where individuals can thrive, and leadership potential can emerge naturally.

Leadership plays a crucial role in making this possible. Good leadership sharpens growth and experience, not only for the leader but for the teams they support. I have benefitted from leaders who shared knowledge, offered guidance, and entrusted me with meaningful responsibilities. Those opportunities challenged me to expand my skills, strengthen my judgement, and grow into larger leadership roles.

One experience that stands out was leading my team through the launch of a new business line under the guidance of our CFO. It demanded greater accountability, transparency, and strategic thinking. Looking back, it was more than a professional milestone, it was an opportunity to deepen my expertise and strengthen my leadership capacity.

Moments like these remind me that opportunity is one of the most powerful investments leaders can make in people. I also recognise and commend the many leaders who are already creating pathways for women to grow, lead, and contribute meaningfully. Their commitment to fairness, mentorship, and inclusion continues to open doors for others.

But there is still more to be done. As we mark International Women’s Day, this year’s theme, “Give to Gain,” invites leaders to reflect and to act. It challenges us to go beyond good intentions and intentionally create opportunities for women to grow and thrive based on merit, not favouritism or bias. This means sharing knowledge, investing in development, offering mentorship, and trusting capable women with meaningful responsibilities.

When we do this, we strengthen the people and institutions around us. Teams become more confident and capable, organisations become more resilient, and leadership pipelines become stronger and more diverse.

This year’s International Women’s Day theme, Give to Gain, reminds us that generosity is not subtraction, it is multiplication. When people, organisations, and communities give time, knowledge, visibility, advocacy, and support, opportunities for women expand. And when women thrive, industries, economies, and societies thrive with them.

When we give, we gain. The question for all of us is simple: What will you give to gain gender equality?


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