E-Business
How e-commerce addresses Nigeria’s unemployment challenges

It is no longer news that Nigeria shares the unenviable status of being among countries with the highest unemployment rate in the world. However, e-commerce can help change the narrative about opportunity, inclusion and balance in the Nigerian economic landscape, especially for Nigeria’s teeming youth population.
A joint research by the World Bank and Alibaba Group revealed that ecommerce can be a powerful instrument for employment for semi-skilled workers and women in developing countries and in rural areas.
The job creation figures of leading global e-commerce brands should be an encouragement for more focus and investment in this sector of the economy. America’s Amazon disclosed recently that over 200,000 small businesses on its platform have created over 1.8 million U.S jobs.
The Amazon brand alone has over 100,000 employees on its payroll. Today, China has the fastest and largest growing e-commerce market in the world, accounting for more than 40% of the total value of ecommerce transactions worldwide. Simply put, more than 5% of employment in China is in e-commerce.
One might wonder how an industry that limits human contact holds such a huge employment prospect. A local example thus suffices. Alerzo limited, a business-to-business e-commerce platform commenced operations less than three years ago. Presently, it directly employs more than 3,000 people in its chain of activities. Jumia, a b2c platform, currently has over 15,000 sellers on its platform.
If well explored, experts have projected that the electronic commerce sub-sector of the economy is capable of creating about 23 million jobs. Tech enthusiast Samuel Elegba, is of the opinion that this is achievable given the exploit of e-commerce brands in recent years. “Things have changed globally.
Technology is eroding every aspect of business. I visualise e-commerce companies becoming large employers of quality human capital in Nigeria within the next decade, and maybe the highest taxpayers if given a chance to survive by the government during their incubation period.
“Our league of e-commerce players have shown in a short period of time what they can do in terms of innovative solutions, human capacity development and employment. Cumulatively, they have created hundreds of thousands of jobs directly and indirectly,” he said.
Despite the fact that contact and face-to-face interactions are limited in the ecommerce service space, the interconnectedness of the industry requires that thousands of individuals work behind the scenes to ensure orders are processed seamlessly to customers’ preference and satisfaction.
Aside from customer service representatives who interact with customers, take orders and customer complaints, the shipping clerks, order fillers, hand packers, packagers, keep records and ensure orders are properly packaged and in good condition for transportation.
Apart from managers who oversee the daily operations in warehouses, there are also the market research analysts who study market conditions to examine potential sales of products. Ecommerce thrives on technology, which thus provides job opportunities for young software and web engineers who create programmes and also handle online stores’ technical aspects.
Also critical in the chain are the last mile delivery agents. The immense employment and growth impact of e-commerce on logistics cannot be overemphasised.
The recent boom in logistics business in major economic cities of Nigeria is being driven by e-commerce. A crucial point to also note in the chain is that as e-commerce firms expand their operation in major cities and rural areas, they bring with them economic opportunities for these residents of local communities.
If given more attention, support and infrastructure investment, ecommerce will not only help in development of rural communities, but immensely reduce employment deficit in Nigeria.
E-Business
Cyberattack Could Cost it Up to $400m – Coinbase

Coinbase forecast a hit of between $180m and $400m from a cyberattack that breached account data of a “small subset” of its customers, the crypto exchange said in a regulatory filing on Thursday.
The company received an anonymous email on May 11, claiming to have information about certain customer accounts as well as internal documents.
While some data — including names, addresses and emails — was stolen, the hackers did not get access to login credentials or passwords, Coinbase said.
Still, it will reimburse customers who were tricked into sending funds to the attackers.
Hackers had paid multiple contractors and employees working in support roles outside the US to collect information.
The company has fired those involved, it said.
Separately, the New York Times reported that the US Securities and Exchange Commission (SEC) was investigating whether the company had misstated its user numbers.
Coinbase shares extended losses after the report and were last down 6.5%.
“This is a hold-over investigation from the prior administration about a metric we stopped reporting two-and-a-half years ago, which was fully disclosed to the public,” said Paul Grewal, Coinbase’s chief legal officer.
“While we strongly believe this investigation should not continue, we remain committed to working with the SEC to bring this matter to a close.”
The SEC declined to comment.
The latest developments come days before the company is set to join the benchmark S&P 500 index, casting a shadow over what was expected to be a landmark moment for the crypto industry.
Security remains a challenge for the crypto industry despite its growing mainstream acceptance.
In February, Bybit disclosed a hack in which about $1.5bn worth of digital tokens were stolen — widely described the biggest crypto heist ever.
“The cyberattack may push the industry to adopt stricter employee vetting and introduce some reputational risks,” said Bo Pei, an analyst at US Tiger Securities.
Funds stolen by hacking crypto platforms amounted to $2.2bn in 2024, according to a report from Chainalysis, a US-based blockchain analysis firm.
“As our nascent industry grows rapidly, it draws the eye of bad actors, who are becoming increasingly sophisticated in the scope of their attacks,” said Nick Jones, founder of crypto firm Zumo.
Coinbase has refused to pay a ransom of $20m demanded by the attackers and is working with law enforcement agencies. Instead it has established a $20m reward for information on the hackers.
The company is also opening a new support hub in the US and taking other measures to prevent such cyberattacks, it said.
E-Business
Q1 2025 .ng Domain Name Statistics Reflect Nigeria’s Advancing Digital Landscape

The Nigeria Internet Registration Association (NiRA) presents its report on .ng domain name registration and renewal statistics for the first quarter of 2025, highlighting the continued expansion of Nigeria’s digital footprint. The data underscores a consistent and significant adoption of the nation’s Country Code Top-Level Domain (ccTLD), reinforcing its pivotal role in the burgeoning Nigerian digital economy.
During the period spanning January to March 2025, a total of 40,791 .ng domain names were recorded. This figure comprises 22,236 new registrations and 18,555 renewals, indicating a healthy balance between the acquisition of new digital identities and the sustained commitment of existing domain name holders to their online presence.
Analysis of the registration trends within the quarter reveals a notable upward trajectory, with a 13.92% increase in domain name registrations observed between February and March 2025.
This growth signifies an increasing recognition of the importance of a localized online identity by a diverse range of stakeholders, including individuals, startups, Small and Medium-sized Enterprises (SMEs), and larger organizations.
Notably, the .com.ng extension continues to be the dominant choice, accounting for over 60% of both new registrations and renewals. This reaffirms its status as the preferred domain name extension for Nigerian businesses seeking to establish a credible and locally relevant online brand presence while maintaining global accessibility. The sustained popularity of .com.ng underscores its perceived value among Nigerian entrepreneurs and enterprises seeking to secure their digital real estate.
This upward trajectory isn’t happening by chance. The Nigeria Internet Registration Association (NiRA) has remained intentional in its drive for digital inclusion and domain adoption. Through public education, training via the .ng Academy, outreach campaigns, and partnerships with stakeholders across the tech ecosystem, NiRA has consistently advocated for the importance of owning a local domain. The current standing of .ng as the second most registered ccTLD in Africa reflects the efficacy of these efforts.
Digital adoption in Nigeria is no longer just about being online—it’s about owning your digital identity. And with a .ng domain, Nigerians are better positioned to assert that identity, connect with local and international audiences, and gain better control over their digital footprints.
As we look toward the rest of 2025, the Q1 results serve as a strong signal: more people are embracing the digital future, and the .ng domain is increasingly becoming their first step.
E-Business
NIMC Launches NINAuth Digital Identity Verification App for Govt Services

National Identity Management Commission (NIMC) of Nigeria has launched a new digital identity verification tool called the NIN Authentication (NINAuth) application.
The initiative, which forms part of President Bola Tinubu’s Renewed Hope Agenda, aims to strengthen the country’s national digital identity management framework.
The launch builds upon Nigeria’s comprehensive unified digital identity system that has been transforming access to financial services and government programs.
The NINAuth application introduces several key features focused on data security and privacy.
The platform requires explicit user consent before sharing identity information for Know Your Customer (KYC) processes, giving individuals greater control over their personal data.
The system provides seamless access to various government services, including SIM card registration, immigration applications, passport processing, tax filings, and financial transactions.
The development follows significant investment in Nigeria’s digital identity infrastructure, including a $45.5 million support from the World Bank as part of the Digital Identification for Development (ID4D) project.
As the official service for integration with NIMC’s backend infrastructure, NINAuth enables secure verification processes across ministries, departments, and agencies (MDAs).
The application is available for download on both the Google Play Store and Apple iOS App Store for users of the National Identification Number (NIN).
The rollout represents a significant milestone in Nigeria’s ongoing efforts to digitize government services and strengthen identity verification processes.
“NINAuth is a cutting-edge suite of services including web, API, and mobile verification designed to enhance data security, protect privacy, and simplify access to government services,” said Dr. Kayode Adegoke, Head of Corporate Communications at NIMC.
“The platform introduces a robust layer of protection, empowering individuals with greater control over their personal information.”
The implementation supports the objectives of the recently established Nigeria Digital Identification for Development Project Ecosystem Steering Committee, which oversees the country’s digital identity initiatives.
President Bola Ahmed Tinubu has approved the launch of the NINAuth app and directed its use for verification and authentication across all MDAs.
The application provides a secure single sign-on solution for accessing government services and social protection programs while maintaining strict data privacy controls.
The centralized approach to digital identity management represents a significant step forward in Nigeria’s digital transformation journey and its commitment to modernizing government services.
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