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5 Ways Retailers Can Triple Profit during Christmas

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Kaymu, Nigeria’s leading online marketplace, has highlighted 5 ways in which retailers can maximize their profit this season.

Christmas is one of the most hectic periods of the year when it comes to people shopping for gifts to friends and family.

However the physical store has gotten competition from online marketplaces which have developed to be the new place for business activities and commercial trading.

Retailers which open up shops on online marketplaces are increasing tremendously since it provides an already established market for sellers.

1.    Items like Christmas hampers, Christmas decorations, fireworks and fire crackers, Christmas trees, Christmas costumes and gift items amongst others are quick sellers during the season.  In addition, retailers are advised to conduct research on top selling products during Christmas or re-list products which have been successful in the past as such products stand a higher chance of moving fast in the online marketplace.

*2.*      *Beat The Competition:* One of the best ways to maximize profit this Christmas season is to make your Christmas offers better than any other seller on the Kaymu platform. During the Christmas period many people will be selling similar products and listing it at prices within the same range. To ensure your products get sold off the shelf in no time it’s important to place your product at an advantage.
 A retailer who wants to maximize profit should take some time to research on the competition and place clear pictures of products at the most competitive prices. The myth is that prizes go up during Christmas so chances are customers who see a product at a cheap price will not be able to resist the offer irrespective of whether they need the product or not. During Christmas, most times price trumps utility.

*3.*      *Topnotch Customer Service: *Christmas is a feel good season and there is no better time to offer excellent customer service to buyers than now. Customers like to be treated with respect and the onus falls on the seller to ensure the customer is attended to in the most courteous, friendly and warm manner.
Sellers can go the extra mile to wish the customer ‘Season’s Greetings or Happy Holidays’, make suggestions on how to use/preserve items bought as well as attend promptly to buyers calls and concerns.
 In addition, going the extra mile to obtain a feedback on client satisfaction days after the sale has been made makes all the difference. Sellers with the best customer service are likely to generate more sales this period especially from return customers.

*4.*      *Include an Add-on: * Everyone likes a freebie, as minute as it may be. Whether it’s in terms of extra services as an add-on or a free item that comes with the purchase of a specific product, it’s important to give a little extra this season; besides that’s what Christmas is all about-giving. 
As added value to customers, a retailer or seller can offer gift wrapping and delivery solutions to the recipient of the item at no extra cost to the buyer or include a useful item to the product purchased.
For instance one could add a shoe-horn or a shoe pad to a pair of shoes being listed and include the freebie in the image uploaded. You’ll be surprised how far these seemingly little extras will go.

*5.*      *Super Saturday Deals:* Most retailers do not know the power of Super Saturdays. Research has shown that buyers make the most purchases the Saturday before Christmas.
Christmas has been discovered to be one of the prime periods for impulse buying as most people see it as a time to indulge and pamper themselves so it’s ideal to discount and re-discount all old and unsold stock the Saturday before Christmas Day.
Most people don’t do their Christmas shopping until the last minute, indulging in Super Saturday deals ensures that retailers partake in the Christmas rush sales thus increasing their profit.


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E-Business

Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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Galaxy Backbone Tops FG’s Website Performance Ranking

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Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

Galaxy Backbone Tops FG's Website Performance Ranking

This is a landmark achievement for Nigeria’s digital economy.

The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).

Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.

He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.

This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.

GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.

The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”

As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.

With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.

 


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