E-Business
5 Ways Retailers Can Triple Profit during Christmas

Kaymu, Nigeria’s leading online marketplace, has highlighted 5 ways in which retailers can maximize their profit this season.
Christmas is one of the most hectic periods of the year when it comes to people shopping for gifts to friends and family.
However the physical store has gotten competition from online marketplaces which have developed to be the new place for business activities and commercial trading.
Retailers which open up shops on online marketplaces are increasing tremendously since it provides an already established market for sellers.
1. Items like Christmas hampers, Christmas decorations, fireworks and fire crackers, Christmas trees, Christmas costumes and gift items amongst others are quick sellers during the season. In addition, retailers are advised to conduct research on top selling products during Christmas or re-list products which have been successful in the past as such products stand a higher chance of moving fast in the online marketplace.
*2.* *Beat The Competition:* One of the best ways to maximize profit this Christmas season is to make your Christmas offers better than any other seller on the Kaymu platform. During the Christmas period many people will be selling similar products and listing it at prices within the same range. To ensure your products get sold off the shelf in no time it’s important to place your product at an advantage.
A retailer who wants to maximize profit should take some time to research on the competition and place clear pictures of products at the most competitive prices. The myth is that prizes go up during Christmas so chances are customers who see a product at a cheap price will not be able to resist the offer irrespective of whether they need the product or not. During Christmas, most times price trumps utility.
*3.* *Topnotch Customer Service: *Christmas is a feel good season and there is no better time to offer excellent customer service to buyers than now. Customers like to be treated with respect and the onus falls on the seller to ensure the customer is attended to in the most courteous, friendly and warm manner.
Sellers can go the extra mile to wish the customer ‘Season’s Greetings or Happy Holidays’, make suggestions on how to use/preserve items bought as well as attend promptly to buyers calls and concerns.
In addition, going the extra mile to obtain a feedback on client satisfaction days after the sale has been made makes all the difference. Sellers with the best customer service are likely to generate more sales this period especially from return customers.
*4.* *Include an Add-on: * Everyone likes a freebie, as minute as it may be. Whether it’s in terms of extra services as an add-on or a free item that comes with the purchase of a specific product, it’s important to give a little extra this season; besides that’s what Christmas is all about-giving.
As added value to customers, a retailer or seller can offer gift wrapping and delivery solutions to the recipient of the item at no extra cost to the buyer or include a useful item to the product purchased.
For instance one could add a shoe-horn or a shoe pad to a pair of shoes being listed and include the freebie in the image uploaded. You’ll be surprised how far these seemingly little extras will go.
*5.* *Super Saturday Deals:* Most retailers do not know the power of Super Saturdays. Research has shown that buyers make the most purchases the Saturday before Christmas.
Christmas has been discovered to be one of the prime periods for impulse buying as most people see it as a time to indulge and pamper themselves so it’s ideal to discount and re-discount all old and unsold stock the Saturday before Christmas Day.
Most people don’t do their Christmas shopping until the last minute, indulging in Super Saturday deals ensures that retailers partake in the Christmas rush sales thus increasing their profit.
E-Business
Firm Detected a Fivefold Surge in QR Code Phishing Attacks in the Second Half of 2025

Kaspersky has reported a spike in phishing emails containing malicious QR codes. Detections for these jumped from 46,969 in August 2025 to 249,723 in November 2025 – a more than fivefold growth – as cybercriminals increasingly exploit QR codes, a trend that will likely continue in 2026.

Attackers use QR codes in emails more frequently because they provide a simple and cost-effective way to conceal malicious URLs, evading detection by many protective solutions.
These QR codes are often embedded directly in email bodies or, even more commonly, within PDF attachments – an evolution that both masks phishing links and encourages users to scan them on mobile phones, which may have weaker security than work PCs.
Malicious QR codes commonly appear in mass phishing campaigns as well as targeted ones. Links embedded within them may lead to:
- Phishing forms impersonating login pages for services like Microsoft accounts or internal corporate portals, designed to steal usernames, passwords, and other credentials.
- Fake HR notifications urging employees to review or sign documents, such as vacation schedules, or even view lists of terminated staff, ultimately directing to credential-stealing sites.
- Fraudulent invoices or purchase confirmations in PDF attachments, often combined with vishing (voice phishing) tactics that prompt victims to call provided phone numbers to “cancel” or clarify the transaction, enabling further social engineering attacks.
These tactics exploit trust in routine business communications, leading to credential theft, account takeovers, data breaches, and financial fraud.
“Malicious QR codes have evolved into one of the most effective phishing tools, particularly when hidden in PDF attachments or disguised as legitimate business communications like HR updates.
“The explosive growth in November 2025 highlights how attackers are capitalising on this low-cost evasion technique to target employees on mobile devices, where protection is often minimal.
“Without advanced image analysis at the email gateway and safe scanning practices, organisations are left vulnerable to credential compromise and downstream breaches,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
To defend against this escalating threat, Kaspersky recommends educating employees on cybersecurity and deploying a mail server security solution such as Kaspersky Security for Mail Server that provides trusted and secure corporate email exchange, countering spam, email-borne infections, all forms of phishing, business email compromise (BEC), QR code attacks, and other threats.
E-Business
JustMarkets Unveils Top 5 Trading Assets for 2026 Profits

As the world markets continue into a new cycle that sees them plunging into much trouble and uncertainty, the year 2026 beckons to be one that is ridden with high uncertainty and volatility in terms of geopolitical and macroeconomic trends. Although the year may pose various threats to traders, it also comes along with unparalleled opportunities that may be leveraged to achieve trading success through various trading assets set to display notable volatility trends in the year 2026.

JustMarkets
From long-term fundamentals to trading dynamics, these five key assets on JustMarkets are set to continue to be at the forefront in trading in 2026.
1. Gold (XAU/USD): The Ultimate Macro-Driven Asset
The gold price in 2025 reached $4,500 per troy ounce, and it continues to be one of the most traded assets world-wide. Gold is extremely sensitive to changes in the levels of inflation, interest rate forecasts, geopolitical events, and currency exchange rate movements. The recent years have shown the ability of the gold market to provide an extremely strong bullish momentum, as well as intraday momentum.
The relevance of the market of gold in the year 2026 specifically stems from the fact that the environment surrounding the economy of the world is facing challenges associated with growth, debt, and the policies of monetary easing. Despite the falling inflation rate in the economy, the real interest rates are also expected to be pressured downward, which has traditionally translated to favorable market conditions for the price of gold. The factor of geopolitics uncertainty and tensions between specific countries also adds to the significance of the market of gold.
For traders, the market offers favorable conditions because of its high volatility regime with adequate liquidity.
2. Silver (XAG/USD): Volatility with a Dual Personality
Silver often overshadows gold, but its performance in 2025 significantly outperformed its main competitor. The precious metal briefly reached $85, making it one of the best-performing assets in 2025. While silver, like gold, is sensitive to monetary policy and market sentiment, it also enjoys strong industrial demand related to energy transition technologies, electronics, and manufacturing.
This dual nature makes silver one of the most volatile and fastest-growing precious metals and trading instruments overall. In 2026, as global growth expectations fluctuate and industrial cycles remain uneven, silver will experience sharp directional movements and prolonged periods of volatility, but will fundamentally maintain a growth trend similar to gold.
For traders seeking high volatility, silver offers even greater percentage swings than gold, making it a powerful tool for well-managed strategies, both scalping and holding positions for multiple days.
3. Oil (WTI & Brent): Trading Supply, Politics, and Policy
Oil is still among the market-sensitive commodities. The change in OPEC+ production levels, global events affecting major oil-producing nations, as well as changes in global demand can cause prices to surge within a matter of hours.
Turning the focus on the outlook for the year 2026, it seems likely that the oil market will face well-supplied conditions. However, this will not mean extremely small degrees of volatility. Events surrounding Venezuela represent yet another key source of uncertainty. Changes within US policies regarding Venezuela, the export of oil, and the political leadership of the country could represent important influences on the levels of supply, especially when the focus shifts towards the heavier grades. Yet, the possibility of a substantial recovery looks very unlikely.
Even in highly saturated markets, surprise disruptions, production policy changes, or geopolitical tensions, particularly in the Middle East, Eastern Europe, and Latin America, can cause sharp price moves. Conversely, macroeconomic growth slowdowns or money market cycles may exert pressures on demands, thereby leading to highly two-sided markets.
4. US Stock Indices (Dow 30, S&P 500, Nasdaq): Liquidity and Trend Potential
US indices continue to be key trading assets in global trading activity. The Dow Jones, S&P 500, and Nasdaq reflect US economic performance, as well as global risk appetite, capital flows, and technological leadership, primarily driven by the AI boom.
In 2026, stock markets are likely to face divergent forces. On the one hand, monetary easing is supporting valuations, while slowing economic growth, declining interest in AI, and political uncertainty are increasing volatility and the risk of a deeper sell-off. This combination often leads to strong moves, deep corrections, and renewed all-time highs.
Indices offer unrivaled liquidity, clear technical behavior, and the ability to express macroeconomic views without the risk associated with individual stocks, making them important tools for both short-term and position traders.
5. EUR/USD: The World’s Most Traded Currency Pair
EUR/USD remains the benchmark for forex trading. Its deep liquidity, tight spreads, and technical clarity make it a favorite among professional traders. More importantly, the euro reflects the balance between the world’s two most influential central banks: the Federal Reserve and the European Central Bank.
As interest rate differentials narrow and fiscal dynamics shift on both sides of the Atlantic, there’s every reason to believe EUR/USD will experience prolonged and powerful trending phases, punctuated by strong reactions to economic data and central bank signals.
In 2026, shifts in growth expectations, inflation trajectories, and political developments in both regions will keep this pair highly active, making EUR/USD a preferred option for traders who value stability, transparency, and adaptability across all trading styles.
Perfect Assets to Trade in 2026
These five markets unite their relevance on a global stage, and the responsiveness of these markets to macroeconomic and geopolitical events. Markets traded in gold, silver, oil, US indices, and the currency pair EUR/USD include the combination of markets most traders seek: deep liquidity, clear structure, and meaningful volatility.
On the JustMarkets trading platform, these instruments excel because of the optimal trading conditions offered, ensuring effective active trading. Tight spreads, fast execution of orders, as well as high leverage of up to 3000, enable traders to react swiftly to key market drivers, such as central bank statements or inflation figures, as well as geopolitical events.
E-Business
Firm Detected a Scam Exploiting OpenAI’s Teamwork Features

Kaspersky has detected a scam tactic leveraging the OpenAI platform. Attackers are abusing OpenAI’s organisation creation and team invitation features to send spam emails from legitimate OpenAI addresses, potentially tricking users into clicking scam links or calling fraudulent phone numbers.

The spam campaign begins with attackers registering an account on the OpenAI platform. During registration, users are prompted to enter an organisation name, which can consist of any combination of symbols. Scammers exploit this by embedding deceptive text and fraudulent links or phone numbers directly into the field for organisation name itself.
Once the “organisation” is created, OpenAI provides an option to “invite your team,” allowing the input of target email addresses of victims. When invitations are sent, they originate from OpenAI’s address, making them appear fully legitimate from a technical standpoint.
Kaspersky detected several types of messages containing email threats sent in such a way. These are scam emails that promote fraudulent offers, such as adult services. Another attack angle is vishing – false notifications claiming a subscription has been renewed for a large sum: attackers instruct recipients to call a provided phone number to “cancel” the charge or take other actions that lead to further compromise. There may also be other email threats spreading via OpenAI platform.
The text that the attackers want the victims to read (highlighted in bold in the email template) is structurally inconsistent with the rest of the email template – which was originally designed to invite project collaborators. But the attackers bet on the fact that the victims would not pay attention.
“This case highlights a vulnerability in how platform features can be weaponised for social engineering email attacks. By embedding deceptive elements in seemingly innocuous fields like organisation names, scammers attempt to bypass traditional email filters and exploit user trust in reputable services.
“We urge all users to verify invitations carefully and avoid clicking embedded links without scrutiny. We also recommend brands to consider whether their online services or platforms could be abused by attackers,” comments Anna Lazaricheva, senior spam analyst at Kaspersky.
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