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5 Ways Retailers Can Triple Profit during Christmas

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Kaymu, Nigeria’s leading online marketplace, has highlighted 5 ways in which retailers can maximize their profit this season.

Christmas is one of the most hectic periods of the year when it comes to people shopping for gifts to friends and family.

However the physical store has gotten competition from online marketplaces which have developed to be the new place for business activities and commercial trading.

Retailers which open up shops on online marketplaces are increasing tremendously since it provides an already established market for sellers.

1.    Items like Christmas hampers, Christmas decorations, fireworks and fire crackers, Christmas trees, Christmas costumes and gift items amongst others are quick sellers during the season.  In addition, retailers are advised to conduct research on top selling products during Christmas or re-list products which have been successful in the past as such products stand a higher chance of moving fast in the online marketplace.

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*2.*      *Beat The Competition:* One of the best ways to maximize profit this Christmas season is to make your Christmas offers better than any other seller on the Kaymu platform. During the Christmas period many people will be selling similar products and listing it at prices within the same range. To ensure your products get sold off the shelf in no time it’s important to place your product at an advantage.
 A retailer who wants to maximize profit should take some time to research on the competition and place clear pictures of products at the most competitive prices. The myth is that prizes go up during Christmas so chances are customers who see a product at a cheap price will not be able to resist the offer irrespective of whether they need the product or not. During Christmas, most times price trumps utility.

*3.*      *Topnotch Customer Service: *Christmas is a feel good season and there is no better time to offer excellent customer service to buyers than now. Customers like to be treated with respect and the onus falls on the seller to ensure the customer is attended to in the most courteous, friendly and warm manner.
Sellers can go the extra mile to wish the customer ‘Season’s Greetings or Happy Holidays’, make suggestions on how to use/preserve items bought as well as attend promptly to buyers calls and concerns.
 In addition, going the extra mile to obtain a feedback on client satisfaction days after the sale has been made makes all the difference. Sellers with the best customer service are likely to generate more sales this period especially from return customers.

*4.*      *Include an Add-on: * Everyone likes a freebie, as minute as it may be. Whether it’s in terms of extra services as an add-on or a free item that comes with the purchase of a specific product, it’s important to give a little extra this season; besides that’s what Christmas is all about-giving. 
As added value to customers, a retailer or seller can offer gift wrapping and delivery solutions to the recipient of the item at no extra cost to the buyer or include a useful item to the product purchased.
For instance one could add a shoe-horn or a shoe pad to a pair of shoes being listed and include the freebie in the image uploaded. You’ll be surprised how far these seemingly little extras will go.

*5.*      *Super Saturday Deals:* Most retailers do not know the power of Super Saturdays. Research has shown that buyers make the most purchases the Saturday before Christmas.
Christmas has been discovered to be one of the prime periods for impulse buying as most people see it as a time to indulge and pamper themselves so it’s ideal to discount and re-discount all old and unsold stock the Saturday before Christmas Day.
Most people don’t do their Christmas shopping until the last minute, indulging in Super Saturday deals ensures that retailers partake in the Christmas rush sales thus increasing their profit.

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E-Business

Tinubu Orders NIMC to Enrol Every Nigerian by End of this Year – DG

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President Bola Tinubu has directed the National Identity Management Commission (NIMC) to ensure that every Nigerian is enrolled in the national identity database before the end of 2026, according to Abisoye Coker-Odusote, director general and chief executive officer of the agency.

Tinubu Orders NIMC to Enrol Every Nigerian by End of this Year - DG

Abisoye Coker-Odusote, director general and chief executive officer, NIMC

Coker-Odusote, who appeared on Channels Television, said the directive forms part of the federal government’s efforts to establish a comprehensive national identity system capable of supporting effective governance, planning, and service delivery.

“The President has given us till the end of this year to make sure that we capture every single Nigerian,” she said.

According to her, NIMC is working with partners under the World Bank-supported Identification for Development (ID4D) project to accelerate nationwide enrolment.

“What we have done is we have partnered through the World Bank ID4D project with front-end partners. They are part of the digital identity ecosystem. These are private citizens that we’ve enabled and given jobs to enrol citizens on our behalf,” she explained.

She stressed that the National Identification Number (NIN) remains a unique identifier, ensuring that every individual is registered only once.

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“That’s why it’s called a unique identifier, so that you’re only enrolled once,” the NIMC DG added.

Coker-Odusote said Nigeria’s actual population remains uncertain, with estimates ranging from 200 million to 250 million, making a comprehensive identity database essential for national planning.

“It is estimated that we’re 200 million. When we’re done enrolling, we will then know the actual numbers that we have. Some estimates say 230 million, while a few people say 250 million.

“Your identity is basically the foundation for effective governance and service delivery. How can you plan if you don’t know the total number of persons that you have? We have been mandated by Mr President to go down to the community levels to enrol every single Nigerian”, she said.

Responding to concerns about whether an individual could obtain multiple identities by registering in different locations or under different names, the NIMC boss said the commission’s biometric verification system prevents such occurrences.

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She explained that while the previous system could accept duplicate enrolments before detecting them later, the current process automatically identifies and invalidates multiple registrations.

“The legacy system had no way of verifying at the front end whether you had already been captured. Once the record comes into the system, it flags it as a duplicate or that the person already exists in the database.

“You would only have one identity generated for you. The other record goes into a deduplication bucket where it is invalidated,”  she said.

The NIMC DG added that biometric verification, including fingerprints and facial recognition, makes it virtually impossible for one person to maintain multiple identities.

“Absolutely. One of the things that this Act has done is to cement our role in capturing biometrics. Private and public sector organisations will no longer capture biometrics independently. They will validate identities through API integration with NIMC.

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“The telcos are already doing that with us. If you need a SIM card, they capture your facial biometrics, which are matched against our database in real time to confirm that you are who you claim to be. We’re using biometric validation to tighten security around identity confirmation,” she said.

The remarks come weeks after Tinubu signed the National Identity Management Commission (NIMC) Act 2026 into law on June 26, repealing the 2007 legislation.

The new law reinforces the “One Person, One Identity” policy by making the NIN the country’s foundational identity credential for accessing government and essential private services, including banking, passport applications, tax administration, pensions, land transactions, and consumer credit.

It also introduces stiffer penalties for identity theft, multiple registrations and unauthorised access to personal identity data, while strengthening data privacy protections and granting NIMC wider powers to investigate identity-related offences.

 

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Kaspersky Warns of AI Risks for World Cup Fans

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Cybersecurity and privacy experts are raising concerns around the growing trend of sports fans using generative AI to create World Cup-related images, mock-ups, predictions and social media content.

Whilst offering new ways for supporters to engage with major sporting events, these tools also introduce risks that many users may underestimate. In light of this, Kaspersky has shared the key risks fans should keep in mind when using generative AI tools, so they can continue enjoying the championship with peace of mind.

When fan AI goes rogue. A growing number of AI tools are being used to create World Cup-themed visuals, avatars, memes and other fan content. While these services may seem creative and harmless, not all of them come from trusted providers.

Many are launched quickly to capitalise on interest around major events, increasing the likelihood that users will interact with platforms that offer limited transparency around data handling, lack adequate privacy and security measures, or might even be designed with malicious intent.

Personal data at stake. To create customised World Cup content, users are often asked to upload selfies, sign up with an email address, connect social media accounts or share other personal information. In doing so, they may reveal more information than necessary without fully understanding how that data will be stored, used, or potentially exposed.

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“AI-driven fan content may seem harmless, but one of the key privacy risks is that users are often encouraged to share far more personal information than necessary. A simple request to generate a themed avatar can involve the collection of photos, contact details, account data and behavioural insights – information that may later be insufficiently protected.

“Because major global events often create an ideal environment for opportunistic actors, fans should take a closer look at how these tools manage personal data before engaging with them,” says Anna Larkina, web content analysis and privacy expert at Kaspersky.

When fan content becomes a scam. AI-generated World Cup content in some cases can also be used to support fraud. Cybercriminals may use convincing mock-ups, fake giveaways, or official-looking fan pages to attract attention and build trust. Once users engage, they may be redirected to phishing sites, fake stores, fraudulent offers, or betting-related scams. Generative AI makes these campaigns easier to produce, more persuasive and far easier to scale.

The myth of AI predictions. Another area that deserves caution is AI-powered match prediction. However advanced or data-driven these tools may appear, AI cannot reliably predict inherently uncertain sporting outcomes. When used to promote betting, paid subscriptions or “insider communities”, such services can create a false sense of confidence and encourage risky decisions.

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JustMarkets Unveils New Web Terminal That Lets MT5 Traders Skip Software Downloads

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Multi-asset global broker JustMarkets has launched its Web Terminal, an advanced browser-based trading terminal now available to all clients in any country supported by the broker.

JustMarkets Unveils New Web Terminal That Lets MT5 Traders Skip Software Downloads

JustMarkets

The company said the new platform forms part of its ongoing effort to expand and strengthen its trading ecosystem. Before the official launch, the Web Terminal went through a preparation phase during which the team fine-tuned its technical performance and gathered user feedback.

“At JustMarkets, we never stop evolving,” a JustMarkets representative said. “With the Web Terminal, we wanted to remove every barrier between traders and the markets. Now every client can trade directly from their browser, with all the professional tools they need at their fingertips.”

The Web Terminal is fully available for MT5 accounts, allowing traders to access a professional trading environment without downloading or installing any software. The broker said the platform runs entirely in the browser, enabling clients to start trading instantly from any device.

To access the terminal, users are required to choose a trading account, press the “Trade” button, and then select “JustMarkets Terminal” from the window that appears.

The broker said the platform includes advanced charts with technical indicators and graphical tools, flexible volume settings that allow trade volume to be set in lots or in units of the asset, detailed asset descriptions, a market sentiment tool that provides real-time trading sentiment, timely updates on trading schedules and margin changes, and tools for managing multiple trading positions and pending orders.

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According to the company, the launch follows the introduction of the JustMarkets mobile app for trading on the go and represents another step in its broader innovation strategy.

JustMarkets said it remains committed to growth and has additional features, tools, and improvements already in development.

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