Broadcasting
Plaqad Releases Second Edition of Big Brother Naija Report, Ahead of the Shine Ya Eye Reunion

Ahead of the BBNaija Shine Ya Eye reunion starting on June 2, 2022, Plaqad has unveiled the second edition of the Big Brother Naija Report.

An emerging global marketing and public relations technology company, Plaqad, has been ahead in offering paid content management, influencer engagement and media intelligence services to brands worldwide.
Against the backdrop of the popular reality show, the Big Brother Naija Report, released at the recent Nigerian Entertainment Conference, provides valuable insights into the public perception of the famed reality TV show, its impact on the youth culture in Nigeria and the Nigerian economy.
The show, already set to return to screens for its 7th season, has been a substantial economic driver creating jobs, increasing brand awareness and consumer purchase for brands. The BBNaija season 6 show created up to 12,000 direct and indirect jobs.
In this new report, it was revealed that 64% of viewers admitted that the show provided emotional and mental satisfaction to them post-pandemic. Also, 75% of ex-housemates say that participating in BBNaija helped them achieve some of their life goals.
Additionally, it was reported that 57% of respondents say that seeing a brand sponsor the show influenced their patronage of the brand.
53% of the respondents also believe that BBNaija is a more reliable route to success than a university degree.
The BBNaija show is a rallying point for family and friends who enjoy adult entertainment. For instance, the report shows that 71.7% of respondents watch the show communally with family and friends.
According to Plaqad’s founder, Ayeni Adekunle, the report was derived from primary and secondary statistics sources and comprised qualitative and quantitative research methods.
“In step with our culture of due diligence, we leveraged technology to give a comprehensive report on this famed show. Using varied research methodologies, we can provide a robust report that will be a reference point in economic and socio-cultural discourse. The BBNaija Report is documented proof that the popular reality show is a giant marketing machine that enables brand viability and opportunities for talent and entrepreneurial development,” Ayeni said.
Big Brother Naija is a Nigerian reality television series based on the Big Brother television franchise. Featuring 12 to 20 contestants, the show assembles contestants in an isolated house who compete for huge cash prizes and gifts worth over $100,000 while each housemate races against eviction from the house based on votes from the viewers.
The show has had six successful seasons, with the sixth reunion starting on June 2 and auditions already underway for the seventh season.
BBNaija Shine Ya Eye highlights will air on Africa Magic Urban from May 24 to June 1 at 10:30 pm on weeknights, 9 pm on Saturday and 9:30 pm on Sunday. On the other hand, the reunion airs at 10 pm and 10:30 pm on Africa Magic Urban (ch.153) and Africa Magic Family (ch.154), respectively. The show will also stream on Showmax across Africa and certain countries in Europe.
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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