General News
Why Nigerian Publishers Must Rethink Revenue Models

For many Nigerian publishers, the model that once sustained journalism is no longer working. Advertising, long the backbone of print, radio, and television, has been declining. At the same time, the wider entertainment and digital media market is growing and is projected to reach $4.9 billion by 2026.

L-R: Adeola Adejokun, Head, Communications, First City Monument Bank; Chris Ihidero, Award-winning Director and Producer; and Diran Olojo, Divisional Head, Corporate Affairs, First City Monument Bank, during the Monetised Content: A Media Masterclass Presented by FCMB and BHM, in Victoria Island. Lagos on Monday, April 20, 2206.
This creates a clear gap. The old revenue streams are shrinking, but new ones are emerging—driven largely by digital platforms and changing audience behaviour.
Today, revenue is no longer just about traditional ads. It includes earnings from platforms like Google through ad networks, creator payouts on X (formerly Twitter), and content monetisation on YouTube and Spotify. These channels reward reach, engagement, and consistency, but they also require a different way of thinking about content.
For publishers, this means shifting from a single-format approach to a multi-platform strategy—taking one piece of content and adapting it across video, audio, and text formats to reach audiences wherever they are.
This shift was the focus of The Monetised Content Masterclass, hosted by FCMB in partnership with BHM. The session brought together publishers across the ecosystem, including reporters, editors, bloggers, and content creators, to examine how to move beyond traditional revenue models.
One message came through clearly: financial sustainability now sits at the heart of editorial independence.
Discussions focused on how publishers can create real value, not just traffic or impressions, but content that travels well across platforms and can be monetised in different ways. This includes building direct audience relationships, forming the right brand partnerships, and using data to guide both content and commercial decisions.
Participants explored practical options such as paid memberships and subscriptions, branded content collaborations, and platform-based earnings. The emphasis was on execution, how to take what already exists and make it work harder across multiple channels.
Speaking at the session, Divisional Head, Corporate Affairs, FCMB Group, Diran Olojo, pointed to the need for a shift in mindset: “We are at a point where publishers must move from content production to platform thinking, building systems that can sustain value over time.”
For BHM’s CEO, Ayeni Adekunle, the issue is urgency: “The model has changed. The question now is whether the industry will adapt quickly enough to secure its future.”
Moderated by Fatu Ogwuche, the masterclass featured Fisayo Soyombo, Chris Ihidero, Jennifer Mairo, and Peter Oluka. Speakers shared practical insights, from repurposing content across formats to building audience loyalty and unlocking new revenue streams.
The takeaway was simple. Publishers can no longer rely on a single source of income. Growth will come from combining platform earnings, partnerships, and direct audience support, while making content work across multiple formats and channels.
For FCMB, the initiative reflects a clear commitment to supporting the growth and long-term sustainability of the media sector, given its role in informing the public, shaping opinion, and supporting national development.
General News
Akara Business Can Pay More than Bank Jobs – Governor Aide

Ossai Ovie Success, special assistant on Media to the Governor of Delta State, has defended First Lady Senator Oluremi Tinubu over the backlash trailing her recent advice encouraging Nigerians to embrace small-scale businesses.

Ossai Ovie Success, special assistant on Media to the Governor of Delta State
The controversy followed a viral video in which the First Lady urged unemployed Nigerians, particularly women, to consider starting businesses such as frying akara, roasting corn and producing kuli-kuli, noting that such ventures require little start-up capital.
Her remarks sparked widespread criticism on social media, with many Nigerians arguing that government officials should focus on creating jobs rather than encouraging citizens to take up petty trading.
Reacting to the criticism in a post shared on his official Facebook page on Sunday, Ossai said he was surprised that many people looked down on the akara business, insisting it can generate more income than some white-collar jobs.
According to him, an akara seller operating in a strategic location can earn substantial profits with just a few hours of work daily.
“Akara business is better than a bank job sometimes. If you fry akara in a good location, after all costs, you make N20 per akara and sell 500 pieces every day,” he wrote.
Ossai estimated that such a business could generate about N10,000 daily, translating to approximately N60,000 weekly and N240,000 monthly, while noting that some operators earn well above N1 million every month.
“How much again is a bank job? Ask yourself,” he said.
The Delta governor’s aide also argued that the business is not as demanding as many people assume, saying it typically requires only a few hours of work each day.
“Before I forget, know that akara business is not a 6-to-6 job. It’s about three hours daily.
“I am disappointed in those looking down on akara business,” he added.
The remarks add to the growing debate sparked by the First Lady’s comments, with supporters describing entrepreneurship as a practical means of livelihood, while critics argue that the government should prioritise policies that create sustainable employment opportunities for Nigerians.
General News
EVC NCC, Aminu Maida, to Lead Speakers @ Business Journal Fintech & Financial Inclusion Roundtable 2026

Dr. Aminu Maida, Executive Vice-Chairman/CEO, Nigerian Communications Commission (NCC) would be the Special Guest of Honour at the 3rd Business Journal Fintech & Financial Inclusion Roundtable 2026 scheduled for Friday, July 31, 2026 at Oriental Hotel, Lekki Road, Victoria Island, Lagos.

The theme of the Roundtable is: Fintech: Driving the Future of Digital Financial Ecosystem in Nigeria.
Dr. Aminu Maida was appointed the Executive Vice Chairman/Chief Executive Officer of the Nigerian Communications Commission (NCC) by President Bola Tinubu on Wednesday, October 11, 2023.
Maida holds an MEng in Information Systems Engineering from Imperial College, London in 2002 and in 2006, he bagged a PhD in Electrical & Electronic Engineering from the University of Bath, United Kingdom.
Between 2018 and 2019, Maida completed a Post Graduate Diploma in Entrepreneurship (FinTech Pathway) program at the Cambridge Judge Business School, University of Cambridge, United Kingdom.
Until his appointment by the President, Dr. Maida was the Executive Director, Technology and operations at Nigeria Inter-Bank Settlement System Plc (NIBSS), the country’s central switch company owned by the Central Bank of Nigeria (CBN) and all licensed Deposit Money Banks (DMBs) in Nigeria.
At NIBSS, Maida was responsible for holistically spearheading the technical and operational standardisation of all devices deployed in the financial system in Nigeria for interoperability.
Maida led a dynamic team that ensured that all terminals used in the e-payment industry and all devices deployed in Nigeria would accept all cards issued by banks and other licensed card schemes without discrimination.
Prior to his appointment at NIBSS, Maida was the Chief Technical Officer (CTO) at the Nigerian-based FinTech Arca Payments Network and Senior Manager at Cisco Systems, United Kingdom.
As a seasoned technical professional with over 15 years of multi-functional and international experience in FinTech & Telecoms & Enterprise Technology, Maida between 2010 and 2014, worked as a Network Design Consultant at EE, part of BT Group, and one of the largest mobile communications companies in the UK.
He was also at some point (2006-2010) a System Engineer at Ubiquisys, a leading company in intelligent 3G and LTE small cells, which is now part of Cisco.
Maida, a professional par excellence, combines a broad range of experiences, making him technically strong and commercially sound.
Reacting, the Publisher/Editor-in-Chief of Business Journal Media Group, Prince Cookey said:
“Dr. Aminu Maida came to the NCC at a time Nigeria needed strategic repositioning of the digital economy landscape and telecom regulation in the country. He has positioned NCC as a leading voice in the digital space and telecom regulation in Africa and around the world.
Accordingly, stakeholders attending the 3rd Business Journal Fintech & Financial Inclusion Roundtable 2026 would be looking forward to a robust conversation on the State of the digital economy, fintech market and the numbers on financial inclusion today and tomorrow.”
Cookey added that Mr. Olusegun Omosehin, Commissioner for Insurance/CEO, National Insurance Commission (NAICOM) will also be on board as Special Guest of Honour while Alhaji (Dr.) Umaru Kwairanga, Group Chairman, Nigerian Exchange Group (NGX) will Chair the event.
Mr. Emmanuel Ovaga, Managing Director/CEO, PufferPay Limited will deliver the keynote paper at the Roundtable while Mrs. Ekeoma Ezeibe, President/Chairman of Council of NCRIB is Guest of Honour.
Distinguished members of the Panel include:
- Dr. Muda Yusuf, CEO, Centre for the Promotion of Private Enterprise (CPPE)
- Mrs. Idu Okeahialam, Group Managing Director/CEO, Royal Exchange Plc
- Mr. Jide Orimolade, Managing Director/CEO, Stanbic IBTC Insurance Limited
- Dr. Obioha Oti, President, Association of Mobile Money and Bank Agents in Nigeria (AMMBAN)
- Mr. Sarafadeen Fasasi, President, Association of Financial Inclusion Agents of Nigeria (AFIAN)
The revolutionary success story of Moniepoint, Opay, PalmPay, Flutterwave and others in the digital payment system in Nigeria represents a positive expansion of the financial services sector in the country.
With millions of Nigerians and businesses lacking access to basic financial services, the importance of Fintechs remain sacrosanct in achieving substantial level of Financial Inclusion and expanding the frontiers of the industry.
According to AI Overview, Fintechs in Nigeria have revolutionised the financial landscape by dramatically increasing access to banking services, driving, for example, a 20% increase in financial inclusion and helping to bring the banked population to roughly 63%. These firms have introduced faster, affordable digital payments, lending, and investment services, forcing traditional banks to adopt digital transformation.
On investment, AI Overview stated: “Fintechs in Nigeria dominate the tech landscape, securing 35% of total tech funding ($2 billion total) in 2024, with over 430 companies attracting roughly 36% of all African fintech investment. Despite global challenges, the sector remains highly resilient, driven by high demand, with significant deals including Moniepoint’s $110 million series C.”
The 3rd Business Journal Fintech & Financial Inclusion Roundtable 2026 aims to underscore the positive contribution of Fintechs in deepening Financial Inclusion, expanding access to financial services and contributing to economic growth in the country.
Expected participants at the Roundtable include regulators, operators from key sectors of the economy, media and members of the public.
General News
LASTMA Launches 3367 Toll-Free Hotline for Emergency Response, Traffic Management

(LASTMA) has launched a new toll-free short-code hotline, 3367, to improve emergency response, enhance traffic managemestrengthen accountability across Lagos State.

The new platform replaces the agency’s previous long-service code and provides a simpler and more accessible channel for residents to report traffic-related incidents. The service is available at no cost to subscribers on MTN, Glo and Etisalat (T2) networks.
Motorists and other road users can use the hotline to report vehicle breakdowns, road crashes, disabled trucks, stranded tankers, traffic obstructions and other emergencies requiring immediate intervention.
The platform also allows members of the public to report the conduct and professionalism of LASTMA personnel, a move aimed at promoting transparency and accountability within the agency.
To ensure wider accessibility, callers can communicate with hotline operators in English, Yoruba or Pidgin English, helping to eliminate language barriers and encourage greater public participation.
Speaking on the initiative, Mr. Olalekan Bakare-Oki, general manager, LASTMA, described the launch as a major milestone in the agency’s efforts to build a safer, more efficient and technology-driven traffic management system.
He said the hotline reflects LASTMA’s commitment to leveraging digital solutions to tackle transportation challenges while strengthening collaboration with residents.
According to Bakare-Oki, the 3367 hotline provides Lagos residents with a direct, convenient and free channel to report incidents requiring urgent attention, noting that the growing complexity of Lagos as a major African megacity demands a proactive and technology-enabled approach to traffic management.
He assured residents that all reports received through the platform would be handled professionally and confidentially before being forwarded to the appropriate operational units for prompt action
Bakare-Oki urged the public to make effective use of the hotline to support road safety, improve accountability and contribute to a more efficient and sustainable transportation system across the state.
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