Broadcasting
Brand Africa unveils 12th Annual Brand Africa 100: Africa’s Best Brands 2022
Brand Africa, organizers of annual Brand Africa 100 on Wednesday unveiled the 12th annual Brand Africa 100: Africa’s Best Brands 2022 rankings of the Top 100 most admired brands in Africa at a live event at Eko Hotel & Suites in Nigeria.
Against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the Covid-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade, after a 5-year decline, African brands have surged 4% to 17% from an all-time low of 13% in 2020 and 2021 in the 2022 Brand Africa 100 | Africa’s Best Brands survey and ranking of the best brand in Africa.
Nigerian brands, Dangote (#22), Glo (#32), Jumia (#42) and Nasco (#75) are among the 17 African brands that have heralded a 4% surge by African brands to 17% share of the Top 100 brands in Africa.
Overall, South Africa’s MTN, has returned to the Top 10 as the highest ranking African brand and traded places with Dangote as the #1 African brand recalled when prompted to consolidate its status as the #1 African brand.
Dangote, the pre-eminent African brand founded in 1981 by Nigerian Aliko Dangote, emerged as the #1 brand that symbolises African pride in a question where Brand Africa sought to establish which brand in Africa is a flag carrier and embodiment of rising optimism and pride in Africa. South Africa, led by MTN, leads the African list, with Nigeria, led by Dangote, the overall #1 brand, at 28%, and Kenya with flag carrier, Kenya Airways, at 8% and Ethiopia, with its flag carrier brand, Ethiopian Airline at 4%.
Non-African brands, led by overall pace-setter Nike for the 5th consecutive year, continue to dominate with a share of 83% of the most admired brands in Africa. Coca Cola, which has been in the Top 5 for 10 consecutive years, is the #1 overall most admired brand in Nigeria.
In a separate list of the Top 25 most admired financial services brands, African brands, led by Nigeria’s GT Bank for the third consecutive year, dominate the rankings with 68% of the share to 32% for non-African brands.
DStv, has consolidated its position as the #1 African media brand for the second year running, while Channels TV led as the #1 Nigerian media brand, in a category that is fast going digital and mobile.
Recognising that while the rebound in African brands is notable, the results will not be sustainable without committed and inspirational leadership, in 2022, Brand Africa recognised those leaders who are the catalyst for growth for Made in Africa brands both in corporate and in those who have championed and supported the development of great local brands in supporting industries. GT Bank’s Group CEO, Segun Agbaje and Nigerian doyenne of marketing, founder and chairman of Troyka Group were awarded the inaugural Africa Brand Leadership Excellence awards for inspiring brand-led excellence that drives the growth of made in Africa brands.
“As we emerge out of the pandemic and Africa seeks to assert itself, the results are very inspiring and bode well of an African renaissance led by competitive world class African brands,” says Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership.
“With increased number of countries and greater sample size this year, more than ever, and especially so during the pandemic, mobile proved to be the effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research, GeoPoll, which has been the lead data collection partner since 2015.
Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since inception in 2010 says, “despite volumes of brands analysed as a results of increased sample size in terms of respondents and countries, the survey continues to yield a very consistent picture of brands and trends that are transforming the continent.”
Now in its 12th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa based on a survey across 29 countries that represent as much as 85% of the continent’s GDP and population. The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.
The Brand Africa 100 results will be published in the June issue African Business magazine which on sale globally in June 2022 and will be available online to subscribers on www.africanbusinessmagazine.com.
The 2022 Brand Africa 100: Africa’s Best Brands were organised by Brand Africa partners in Nigeria, AT3 Resources and Open Squares Africa, and supported by the Central Bank of Nigeria, South African Tourism, NQR, Africa Media Agency and BCW Africa.
For Information on the Brand Africa agenda, initiatives and partners and specifically the Brand Africa 100: Africa’s Best Brands Rankings visit www.brand.africa and follow the results on #BrandAfrica100 and #AfricasBestBrands2022.
L-R: Thebe Ikalafeng, Chairman, Brand Africa; Feyi Olubodun, Founding Partner, Open Squares Africa; Tosin Adefeko, Chief Executive Officer, AT3 Resources Limited; Dr. Biodun Shobanjo, Founder & Chairman, Troyka Group and Karin du Chenne, Chief Growth Officer, Kantar EMEA during the presentation of Africa Brand Leadership Excellence Award to Dr. Shobanjo at the 2022 Brand Africa awards held at Eko Hotel, Lagos on Wednesday, May 25th, 2022.
National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.
Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.
She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.
Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
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