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Google Celebrates International SMB Month with an eCommerce Summit and Digital Marketing Scholarships

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Google has announced new initiatives to support small retail businesses in Africa as part of a month-long commemoration of International Micro, Small, and Medium-sized Businesses Day in June.

This includes a one hour virtual training event, Shopping Small Business Summit, aimed at helping SMB owners develop skills and tools to compete online. Topics will include e-commerce trends and digital marketing and is open to all who register at g.co/events/shoppingsmall.

Google has also partnered with Coursera, a well-known open online course provider, to develop an online career certificate course in digital marketing and e-commerce for small and medium-sized enterprises (SMEs), and is offering 1000 scholarships to Africans who wish to attend. The certificate course is the latest in a series of initiatives aimed at preparing participants for entry-level jobs.

This month also sees the debut of Local Opportunity Finder, a new tool that evaluates a Google Business Profile and makes personalised recommendations for changes that a business owner may make to enhance how their business profile looks to consumers in Google Search.

Also, the free, one-week-long Hustle Academy in June will focus on essential skills that will help small and medium-sized retail businesses (SMBs) build the skills they need to grow.

“E-commerce presents an opportunity for small businesses in Africa to reach new customers and grow. Through the digital marketing & e-commerce career certificates and specialised training and 1000 scholarships, we want to be able to assist small businesses in Africa gain the expertise to connect online, expand their customer base and scale up”, says Juliet Ehimuan, Google Country Director for West Africa.

Africa’s growing young population and urbanisation present huge expansion opportunities for small retail businesses. South Africa has almost 2,000 shopping malls covering over 24 million square metres. Wholesale and retail are the third largest contributors to Nigeria’s GDP, with more than 90 percent of the industry made up of informal merchants, while Kenya, with an e-commerce market growth rate of 44 percent in 2021, has seen a steady rise in the number of outlets over the last five years.

E-commerce markets in Kenya and Nigeria increased by 40 percent and 30 percent, respectively, in 2021, while online sales in South Africa increased by 66 percent from 2019 to 2020, reaching more than $1.8 billion.

“As more consumers on the continent continue to search for goods and services online, it is critical that small retail businesses learn how to better harness online tools for growth,” Ehimuan adds.

Google’s ongoing commitment to supporting small businesses in Africa is visible through initiatives such as Google Hustle Academy, Google Business Profile, Market Finder and Market Kit.

The programmes commemorating International SMB Day this month reaffirm Google’s dedication to ensuring that small retail businesses on the continent acquire the necessary digital technology, tools and training to thrive and be more resilient.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Airtel Africa Records Loss as Revenue Falls on Naira Devaluation

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Airtel Africa Plc released its full-year financial statement for the year ending March 31, 2024. The company posted a loss after tax of $89 million during the fiscal year, a significant decline from the $750 million profit after tax recorded in the previous fiscal year.

The company’s financial performance was mainly hit by the Naira’s instability over the fiscal year. As Airtel recorded FX losses of $770 million due to the devaluation of the Naira from N463/$ as of June 2023 to N1303/$ as of March 2024. The Naira devaluation also affected the company’s revenue baseline.

In reported currency, the USD, Airtel Africa posted a revenue of $4.98 billion in FY ‘23/24, representing a 5.3% decline from the $5.26 billion posted in FY ‘22/23. However, in constant currency, Airtel’s revenue grew by 20.9% over the course of the fiscal year.

However, Airtel Nigeria posted a revenue of $1.50 billion during the fiscal year, representing a 29.4% decline from the $2.13 billion revenue posted in FY ‘22/23. More so, in Naira terms, the group’s revenue appreciated by 25.8%.

Airtel Nigeria posted $711 million and $654 million in voice and data revenue respectively. Airtel customer base in Nigeria also increased to 50.9 million, representing a 5.3% growth from the 48.9 million customers posted in the previous fiscal year.

During the year, the group’s voice revenue constituted the bulk of its total revenue with $2.18 billion. Data revenue constituted $1.73 billion of its revenue.

In constant currency terms, Airtel Africa’s mobile services revenue experienced a significant increase of 19.4%. This growth was primarily driven by an 11.9% increase in voice revenue and a 29.2% growth in data revenues, as the group’s 4G customers increased by 42.3% during the fiscal year.

Airtel’s mobile money, SmartcashPSB recorded a 20.7% growth in customers as well as a 21.1% growth in revenue, hitting 38 million customers and $837 million.

Despite inflationary headwinds and currency devaluation across the group’s operational markets, Airtel Africa displayed resilience in its financial performance as it generated a net cash of $2.26 billion from its operations during the fiscal year.

Also, in terms of constant currency, Airtel maintained a double-digit growth across its revenue, pre-tax profit, EBITDA, and operating profit profiles.

Commenting on the results, Olusegun Ogunsanya, the group’s CEO, said: “This strong revenue performance is a reflection not only of the opportunity that is inherent across our markets, but also the resilience of our affordable offerings despite the inflationary pressure many of our customers have experienced.

“Furthermore, our rigorous approach to de-risking our balance sheet and our capital allocation priorities has materially reduced the risks that the currency devaluation has had on our business. Key initiatives include the reduction of US dollar debt across the business and the accumulation of cash at the [holding company] level to fully cover the outstanding debt due. We will continue to focus on reducing our exposure to currency volatility. At the beginning of March, we launched our first buyback programme reflecting the strength of our financial position.”

Airtel declared a 3.57 cents final dividend, a rise of 9.2% on-year from 3.27 cents. Its total dividend amounted to 5.95 cents, also up 9.2%, from 5.45 cents.

The CEO added: “The growth opportunity that exists across our markets remains compelling, and we are well positioned to deliver against this opportunity. We will continue to focus on margin improvement from the recent level as we progress through the year.”

 


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Google’s Hustle Academy Re-launches with AI Focus to Empower African SMBs

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Google has announced the opening of applications for the 2024 cohort of its Hustle Academy, a program dedicated to accelerating the growth of small and medium-sized businesses (SMBs) in Sub-Saharan Africa. This year, the program introduces a significant upgrade: business-focused AI training integrated directly into the curriculum.

SMBs are the backbone of Africa’s economy, yet many face challenges accessing funding and developing the essential skills needed to grow their businesses. According to the International Finance Corporation (IFC), 40% of formal SMBs in developing countries have an unmet funding need of $5.2 trillion annually.

The Hustle Academy aims to address this gap by providing comprehensive business education, mentorship, and networking opportunities. Since its launch in 2022, over 10,000 businesses have benefited from the program. Participants who received grants nearly doubled their success rate in accessing new funding sources beyond friends and family, increasing from 11% to 20%. The program has also spurred job creation, with an average of 4 new jobs for every 10 businesses that graduated.

Kristy Grant, Head of B2B Marketing, SSA commented, “Artificial intelligence (AI) holds immense potential for African small and medium-sized businesses (SMBs), enabling them to drive innovation, increase efficiency, and unlock new levels of economic growth. The Hustle Academy has supported over 10,000 businesses who have gone ahead to raise funding and create jobs since inception. By incorporating AI into our curriculum, we aim to further amplify this impact, equipping SMBs to harness AI technologies for improved business performance and economic progress.”

The new AI modules focus on data-driven decisions, optimising operations, and building AI-powered marketing strategies. Participants will explore practical applications through modules like “Boost Your Productivity with AI” and “Marketing Strategy and AI,” learning how to save time and supercharge digital outreach.

Applications for the 2024 Hustle Academy cohort are open to SMBs in Kenya, Nigeria, and South Africa, and the program will run through the end of the year. For more information and to apply, visit g.co/hustleacademy.


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UK Backed Digital Access Program Initiative Sets to Catalyze Innovation in Nigeria

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The Social Innovation Driven Entrepreneurship (SIDE) initiative, a flagship project under the Digital Access Program (DAP) by the UK NG Tech Hub, is geared towards addressing the critical need for accessible, safe, and secure digital access among underserved populations in Nigeria.

In collaboration with the Network of Incubators and Innovators (NINE), the SIDE project has engaged entrepreneurs across Nigeria’s six geopolitical regions, utilizing selected innovation hubs to provide support. The aim is to address sustainable solutions that target economic data, risk capital, infrastructure, and advisory gaps within key sectors. By leveraging digital innovation, the project seeks to alleviate poverty and address challenges faced by SMEs in identified markets and sectors, particularly those affecting underserved populations.

The SIDE project is a 4-month acceleration program tailored for entrepreneurs, startups, and SMEs developing sustainable, relevant, and scalable solutions to local challenges through digital innovation. Focused on various economic indicators aimed at poverty alleviation, the program is supporting entrepreneurs in developing sustainable and scalable solutions across key sectors such as health, education, food security, employment, and climate change.

The initiative began with the design and validation of a research-focused challenge brief in collaboration with Nigeria’s academic ecosystem. Subsequently, a call for applications was made, resulting in over 900 submissions. From these, 60 startups were selected to participate in the Masterclass phase, conducted in collaboration with partner hubs in Adamawa, Edo, Enugu, Kaduna, Kwara, and Osun.

Following the Masterclass and pitching sessions, 12 startups were chosen to participate in a 16-week acceleration program, culminating in a Demo Day scheduled for June 25, 2024, at the Radisson Blu Hotel, Victoria Island, Lagos.

This event aims to provide SIDE startups with a platform to showcase their progress, attract potential investors, receive valuable feedback, and network with industry experts, thereby facilitating the growth and scalability of their businesses.

Event Highlights:

 The Demo Day will feature stakeholders from Nigeria’s vibrant tech ecosystem, providing them with an opportunity to witness impactful solutions and extend their support. Join us as we accelerate change and empower communities through digital solutions.

 


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