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YouTube Shorts Celebrates One Year in Nigeria

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 One year ago, YouTube introduced Shorts in Nigeria to further our mission to give everyone a voice and help creators grow their audiences and be inspired by new video formats.

Since its inception, YouTube Shorts has grown a community of more than 1.5B monthly logged-in users globally.

At the heart of YouTube’s journey are the voices of our creators and artists. When we introduced Shorts, we knew that we were bringing an important new format to the YouTube repertoire.

For artists, the path to success has never been more demanding, so we’re designing products like Shorts to make YouTube THE place for them to connect with their fans and grow long-term, sustainable music careers.

We’ve been hard at work innovation and refining the product features our community knows and loves to incorporate this new video format into the broader YouTube experience. Here are some recently launched highlights:

  • Video remixing: Utilizing content from the world’s largest video library, creators on YouTube can put their own spin on the content they love from YouTube using our latest video remixing features, Cut and Green Screen to Shorts on iOS (coming to Android soon).

  • Cut: The ability to use a 1-5 second video segment from any eligible VOD or Short in the creation of new Shorts content.

  • Green Screen: The ability to use up to a 60 second video segment from any eligible VOD or Short as the background for their original Short video.

  • Multiformat analytics: Evolving the in-depth analytics, we recently rolled out a new design for YouTube Analytics which allows creators and artists to see insights and performance data for specific content across our different video formats: VOD (video on demand), Live and Shorts. This allows them to individualize and optimize their content strategies more effectively to make the most of the platform for both reach and revenue opportunities.

As YouTube introduces new products, we’ve seen the birth of a new trend unique to the platform: “the rise of the multiformat creator and artist.” Moving seamlessly between different video formats on YouTube — from Shorts, Longform, Live and Audio — these multiformat creators and artists create an infinite flow of content combinations to maximize their creativity, reach, community connection and revenue.

This interplay between video formats mirrors the reality of today’s viewer, who expect content to suit their active lives, varied interests and wide ranging attention spans.

This approach is yielding real results for both our creators and artists. New insights include:

  • In April 2022, Shorts containing content sampled from long-form videos generated over 100B views.

  • With the launch of Shorts, artist and creator channels uploading both Shorts and long-form are seeing better overall watch time and subscriber growth relative to those only uploading long-form.

Neal Mohan, YouTube’s Chief Product Officer, said: “Shorts have become an essential part of the YouTube experience for our creators and viewers. Now being watched by over 1.5B logged in users every month, the product is growing thanks to the creativity of our community.

While we’re still at the beginning of our journey with Shorts, we look forward to continuing to innovate the product so our creators can continue to express themselves, connect with their audiences, and increase their reach and revenue opportunities on the platform.”

Lyor Cohen, YouTube’s Global Head of Music, said: Everybody knows that our mission at YouTube is to become the leading revenue generator for the music industry. Money is great, but it’s not enough. Building artist fandom is equally important.

“We want YouTube to be THE PLACE for artists to connect and create meaningful relationships with their fans and grow long-term, sustainable music careers; Shorts, combined with long-form video, is proving to be a critical way to do that. It’s our job to make sure that once fans find their life’s soundtrack on Shorts, they are met with prompts that encourage them to dive deeper into an artist’s repertoire.

“YouTube is the only platform that can bring that experience to reality and we are ALL IN on making it happen.

These Shorts creators and artists are using YouTube to lead the next wave of the creator economy. Here is the list of the top 10 trending Shorts videos in the past year in Nigeria:


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Xenophobia: MTN Nigeria Belongs to Nigerians, Not Only South Africans — Toriola

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Karl Toriola, chief executive officer, MTN Nigeria, has stated that the telecom company is “a Nigerian company through and through,” emphasising that it belongs as much to Nigerians as to its global investors, with over 11 million Nigerians holding indirect stakes through pension funds.

Xenophobia: MTN Nigeria Belongs to Nigerians, Not Only South Africans — Toriola

Toriola also defended the federal government’s approval of telecom tariff adjustments, noting that the move helped prevent a financial crisis in the sector and enabled the company to ramp up capital expenditure to about N1 trillion in 2025 to improve network quality.

Speaking during an interview on Arise News, the MTN boss dismissed claims that the company is solely South African, despite its origins.

According to him, MTN Nigeria is incorporated locally, listed on the Nigerian Exchange, pays taxes in Nigeria, and is largely managed by Nigerians.

“We are labelled as a South African company because MTN Group was founded in South Africa. But the reality is that MTN Group has a very diverse global shareholding. Only about 50 percent of the shareholding is African, while the rest is held by investors from North America, Europe, the United Kingdom, the Middle East and Asia-Pacific,” he said.

Speaking further on MTN Nigeria’s identity, Toriola stressed the company’s deep roots in the Nigerian economy.

“MTN Nigeria is a Nigerian company through and through. We are domiciled in Nigeria. We are listed on the Nigerian Exchange. We pay all the taxes, duties and levies expected of us, and we are run by Nigerians.

“I am Nigerian. Apart from one executive, every member of our executive committee is Nigerian, while our entire expatriate workforce in Nigeria is just four people.

“We have over 201,000 retail investors, while about 11 million Nigerians own MTN shares indirectly through pension funds. We are very proud of our Nigerian identity,” he stated.

On the recent telecom tariff adjustment, Toriola said the increase was driven by necessity rather than profit motives, noting that operators were struggling to meet basic financial obligations before the review.

“People perceived the tariff increase as an aspiration for profitability, but the reality was that we were on our knees financially. We couldn’t even pay our month-to-month bills with the revenues we were generating. The tariff adjustment was an absolute necessity. It enabled us to stay alive,” he said.

He added that the improved revenue base has enabled MTN to scale up infrastructure investments to enhance service delivery.

“In the first quarter of this year alone, we spent N390 billion on capital expenditure, compared with a profit after tax of N359 billion. That shows our commitment to improving quality of service,” he said.

Addressing concerns over poor network quality, Toriola attributed the challenges to increasing demand, infrastructure gaps, vandalism, insecurity, and unreliable power supply.

“There are people who deliberately pour petrol into our manholes and set them on fire. A single incident can knock out services for millions of subscribers. We also face security challenges that prevent our engineers from quickly accessing some sites.

“In addition, we operate about 18,000 sites nationwide, each requiring generators, batteries, rectifiers and constant fuelling because of inadequate public electricity supply. All these affect quality of service,” he explained.

While acknowledging that service quality still needs improvement, he assured customers of continued investment.

“We are not perfect, but we are investing aggressively and continuously striving to do better,” he added.

On allegations that telecom operators deliberately deplete customers’ data, Toriola said findings often point to background data usage by smartphone applications.

“There is a perception that MTN goes and takes customers’ data, but our studies have shown repeatedly that background applications are consuming much of that data.

“I encourage customers to check their device settings. Daily automatic backups are unnecessary for many users. If possible, carry out backups over Wi-Fi instead of mobile data,” he advised.


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MTN Nigeria Celebrates Volunteers at Y’ello Care Impact Showcase

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MTN Nigeria celebrated its 2026 edition of the 25 Days of Y’ello Care employee volunteerism initiative with an impact showcase held at the MTN Rooftop, Ikoyi, on Wednesday, June 24, 2026.

MTN Nigeria Celebrates Volunteers at Y’ello Care Impact Showcase

MTN Nigeria

This year’s edition saw employees move beyond financial donations to invest their time, skills, and even their blood [donations] into underserved communities across the country.

The impact showcase served as a reflection point on weeks of intensive outreach, including the recent medical intervention at Badore Market in Ajah, where traders received free screenings for hypertension, diabetes, and other non-communicable diseases which schools benefit from and many more.

Hundreds of market women, artisans, and residents benefited from on-the-spot consultations, medications, and health education sessions led by MTN staff volunteers.

In Lagos, the initiative brought critical health and wellness resources directly to the youth at Kuramo Senior College. Volunteers led intensive health awareness campaigns and structured medical outreach programmes, equipping students with vital information on preventive care and personal well-being.

Simultaneously, the regional execution extended to the nation’s capital to support the busy transit community at Utako Motor Park in Jabi, Abuja.

This regional activation targeted transport workers and commuters with the “Know Your Numbers” campaign, providing accessible basic health screenings, general wellness education, and essential medical checkups designed to promote long-term preventive healthcare.

Setting the tone for the ceremony, Ayham Moussa, Chief Operating Officer, MTN Nigeria, praised the dedication of staff volunteers who consistently showed up across the campaign’s field activations. “From day one, we said we don’t just give money we sacrifice, we put in the effort, we go to the field, and we even give our blood.

“Not many companies are doing what we are doing today. We are one of the very few making this kind of big impact,” he said.

Building on that sentiment, Odunayo Sanya, Executive Director of the MTN Foundation, celebrated the cultural shift the initiative has triggered both inside and outside the organisation. “The greatest takeaway from Y’ello Care is that it confronts you with your privilege and helps you channel that privilege in the right direction.

“Someone told me today that she never knew MTN would do these kinds of things in the market. We are changing the narrative of what MTN means to communities,” she noted.

The impact showcase ultimately reinforced that Y’ello Care is a sustained movement embedded in MTN Nigeria’s corporate culture. With healthier markets, empowered communities, and inspired employees as visible proof of impact, the company signaled that its commitment to equitable health and social good will continue well beyond the 25 days shaping a future where business and purpose remain inseparable.

 


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Listicle: 10 Essential Meta Safety Tools Every Parent and Teen Should Know

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As teens spend more time online connecting, creating, and exploring their interests, safety needs to be built into their digital experiences.

Listicle: 10 Essential Meta Safety Tools Every Parent and Teen Should Know

To ensure safe, age-appropriate online experiences for teens, Meta has Teen Accounts to give parents more peace of mind and address their top concerns: making sure teens see age-appropriate content and don’t experience unwanted contact.

Here are 10 ways Teen Accounts are helping create safer and more positive online experiences for young people.

  1. Teen Accounts Are Private by Default: Teen Accounts automatically come with private settings enabled. This means teens must approve new followers, and people who don’t follow them cannot view or interact with their content. And with Teen Accounts teens under 16 need a parent’s permission to change any settings to be less strict.

  2. Stricter Messaging Controls Reduce Unwanted Contact: Teen Accounts are automatically placed in the strictest messaging settings, allowing messages only from people teens already follow or are connected to.

  3. Sensitive Content Is Limited Automatically: Teens are automatically enrolled in Teen Accounts and defaulted into 13+ age appropriate content settings, These settings help create a more age-appropriate experience by limiting exposure to sensitive content such as violence, graphic imagery or content promoting cosmetic procedures. Teens also won’t be able to follow, message or see accounts that regularly share age-inappropriate content, or whose profile photo, name or bio suggests the account may not be suitable for younger users.

  4. Protections Against Bullying Are Built In: Meta automatically enables its strongest anti-bullying protections for Teen Accounts. Hidden Words filters offensive language from comments and message requests, helping create a more positive experience.

  5. Tagging and Mentions Are More Controlled: To reduce unwanted interactions, teens can only be tagged or mentioned by people they already follow.

  6. Screen Time Reminders Encourage Healthier Habits: After 60 minutes of daily usage, teens receive reminders encouraging them to take a break from the app and spend time offline.

  7. Sleep Mode Supports Better Digital Wellbeing: Teen Accounts automatically switch to Sleep Mode between 10 PM and 7 AM, muting notifications and sending automatic replies to direct messages overnight.

  8. Parents Can See Who Their Teens Are Chatting With: While parents cannot read their teen’s messages, supervision tools allow them to view who their teen has messaged over the previous seven days, creating greater transparency while respecting privacy.

  9. Parents Can Set Time Limits and Usage Schedules: Parents can establish daily Instagram usage limits and block access during specific times, such as school hours, study periods, or overnight.

  10. Family Center Gives Parents Resources and Support: Meta’s Family Center brings all parental tools across Instagram, Facebook, and Messenger into one hub, so parents can manage and supervise their teen’s experiences more easily. Parents can also see the topics their teen has chosen to explore, and access expert-backed resources to help them have meaningful conversations about being online.
    Building Safer Digital Experiences Together

Teen Accounts are designed to help parents feel more confident about their teens’ online experiences while empowering young people to connect, create, and discover content in age-appropriate ways. Combined with parental supervision tools, Family Center resources, and digital literacy initiatives, Teen Accounts represent Meta’s ongoing commitment to creating safer online spaces for young people and their families.


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