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YouTube Supports Next Wave of Global Creative Entrepreneurs As It Announces New Ways for Creators to Make Money

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YouTube on Wednesday introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it’s expanding the platform’s monetization system, the YouTube Partner Program (YPP), to allow more creators to join the program, introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.

Youtube

Today’s announcement reflects the diversity of the platform’s growing creator community and allows its over 2M monetizing creators to make money on YouTube across any creative format. Today’s key announcement includes:

  • Expanding access to YPP: Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. This is in another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the one option that best fits their channel while YouTube maintains the same level of brand safety for advertisers. To support creators who are early in their YouTube journey, YouTube will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships.

  • Introducing a first-of-its-kind revenue sharing model for Shorts: With 30B+ daily views and 1.5B+ monthly logged-in users, Shorts are exploding around the world. To reward this new creative class, beginning in early 2023, we’ll be moving away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.

  • Launching Creator Music: The complexities of music licensing has meant that most long-form videos that feature music don’t result in creators being paid. To build a bridge between the music industry and creators, YouTube is introducing Creator Music, a new destination that gives creators easy access to an ever-growing catalog of music for use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders. Creator Music is currently in beta in the U.S. will expand to more countries in 2023.

Susan Wojcicki, CEO of YouTube, said: “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today. Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars.

“That $50 billion dollars has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet.

“When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. And today, we’re doubling down.

“We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”

Neal Mohan, YouTube’s Chief Product Officer, said: “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video.

“And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts.

“This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube.

“It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”

Lyor Cohen, YouTube’s Global Head of Music, said: “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators and fans.

“With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.”

These creators and artists are using YouTube to lead the next wave of the creator economy and share how the announcements shared today will impact the broader ecosystem:

Producer/DJ, Marshmello said: “As an artist, Creator Music gives us an opportunity to tap into YouTube’s massive creator community and reach new fans.

“I’ve built an incredible global audience on YouTube and Creator Music feels like one of the latest evolutions that makes it such a valuable place for my music and more importantly, my fans.”

YouTube creators, Colin and Samir said: “Over the last three years, YouTube has paid out $50 billion to over 2 million creators, artists and media companies. through its Partner Program – more than any other platform.

“That’s $45 million a day. $1.9 million an hour, $528 a second. Every second. For the last three years. Today’s announcements prove that YouTube is continuing to lead the way in its commitment to creators everywhere.”

Multiformat creator, Kallmekris, said: “So many creators find themselves having to choose between video formats to best serve their unique goals. From a business perspective, the key benefit of Shorts for me is that they help me pull people into my community. Whereas for longform, it brings in a lot more revenue. That’s why this news about the partner program coming to Shorts is so great. My work will be supported in much the same way, no matter the format. That need for a strategic trade-off – weighing up the pros and cons – will disappear.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

ATCON Seeks Stiffer Penalities to Deter Infrastructure Attacks, Vandalism

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Association of Telecommunications Companies of Nigeria (ATCON) has warned that weak penalties under Nigeria’s Critical National Information Infrastructure (CNII) policy are undermining efforts to protect telecoms assets.

ATCON Seeks Stiffer Penalities to Deter Infrastructure Attacks, Vandalism

Tony Emoekpere, president, ATCON,  made this known in an interview with the News Agency of Nigeria (NAN) in Lagos while calling for urgent legal reforms to strengthen enforcement.

Emoekpere said that although offenders are being apprehended and prosecuted, the current framework was failing to serve as a deterrent.

NAN reports that Nigeria’s Designation and Protection of Critical National Information Infrastructure (CNII) Order 2024, signed by President Bola Ahmed Tinubu, provides the country’s main legal framework for safeguarding critical Information and Communication Technology (ICT) infrastructure against vandalism, sabotage and theft.

The Order, anchored on the Cybercrimes (Prohibition, Prevention, etc.) Act 2015, classifies assets such as telecom towers, fibre-optic cables and data centres as critical national infrastructure requiring enhanced protection.

“People are being caught, but the offences are still treated as petty crimes.

“That limits the impact. CNII needs stronger legal backing such as an Act or executive order to give it more teeth,” the ATCON president said.

He said that the group was actively supporting the implementation of the CNII policy in collaboration with security agencies, stressing that telecom infrastructure remained critical to national security and economic growth.

The ATCON president also reaffirmed support for the Federal Government’s “Project Bridge,” aimed at expanding connectivity across the country, but identified right-of-way approvals across states as a major bottleneck.

According to him, because telcos have to engage multiple states, it is slowing things down but efforts are ongoing to address it.

On service quality, he said operators are struggling to keep pace with rising subscriber numbers and increasing data demand, despite recent tariff adjustments.

“The challenge is not that nothing is being done—investments are ongoing. But demand is growing even faster, and operators are constantly trying to catch up,” he said.

Emoekpere added that subscriber migration between networks and shifting usage patterns are placing additional pressure on certain operators, contributing to service fluctuations.

He, however, assured customers that efforts are ongoing to improve network performance.

“We value our subscribers, and everything is being done not just to maintain, but to improve service delivery,” he said.

The telecommunications sector has consistently identified infrastructure vandalism as a major challenge affecting service delivery and operational costs.

Industry stakeholders say the CNII Order is expected to strengthen the protection of telecom assets and improve quality of service for consumers, following years of rising attacks on infrastructure across the country.

Data from operators show that fibre-optic cable cuts remain one of the biggest threats to telecom operations.

However, in spite of the Order, Nigeria recorded 1,883 fibre cuts in the first quarter of 2026, while between January and August 2025, about 19,384 incidents were reported nationwide, averaging more than 2,400 monthly cases.

MTN Nigeria alone reported 9,218 fibre cuts in 2025, compared with 9,000 in 2024 and 6,000 in 2023, highlighting the increasing scale of the problem.

The sector has also faced widespread theft of generators, batteries and other power assets used to keep telecoms sites operational.

In 2025, criminals reportedly stole 656 critical power assets, including 152 generators and 504 batteries, while telecom operators lost an estimated ₦27 billion nationwide within a 12-month period due to infrastructure damage.

Industry reports further indicated that 577 network outages recorded in the first quarter of 2026 were directly linked to vandalism of telecoms infrastructure.

(NAN)


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Airtel Africa Profits Hit $813m on Strong Nigerian Operations Performance

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Airtel Africa has delivered a landmark financial performance for the 2026 fiscal year, characterized by record-breaking customer acquisitions, a massive leap in profitability, and a definitive shift toward a data-centric business model.

Driven by disciplined execution, and a robust digital strategy, the Group saw its Profit After Tax skyrocket to $813 million, up from $328 million in the previous year. This surge was underpinned by a 29.5 per cent increase in reported revenue to $6.4 billion, fueled largely by a 47.5 per cent growth explosion in the Nigerian market following strategic tariff adjustments.

Airtel Africa in its financial result for the year March 31, 2026, noted that the year was defined by a shift in how consumers interact with the network. Expectedly, data revenues have become the largest component of Group revenue, growing by 35.2 per cent in constant currency, which further lifted the firm’s performance. The customer base grew by 10.5 per cent to 183.5 million, the highest net additions in the company’s history.

On the network, smartphone penetration hit nearly 50 per cent, with 91 million users now utilizing high-speed data.

The mobile money ecosystem handled an annualised transaction value of over $215 billion in Q4’26. Customer engagement surged as the platform evolved into a primary financial hub for 54 million users.

Despite global inflationary pressures, Airtel’s cost-efficiency programmes pushed EBITDA margins to an all-time high of 50.3 per cent in the final quarter. This operational strength allowed the company to accelerate its infrastructure rollout, adding over 3,250 new sites and expanding its fiber network to nearly 82,000 km.

“This year delivered a very strong performance across both operating and financial metrics,” said Chief Executive Officer, Sunil Taldar, adding, “Adoption of new digital technologies and AI has been pivotal in unlocking growth opportunities and driving efficiencies, enhancing customer experience through site-level network optimization and streamlined onboarding.”

Airtel’s balance sheet has significantly de-leveraged, with leverage improving to 1.8x. This financial health has translated directly into shareholder value. The Board recommended a final dividend of 4.26 cents, bringing the full-year total to 7.1 cents, a 9.2 per cent increase.

While geopolitical developments have shifted the timeline, the company remains committed to an IPO for Airtel Money in the second half of 2026.

On future investment, the firm’s Capex guidance for FY’27 has been raised to $1.1 billion, focusing on 5G readiness, home broadband, and data centers.

While the outlook remains bullish, Taldar noted that rising energy costs due to geopolitical events may create near-term margin pressure. However, the Group intends to offset these through intensified cost-management and the continued scaling of its digital infrastructure.


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Unity Bank Disburses N500m Loan Facility to Support Small Traders

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Unity Bank Plc says it has disbursed over N500 million through its Shop Collateralised Facility (SHOCOF) to support small-scale traders and shop owners across Nigeria.

Unity Bank Disburses N500m Loan Facility to Support Small Traders

Unity Bank

The bank said the initiative was part of its efforts to promote Small and Medium Enterprises (SMEs) and strengthen support for operators in the informal sector.

In a statement, Unity Bank described SHOCOF as an innovative loan product designed to improve access to finance and drive financial inclusion among underserved business owners.

According to the bank, the facility was initially introduced as a targeted intervention for traders in Southeast Nigeria before expanding nationwide following strong acceptance and demand.

Under the initiative, eligible customers are allowed to use their shops as collateral to access credit, eliminating the stringent collateral requirements associated with conventional lending models.

The bank said the product leverages the commercial value and relative stability of fixed business locations to simplify access to financing for traders.

It added that the facility provides working capital support to enable beneficiaries restock goods, increase inventory turnover, improve cash flow, and respond more efficiently to market demands.

Speaking on the impact of the product, Group Head, Risk Management, Unity Bank, Mr Olusegun Oladipo, said the bank developed SHOCOF to address financing challenges faced by businesses in the informal sector.

“SHOCOF was created to address a critical gap within the small business ecosystem by providing access to credit through a structure that traders can satisfactorily meet without much ado.

“By recognising the value and stability embedded in their businesses, we have been able to support traders with the capital required to sustain and grow their operations,” he said.

Also speaking, Divisional Head, SME and Retail Banking, Unity Bank, Mrs Adenike Abimbola, said the expansion of the initiative nationwide reflected the bank’s commitment to providing practical financial solutions for small business owners.

“What started as a targeted intervention in the Southeast quickly gained momentum because the product directly addressed the realities of everyday traders,” she said.

The bank noted that more than 80 per cent of small businesses in Nigeria operate informally, with many relying on personal savings and informal borrowing due to limited access to bank credit.

It said SHOCOF was designed to bridge this financing gap by offering a lending model tailored to the operational realities of market traders and shop owners.

Unity Bank reaffirmed its commitment to supporting entrepreneurs through targeted financial products, including its Yanga account package developed for female entrepreneurs.

The bank said expanding access to capital for underserved business segments remains critical to boosting trade, strengthening local economies and driving sustainable economic growth.


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