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Naija UGC and the Web
What is UGC?
UGC is defined by Webopedia as ‘……Short for u, UGC is the term used to describe any form of content such as video, ser-generated content
blogs, discussion form posts, digital images, audio files, and other forms of media that was created by consumers or end-users of an online system or service and is publically available to others consumers and end-users…’
UGC (User-Generated Content) is all the rage on the Web today. Some of the most recognized Web brand names to emerge over the past two years, including MySpace, YouTube and Facebook, are based on UGC. They are the most visible and best example of Web 2.0 services.
Most people think of UGC in terms of videos, clips, audio recordings and and playback. This includes webcasts and podcasts that are recorded and can be played back via the UGC site. However, UGC also included White Papers, discussion documents, other documentation created by web users and the like (Contracts, Proposals, dissertations, FAQs, checklists, templates, research studies, articles, etc.). Engaging users in discussions, enabling them to comment on news and information (blogs – such a this one!), and getting them to share ideas and experiences with you and other customers.
For the purpose of this article, we will be confining ourselves to reviewing Nigerian (Naija) UGC from the entertainment and social media points of view
How has Naija UGC grown?
Mainly through blogs, discussion forums and the like, with this phenomena growing at an increasing rate since the early Noughties (circa 2002-3)). However, within the realm of entertainment and social media content, the rapid take-up and availability of internet access in Nigeria and the growing use of social networking sites (more of this later) and bulletin boards, led to the spread of uploading and circulation of video and audio media content.
The element that all UGC Web sites have in common is providing users with the tools and forum to present their own content on the Web.
This media content falls into two categories – self-made clips shot by amateurs (‘home-made’) and clips of ‘professional’, performing artisites uploaded either by the artiste or by their fans
In the case of the former, it is being driven by the increasing [ease of] access to the internet, availability of camera and web-enabled phones – and the increasing ability and desire to ‘get your 15 minutes of fame on the Web’……
In the case of the latter, young, budding artistes are seizing the opportunity for self-promotion, introduction to their potential markets and audience base – and the opportunity to test their talent.
The issue of legitimacy and intellectual copyright does rear its ugly head, as it were in terms of the rights of these users to access and upload artistic content on to these sites. Several well-known artisites, have been initially canny in using social networking sites to promote themselves on their pages or micro-sites, as it were, but not gone down the road to making available their ‘premium’ content for access and upload by fans and on-line audiences. Interestingly, Madonna, probably, the world’s self–promoter and entertainment artiste has gone down the route of providing UGC content on her YouTube space that is NOT available anywhere else.
Obviously, there is logic to that madness…
Where can you find it
In terms of social and entertainment UGC, the ‘usual suspects’ step forward please – social networking sites;
– YouTube
– Facebook
– MySpace
A recent report from Juniper Research, states that social networking services will dominate a burgeoning market for on-line and mobile user-generated content. Globally, end-user generated revenues from social networking, dating and personal content delivery services will increase from US$572 million in 2007 to more than US$5.7 billion in 2012, with social networking accounting for 50% of the total by the end of the forecast period.
Today’s Talent…. tomorrow’s rising stars and internet millionaires
A quick, cursory review of the sites listed above will reveal a growing number of Naija talent showing their talent, creativity, and enterprise on the web through these sites. Some are listed below:
– Africa remix
– Warri Broadcasting Service
– Naija Boys
And no, the list above is NOT comprehensive…
Example: a video clip on YouTube by African Remix which is a remix of the Chris Brown & T-pain’s ‘Kiss Kiss’. It’s been up for 4 months and has had almost 2million views. Their other video has been up for 6 months and has had 3million views. (These numbers are provided by YouTube – check them out). So each of their 2 videos has approxed 500,000 views every month. No doubt they have contributed to Youtube’s appeal and income.
What has UGC achieved
For the talent as it were, they have advertised their skills, product and presence. They have shown their creativity. They are there; now; showing what they can do; registering on users and subscriber’s radar. You are now aware of them. They have acquired market share and you know who they are (Exposure). Furthermore, they have a ‘free’ platform to test their talent and reaction to their offerings.
For the users (consumers) and subscribers, it provides a shared experience for dispersed communities wherever they may be accessing that content from. They can comment on it, share it, discuss it, have it evoke memories, opinions.
For the enterpreneurs and talent producers, it brings the talent to them in that they can go to UGC sites and ‘see‘ what’s out there’. It takes the [old] concept of ‘cutting a demo tape’ or ‘laying down a track’ to a whole new dimension – and you don’t even have to be on the same continent…!
How far has it spread (reach)
With the spread of the internet (let[‘s not forget mobile internet either!) and increasing access, Naija UGC can be said it be anywhere and everywhere . It’s as simple as that. Africa (SSA), Europe, North America – wherever the internet is and Naijas are…
Can UGC be monetised
Even though social networking sites are in their infancy, the exponential growth experienced by a number of mobile service providers – in some cases achieved primarily through viral marketing – would seem to affirm that there is huge potential in this area. The key challenge now is for those providers to monetise that interest."
The commercial sites hope to monetize the usage by selling advertising and pursuing other revenue streams from their audience. According to eMarketer.com, UGC Web sites will generate $1 billion in advertising revenues in 2007, and will attract 75 million users in the US. And those numbers are forecast to grow to 101 million users and $4.3 billion, respectively, in 2011. There a re UGC sites that anticipate more creators taking part in their Producer Rewards program, which pays creators of popular videos $5 for every 1,000 views.
And those producers are reaching a growing audience.
So, the answer to the question is – yes.
What Next
What’s the future for user-generated videos? One view is that quality will rise so much that the boundary between amateur and professional videos will be blurred, much like some one-person blogs have grown to become high-volume media concerns.
News
Microsoft Revamps Copilot in Workplace AI Push

Microsoft has rolled out a new set of features for its Microsoft 365 Copilot platform, including tools for complex, multi-step work and deeper research tasks, as competition in workplace artificial intelligence (AI) intensifies.

The update introduces Copilot Cowork, a capability aimed at handling long-running tasks across Microsoft 365 applications.
The feature is being made available through the company’s Frontier programme, which typically gives early access to experimental tools.
Microsoft is also integrating technology linked to Claude – an AI model developed by Anthropic –into Copilot, signalling a broader shift toward using multiple AI systems within a single product rather than relying on a single model.
Jared Spataro, chief marketing officer for AI at Work at Microsoft, says the company is positioning Copilot as a system embedded directly into workplace software, rather than a standalone tool.
“Microsoft 365 Copilot is your AI for work,” he says, adding that it draws on multiple AI models and is integrated into existing workflows.
Alongside this, Microsoft has upgraded its Researcher feature, which is designed to analyse information from multiple sources and generate structured reports.
A new “Critique” function separates the drafting and review process between different AI models – one generates an initial response, while another evaluates and refines it.
The company says this approach improves output quality, with Researcher showing gains on its internal benchmark for accuracy, completeness and objectivity.
Another addition, called Model Council, allows users to compare outputs from different AI models side-by-side, highlighting differences in responses and reasoning.
The updates form part of what Microsoft calls “Wave 3” of Copilot, as it pushes to embed generative AI deeper into enterprise software. The move reflects a wider industry trend towards combining models from multiple providers, including OpenAI and Anthropic, to improve performance and reliability.
News
Dangote Refinery Debunks Speculations on IPO

Dangote Petroleum Refinery and Petrochemicals (DPRP) has debunked recent circulation of unauthorised information regarding a potential Initial Public Offering (IPO).

In a statement, DPRP noted that several online platforms and unofficial sources have published unverified, and in some instances inaccurate, information relating to a potential offering.
“Such reports do not originate from DPRP and should be treated with caution. All official updates regarding any potential transaction will be communicated strictly through DPRP’s formal public disclosures and announcements issued by its appointed advisers, in line with applicable laws and regulatory requirements.
“Accordingly, the public, investors, and all market participants are strongly advised to disregard speculative commentary and rely solely on verified information formally issued by DPRP or its authorised representatives,” the statement said.
The firm assured stakeholders that, when appropriate, comprehensive, and accurate details regarding any proposed transaction will be made available through official channels, including regulatory filings, authorised press releases, and coordinated communications by the Enterprise and its appointed advisers.
News
Descasio Launches “Give to Gain” Leadership Insights Report, Hosts Executive Brunch for Women in Leadership

In celebration of International Women’s Day, Descasio hosted an intimate executive brunch bringing together distinguished women leaders from its customer community for a thoughtful conversation on leadership, partnership, and shared growth.

Centered around the 2026 International Women’s Day theme, “Give to Gain,” the gathering created space for accomplished women in enterprise leadership to reflect on mentorship, collaboration, and investing in people as key drivers of sustainable growth.
Held in Lagos, the event convened leaders from organizations including Honeywell Group Limited, Finchglow Travels, NGCOM, and Eroton Exploration & Production Company.
Guests were personally welcomed at the start of the gathering by Mr. Dele Nedd, CEO of Descasio; who greeted each of the women leaders and expressed his appreciation for their presence before leaving the session to allow the women lead the conversation among themselves.
The gesture reflected Descasio’s leadership culture; one where women are not only recognized, but actively supported and empowered. It also underscored the company’s belief that meaningful progress in leadership requires partnership and allyship across the organization.
Rather than a traditional panel discussion, the brunch was designed as a candid and reflective exchange among peers navigating leadership in complex industries. Throughout the conversation, participants shared perspectives shaped by experience, responsibility, and the realities of leading teams and organizations.
A recurring theme in the discussion was the role of execution and accountability in leadership. For many organizations, strategy alone is not enough; consistent delivery is what ultimately builds credibility and trust.
Reflecting on this, Josephine Adebola, Data Compliance & Process Automation Manager at Finchglow Travels, emphasized the importance of reliability in leadership and the discipline required to translate vision into results. “Get it done on time and in full.”
The conversation also explored the role of curiosity and continuous learning in shaping effective leaders. In rapidly evolving industries, the ability to ask questions, remain open to new perspectives, and keep learning is often what enables leaders to grow alongside their organizations.
Sharing her perspective, Tomi Otudeko, Chief Operating Officer at Honeywell Group Limited, reflected on how curiosity has shaped her leadership journey.
“Asking questions and continuously learning have always stood me in good stead as a leader.”
She also spoke about the importance of leading with empathy and understanding the people behind the roles within organizations.
“Everyone has multiple dimensions to who they are. Leadership has taught me to see people in their totality. That awareness doesn’t make a leader weak; it makes them more effective.”
Another important theme that emerged from the conversation was authenticity in leadership. In an environment where leaders often face pressure to conform to traditional expectations, remaining true to one’s identity while continuing to evolve is essential.
For Helen James-Eziashi, General Manager at NGCOM, authenticity and curiosity remain key guiding principles. “Be yourself, keep learning, and stay curious.”
The discussion also highlighted the role of self-awareness in sustaining leadership journeys, particularly in complex and high-responsibility environments. Understanding one’s values, motivations, and support systems often becomes the anchor that allows leaders to navigate uncertainty with confidence.
Reflecting on this, Ifeanyi Onyejekwe, IT Manager at Eroton, emphasized the importance of knowing what grounds a leader.
“Know who you are and understand what supports and sustains your leadership journey.”
According to Descasio, the event reflects its broader commitment to building strong partnerships and fostering meaningful leadership conversations across its enterprise customer community.
“For us, this was about more than marking International Women’s Day,” said Umama David-Ogebe, The HR Manager at Descasio. “It was about creating a space where leaders could learn from one another and reflect on the kind of leadership that builds strong organizations. The most meaningful partnerships grow from conversations like these.”
To extend the impact of the discussion, Descasio has published “The Give to Gain Leadership Report: Insights from Women Leading Enterprise Organizations,” a curated publication capturing key reflections and leadership lessons shared during the session.
The report highlights themes including:
- The role of curiosity and continuous learning in leadership
• Building stronger teams through empathy and accountability
• The importance of authenticity and self-awareness in navigating leadership journeys
• How investing in people drives stronger partnerships and resilient organizations
The Give to Gain Leadership Report is now available for download Here.
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