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Naija UGC and the Web

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What is UGC?

UGC is defined by Webopedia as ‘……Short for u, UGC is the term used to describe any form of content such as video, ser-generated content

blogs, discussion form posts, digital images, audio files, and other forms of media that was created by consumers or end-users of an online system or service and is publically available to others consumers and end-users…’

UGC (User-Generated Content) is all the rage on the Web today. Some of the most recognized Web brand names to emerge over the past two years, including MySpace, YouTube and Facebook, are based on UGC. They are the most visible and best example of Web 2.0 services.

Most people think of UGC in terms of videos, clips, audio recordings and and playback. This includes webcasts and podcasts that are recorded and can be played back via the UGC site. However, UGC also included White Papers, discussion documents, other documentation created by web users and the like (Contracts, Proposals, dissertations, FAQs, checklists, templates, research studies, articles, etc.). Engaging users in discussions, enabling them to comment on news and information (blogs – such a this one!), and getting them to share ideas and experiences with you and other customers.

For the purpose of this article, we will be confining ourselves to reviewing Nigerian (Naija) UGC from the entertainment and social media points of view

How has Naija UGC grown?

Mainly through blogs, discussion forums and the like, with this phenomena growing at an increasing rate since the early Noughties (circa 2002-3)). However, within the realm of entertainment and social media content, the rapid take-up and availability of internet access in Nigeria and the growing use of social networking sites (more of this later) and bulletin boards, led to the spread of uploading and circulation of video and audio media content.

The element that all UGC Web sites have in common is providing users with the tools and forum to present their own content on the Web.

This media content falls into two categories – self-made clips shot by amateurs (‘home-made’) and clips of ‘professional’, performing artisites uploaded either by the artiste or by their fans

In the case of the former, it is being driven by the increasing [ease of] access to the internet, availability of camera and web-enabled phones – and the increasing ability and desire to ‘get your 15 minutes of fame on the Web’……
In the case of the latter, young, budding artistes are seizing the opportunity for self-promotion, introduction to their potential markets and audience base – and the opportunity to test their talent.

The issue of legitimacy and intellectual copyright does rear its ugly head, as it were in terms of the rights of these users to access and upload artistic content on to these sites. Several well-known artisites, have been initially canny in using social networking sites to promote themselves on their pages or micro-sites, as it were, but not gone down the road to making available their ‘premium’ content for access and upload by fans and on-line audiences. Interestingly, Madonna, probably, the world’s self–promoter and entertainment artiste has gone down the route of providing UGC content on her YouTube space that is NOT available anywhere else.

Obviously, there is logic to that madness…

Where can you find it

 

In terms of social and entertainment UGC, the ‘usual suspects’ step forward please – social networking sites;
– YouTube
– Facebook
– MySpace

A recent report from Juniper Research, states that social networking services will dominate a burgeoning market for on-line and mobile user-generated content. Globally, end-user generated revenues from social networking, dating and personal content delivery services will increase from US$572 million in 2007 to more than US$5.7 billion in 2012, with social networking accounting for 50% of the total by the end of the forecast period.

Today’s Talent…. tomorrow’s rising stars and internet millionaires

A quick, cursory review of the sites listed above will reveal a growing number of Naija talent showing their talent, creativity, and enterprise on the web through these sites. Some are listed below:

– Africa remix
– Warri Broadcasting Service
– Naija Boys

And no, the list above is NOT comprehensive…

Example: a video clip on YouTube by African Remix which is a remix of the Chris Brown & T-pain’s ‘Kiss Kiss’. It’s been up for 4 months and has had almost 2million views. Their other video has been up for 6 months and has had 3million views. (These numbers are provided by YouTube – check them out). So each of their 2 videos has approxed 500,000 views every month. No doubt they have contributed to Youtube’s appeal and income.

What has UGC achieved

For the talent as it were, they have advertised their skills, product and presence. They have shown their creativity. They are there; now; showing what they can do; registering on users and subscriber’s radar. You are now aware of them. They have acquired market share and you know who they are (Exposure). Furthermore, they have a ‘free’ platform to test their talent and reaction to their offerings.

For the users (consumers) and subscribers, it provides a shared experience for dispersed communities wherever they may be accessing that content from. They can comment on it, share it, discuss it, have it evoke memories, opinions.

For the enterpreneurs and talent producers, it brings the talent to them in that they can go to UGC sites and ‘see‘ what’s out there’. It takes the [old] concept of ‘cutting a demo tape’ or ‘laying down a track’ to a whole new dimension – and you don’t even have to be on the same continent…!

How far has it spread (reach)

With the spread of the internet (let[‘s not forget mobile internet either!) and increasing access, Naija UGC can be said it be anywhere and everywhere . It’s as simple as that. Africa (SSA), Europe, North America – wherever the internet is and Naijas are…

Can UGC be monetised

Even though social networking sites are in their infancy, the exponential growth experienced by a number of mobile service providers – in some cases achieved primarily through viral marketing – would seem to affirm that there is huge potential in this area. The key challenge now is for those providers to monetise that interest."

The commercial sites hope to monetize the usage by selling advertising and pursuing other revenue streams from their audience. According to eMarketer.com, UGC Web sites will generate $1 billion in advertising revenues in 2007, and will attract 75 million users in the US. And those numbers are forecast to grow to 101 million users and $4.3 billion, respectively, in 2011. There a re UGC sites that anticipate more creators taking part in their Producer Rewards program, which pays creators of popular videos $5 for every 1,000 views.

And those producers are reaching a growing audience.

So, the answer to the question is – yes.

What Next

What’s the future for user-generated videos? One view is that quality will rise so much that the boundary between amateur and professional videos will be blurred, much like some one-person blogs have grown to become high-volume media concerns.


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Only 1 in 3 Families Fully Secure their Devices, Kaspersky Study Reveals

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On International Day of Families observed on May 15th, a global Kaspersky study* reveals that while 47% of respondents talk about online safety, only 33% secure all their family devices – highlighting the need for proactivity from Family Digital Managers.

As online threats develop and every generation joins the online space, cybersecurity habits have become an essential part of life for every family. Typically, in every family, one or two people become so-called Family Digital Managers, responsible for managing subscriptions, setting up new devices, or thinking about cyber protection. Kaspersky has conducted a survey to find out what measures modern families take to stay safe online.

According to Kaspersky’s data, a significant portion of respondents adopt an educational approach to cybersecurity within their families:

47% regularly coach elderly relatives and children on safe online practices

45% advise family members to adopt password manager solutions

42% encourage the use of multi-factor authentication (MFA)

An equal 42% actively review and adjust privacy settings on both family devices and critical online accounts

Although a growing awareness of the importance of proactive, family-focused digital protection can be observed, when it comes to the implementation of security solutions, the trend is slightly different. 10% of respondents take no measures at all to protect their loved ones online, rising to 21% among those aged 55+.

As for the parental control apps, 67% of families with children under 18 years use this tool to monitor and secure their kids’ online activity. Parental control, such as the Kaspersky Safe Kids solution, can help restrict children’s access to inappropriate content and also gently manage their online habits by limiting access to certain websites and apps, controlling their screen time, and even enhancing their physical security by tracking their geolocation.

The most worrying number is that only 33% of respondents – just 1 in 3 – install security solutions on all family members’ devices. Kaspersky experts highlight that the current threat landscape shows that mobile devices and tablets as well as PCs all require comprehensive cyber protection, as they are often targeted by cybercriminals.

According to the survey, only 30% of respondents set up new devices for their families. Setting up a new device is not often regarded as a step that contributes to cyber safety; however, some actions performed before the device is put into use can significantly enhance its security.

For instance, experts recommend installing a security solution first, to scan the device for hidden threats and make web browsing safe from the first queries. What’s more, reviewing privacy settings on a new device allows you not to share data that you would like to keep private with some applications and services.

The research also shows that the older generation (55+) is generally less included in family security habits. Around 1 in 5 (21%) of this age group globally do not take any measures to protect their family online and only a quarter (24%) install security solutions for family members. The most popular security measure among them turns out to be a password manager, as 40% of this age group recommend their family members to use it.

“We are now using a lot of gadgets and digital services, and with every new device and every additional hour spent online, the potential entry points for cybercriminals continue to grow, exposing us to a wider range of cyber threats. At the same time, not every generation adapts to these rapid changes with the same ease.

“That’s why having someone in the family take on the role of a ‘Family Digital Manager’ can be so valuable, especially when it comes to protecting kids and elder people from digital cyberthreats, give advice and help with the use of trusted security solutions,” comments Brandon Muller, Technical Expert at Kaspersky.

 


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The Nigeria Prize for Science & Innovation Records New Height as 2026 Edition Attracts 237 Entries

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(2nd Left) GM, External Relations and Sustainable Development, NLNG, Sophia Horsfall, presenting entries for The Nigeria Prize for Science and Innovation to the Chairman of the Prize’s Advisory Board, Prof. Barth Nnaji, at a press conference held in Lagos on Thursday.
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For the first time since it was established in 2004, the 2026 edition of The Nigeria Prize for Science and Innovation has recorded an historic milestone, attracting a record-breaking 237 entries.

The submissions were formally handed over to the Prize’s Advisory Board at a press conference in Lagos on Thursday, marking the start of the adjudication process.

The handover marks the beginning of the search for Nigeria’s most innovative scientific mind, under the theme “Innovations in ICT, Artificial Intelligence (AI), and Digital Technologies for Development.” The theme was a deliberate retention from the 2025 edition, which concluded without a winner after no entry met the required standard for selection.

Speaking at the press conference, Sophia Horsfall, NLNG’s General Manager, External Relations and Sustainable Development, said the continued focus on digital technologies reflects both global trends and Nigeria’s development priorities. She noted that the Prize remains a platform for identifying solutions with real-world relevance.

“In this fourth revolution, digital infrastructure is as foundational to our survival as electricity or water. For Nigeria, our economic sustainability depends on our ability to move beyond promising research and into undeniable innovation that delivers,” she said.

She added that global recognition for Nigerian innovation must be earned through stringent standards. “We believe that if a Nigerian discovery is to command global respect, it must withstand the highest levels of scrutiny. It is this conviction that guided the difficult decision seven months ago”.

While acknowledging the level of interest the theme continues to attract, Horsfall maintained that expectations remain uncompromising, noting that only solutions demonstrating real impact and scalability will be considered. She added that the decision not to award a winner in 2025 reflects this commitment and sets the benchmark for the current adjudication process.

Receiving the entries, Chairman of the Advisory Board, Barth Nnaji, described the handover as a decisive stage in the Prize’s selection process, emphasising that its credibility is anchored on strict standards of excellence. He reaffirmed that the Prize remains focused on identifying innovations that translate scientific insight into tangible socio-economic outcomes.

“Our refusal to award the prize in 2025 was not a dismissal of the hard work of Nigerian innovators; rather, it reinforces that The Nigeria Prize for Science and Innovation holds a gold standard of excellence,” he stated.

He further clarified that the outcome of the 2025 edition, in which no winner was declared, should be viewed within the context of the Prize’s rigorous evaluation framework, which demands novelty, depth, relevance, and demonstrable impact. He emphasized that all entries will continue to be subjected to the same high level of intellectual and technical scrutiny.

Professor Nnaji added that the Prize seeks solutions that directly address Nigeria’s real-world challenges. “Our broader objective is to identify work that brings tangible impact to the challenges Nigeria faces, whether through digital health technologies that serve rural populations or the use of AI in preserving our cultural heritage and languages.”

Other members of the Board are Chief Dr. Nike Akande, a two-time former Minister of Industry, and Professor Baba Yusuf Abubakar, a professor of quantitative genetics and animal breeding.

The Nigeria Prize for Science and Innovation, now in its 22nd year, is valued at $100,000 and remains arguably Africa’s most prestigious science award. The winning entry for the 2026 edition will be unveiled at a world press conference scheduled for September.


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FG, World Bank Launch $65m SPESSE Funding for 24,000 Nigerians

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Federal government, in partnership with the World Bank, has launched a fresh $65 million funding phase of the Sustainable Procurement, Environmental and Social Standards Enhancement (SPESSE) project aimed at benefiting more than 24,000 Nigerians through professional training and institutional capacity development.

FG, World Bank Launch $65m SPESSE Funding for 24,000 Nigerians

The initiative, coordinated by the National Universities Commission (NUC), is designed to strengthen procurement systems, environmental management and social standards across public and private institutions, while promoting transparency, accountability and sustainable development practices nationwide.

Abdullahi Ribadu, executive secretary of the Commission, disclosed this in Abuja during the signing of performance contracts for the additional SPESSE financing. He explained that the intervention builds on the gains of the initial $80 million SPESSE project, which became effective in 2021.

According to Ribadu, the programme has significantly improved institutional frameworks and developed professional expertise in key governance sectors. He noted that the initiative was introduced to address the shortage of qualified professionals in procurement, environmental management and social standards within both public and private institutions.

He said: “With the support of the World Bank and under the coordination of the NUC, six centres of excellence were established across the six geopolitical zones to provide sustainable capacity building in these critical sectors”.

Ribadu stated that the participating universities were selected through a transparent and competitive process based on institutional readiness, quality assurance and sustainability.

He added that the institutions have continued to produce skilled manpower capable of advancing transparency, environmental responsibility and inclusive national development.

He described the contract signing ceremony as a renewed commitment to accountability, sustainability and institutional excellence, noting that the centres have recorded major achievements, including the introduction of specialised academic programmes ranging from short courses to undergraduate and postgraduate degrees.

The NUC boss further disclosed that three of the six centres have already commenced PhD programmes, while the remaining centres are expected to begin by July 2026.

He added that under the new funding phase, the Commission targets at least 60 PhD graduates, enrolment of 60 foreign students, staff internships and expanded student exchange programmes with international institutions.

Also speaking, Adebowale Adedokun, director-general, Bureau of Public Procurement (BPP), said the project has so far trained more than 2,700 officers from both the public and private sectors to improve procurement competence nationwide.

He said the next phase would support the rollout of Nigeria’s electronic procurement system and expand online capacity-building programmes for policymakers and small and medium-scale enterprises involved in managing public funds.

On his part,  Ishtiak Siddique, World Bank Task Team Leader for SPESSE, revealed that more than 40,000 participants had benefited from training under the original project, with over 4,000 certified in procurement, environmental and social standards.

Siddique said the additional funding would focus on strengthening the capacity of federal, state and local government agencies to improve development outcomes and service delivery, stressing that sustainability remained central to ensuring continuity beyond donor support.

For her part, Prof. Folasade Ogunsola, Vice-Chancellor, University of Lagos,  reaffirmed the institution’s commitment to advancing professional capacity development under the SPESSE framework through postgraduate training, institutional ownership and international collaborations.


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