General News
Black Friday and Deals Made Easy, 4 Ways to Protect Yourself

By Majolie Obaje
Research has shown that digital trade has become a key driver of business growth worldwide, and Africa isn’t exempt as a huge number of young Africans are involved in the digital revolution happening across the continent.

It can be argued that e-commerce has spurred innovation and become a catalyst for dramatic economic transformation across the continent.
As the digitization of the economy continues to create exciting opportunities for young people in developing countries, Nigeria was recently ranked as the 35th largest market for e-commerce globally and signposted as having recorded a yearly growth of 42%.
This is clearly evidenced by the rise in digital marketplaces activities across the country. A 2020 report claims that 26% of Nigerians bought products online even as platforms like Jiji have seen monthly active users increase to about 12 million and employ a team of over 400 people to engage consumers. This showcases the huge economic benefits – job creation, economic empowerment, and value creation, derived from these digital marketplaces.
One key attraction of these digital marketplaces is the triple-edged advantage in providing vendors with a platform to sell their products to consumers anywhere in the country, as well as the visibility required to scale and grow their small businesses while saving costs on operating expenses.
In a recent chat with the PR and Marketing Head of Jiji Nigeria, Majolie Obaje, she said: “We are driven to continually find new ways to deliver value for our customers. We are consistently improving our platform to ensure that people get everything they want and the best deals easily. With us, people can sell or buy products and services based on their needs and budgets in a safe and secure manner.”
It is against this backdrop that we examine the Black Friday phenomenon and ways to make transactions safer and more secure.
Black Friday, the day after US Thanksgiving, is regarded as one of the biggest shopping events of the year and is marked by increased online shopping activities. In 2021’s Black Friday, following the pandemic of the previous year, news reports estimate that 154.5 million people purchased goods and services worth about $8.9 billion in value in the United States.
According to Gal Ringel, cybersecurity expert and CEO of Mine, sadly, “up to 30% to 50% of the annual average of data breaches happen in November and December alone”. Clearly, the frenzied and frenetic nature of Black Friday presents an incentive for fraudsters to carry out their nefarious activities.
Because knowledge and caution are tools that protect you from being deceived, here are four tips to keep your online transactions safe during this year’s Black Friday:
- Never give out your financial information
Under no circumstances should you give out your bank account details, ATM PIN, online banking OTP, or any other sensitive information that could be misused by a third party.
- Check the website link properly
Fraudsters can sometimes use cloned websites to trap victims, so check the spelling of the website’s URL and check that it uses the https:// protocol on the address bar. You could also check for reviews and ratings of that marketplace site.
- Be careful of what you click on
Since messaging apps have become common, you must exercise extra caution in clicking on links on your phone. This is because hackers can insert malicious code on a website that extracts your online payment details. These hackers also send phishing emails, links or forms that also try to achieve the same objectives. So, think before you click.
- If it appears too good to be true, it probably is
Imagine that a vendor offers you an item at a ridiculously lower cost than everyone else. Stop and think before you part with your cash. Check other vendors or sites for a comparative price benchmark for that product, and try not to pay ahead before seeing and inspecting the products.
Those are some actions you can take to ensure you never get scammed. Still, it is not all doom and gloom on Black Fridays as reputable marketplaces offer real sales. For instance, Jiji provides vendors an opportunity to make discounts on their products this special season. You can find up to 60% off deals on their dedicated landing pages. As long as you stick to the safety tips, you have a great chance of grabbing the best deals ever!
Majolie Obaje is PR and Marketing Head, Jiji Nigeria
General News
Court Fines Lafarge Africa N2m for Using Ex-Employee’s Name, Details Online after Dismissal

National Industrial Court of Nigeria in Lagos has ordered Lafarge Africa Plc to pay N2 million in damages to a former employee after finding that the company unlawfully retained and continued using his personal data years after his exit.

In a judgment delivered on February 17, 2026, in Suit No. NICN/LA/60/2022, Justice Ikechi Gerald Nweneka ruled that the cement manufacturer breached the claimant’s right to privacy by listing his name and contact details in official purchase orders long after his employment ended.
Mr. Kehinde Adeniyi Johnson, claimant, had approached the court in February 2022, alleging that although he left the company in November 2019, his name, personal email address and phone number remained attached to Lafarge’s.
He sought multiple declarations and N50 million in general and aggravated damages, arguing that the continued use of his identity amounted to unlawful usage, fraudulent misrepresentation and emotional distress.
According to court filings, Johnson told the court that he kept receiving calls, emails and WhatsApp messages from suppliers and logistics agents regarding consignments intended for Lafarge.
He recounted an incident involving a shipment from India: after being contacted by a dispatcher, he accepted delivery but was denied access to company premises upon arrival.
He later alleged that he was attacked by armed robbers in the aftermath, blaming the exposure created by the company’s continued use of his identity.
Lafarge denied liability, attributing the issue to a system malfunction. The company maintained that it deactivated Johnson’s official email and server access upon his departure and notified relevant suppliers of his disengagement.
It also challenged the court’s jurisdiction, arguing that claims relating to tort and emotional distress fell outside the court’s scope.
In addressing preliminary objections, Justice Nweneka dismissed the company’s challenge to the admissibility of emails and WhatsApp messages tendered as evidence, holding that the communications were not hearsay since they involved the claimant and company representatives.
On jurisdiction, the court held that the dispute stemmed directly from the employment relationship and therefore fell within its competence.
It further clarified that the suit was not brought under the Fundamental Rights Enforcement Procedure Rules, making it properly instituted before the court.
After reviewing the evidence, the judge found that Lafarge continued to use Johnson’s name and telephone number in purchase orders well after his exit, thereby violating the Nigeria Data Protection Act and Section 37 of the 1999 Constitution, which guarantees the right to privacy.
he court also upheld the claim for intentional infliction of emotional distress, describing the company’s conduct as reckless, particularly after it had been formally notified by the claimant’s solicitors.
However, several other claims including those relating to human dignity, tortious interference, indemnification and aggravated damages were dismissed for lack of proof or improper framing.
In awarding N2 million in damages, the judge cited statutory limits under the data protection law and the principle of proportionality.
The court further directed Lafarge to permanently erase the claimant’s personal data from its servers, applications and procurement systems, and to deactivate any pre-generated codes bearing his name.
General News
WhatsApp Faces Regulatory Obstacles in Africa

Mark Zuckerberg’s tech empire is once again under regulatory pressure in Africa after competition authorities across 21 markets launched a formal probe into changes affecting WhatsApp’s AI ecosystem.

The Common Market for Eastern and Southern Africa (COMESA) Competition and Consumer Commission has opened an investigation into Meta Platforms over amendments made in October 2025 to the WhatsApp Business Solution Terms.
At the heart of the probe is whether the updated rules unfairly restrict third-party artificial intelligence providers from accessing the WhatsApp Business API, while preserving full integration for Meta’s own AI tools, including Meta AI.
In a notice issued by the regulator, the commission said it has “reasonable cause to suspect” that Meta may hold a dominant position in the common market and that the changes could “substantially lessen competition” by excluding rival AI service providers from what it described as a crucial digital gateway.
The investigation spans 21 member states, including Kenya, Egypt, Ethiopia, Uganda and Zambia. Stakeholders have been invited to submit feedback before 16 March 2026, with regulators emphasising that the move marks the start of a fact-finding process, not a ruling of wrongdoing.
This is not the first time Meta has faced scrutiny in Kenya and East Africa. Kenyan authorities have previously examined major digital platforms over data protection, misinformation and labour practices. In Nigeria, the data protection regulator fined Meta over privacy violations, underscoring growing African oversight of global tech firms.
Globally, the company is also navigating regulatory headwinds. The European Commission and Italy’s competition authority have reviewed Meta’s AI integrations on WhatsApp amid concerns about potential restrictions on rival chatbot providers. In the United States, Meta has faced antitrust litigation over its broader market dominance.
For Africa’s digital economy, the stakes are high as WhatsApp remains one of the continent’s most widely used platforms for communication, commerce and customer engagement. Across COMESA’s 21 markets, millions of small businesses rely on WhatsApp Business to reach customers, while startups are increasingly building AI-driven services on top of the platform.
If regulators determine that access to WhatsApp’s business interface is being restricted in favour of Meta’s own AI tools, there is genuine concern that it could limit opportunities for African developers and startups seeking to innovate in the fast-evolving AI space.
General News
NITDA, Abia Partner on Enterprise Architecture Reform

In alignment with President Bola Ahmed Tinubu’s priority areas of economic reform, digital innovation, and improved governance, the National Information Technology Development Agency (NITDA) has reiterated its commitment to supporting sub-national governments in building integrated, data-driven systems that enhance service delivery and drive sustainable growth.

This commitment was reinforced at the Future Enterprise & Data Architecture of Abia State workshop themed “One Citizen, One Identity: Unlocking Data-Driven Governance.” The high-level engagement brought together policymakers, technocrats, and development partners to chart a pathway toward a unified digital public sector anchored on interoperability and citizen-centric governance.
The workshop, organised by the state’s Ministry of Budget and Planning and declared open by Governor Alex Otti, who was represented by the Deputy Governor, Engr Ikechukwu Emetu, focused on strengthening interoperability among Ministries, Departments, and Agencies (MDAs) to enhance revenue generation and improve service delivery across the state.
Speaking during a panel session titled “Breaking Silos, Building One Government,” the Director General of NITDA, Kashifu Inuwa CCIE, who was represented by the Agency’s Director of Stakeholder Management and Partnership, Dr Aristotle Onumo, emphasised that collaboration remains the cornerstone of successful digital transformation.
“One thing that is very clear is partnership and collaboration. If you want to take advantage of collective intelligence, then partnership is the key. If you want to succeed in building a unified government system, collaboration is the way to go,” he stated.
He stressed that digital transformation is not merely about deploying technology but about transforming people and culture. According to him, resistance to change and entrenched institutional silos can undermine even the most sophisticated technological frameworks if mindset shifts are not prioritised.
“Digital transformation is as much about people as it is about process and technology. If culture resists change, it can undermine strategy at every level. We must move from control to collaboration, and from isolation to integration,” he added.
Highlighting NITDA’s strategic direction, the DG noted that the Agency’s action plan prioritises digital literacy as a foundational pillar for national development. He disclosed that NITDA is targeting 70 per cent digital literacy nationwide through structured interventions, including training 30 million Nigerians across formal and informal sectors using digital learning platforms deployed through community and institutional partnerships.
He further revealed that digital education is being integrated into school curricula at primary, secondary, and tertiary levels, while civil servants across the federal public service are undergoing digital capacity development programmes to enhance institutional efficiency and readiness for interoperable governance systems.
On interoperability, Inuwa described it as “not optional but a necessity” for achieving data integrity, efficiency, and innovation in governance. He explained that NITDA is developing a national interoperability framework and advancing Enterprise Architecture (EA) initiatives across government institutions to ensure seamless data exchange.
“When we talk about interoperability, we mean that data generated in one agency should be accessible and usable by another in a consistent and secure format, without contradiction or confusion. That is how you build one government, not multiple disconnected systems,” he explained.
He added that a robust interoperability framework would not only improve internal government efficiency but also create a platform for innovation, enabling startups and young innovators to build solutions on structured public datasets.
While commending the state’s leadership for its vision and commission, he said, “If we achieve even 80 per cent of what has been presented here, Abia will not only lead among states, but it will also become a national reference point for digital innovation.”
The workshop concluded with a renewed call for stronger federal–state collaboration, policy alignment, and sustained investment in digital capacity to ensure that the vision of “One Citizen, One Identity” translates into tangible socio-economic impact.
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