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Kaymu Identifies Strategies for Online Marketplace Sellers

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Massimiliano Spalazzi , MD of Kaymu.com.ng
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Nigeria’s number one online marketplace, Kaymu.com.ng has identified five public relations strategies for online marketplace sellers at the maiden edition of her seller workshop series titled KaymuVarsity held in Lagos last weekend.

PR strategies identified at the interactive session included how sellers can integrate branding, participation, ratings and testimonials, customer service and interpersonal relations and leveraging of social media tools to boost sales to their online marketplace stores.

Branding
Branding is the perception of your target market towards your company. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
A brand is the idea or image of a specific product or service that consumers connect with. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.
A good online marketplace seller must brand his/her online store by making sure all the elements of branding are aligned in such a way that customers choose to purchase from them rather than any other seller of the same product.

Participation
Online marketplaces like Kaymu.com.ng have put in place measures to ensure sellers on the platform are engaged in activities that will drive sales to their online stores.
Activities range from workshops, seller reports, competitions, onsite advertising and social media campaigns.
Sellers who seek to give their sales a boost and increase their visibility on the online marketplace must ensure they participate in these activities as this puts their brands/stores out there.

Leverage Social Media
Recent studies have shown that there are over 100 million active Nigerians on the social network facebook.
It is therefore imperative to ensure online businesses have an active social media interaction and engagement to drive customers to their virtual stores.
A business savvy online marketplace seller must have a business page that is linked to the online marketplace store to drive his/her facebook users and the entire facebook community to their online marketplace store.

 Ratings/Testimonials
Online marketplaces like ebay and Kaymu.com.ng have opportunities for customers to give ratings and testimonials about the product or service of a seller on the platform.
Referrals are very important tools to gain not only repeat customers but gain new sellers. This is because customers are more disposed to buying based on good feedback from their fellow customers.

Customer Service/Interpersonal Relationship
The importance of customer service cannot be overstressed. Customers are from diverse cultures, backgrounds, have different dispositions and expectations and a good seller must cater to all the varying needs of a customer.
Excellent customer service is one of the most important qualities an online marketplace seller can have as this informs whether a loyal buyer has been gained or not.
Another very important element is interpersonal relationship. A good online seller must be a brand ambassador of his/her product and advertise all the available platforms that the product can be gotten on.

Kaymu is deemed the Nigeria’s number one safest online market place where buyers and sellers can meet and make the best deals for used or new products, such as smart phones, computers, fashion and clothing, home appliances for the cheapest price thanks to the fixed or auction pricing system.


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E-Business

NOTAP to Commercialise University Research, Expands Patent Drive

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National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

NOTAP to Commercialise University Research, Expands Patent Drive

Dr. Obiageli Amadiobi, director general of NOTAP

Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.

Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.

“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.

“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.

“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.

“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.

On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.

“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.

“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.


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FG Unveils Digital Postcode System for MDAs

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Federal government has launched a drive to standardise operations across all Ministries, Departments, and Agencies (MDAs) through the nationwide adoption of the new National Digital Alphanumeric Postcode System.

FG Unveils Digital Postcode System for MDAs

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, launched the initiative at a high-level stakeholder workshop on Thursday in Abuja.

The conference, themed “Embedding the Nigerian Digital Postcode in Public Service Delivery,” brought together key stakeholders to discuss the adoption of the system across government institutions.

Represented by Nadungu Gagare, permanent secretary of the Ministry,  declared that the initiative was a critical pillar for the country’s economic and security framework.

“The Nigerian Digital Postcode represents far more than an improvement to postal services. It is a strategic national asset. Without accurate location intelligence, governments struggle to plan effectively, emergency responders lose valuable time, and financial institutions face verification challenges,” he said.

Tijani said the Alphanumeric digital postcode system was a pathway and a defining moment for Nigeria’s digital transformation under the Renewed Hope Agenda of President Bola Tinubu.

He said an accurate national addressing system would enable government agencies to plan better, improve emergency response, support credible census and elections, expand financial inclusion and ensure citizens were not excluded from essential services because of poor location data.

The Minister commended NIPOST for leading the initiative and urged MDAs and state governments to integrate the system into their operations, stressing that its success would depend on collaboration, interoperability, and nationwide adoption.

Omotola Odeyemi, postmaster general and chief executive officer, Nigerian Postal Service (NIPOST), explained that the digital postcode system creates a “common language of location” for the entire government.

She urged federal and subnational entities to integrate the infrastructure into their daily operations to maximise its value.

“Just as digital identity has helped to establish who a citizen is, this National Digital Postcode helps us to determine where services, opportunities, and interventions should be delivered. Its success will not be measured by the number of postcodes that we generate but by the lives that we improve,” the NIPOST boss explained.

Mrs Didi Esther Walson-Jack, head of the Civil Service of the Federation, represented by Dr Abdul Sule Garba, permanent Secretary of the Service Welfare Office, pledged full administrative backing for the rollout.

She noted that the civil service would be properly equipped to adapt to the data-driven system.

“The operationalisation of the Nigerian digital postcode is a strategic initiative that has the potential to significantly improve public administration, service delivery, and digital governance across the country,” Mrs Walson-Jack added.

The workshop featured live demonstrations and technical panel sessions focused on linking the new digital postcode system directly into national healthcare, social protection, education, and electoral planning.

 

 


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Kaspersky Warns of a Large-scale Campaign using Fake Free Software to Deploy a RAT via ScreenConnect

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A remote admin tool ScreenConnect is being distributed through fake websites designed to mimic the official pages of well-known software products.

In total, researchers identified more than 90 domains spanning 10 languages, including English, Arabic, Spanish, Chinese, German, Portuguese, and Russian, enabling the attackers to reach a wide range of victims worldwide. The campaign targets both individual users and organisations using Windows.

After detecting an incident through its Managed Detection and Response, Kaspersky uncovered a large-scale campaign in which attackers used fake websites to spread installer archives disguised as popular software, including OBS Studio, DNS Jumper, DS4Windows, Glary Utilities and Bandicam.

To drive traffic to these pages, the threat actor also used search engine optimisation techniques to place them high in search results.

Across more than 90 identified fraudulent software sites, the same tactic was observed: victims who downloaded what appeared to be legitimate software instead received a hidden ScreenConnect remote administration tool, which gave the attackers persistent access to compromised devices and allowed them to deploy AsyncRAT, an open-source trojan capable of giving them full control over infected systems.

Domain registrations linked to this campaign peaked in February 2026; in 2025, the same attacker had used fake websites to disguise malicious installers as games.

Infection occurs through malicious archives containing a legitimate, signed Microsoft file, install.exe, alongside the install.res.1033.dll library. The DLL is loaded onto the device via a DLL sideloading technique and deploys a ScreenConnect service that awaits further instructions from the attackers.

“The campaign targets both users downloading free utilities from the Internet and corporate networks, where remote access tools are often allowlisted and granted elevated privileges.

“Its danger lies in its potential to facilitate large-scale credential theft and unauthorised access to systems, with the stolen data typically later resold on dark web forums,” says Denis Kulik, lead SOC Analyst at Kaspersky.

 


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