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Kaymu Identifies Strategies for Online Marketplace Sellers

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Nigeria’s number one online marketplace, Kaymu.com.ng has identified five public relations strategies for online marketplace sellers at the maiden edition of her seller workshop series titled KaymuVarsity held in Lagos last weekend.

PR strategies identified at the interactive session included how sellers can integrate branding, participation, ratings and testimonials, customer service and interpersonal relations and leveraging of social media tools to boost sales to their online marketplace stores.

Branding
Branding is the perception of your target market towards your company. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
A brand is the idea or image of a specific product or service that consumers connect with. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.
A good online marketplace seller must brand his/her online store by making sure all the elements of branding are aligned in such a way that customers choose to purchase from them rather than any other seller of the same product.

Participation
Online marketplaces like Kaymu.com.ng have put in place measures to ensure sellers on the platform are engaged in activities that will drive sales to their online stores.
Activities range from workshops, seller reports, competitions, onsite advertising and social media campaigns.
Sellers who seek to give their sales a boost and increase their visibility on the online marketplace must ensure they participate in these activities as this puts their brands/stores out there.

Leverage Social Media
Recent studies have shown that there are over 100 million active Nigerians on the social network facebook.
It is therefore imperative to ensure online businesses have an active social media interaction and engagement to drive customers to their virtual stores.
A business savvy online marketplace seller must have a business page that is linked to the online marketplace store to drive his/her facebook users and the entire facebook community to their online marketplace store.

 Ratings/Testimonials
Online marketplaces like ebay and Kaymu.com.ng have opportunities for customers to give ratings and testimonials about the product or service of a seller on the platform.
Referrals are very important tools to gain not only repeat customers but gain new sellers. This is because customers are more disposed to buying based on good feedback from their fellow customers.

Customer Service/Interpersonal Relationship
The importance of customer service cannot be overstressed. Customers are from diverse cultures, backgrounds, have different dispositions and expectations and a good seller must cater to all the varying needs of a customer.
Excellent customer service is one of the most important qualities an online marketplace seller can have as this informs whether a loyal buyer has been gained or not.
Another very important element is interpersonal relationship. A good online seller must be a brand ambassador of his/her product and advertise all the available platforms that the product can be gotten on.

Kaymu is deemed the Nigeria’s number one safest online market place where buyers and sellers can meet and make the best deals for used or new products, such as smart phones, computers, fashion and clothing, home appliances for the cheapest price thanks to the fixed or auction pricing system.


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Tech Giants Strike Deal with Advertisers over Hate Speech

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Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.

Tech Giants Strike Deal with Advertisers over Hate Speech

The agreement — which also included Twitter and YouTube — laid out for the first time a common set of definitions for hateful statements online.

In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.

And earlier this month a group of celebrities — including Kim Kardashian, Leonardo DiCaprio and Katy Perry — stopped using Facebook and Instagram for 24 hours, to push a similar message.

The World Federation of Advertisers (WFA) said in a statement Wednesday: “Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.”

The alliance was founded by the WFA and includes other major trade bodies.

According to the WFA, key areas of agreement included applying the alliance’s common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.

The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.

“As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” said Stephan Loerke, chief executive of the WFA.

Luis Di Como, executive vice-president of global media at Unilever, a major advertiser, sounded a note of cautious optimism.

He said: “The issues within the online ecosystem are complicated, and whilst change doesn’t happen overnight, today marks an important step in the right direction.”

Speaking in July, Facebook’s founder and chief executive Mark Zuckerberg said he remained adamant that the company did not want hate speech on the social network.

On Wednesday, the company’s vice-president for global marketing solutions, Carolyn Everson, said the agreement gave all parties “a unified language to move forward on the fight against hate online.”

 


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Nigeria, Others Facing ‘Millions of Cyber Attacks’ in 2020

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Nigeria, Kenya and South Africa, continues to fall victim to millions of malware attacks and Potentially Unwanted Applications (PUAs), according to the latest research from Kaspersky.

The IT security firm says its security solutions have reported on 28 million malware attacks in 2020 and 102 million detections of PUA (including pornware, adware) accounted for by the beginning of August 2020.

PUAs are programs that are usually not considered to be malicious by themselves, Kaspersky explains. However, they are generally influencing user experience in a negative way.

For instance, adware fills user device with ads; aggressive monetizing software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware, according to Kaspersky.

“Evaluating results over the same seven-month period in Nigeria, there were 3,8 million malware attacks and 16,8 million PUA detections – which is four times as much. Kenyan and South African threat landscapes have been more intense.

In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections. Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances,” the company adds.

These numbers show that it’s not only the malware that attacks users but also the ‘grey zone’ programs that grow in popularity and disturb their experiences, while users might not even know it is there.

While calculating interim results of threat landscape activity in African countries, the researchers noticed that PUAs attack users almost four times more often than traditional malware. They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in seven months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the program is detected, its creators won’t be considered to be cybercriminals.

“The problem with them is that users are not always aware they consented to the installation of such programs on their device and that in some cases, such programs are exploited or used as a disguise for malware downloads. This is why many security solutions, including ours, flags such programs to make sure users are aware of its presence, influence on their device and activity,” says Denis Parinov, a security researcher at Kaspersky.


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Jumia Partners Reckitt Benkiser, Nokia, Others to Enable Consumers Access Quality Products

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Jumia has launched a Brand Festival campaign in partnership with top global brands such as Reckitt Benkiser, Unilever, Nokia, Intel, HP, Nexus, Hisense, Sharp, Samsung, Binatone, XIAOMI, ABSOLUT, Dettol, and Logitech.

The campaign which is scheduled to run from September 21st to 27th, will provide consumers access to top quality products directly from the manufacturers, eliminating all third parties, thereby reducing the cost of the products, which will enable consumers to save money.

Jumia Nigeria CEO, Massimiliano Spalazzi, said: “The aim of the campaign is to enable our consumers to save more money while getting the best quality products directly from the brand manufacturers. Consumers today are more conscious of the quality of the product they buy on Jumia, and at the same time want to save money while shopping.

In the wake of COVID-19, we have continued to strive to operate so that consumers can continue to stay at home, use e-commerce to shop, and stay safe in this trying time. We are proud to partner with Unilever, Nokia and other top brands as part of our commitment to provide customers easy access to quality products directly from the manufacturers at best prices.

Head of Key Accounts and e-Commerce at Reckitt Benckiser Nigeria Ltd, Afam Onwordi, stated that: “We have enjoyed a good and healthy relationship with Jumia in the last couple of years.

“As our fight in RB is making access to the highest quality hygiene, wellness and nourishment a right and NOT a privilege, we would therefore always seize the opportunity of every major event like this (Brand Festival) to reward our consumers with interesting offers and deals across our wide range of products.”

Senior Business Manager at HMD Global, Emmanuel Ossai, said: “For us at HMD Global, the home of Nokia phones, we are very excited to be supporting Jumia on this festival for authentic brands in Nigeria.

“We have a commitment to continuously deliver value and believe that this partnership will afford Nigerians more opportunities to enjoy the beauty of quality hardware and the secure Android experience that we offer across our range of Nokia smartphones.

“Interestingly, we have new exciting devices that will be unveiled to our Nigerian customers in the coming weeks and we cannot wait for you to have a feel of hardware magic carefully combined with software excellence. So, keep watching this space.”


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