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Kaymu Identifies Strategies for Online Marketplace Sellers

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Massimiliano Spalazzi , MD of Kaymu.com.ng
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Nigeria’s number one online marketplace, Kaymu.com.ng has identified five public relations strategies for online marketplace sellers at the maiden edition of her seller workshop series titled KaymuVarsity held in Lagos last weekend.

PR strategies identified at the interactive session included how sellers can integrate branding, participation, ratings and testimonials, customer service and interpersonal relations and leveraging of social media tools to boost sales to their online marketplace stores.

Branding
Branding is the perception of your target market towards your company. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
A brand is the idea or image of a specific product or service that consumers connect with. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.
A good online marketplace seller must brand his/her online store by making sure all the elements of branding are aligned in such a way that customers choose to purchase from them rather than any other seller of the same product.

Participation
Online marketplaces like Kaymu.com.ng have put in place measures to ensure sellers on the platform are engaged in activities that will drive sales to their online stores.
Activities range from workshops, seller reports, competitions, onsite advertising and social media campaigns.
Sellers who seek to give their sales a boost and increase their visibility on the online marketplace must ensure they participate in these activities as this puts their brands/stores out there.

Leverage Social Media
Recent studies have shown that there are over 100 million active Nigerians on the social network facebook.
It is therefore imperative to ensure online businesses have an active social media interaction and engagement to drive customers to their virtual stores.
A business savvy online marketplace seller must have a business page that is linked to the online marketplace store to drive his/her facebook users and the entire facebook community to their online marketplace store.

 Ratings/Testimonials
Online marketplaces like ebay and Kaymu.com.ng have opportunities for customers to give ratings and testimonials about the product or service of a seller on the platform.
Referrals are very important tools to gain not only repeat customers but gain new sellers. This is because customers are more disposed to buying based on good feedback from their fellow customers.

Customer Service/Interpersonal Relationship
The importance of customer service cannot be overstressed. Customers are from diverse cultures, backgrounds, have different dispositions and expectations and a good seller must cater to all the varying needs of a customer.
Excellent customer service is one of the most important qualities an online marketplace seller can have as this informs whether a loyal buyer has been gained or not.
Another very important element is interpersonal relationship. A good online seller must be a brand ambassador of his/her product and advertise all the available platforms that the product can be gotten on.

Kaymu is deemed the Nigeria’s number one safest online market place where buyers and sellers can meet and make the best deals for used or new products, such as smart phones, computers, fashion and clothing, home appliances for the cheapest price thanks to the fixed or auction pricing system.


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Olatunji, NDPC Boss Calls for Integrated Strategy on Data Privacy, Cyber-Security

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Dr Vincent Olatunji, national commissioner, Nigerian Data Protection Commission (NDPC), has emphasized that data privacy, protection, and cybersecurity are “inseparable pillars of the digital age” and must be prioritized in Nigeria’s digital transformation journey.

Olatunji, NDPC Boss Calls for Integrated Strategy on Data Privacy, Cyber-Security

Dr Vincent Olatunji, national commissioner, NDPC

Dr. Olatunji made this assertion during his keynote address titled “Data Privacy and Protection: Nigeria’s Roadmap to Compliance” at the ongoing National Cybersecurity Conference in Abuja.

He underscored that while data protection focuses on safeguarding personal information from misuse, cybersecurity protects the systems that store this data. “Data privacy is a basic human right that empowers individuals to control how their personal information is collected, used, and shared,” he said.

“Strong cybersecurity is essential to maintain the confidentiality, integrity, and availability of personal data. Conversely, robust data protection frameworks help guide effective cybersecurity practices and foster a culture of privacy.”

Highlighting Nigeria’s progress, Dr. Olatunji noted the country’s recent Tier 3 (“establishing”) ranking in the 2024 Global Cybersecurity Index and its top position in Africa particularly in the area of data protection. He traced the evolution of Nigeria’s data protection journey, culminating in the signing of the Nigeria Data Protection Act (NDP Act) 2023 by President Bola Ahmed Tinubu (GCFR).

He described the NDP Act as the cornerstone of the country’s data governance framework. “The Act regulates the processing of personal data in Nigeria and guarantees the privacy rights of individuals,” he explained.

It applies to both local and international data controllers and processors handling data of Nigerian subjects and provides clear guidelines on data collection, storage, consent, data subject rights, and penalties for non-compliance.

Dr. Olatunji cited the recent ₦766.2 million fine imposed on MultiChoice for non-compliance as an example of the Commission’s enforcement capacity. He also revealed that the NDPC has generated over ₦2 billion in the last two years, with the data protection sector now valued at ₦16.2 billion alongside the creation of numerous job opportunities.

He further highlighted ecosystem growth, citing the certification of 455 Data Protection Officers (DPOs) under the National Certification Program and verification of 3,343 Data Protection Compliance Organizations (DPCOs) by 2025.

While celebrating progress, Dr. Olatunji also pointed to key areas for improvement, including building institutional capacity, enhancing data literacy and workforce development, and strengthening collaboration across sectors.

In conclusion, he urged stakeholders to “embrace a culture of data protection, implement robust cybersecurity practices, and stay attuned to the evolving regulatory landscape” in order to reduce risks, protect assets, and support long-term national growth.

 

 

 

 

 


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Kaspersky Experts Warn of the Risks Hidden Behind QR Codes

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In today’s digital world, QR codes are placed on almost everything – from yogurt containers and restaurant menus to museum exhibits, and even utility bills and parking lots.

People use them to open websites, download apps, collect loyalty programme points, make payments and transfer money, and even for charity donations. The accessible and practical technology is convenient for many, including cybercriminals, who have already rolled out a variety of QR-based schemes.

Kaspersky experts have identified the top security risks when scanning QR codes:

  • Phishing and redirection to malicious sites: QR codes can direct users to fraudulent websites designed to steal personal or financial information, such as passwords and credit card numbers. Attackers can impersonate legitimate sites, such as banks or streaming services, and trick users into entering their credentials.
  • Malware download: Some QR codes can trigger the download of malicious applications that compromise the security of the user’s device, especially if it is not protected against unauthorised installation.
  • Payment fraud: During special events or sales periods like holiday sales, a fake QR code can redirect users to make payments to fraudulent accounts.
  • Unsafe automatic connections: A QR code can also automatically connect the user to Wi-Fi networks controlled by cyber attackers, allowing them to intercept their communications.

“QR codes are a fertile ground for potential manipulation, especially as they appear in various everyday contexts such as receipts, flyers, and signage. Attackers have nearly endless possibilities to exploit them.

“As these codes have already become an integral part of our daily lives, it is essential for users to know how to use them safely and responsibly,” says Seifallah Jedidi, Head of Consumer Channel for META at Kaspersky.

In order to not fall for a scam when scanning a QR code, Kaspersky experts recommend:

  • Verify the source: Scan QR codes only from trusted and known sources. Avoid scanning codes in public places that may have been tampered with.
  • Check the URL: If you really need to scan a publicly available code, verify that the web address it directed you to is legitimate before taking any action on this website.
  • Don’t share personal information: Avoid entering sensitive information if you’re not completely sure of the origin of the QR code.
  • Protect your digital life: Install a cybersecurity solution with anti-phishing and anti-fraud protection, such as Kaspersky Premium, on all your devices; it will alert you to any danger timely.

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Firm Highlights Top Risks of Quantum Computing

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Kaspersky is addressing one of the most debatable technological challenges of the coming decade: the rise of quantum computing and its potential impact on digital security.

In this context, experts have identified the main quantum threats that demand immediate action from the cybersecurity community.

As classical computers approach their physical limits, their performance growth is slowing — constraining progress in areas that depend on complex computation.

At the same time, quantum computers offer the potential to solve specific problems far faster than classical systems. For now, however, their practical use remains limited to narrow and experimental domains.

Nevertheless, experts estimate that we may see a fully fault-tolerant quantum computer within the next decade — a development that could unlock significant advances, but also unleash a new era of cybersecurity threats.

Supporting this urgency, Deloitte’s 2024 Global Future of Cyber Survey reports that 83% of organizations are already assessing or taking steps to address quantum computing risks, demonstrating growing awareness and proactive strategies in the private sector.

To better understand the scope of the evolving threat, Kaspersky has identified three of the most urgent quantum-related risks that demand action from the cybersecurity community:

The top three risks:

Quantum computers could be used to compromise the traditional encryption methods that currently protect data in countless digital systems — posing a direct threat to global cybersecurity infrastructures.

Threats include the interception and decoding of sensitive diplomatic, military, and financial communications, as well as the real-time decryption of private negotiations – something quantum systems could handle much faster than classical machines, turning secure conversations into open books.

  1. Store now, decrypt later: the key threat of the coming years

Threat actors are already harvesting encrypted data today, with the intention of decrypting it in the future once quantum capabilities advance. This “store now, decrypt later” tactic could expose sensitive information years after it was originally transmitted — including diplomatic exchanges, financial transactions, and private communications.

  1. Sabotage in blockchain and cryptocurrency

Blockchain networks are not immune to quantum threats. Bitcoin’s Elliptic Curve Digital Signature Algorithm (ECDSA), which relies on elliptic curve cryptography (ECC), is especially vulnerable.

Potential risks include forging digital signatures, which threatens Bitcoin, Ethereum, and other cryptocurrencies; attacks on ECDSA that secure crypto wallets; and tampering with blockchain transaction history, undermining trust and integrity.

  1. Quantum-resistant ransomware: a new front

Looking ahead, developers and operators of advanced ransomware may begin adopting post-quantum cryptography to protect their own malicious payloads. So-called “quantum-resistant” ransomware would be designed to resist decryption by both classical and quantum computers — potentially making recovery without paying a ransom nearly impossible.

At present, quantum computing does not offer a way to decrypt files locked by current ransomware. Data protection and recovery still rely on traditional security solutions and collaboration among law enforcement agencies, quantum researchers, and international organisations.

Building quantum-safe defenses

Quantum computers are not yet a direct threat — but by the time they are, it may be too late to respond. Transitioning to post-quantum cryptography will take years. Preparations must begin today.

The cybersecurity community, IT companies, and governments must coordinate to address the risks ahead. Policymakers should develop clear strategies to migrate to post-quantum algorithms. Businesses and researchers need to begin implementing new security standards now.

“The most critical risk lies not really in the future, but in the present: encrypted data with long-term value is already at risk from future decryption. The security decisions we make today will define the resilience of our digital infrastructure for decades.

“Governments, businesses, and infrastructure providers must begin adapting now, or risk systemic vulnerabilities that cannot be retroactively fixed,” states Sergey Lozhkin, Head of Kaspersky Global Research & Analysis Team for META and APAC.


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