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Luxury Travel is Heating Up in 2023: Here Are 4 Reason Why

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Trends indicate that luxury tourism and travel around the world will see considerable growth from 2023 onwards. This as both local but predominantly international travellers with a sense of adventure look to explore new sights with the addition of added pampering, care and all the finishings.

Research shows that, globally, travellers are keen to spend more on trips than ever before due to a long period in which no travel was possible.

Interestingly, it’s not only well-heeled executives and the like looking for luxury travel. Trends indicate that middle-class travellers are increasingly interested in spending more money on travel as they carve out itineraries that lean towards ‘premium leisure’.

To unpack this phenomenon more, Shaun Wheeler of the newly opened Radisson Blu Mosi-Oa-Tunya, Livingstone Resort, Zambia, gives insight into why this type of travel is back in demand.

Long, luxurious stays 

Entrepreneurs, executives and leaders at the top of their industries are increasingly opting for longer self-care holidays that include not only holistic attention to body, mind and spirit, but also  experiences that allow guests to dive deeper into a destination.

“Guests no longer want a quick in-and-out holiday,” notes Wheeler. “They want to stay for longer so they can truly enjoy their downtime in a destination. And a hotel such as ours is perfectly positioned to meet these needs. Not only do guests of  Radisson Blu Mosi-Oa-Tunya, Livingstone Resort get to enjoy the resort itself, but we are located close to some of the top attractions in Zambia such as Victoria Falls and the historic city of Livingstone, making it easy for guests to see the best that the country has to offer during their stay.”

Complete disconnection 

Life is busy enough and those opting for a luxury holiday want to feel as though they are far away from the hustle and bustle of everyday life.

Wheeler explains: “Luxury holidays are increasingly popular. This type of break  allows guests to disconnect from everyday life. At a luxury resort or hotel, guests are able to choose from a range of activities that will almost force them to disconnect from the pressures of the day-to-day.  For example, we give guests the chance to immerse themselves in unique on and off the river adventure activities, from Victoria Falls bridge activities, water rafting, canoeing and game drives to helicopter rides, river cruises and more.”

Five-star experiences away from the crowds

As a result of the pandemic, travellers are considering options they haven’t looked at before – and tending towards remote destinations away from the madding crowds and destinations that they have all seen before.

“Unless you’re visiting specifically to see Victoria Falls, Zambia is still a rather niche destination for many global travellers,” says Wheeler. “This is all good news for exclusive resorts such as ours. Unless you live in Southern Africa, Zambia can feel a bit exotic for your every-day Western traveller who might have a different idea of the country in mind before they get here. Once here, however, and once they experience our resort, they see that this is luxury travel at its finest. You are able to enjoy a holiday here and feel as though you are in an undiscovered location.”

It’s about doing something different

In a world where everyone has London and New York City on their ’must-see ‘ lists, there’s something to be said for those who venture to uncommon destinations. And luxury travellers know this. Being able to say that you’ve been to a top destination that is almost a best-kept secret makes travellers feel as though they are part of an exclusive club.

Wheeler concludes: “While luxury travel is about enjoying the finer things in life, it’s also great to be able to say we’ve been somewhere our friends and family have not. And what better location than a top luxury resort in Zambia? Not only do visitors get that five-star treatment, but they get to snap the Instagram photos their friends don’t have and they get the bragging rights, too!”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Launches One TV with Free-to-View, Pay-as-You-Go

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MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.

The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.

Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.

Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.

By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.

Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.

“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.

“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”

MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.

Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.

Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.

The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.

 


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IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

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International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA Drops Bombshell: Nigeria Among World's Most Expensive Countries to Run an Airline

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.

Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.

According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.

He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.

Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.

According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.

He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.

Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.

IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.


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NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

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The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.

 The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.

 Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.

Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.


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