Broadcasting
Growth Strategies to Scale Up Tech Businesses Using Lessons from Film Anatomie
Insights from the Cinema Exhibitors Association of Nigeria show that Nigeria’s movie production company, Nollywood, grossed over N800,000,000 (eight hundred million Naira) from theatre releases in 2022.
Only a few decades ago, the industry was not as lucrative as it is today, due to factors like poor production output, and piracy.
However, technological intervention in the production process has made Nollywood movies more appealing to a global audience. As such, through improved movie distribution channels, viewers can now access Nigerian movies in cinemas as well as on international movie streaming platforms like Netflix, Amazon Prime, and Showmax.
Chuks Oteke, Cinematographer, once shared the frustrations he experienced with his work some years back. According to him, clients constantly blamed him for poor movie output after he edited the shots he received from them.
He tried to explain to them that the poor clips he received from them were the major factor contributing to the post-production output delivered.
In a quest to address this constant feedback and restore his reputation, he decided to carry out some research while working as a camera operator across various film sets. Chuks soon discovered that the use of poor production equipment was the cause of the problem.
He explored building his own equipment as purchasing new ones was quite expensive. For him, the need to have the right camera angles, light, and much more to get the required shots birthed Film Anatomie. His curiosity and ability to improvise saw him create technologies needed by many movie producers in the country.
Although Chuks had a great solution to offer the largest movie production industry in the world (in terms of output), his business had a setback like many African startups; there was a need to reach the right customers and drive profit.
Common among many business founders and owners, it is easy to get excited about owning a business of your own or founding the next big thing that will happen to humanity. However, it is important to note that it is one thing to develop great products or services, and another thing to be able to reach the right target market, drive sales and scale your business.
Here is the good news; using an effective growth strategy, the business reached over 250,000 filmmakers and directors, generated 127 qualified leads, and recorded a 400% return on ad spend in only 90 days.
How did they make this happen? Here are a few things tech founders can adopt from Film Anatomie’s growth strategy and Startup LaunchCode’s work on the business.
- Identify the ideal customer for your product or service and create personas for each of them.
- Assess and optimize your online presence and footprint. Film Anatomie’s website was rebranded to improve the perception of the brand in the marketplace they were looking to engage.
- Map out your customer journey, identify the touchpoints the ideal customer would go through in engaging with your brand, the key activities at each stage, and assign KPIs that your team would track.
- Develop a content plan that would engage and nurture the prospect and move them further down the customer journey.
- Create a growth plan to monitor business activities. This can be for an average of 90 days.
- Consider launching an omnichannel campaign to reach the identified target market of your business.
Mr. Tim Akano, New Horizons Chief Executive Officer, took centre stage at the Nigerian Information Technology Reporters’ Association (NITRA) annual end-of-year meeting on Thursday, December 18, 2025, recounting the company’s remarkable growth and reaffirming free IT training for journalists.
Tim Akano, New Horizons Chief Executive Officer, in a group photograph with NITRA Members
Speaking directly to IT media members at the company’s training facility in Lagos, Akano acknowledged the critical role journalists played in supporting New Horizons during its formative years two decades ago.
He detailed how the firm evolved from a handful of staff to one of Africa’s leading ICT skills training organisations, now employing about 500 staff across multiple training centres nationwide.
Akano Spotlights Youth Training, University Partnerships
Akano highlighted that New Horizons has trained over 500,000 youths, particularly tertiary institution students, equipping them with practical IT skills essential for Nigeria’s digital economy.
He announced recent partnerships with universities, including a new agreement with Afe Babalola University, to scale hands-on training programmes for students.
“This growth would not have been possible without the media’s support in documenting our journey,” Akano stated, pledging continued free IT skills training for media members to remain competitive in the evolving digital landscape.
Reciprocal Support Defines Long-Standing Partnership
The venue hosting the NITRA meeting underscored Akano’s generosity; NITRA Secretary Chidiebere Nwankwo secured the free facility after contacting him—a gesture consistent with New Horizons hosting multiple association events and training IT journalists since its inception 20 years ago.
Participants shared personal testimonies of Akano’s support, including veteran journalist Aaron Ukodie, whose daughter—an Accounting graduate from the University of Johannesburg—received NYSC placement and IT scholarship at New Horizons.
The Guardian’s Yemi Adeyemi recounted Akano accommodating his editor’s child for mandatory IT training after other firms declined.
Members praised Akano’s commitment to human capital development as evidence of deep appreciation for the media community that chronicled New Horizons’ success over two decades.
National Identity Management Commission (NIMC) has launched the NIMC Pre-Enrolment Portal to revolutionise the National Identification Number (NIN) enrolment process, enabling applicants within Nigeria and in the Diaspora to capture biodata online prior to biometric verification at enrolment centres.
NIMC
Accessible via penrol.nimc.gov.ng, the platform allows users to fill enrolment forms, schedule appointments, upload supporting documents securely, and manage personal details directly, thereby slashing congestion, minimising wait times, boosting data accuracy and enhancing overall service efficiency at centres nationwide.
NIMC Director-General and CEO, Engr. (Dr) Abisoye Coker-Odusote, spearheaded the initiative as part of the Commission’s technology-driven strategy to fortify institutional performance, aligning with President Bola Ahmed Tinubu’s Renewed Hope Agenda that emphasises digital transformation, efficient public service delivery and inclusive national development.
Dr Kayode Adegoke, Head of Corporate Communications, highlighted key benefits including simplified biodata handling, confidential data protection through robust security measures, reduced physical centre visits and heightened operational effectiveness, urging all prospective enrollees to adopt the portal for a faster, citizen-friendly experience.[conversation_history]
The move underscores NIMC’s mandate under the NIMC Act No. 23 of 2007 to manage the National Identity Database, issue NINs and foster a reliable digital identity ecosystem vital for national planning, with users advised to complete pre-enrolment online before heading to selected centres for biometrics.
MultiChoice Talent Factory (MTF), a Pan-African film and television training institution, has announced the opening of applications for its 2026 intake.
MultiChoice
The fully funded programme is open to African graduates aspiring to become directors, filmmakers, scriptwriters, producers and storytellers.
According to MultiChoice, the nine-month accredited curriculum combines online learning with intensive in-person training, and is designed to balance theoretical knowledge with practical immersion.
MTF academies are located in Kenya, Nigeria and Zambia, and serve aspiring filmmakers from 14 African countries. Since its inception in 2018, the initiative has trained 296 filmmakers, with graduates producing more than 42 movies aired on DStv, GOtv and Showmax platforms.
Organisers said alumni of the programme have gone on to establish over 50 production companies, while many continue to work within the MultiChoice ecosystem.
Graduates have also won accolades at the Africa Magic Viewers’ Choice Awards, Kalasha Awards, Uganda Film Festival and Women in Film Awards.
Applications for the 2026 intake close on Feb. 27, 2026. Interested candidates can visit https://apo-opa.co/3XW53oE for programme requirements.
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