E-Business
Why Your Web Design Update Should Come Before SEO

There’s lots of talk these days about ensuring your website is optimized for search engines. Search engine optimization (SEO) is the process of getting online traffic directed toward your website through web searches and it involves a series of individual pieces of content and settings that catch the attention of search engines like Google and Bing.
The more people who find your website through online searches for words and phrases related to your industry, the more opportunities you will have to connect with clients and grow your client base.
But there’s one critical point to remember before you even consider implementing updated SEO tactics: if you optimize an outdated or confusing website, your potential clients will simply take one quick look at your shabby site and then move onto the next-your competitor.
Today’s web user is savvier than ever. Though web design standards are constantly evolving, the sheer amount of online data and other user interfaces (like our cable or satellite TV navigation menus, our smartphone interaction, and our desktop computer use) has set a standard for look, feel and usability that is now common for today’s consumer.
To invest in SEO without an attractive updated site is like investing in a new driveway for a house that is sagging under the decay of termites. Neighbors might see it from the sidewalk, but will not want to go near it.
Here are five reasons you should consider combining your SEO objectives with a web design update:
Web Design is Critical
A website can rank for every important targeted keyword phrase but if web visitors are being directed to an outdated, unintuitive website, all SEO tactics will be implemented in vain.
Conversion is Lead Generation
Once a visitor finds your website through a search engine and lands on the website, conversion tools (guides and white papers that require form completion to access) will help your website become a client gateway.
If there is nothing on your website to capture contact information from potential clients, you are wasting an opportunity for continued engagement.
Web Coding Matters
The back-end website programming code needs to be clean and easily crawlable by search engines before you spend any resources on SEO upgrades.
Your website should adhere to the most current web standards by the Worldwide Web Consortium to ensure that your site’s code is SEO-friendly.
Economies of Scale
Employing a larger team of specialists all at once will be less costly than hiring a team of individual freelancers (SEO consultant, copywriter, web developer, web designer, etc.) and managing them on your own.
Holistic Approach
With one team working on a web marketing strategy “under one roof,” the team can work on your website using a proven, cohesive and coordinated strategy.
Reputable web design companies consider every aspect of your business’ online needs while building, refreshing, or optimizing a website.
Having a clear set of goals before the project begins will help save time on your web development and can make it easier to stay in budget.
If you’re unsure whether or not you should focus on immediate search engine optimization for your website, we can review your site, check your current SEO settings, and determine whether search engine optimization alone is right for you at this time, or if you should consider a fully-integrated complete website design update.
kanu iroegbu is a certified digital marketing consultant with WSI Netmedia Reach Solutions Limited. He can be reached via: [email protected]
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
E-Business
Galaxy Backbone Tops FG’s Website Performance Ranking

Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

This is a landmark achievement for Nigeria’s digital economy.
The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).
Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.
He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.
This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.
GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.
The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”
As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.
With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.
Telecom2 days agoNnaemeka Ani – The Architect of ‘Code and Courage’
E-Financial2 days agoNigeria’s N58.18trn Budget and Rising Cost of Deficit Governance
Telecom2 days agoMTN Nigeria Appreciates Partners, Customers at Lagos Prestige Experience
Telecom1 day agoT2 Faces NCC Probe in Benue Over Major Service Outage in 9 LGAs
Telecom1 day agoMTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star
Telecom1 day agoNCC Grants 45 Days for Telecoms Firms to Fix Unapproved Shareholding Changes
Telecom1 day agoNCC Unveils Draft 5-Year Spectrum Roadmap, 60 GHz License-Exempt Guidelines to Boost Broadband, Innovation
E-Business1 day agoJumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity


















