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Infinix Commits to Enhancing Smartphone Technology and Empowering Nigerian Consumers

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Infinix, a smartphone brand, recently hosted a media parley in Lagos, Nigeria, aiming to establish strong relationships with prominent media houses. During the parley, key insights were shared by Infinix representatives, highlighting the brand’s commitment to continual improvement and investment in the Nigerian and African markets.

Understanding User Needs: Video Quality and Faster Charging

According to Mia Liu, the Global PR Director of Infinix, Infinix doesn’t just manufacture smartphones but actively conducts research to identify the most critical requirements expressed by smartphone users. Research conducted across various states in Nigeria revealed that users highly prioritize video quality and faster charging.

In response, Infinix aims to address these demands by providing superior smartphone experiences to its customers. The brand aspires to be recognized for exceptional phone performance, enhancing the overall quality of its smartphones to impress and satisfy a broader range of users.

Establishing an Emotional Connection with Consumers

Liu further emphasized the significance of establishing an emotional connection between the brand and its consumers. Infinix is dedicated to localizing its communication and sharing authentic stories that resonate with the target audience.

By promoting social well-being, corporate social responsibility (CSR), and embracing African culture, Infinix aims to shift the perception of being solely a product-focused brand. The goal is to create a deeper connection with consumers and instill a sense of pride among those who choose the Infinix brand.

Insights into Youth Empowerment and Counterfeit Phones

Yemisi Ode, the Integrated Marketing Communications & PR Manager of Infinix Nigeria, shared insights into the brand’s extensive involvement in youth empowerment projects across Nigeria. Infinix has actively supported various initiatives focusing on the growth and development of young Nigerians. The brand’s presence can be felt across campuses nationwide, with collaborations established with prominent institutions like the University of Ibadan.

To combat the issue of counterfeit Infinix phones in Nigeria, Yemisi Ode advised customers to purchase their phones exclusively from authorized retail outlets. In cases where issues arise with phones bought from dealers, Infinix provides support through its dedicated after-sales service, Carlcare.

Catering to the Growing Gaming Industry

Infinix recognizes the burgeoning gaming industry in Nigeria and has made significant strides to cater to this trend. The brand’s HOT series of smartphones are designed with gaming capabilities in mind, incorporating features that empower gamers, such as optimized screens, extended battery life, and powerful processors. Infinix actively engages gamers through competitions and events like the Infinix Gaming Master, fostering collaborations to drive gaming development in Nigeria.

Success Amidst Challenging Market Conditions

Despite the decline of the African smartphone market by 3.4% in the first quarter of 2023, Infinix attributes its success to delivering top-range products that cater to the specific needs and passions of Nigerians. Yemi Adewunmi, Retail & Marketing Manager, highlighted the brand’s commitment to gathering feedback through extensive market research. Infinix continuously seeks feedback to enhance its products, ensuring they meet the evolving demands of consumers.

Balancing Technological Advancements and Marketing Communications

In response to valuable suggestions from media professionals, Infinix acknowledges the importance of balancing technology advancements with effective advertising and marketing communications. The brand plans to strengthen its marketing efforts to ensure that its technological innovations are effectively communicated to consumers. By maintaining a strong focus on both product development and marketing strategies, Infinix aims to continue its growth trajectory in the Nigerian and African markets.

 


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ASVLP 2026: Africa, MENA VCs Gear Up as Tech Funding Hits $4.1bn Rebound

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As Africa and MENA’s startup ecosystems transition from post-correction resilience into a new phase of disciplined growth, the Africa Startup & VC Landscape Preview (ASVLP 2026) will convene leading founders, investors, policymakers, and ecosystem builders on January 29, 2026, for its second annual, agenda-setting virtual forum.

ASVLP 2026: Africa, MENA VCs Gear Up as Tech Funding Hits $4.1bn Rebound

Following a challenging global venture cycle, 2025 marked a notable rebound across the African ecosystem, with startups raising an estimated $3.2–$3.3 billion over the full year.

The recovery was accompanied by significant structural shifts: Kenya emerged as the leading destination among Africa’s “Big Four” markets for the first time, while Nigeria recorded a year-on-year funding decline, reflecting changing investor preferences, macroeconomic pressures, and a broader recalibration toward capital efficiency and sustainability.

Sectorally, fintech remained the most funded vertical, while climate & energy, AI-enabled solutions, healthtech, and infrastructure-adjacent businesses gained increasing attention. Across Africa and MENA, development finance institutions (DFIs) and family offices played a more pronounced role in anchoring funds, deploying catalytic capital, and supporting blended-finance structures, reshaping how early-stage and growth capital is mobilized.

ASVLP 2026 is designed to translate these data points into forward-looking strategy.

The forum will bring together venture capitalists, angel investors, LPs, DFIs, family offices, founders, corporate leaders, and regulators from Africa, MENA, Europe, and North America to assess 2025 outcomes and chart priorities for 2026.

The program will feature keynotes, fireside chats, panels, and deep-dive roundtables, including discussions on:

· The 2026 Africa & MENA FinTech Landscape, focusing on security, profitability, regulation, and growth frontiers

· Emerging Fund Managers, capital formation, and LP alignment

· Talent, operator depth, and institutional capacity as constraints to scale

· Regulatory evolution and cross-border market integration

A major highlight of ASVLP 2026 will be the Final DealRoom Pitch Session, where a curated group of high-potential startups will present to an experienced panel of investors.

• Founders can apply to pitch via: bit.ly/ASVLP-DR-Founders
• Investors seeking DealRoom access can request entry via: bit.ly/ASVLP-DR-Investors

Confirmed speakers for ASVLP 2026 include Khaled Ismail (HIMangel), Idris Ayodeji Bello (LoftyInc Capital), Zachariah George (Launch Africa), Tosin Faniro-Dada (Breega), Selma Ribica (FirstCircle Capital), Maha Mandour (COREangels MEA), Joe Kinvi (Borderless), Remi Prunier (Orange Ventures MEA), Karima El Hakim (Plug and Play Tech Center), Souheil Guessoum (President, The Confederation of Citizen Employers – Algeria (CAPC)), Remi Prunier (Partner, Orange Ventures, MEA), Maha Mandour (COREAngels MEA), Ali Hussein (President, Kenyan FinTech Association), Patrick Okebu (CIO, Interswitch Group) among other leading voices shaping capital, policy, and innovation across the region.

“The conversation has shifted,” said Uche Aniche, Convener of ASVLP. “It’s no longer about whether capital will return to Africa and MENA, but what kind of capital, deployed with what discipline, and in service of which long-term outcomes. ASVLP exists to help the ecosystem make sense of that transition.”

Participation in ASVLP 2026 is free but strictly by invitation.
Interested participants are encouraged to repost the official announcement on LinkedIn and comment #ASVLP2026 to receive a private registration link. They could also email [email protected] and request invite.


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TikTok, Instagram Blamed in US Youth Suicide Lawsuit

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Major social media giants Meta Platforms, TikTok and Alphabet’s YouTube will face a landmark jury trial this week in Los Angeles County Superior Court over allegations that their addictive designs have fuelled a youth mental health crisis, marking the first such case to reach this stage.

TikTok, Instagram Blamed in US Youth Suicide Lawsuit

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The pivotal personal injury lawsuit centres on a 19-year-old Californian woman identified as K.G.M., who claims her childhood immersion in Instagram, Facebook, YouTube and TikTok—engineered with endless scrolls, autoplay videos, notifications and algorithms—sparked severe anxiety, depression and suicidal thoughts.

Dozens of similar suits have surged since 2022 from families, schools and states, accusing the firms of burying internal research on teen harms while prioritising ad revenue through youth-targeted engagement hooks, despite Section 230 protections for user content.

Plaintiffs seek damages and design overhauls, arguing platforms bypassed parents and preyed on vulnerable kids; defendants counter there’s no clinical “social media addiction” diagnosis, no proven causation—kids with issues often use less—and they’ve added safeguards like parental controls and time limits.

Echoing Australia’s under-16 bans, the trial will scrutinise thousands of internal documents, expert testimonies and K.G.M.’s story, potentially expanding tech liability amid debates where studies show complex links, not direct causation, between screen time and disorders like eating issues or self-harm.

A win could mandate warning labels, age gates or algorithm tweaks, reshaping global platforms as U.S. Surgeon General advisories and global scrutiny intensify pressure on Big Tech to prioritise child safety over profits.


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Meta Tests Paid Subscriptions Across Instagram, Facebook, WhatsApp

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Meta is gearing up to trial paid subscription services on Instagram, Facebook, and WhatsApp, aiming to diversify revenue streams beyond advertising while maintaining free core access for all users.

Meta Tests Paid Subscriptions Across Instagram, Facebook, WhatsApp

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The subscriptions will offer enhanced tools tailored for everyday users, creators, and businesses, including advanced content creation, sharing, and workflow features distinct from the existing Meta Verified verification program. Unlike a uniform rollout, Meta plans varied testing formats per app to match diverse audiences, experimenting with feature bundles based on user feedback to refine the model.

A key element involves integrating Manus, the autonomous agent firm Meta acquired for $2 billion in December, into these apps alongside its enterprise sales. Manus enables complex task automation with minimal input, with early signs like Instagram shortcuts already spotted by reverse engineer Alessandro Paluzzi.

Video tools feature prominently: Meta’s Vibes short-form video generator in the Meta AI app shifts to freemium, where paid tiers unlock higher monthly creation limits beyond the free baseline. On Instagram, subscriptions could enable unlimited audience lists, non-follower tracking, and anonymous Story views, though specifics for Facebook and WhatsApp remain under wraps.

Drawing from Meta Verified’s 2023 launch—which provides badges, support, and protection mainly for creators—these broader plans target wider appeal amid industry shifts. Ad growth slows against TikTok competition, while Snapchat+ boasts 16 million subscribers at $3.99 monthly, proving demand for value-driven paid perks despite subscription fatigue risks from streaming and storage fees.

Meta will phase tests gradually, prioritizing feedback to shape long-term viability without alienating free users.


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