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Trusted, conversational AI will drive productivity & decision-making – here’s how

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By Zuko Mdwaba, Salesforce Area VP / Africa Executive

Businesses are embracing AI and increasing productivity across every industry, with 45% of executive leaders reporting increased investments in AI. Early enterprise adopters are already seeing the benefits, and freeing up more than 30% of time from every employee so they can be more strategic and creative.

Moving forward, every company will undergo an AI transformation to increase productivity and drive efficiency. As the technology continues to advance, it is becoming easier than ever to apply its insights and tailored content to everyday business decisions. By infusing trusted AI across every job, business, and industry, together we can unlock a more productive, innovative business economy.

Nowhere is the potential for transformation more clear than with conversational AI – assisting users within their flow of work, enabling them to ask questions in natural language, and receive relevant and trustworthy answers that are grounded in secure company data.

The capability to offer options for additional actions beyond the user’s query – such as a recommended action plan after a sales call, or creating a new service knowledge article – is fundamentally reshaping how people build and interact with business applications to achieve higher performance and job satisfaction.

At Dreamforce recently, Salesforce introduced the next generation of Einstein, its AI technology, bringing conversational AI to any workflow, user, department and industry. This includes Einstein Copilot – a trusted out-of-the-box conversational AI assistant, built into the user experience of every Salesforce application.

The great advantage of this technology is that it can be customised and built to the unique specifications of any business, allowing employees to easily integrate it into their day-to-day work.

For marketers, for example, it means benefiting from automatically generated email copy for campaigns, creating smarter campaign segmentation, and creating website landing pages based on personalised consumer browsing and buying preferences.

In commerce, it means taking care of complex and time-consuming tasks like managing multi-product catalogue data, creating product descriptions in multiple languages, personalising product promotions, and generating search engine optimisation (SEO) metadata that drive conversions. Embedding AI assistants into websites will enhance customer interactions by powering real-time chat, or integrating with messaging platforms like WhatsApp, or SMS.

In healthcare, an administrator can automatically reduce patient scheduling no-shows and generate appointment summaries. In financial services, an advisor can analyse client spending and savings history to offer personalised coaching and create tailored plans and goals.

The need for secure AI architecture

Any business’ AI strategy is only as good as its data strategy. Yet today’s customer data has never been more fragmented.

On average, organisations are using 1,061 different applications, yet only 29% of them are currently integrated.

What companies really want is one connected platform or one that will connect all of their data. In this era of AI, organisations need a customer data platform that acts as a single source of truth enabling them to drive business resilience, meaningful customer engagement, and future growth.

With a secure AI architecture, teams can benefit from generative AI without compromising their customer data, while at the same time letting companies use their trusted data to improve generative AI responses.

It’s crucial that AI recommendations are reliable, and that users are enabled to train models on their own data and validate these responses. Every effort to mitigate harmful outputs by conducting bias, explainability, and robustness assessments should always be a priority in AI.

By combining an integrated customer data platform with a conversational AI platform that draws on secure, trusted data, business leaders and their employees can be confident in making better, data-driven decisions.

The era of generative AI is just getting started, but the full potential of this technology’s benefits is yet to be realised. There is so much promise and opportunity for businesses to gain real value and growth, ultimately giving employees and customers a better experience.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Using Pre-registered SIM Card Can Land You in Jail- NCC Warns

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Nigerian Communications Commission (NCC) has issued a stern warning to Nigerians regarding the dangers of purchasing and using pre-registered SIM cards.

Using Pre-registered SIM Card Can Land You in Jail- NCC Warns

The Commission stated that the practice is illegal and could lead to severe consequences, including imprisonment.

The NCC reiterated that individuals using pre-registered SIM cards might inadvertently become implicated in serious crimes such as identity theft, financial fraud, kidnapping, and armed robbery.

It said the use of these SIM cards compromises the accuracy of consumer information and hampers efforts to track criminals effectively.

In a statement, the NCC stressed, “Using pre-registered SIM cards undermines the reliability of data collected on consumers, making it challenging for authorities to identify and apprehend the actual perpetrators of crimes.”

The NCC urged Nigerians to avoid buying pre-registered SIM cards and to ensure their SIM cards are properly registered in their names to avoid potential legal repercussions.

 


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TECNO and Tiwa Savage Unveil ‘Water and Garri’ in Style

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The recent premiere of the highly anticipated film Water and Garri was nothing short of a star-studded affair. Its compelling storyline and stellar performances captured audiences. Held at the Livesport Event Center, the event drew A-list celebrities, industry insiders, and eager fans, all eager to witness the cinematic spectacle unfold.

One of the most memorable aspects of the evening was the irresistible allure of the TECNO booth, where celebrities couldn’t get enough of the state-of-the-art devices on display. From snapping selfies with the latest TECNO smartphones to exploring the myriad features and functionalities, it was clear that TECNO had struck a chord with its audience.

But it wasn’t just the TECNO booth that had everyone buzzing – the movie itself was the talk of the town. ‘Water and Garri,’ inspired by the real-life journey of singer/actress Tiwa Savage, resonated deeply with audiences, offering a poignant portrayal of love, loss, and redemption. As the lights dimmed and the opening credits rolled, guests were not just spectators but participants in Tiwa’s world, swept away by the raw emotion and heartfelt storytelling.

Celebrities couldn’t get enough of the film throughout the evening, lauding its authenticity and powerful performances. From the lead actors to the supporting cast, each portrayal was met with applause and admiration, underscoring the talent and dedication of all involved. As the credits rolled and the cheering subsided, guests lingered, eager to share their thoughts and reflections on the film’s profound impact.

As the night ended, it was clear that “Water and Garri” had left an indelible mark on all who attended. From its captivating storyline to its unforgettable performances, the movie has captivated hearts and minds, earning its rightful place among the year’s most anticipated releases. With the support of innovative partners like TECNO, the film’s reach and impact are sure to extend far beyond the premiere, inspiring audiences for years to come.


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Nigeria DigitalSENSE forum @15, gets June date

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The date for the 2024 Nigeria DigitalSENSE Forum on Internet Governance for Development (IG4D) has been unwrapped for Thursday, June 27, by organisers, ITREALMS Media group.

Disclosing this, the Lead Consulting Strategist, DigitalSENSE Africa and Group Executive Editor, ITREALMS Media, Mr. Remmy Nweke, said that this year’s edition marks the 15th edition of Nigeria DigitalSENSE Forum on IG4D series and comes with the theme “IG4D: Innovative Digital Economy & Safer Civic Space in Nigeria” at the prestigious Welcome Center Hotels, International Airport Road, Lagos.

Nweke recalled that in 2009, the Nigeria DigitalSENSE Forum (NDSF) series on Internet Governance for Development made a debut and ever since has been steadfast in rallying stakeholders to take discourse on Internet access, openness, affordability, connectivity and ICT infrastructure among others.

This year, he also said, as NDSF marks 15th years of impacting various Nigeria’s economic sector with yet another series on the theme: IG4D: Innovative Digital Economy and Safer Civic Space in Nigeria.

“It will also be a time for recognition of corporates and individuals for their contributions in deepening Internet penetration, improving access and affordability as well as technological adaptation that begets digital sense in our society,” Nweke said.

NDSF series on IG4D, powered by ITREALMS Media group is hosted by DigitalSENSE Africa, an At-Large Structure (ALS) certified by the Internet Corporation for Assigned Names and Numbers (ICANN), in collaboration with relevant stakeholders including Internet Society (ISOC), Nigeria chapter, Nigerian Communications Commission (NCC), Internet Exchange Point of Nigeria (IXPN) among others.


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