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Trusted, conversational AI will drive productivity & decision-making – here’s how

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By Zuko Mdwaba, Salesforce Area VP / Africa Executive

Businesses are embracing AI and increasing productivity across every industry, with 45% of executive leaders reporting increased investments in AI. Early enterprise adopters are already seeing the benefits, and freeing up more than 30% of time from every employee so they can be more strategic and creative.

Moving forward, every company will undergo an AI transformation to increase productivity and drive efficiency. As the technology continues to advance, it is becoming easier than ever to apply its insights and tailored content to everyday business decisions. By infusing trusted AI across every job, business, and industry, together we can unlock a more productive, innovative business economy.

Nowhere is the potential for transformation more clear than with conversational AI – assisting users within their flow of work, enabling them to ask questions in natural language, and receive relevant and trustworthy answers that are grounded in secure company data.

The capability to offer options for additional actions beyond the user’s query – such as a recommended action plan after a sales call, or creating a new service knowledge article – is fundamentally reshaping how people build and interact with business applications to achieve higher performance and job satisfaction.

At Dreamforce recently, Salesforce introduced the next generation of Einstein, its AI technology, bringing conversational AI to any workflow, user, department and industry. This includes Einstein Copilot – a trusted out-of-the-box conversational AI assistant, built into the user experience of every Salesforce application.

The great advantage of this technology is that it can be customised and built to the unique specifications of any business, allowing employees to easily integrate it into their day-to-day work.

For marketers, for example, it means benefiting from automatically generated email copy for campaigns, creating smarter campaign segmentation, and creating website landing pages based on personalised consumer browsing and buying preferences.

In commerce, it means taking care of complex and time-consuming tasks like managing multi-product catalogue data, creating product descriptions in multiple languages, personalising product promotions, and generating search engine optimisation (SEO) metadata that drive conversions. Embedding AI assistants into websites will enhance customer interactions by powering real-time chat, or integrating with messaging platforms like WhatsApp, or SMS.

In healthcare, an administrator can automatically reduce patient scheduling no-shows and generate appointment summaries. In financial services, an advisor can analyse client spending and savings history to offer personalised coaching and create tailored plans and goals.

The need for secure AI architecture

Any business’ AI strategy is only as good as its data strategy. Yet today’s customer data has never been more fragmented.

On average, organisations are using 1,061 different applications, yet only 29% of them are currently integrated.

What companies really want is one connected platform or one that will connect all of their data. In this era of AI, organisations need a customer data platform that acts as a single source of truth enabling them to drive business resilience, meaningful customer engagement, and future growth.

With a secure AI architecture, teams can benefit from generative AI without compromising their customer data, while at the same time letting companies use their trusted data to improve generative AI responses.

It’s crucial that AI recommendations are reliable, and that users are enabled to train models on their own data and validate these responses. Every effort to mitigate harmful outputs by conducting bias, explainability, and robustness assessments should always be a priority in AI.

By combining an integrated customer data platform with a conversational AI platform that draws on secure, trusted data, business leaders and their employees can be confident in making better, data-driven decisions.

The era of generative AI is just getting started, but the full potential of this technology’s benefits is yet to be realised. There is so much promise and opportunity for businesses to gain real value and growth, ultimately giving employees and customers a better experience.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Paradigm Initiative Warns of AI-Driven Hate Speech, Urges Global Tech Reform

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As the world commemorates the International Day for Countering Hate Speech, Paradigm Initiative (PIN) is calling on big tech companies to intensify their efforts in combating online hate speech and ensuring respect for fundamental human rights.

PIN’s 2024 Londa report highlights the widespread prevalence of hate speech online. In Angola, for instance, at least 25 content removal requests were made in connection with hate speech, harassment, and political misinformation. Globally, the consequences of unchecked hate speech have been severe—ranging from incitement to violence and heightened ethnic tensions to the targeting of vulnerable communities, including minorities, women, and foreigners.

Nigeria witnessed a tragic example in 2018 when a Facebook post showing a massacre in Plateau State was viewed more than 11,000 times, triggering ethnic conflict and resulting in fatalities. In South Africa, inadequate content moderation has worsened the problem, while in Ethiopia in 2021, a false Facebook post led to the killing of a man wrongly implicated in a scandal. India saw a surge in hate speech during its elections.

PIN notes that actors behind hate speech are becoming increasingly sophisticated, often leveraging technologies like artificial intelligence to boost visibility. Meanwhile, existing moderation systems—especially for non-English content—struggle to keep up.

Bridgette Ndlovu, PIN’s Partnerships and Engagements Officer, said, “Hate speech online is a direct attack on the dignity and safety of individuals.” She urged technology companies to adopt transparent and effective moderation strategies and to prioritize human rights in their operations.

The spread of hate speech raises complex challenges for lawmakers. Governments are trying to regulate harmful content such as misinformation and harassment while protecting freedom of speech. However, PIN warns that hate speech laws should not be misused to arbitrarily detain human rights defenders or stifle dissenting voices.

To address these concerns, PIN recommends that tech companies invest more in moderating non-English content to reflect local nuances, improve transparency around government takedown requests, promote digital literacy—particularly in underserved regions—and conduct regular human rights due diligence, aligned with the United Nations Guiding Principles on Business and Human Rights.


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Moniepoint Deepens Commitment to Africa’s Future Through Education and Innovation

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Moniepoint Inc, one of Africa’s leading financial institutions partnered with the Mega Impact Foundation to support the 5th edition of the NextGen Connect Interschool Oratory Competition in Asaba, Delta state. This collaboration showcases Moniepoint’s unwavering commitment to youth empowerment and human capital development across the African continent.

The competition, which was held commemoratively to celebrate this year’s International Day of the Boy Child, brought together SS2 students from across Delta State to address the critical theme: “The Role of Financial Inclusion and Technology in Shaping a Brighter Future for Young People in Africa.” Moniepont has received critical acclaim over its core mission of advancing financial inclusion through innovative digital financial technology solutions and payment services..

The oratory competition showcased exceptional talent among Nigeria’s youth, with Otovo Praise of Crystalloid International School emerging as the champion. His outstanding performance earned him a full-year scholarship through the Tosin Eniolorunda STEM Foundation, reflecting Moniepoint’s philosophy of investing in educational excellence. Second-place winner Audi Innocent of St Patrick’s College received ₦300,000, while third-place winner, Asher David of Glorious Kids Academy was awarded ₦200,000.

“At Moniepoint, we believe that driving sustainable innovation begins with future-proofing and expanding the talent pool by empowering the next generation with the tools that they need to succeed especially basic literacy skills which remain fundamental pillars in socio-economic development,” said Tosin Eniolorunda, CEO Moniepoint Inc.  “These young voices represent the future of African leadership, and their insights into financial inclusion and technology demonstrate the remarkable potential that exists within our communities. Through our various educational and developmental initiatives such as the CAD/CAM lab we donated to OAU last year or the Moniepoint DreamDevs programme, we are betting big on an investment in Africa’s future.”

The initiative extends beyond monetary rewards, creating meaningful platforms for young people to express their ideas on a global stage. Through its support of the NextGen Connect Conference and Tech-In-School conversations, Moniepoint is fostering an environment where youth can develop critical thinking skills, build confidence, and engage with pressing societal issues.

In her remarks, Founder, Mega Impact Foundation, Florence Ogonegbu said that “we reaffirm our commitment to building an Africa where every young person has simplified access to sustainable education, capacity building, and empowerment. By leveraging technology and local initiatives, we are creating platforms that enable our youth to thrive and transform their communities.

“Together with partners like Moniepoint, we are not just shaping futures—we are driving a movement for social development that will resonate globally. Every boy, every young person, deserves the opportunity to unlock their full potential and drive lasting impact across our continent.”

The competition received additional support from the Ministry of Women Affairs and Social Development, Delta State, highlighting the collaborative approach required to nurture young talent effectively.


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Zoho Unveils Zia Hubs to Harness AI Insights from Unstructured Business Data

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Zoho, a global technology company, today launched Zia Hubs, a solution within Zoho WorkDrive that brings new forms of unstructured business data into the company’s broad portfolio of applications and AI services. Using Zia Hubs, organisations can now present any type of business content to Zoho’s powerful capabilities and services—including agentic AI, comprehensive analysis, and accurate, unified search—regardless of file format or structure.

“According to IDC, 80 percent of business data is unstructured,” said Kehinde Ogundare, Country Head, Zoho Nigeria. “Most unstructured data is text-based, meaning pertinent information lives within email conversations, social media posts, word processor documents, or audio and video transcripts. With Zia Hubs built into the full product suite, Zoho can provide customers with a deeper integration than any comparable software platform and nearly limitless potential uses for their data.”

Deeper Intelligence Accessing More Customer Data

Launching as part of Zoho WorkDrive, Zia Hubs brings content intelligence to the company’s unified content management and collaboration platform. Designed with a high level of user control over what content AI is allowed to access, Zia Hubs enables users to organise project or task-specific content into dedicated hubs within WorkDrive. Each hub serves as a focused space where Zia, Zoho’s flagship AI, can understand and act on the content stored within. This includes a wide range of formats such as PDFs, documents, videos, and audio files.

Zia Hubs automatically organises uploaded content by grouping related information—such as section headings, supporting text, and visuals—to preserve context. For video and audio files, Zia generates transcripts and links key moments to relevant topics, making it easier to pinpoint exactly where something was said.

With Zia Hubs, users can surface the most relevant answers when asked a question, even across different content formats. Each response includes clear citations that link back to the original content, whether it is a document, spreadsheet, image, or a specific moment in an audio or video file.

Organisations can also create custom workflows with Zoho Flow, automating document storage processes for particular projects or specific teams. This ensures that Zia always has access to the latest necessary documents automatically.

Furthermore, content from third-party software—such as Docusign PDFs, RingCentral call logs, Zoom video files—are all readable by Zia, and can be automatically placed into a hub by building a workflow with Zoho Flow.

From Intelligent Content to Intelligent Action with Zia

Zia Hubs is a foundational element of Zoho’s long-term AI strategy. It lays the groundwork for a future where intelligent agents can act contextually on content across the company’s entire product suite. With full ownership of its technology stack spanning more than 55 products, Zoho is uniquely positioned to help organisations unlock deeper value from their business content compared to competitors.

Potential use cases for Zia Hubs include: a legal team’s content hub hosting a case’s relevant files: court files, correspondence, and research, allowing a lawyer to have Zia provide summaries with citations without having to manually scan lengthy files to gain insights; a company’s support center placing call logs into a hub, then querying Zia to identify trends, like, “Have we received an increase in calls regarding specific issues?”

Future updates to Zia Hubs will enable it to identify structured information within unstructured files and trigger specialised agents tailored to specific business needs. This will further establish Zia Hubs as the central content intelligence layer that activates AI-native workflows across the full Zoho ecosystem.


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