Telecom
Digital Ad Expert Joins UNESCO’s Global Education Coalition to Improve Digital Advertising Education
Digital Ad Expert, Aleph Group, Inc’s social initiative to create economic opportunities through digital advertising education, is delighted to join UNESCO’s Global Education Coalition.
Formed in March 2020 during the COVID-19 pandemic, the Global Education Coalition was established by UNESCO – the United Nations agency dedicated to bringing people together through education and science – to bring together multi-sector partners to mobilise local, national, regional and global responses to ensure the continuity of learning.
In 2023 and beyond, the Coalition has moved from pandemic response to focus on the transformation agenda, and aims to help realise the power of digital transformation, close the global educational gap, and support actions and investments for pilot projects that can be brought to scale at a national level in a sustainable way.
Joining more than 200+ partners, Aleph’s Digital Ad Expert initiative – a skills-based education platform that provides students with the fundamentals they need to manage digital advertising channels and campaigns – will specifically support UNESCO’s Global Skills Academy, an initiative that aims to help ten million young people build skills for employability and resilience by 2029.
Commenting on the partnership, Gaston Taratuta, CEO & Founder at Aleph Group, Inc, said: “As CEO & Founder of Aleph, I am incredibly proud to join this initiative to align with UNESCO’s ambitious plans to upskill ten million people by 2029.
“At Aleph, we believe that the provision of digital literacy is a fast track to helping local communities and economies unlock huge economic opportunities. Combining the experience of UNESCO – one of the world’s leading global authorities on digital literacy – with Aleph’s industry leading expertise in digital advertising, the agreement will ensure people can confidently navigate the digital landscape, access greater employment opportunities, and help shape sustainable growth for generations to come.
“The learnings from this initiative will also aid the continued evolution of Digital Ad Expert, which we believe has the potential to become the world’s leading skills-based digital advertising education platform.”
Borhene Chakroun, Director of Policies and Lifelong Learning Systems Division at UNESCO, added: We have witnessed the positive impact of the Digital Ad Certificate program in Grenada. This is a remarkable demand-driven example of UNESCO Global Skills Academy action in the Caribbean and we are excited to expand our efforts beyond. We look forward to creating similar opportunities in other countries, unlocking the potential of digital skills for economic growth and sustainable development.
To kick start its partnership, Aleph launched Digital Ad Expert’s Digital Ad Certificate programme with a specific cohort in Grenada. During the programme, which comprises several uniquely designed modules, students met virtually for four hours per week and had access to a wealth of online resources. Approximately 200 students from Grenada took the Digital Ad Certificate programme for three months.
In addition to education for students, Digital Ad Expert launched Train the Trainers – a bespoke one-month intensive training course – to upskill more than 50 digital advertising trainers in Grenada. Combined with Digital Ad Certificate, this will provide a strong platform that initially upskills students in the country and equips trainers with the skills and resources they need to maintain digital literacy over the long term.
The programmes offered by Digital Ad Expert and UNESCO in Grenada will provide an important opportunity to improve accessibility to digital education and, in turn, drive economic growth. As part of Grenada’s National Sustainable Development Plan 2020-2035 (NSDP), the national government is aiming to create a vibrant, dynamic, and competitive economy, which will—in part—be achieved through expanding training and building national capacity in digital literacy.
Over the coming months, Digital Ad Expert and UNESCO will use the learnings from activity in Grenada to evolve the pair’s cooperative agreement, which is targeting the launch of similar schemes in other countries.
“We are hugely excited to kick start our work with UNESCO in Grenada, a country with bold national development plans that will be unlocked through digital skills,” said Francisco Anello, SVP – Education at Aleph Group. “We look forward to introducing students to our free Digital Ad Expert programme in the months ahead and look forward to playing our part in helping Grenada’s young people learn digital skills and access new economic opportunities.”
Spacecoin, US-based, has announced the signing of recent agreements with local authorities and operators to launch satellite connectivity pilot projects in Africa.
The initiatives, focused on Kenya and Nigeria, aim to serve areas where terrestrial networks remain limited or unavailable.
n Kenya, Spacecoin has obtained a transmission license from the Communications Authority, allowing it to test satellite-based solutions for connectivity and Internet of Things (IoT) monitoring, particularly in rural and peri-urban areas with limited internet access.
According to the Kenyan regulator, internet penetration remains below 50% of the population, despite mobile penetration exceeding 130%.
In parallel, the company is continuing operations in Nigeria under an existing license issued by the Nigerian Communications Commission (NCC).
This authorization supports initiatives aimed at delivering affordable broadband connectivity to isolated and underserved communities.
Spacecoin’s approach is based on a decentralized satellite network using nanosatellites in low Earth orbit (LEO).
Combined with blockchain-based protocols, this architecture is intended to offer more flexible and cost-effective connectivity services than traditional networks, while also enabling the integration of IoT solutions for a range of uses, from smart agriculture to infrastructure monitoring.
These projects are part of a broader strategy to help narrow Africa’s digital divide, where a significant share of the population still lacks access to reliable internet services.
Satellite technology is increasingly viewed as a complement to terrestrial infrastructure, particularly in hard-to-reach areas where deployment costs and geographic constraints remain high.
Beyond Africa, Spacecoin is also running pilot projects in Asia, working with local partners to test the viability of its model across different regulatory and geographic environments.
According to the company’s management, growing interest from regulators reflects a shift toward solutions capable of reaching populations that have long been excluded from internet access.
AVEVA, a global leader in industrial software, driving digital transformation and sustainability, today announces the appointment of Khaled Salah, 37 years old, as Vice President of Africa.
Khaled Salah
In this new role, he will be responsible for about 30 employees to ensure the successful implementation of AVEVA’s growth strategy. Khaled Salah will report directly to Jesus Hernandez, SVP of the EMEA region.
A 15-years + career across different industries and domains
With a MBA in management from the Warwick business school, UK, and a master’s degree in engineering from Ain Shams university in Egypt, Khaled Salah is an active advocate for driving sustainable progress in the industrial sector. With Sustainability in mind, Khaled is keen on making a positive business impact, while fostering progress for people and the planet.
He started his career at Schneider Electric, in 2013 in the global supply chain and evolved through various roles such as Europe procurement and supply chain strategy Manager, and Global Commercial strategy Director for the industrial automation business. Khaled Salah has developed a strategic understanding of all those fields.
After 12 years in Schneider Electric, Khaled joined AVEVA in 2022 to lead AVEVA and Schneider Electric global strategic partnership, across all industries managing a team of 30 people.
He has led the introduction of new AVEVA software solutions to initiate and develop significant growth areas across all Schneider Electric verticals.
Ambitious plans for AVEVA in Africa
In addition to his current role as AVEVA and Schneider Electric partnership Vice-President, Khaled now takes over the management of AVEVA’s activities in Africa.
Jesus Hernandez, SVP of the EMEA region says: “Africa is a strategic region for AVEVA. In this major industrial market, customers, world leaders in the fields of Energy, Metal & Mining, Chemicals, and Water, are looking for AVEVA’s expertise to accelerate and drive their digital transformation and sustainability strategies, as well as their energy transition projects.
“Khaled Salah’s qualities of leadership in a global environment will benefit his team spread across 12 countries including Algeria, Morocco, Egypt, Kenya, Nigeria, and South Africa.”
Motivated by the prospect of capitalizing on the talent of his team to strengthen AVEVA’s presence in Africa in the years to come, Khaled Salah says: “Helping my team realize their professional potential is close to my heart.
“We will work together to support and accelerate the digital transformation of industries in Africa, in particular through CONNECT, our industrial intelligence platform, with the support of our ecosystem of partners. »
A Google-Ipsos report reveals Nigerians topping global AI usage at 88%, surpassing the 62% worldwide average, with sharp rises in education and business applications.
“Our Life with AI: Helpfulness in the hands of more people” shows 93% of Nigerians using AI for learning complex topics versus 74% globally, 91% for work assistance, and 80% for new ventures—nearly double the 42% global rate.
Taiwo Kola-Ogunlade, Google’s West Africa Communications Manager, stated: “Nigerians are creatively using AI to unlock opportunities for learning, growth, and economic empowerment, shaping their future with technology.”
Key findings highlight 91% viewing AI positively for learning access, 95% expecting benefits for students and educators, and strong optimism—80% excited versus 20% concerned, compared to global 53%-46% split. Frequent users show 90% excitement
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