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Aleph Launches One Brand Initiative to Unify its Global Brands

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Aleph Group, Inc., an ecosystem of local digital experts and technology-driven solutions, launches its ‘One Brand’ initiative, uniting its unique range of brands – including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa – under the Aleph name.

Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising. The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.

Now, the Group, headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa as well as the majority* of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process. This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.

Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services. It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana and South Africa, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.

The initiative will also help Aleph build on the tangible progress made globally, and in Nigeria, Kenya, Ghana and South Africa over recent years. Since 2021, the Group has expanded from 90 markets to 150, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world. Through its global reach, unrivaled local knowledge and scalable solutions, Aleph helps clients in Nigeria, Kenya, Ghana and South Africa enter new markets in a cost-effective and de-risked way as they expand internationally.

Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa. This collaboration with TikTok enables medium-sized enterprises in South Africa to genuinely connect with their customers, aligning with TikTok’s mission to foster creativity and spread joy.

Stephen Newton, Managing Director at Aleph, Africa commented: “At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph.

“That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs in Nigeria, Kenya, Ghana and South Africa, while helping them to grow at scale.”

Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express. Building on Aleph’s nearly two decades of experience managing cross-border credit and payments for its partners, Aleph Payments provides a standalone credit underwriting and payments solution for businesses.

Aleph Payments simplifies the financial complexities from KYC, local billing, collections, forex exchange and tax settlements, and cross-border payments, allowing businesses to focus on their main operations. Aleph Payments currently manages over $2bn worth of cross-border credit and payments.

Aleph’s commercial strategy is underpinned by Digital Ad Expert, the Group’s social initiative to create economic opportunities through digital advertising education. Totally free, fully online, and designed by global digital advertising experts in the field, Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries in short courses, and awarded more than 10,000 students with their full Digital Ad Certificate.

To create even more value for students, Digital Ad Expert recently joined UNESCO’s Global Education Coalition and supports its ambitious plans to upskill ten million people by 2029. This is in addition to Digital Ad Expert’s medium-term target to certify 100,000 students from around the world.

Across the Group, One Brand will enable Aleph to more effectively work with partners to scale Aleph Payments and Digital Ad Expert.

“Our vision for One Brand goes beyond unifying our visual identity,” adds Newton. “It’s about embracing innovation, fostering professional development, and accelerating economic growth in the markets we operate in.

“By equipping thousands of digital media experts with the skills they need to excel, we are not just shaping the future of digital advertising – we’re shaping future economies and providing dignity through education, the only currency that never depreciates in value.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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FCCPC Denies Banning Airtime Borrowing, Blames Cartel for Misinformation

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Federal Competition and Consumer Protection Commission (FCCPC) has dismissed widespread claims that it banned airtime borrowing and data advance services in Nigeria, describing the reports as false and driven by vested interests seeking to mislead the public.

FCCPC Denies Banning Airtime Borrowing, Blames Cartel for Misinformation

In a statement issued on Friday, the commission said it neither cancelled nor prohibited such services, contrary to viral social media posts and some media reports suggesting otherwise.

The clarification follows a wave of public concern triggered by viral social media posts and some media reports suggesting that the Commission had shut down telecom-based credit services widely used by millions of Nigerians.

Recall that in separate notices, Airtel and MTN Nigeria announced the temporary suspension of their airtime and data credit services, which previously allowed eligible prepaid customers to borrow airtime or data and repay on their next recharge.

But FCCPC, said no such directive was issued, stressing that consumers remain free to access lawful telecom value-added services.

Ondaje Ijagwu, director of Corporate Affairs, FCCPC, said that “The attention of the Federal Competition and Consumer Protection Commission has been drawn to a series of newspaper publications and a viral anonymous post on social media seeking to create the impression that the Commission cancelled, shut down, or banned airtime borrowing and data advance services in Nigeria. Those claims are incorrect.

“The Commission has not prohibited airtime borrowing or data advance services, and no directive was issued preventing consumers from accessing lawful telecom value-added services,” the statement partly read.

Rather than a regulatory ban, the FCCPC attributed recent disruptions in some of these services to the failure of certain operators to comply with its Consumer Lending Regulations introduced in July 2025.

According to the Commission, the regulations were developed following a surge in consumer complaints over exploitative practices in the digital lending and advance-services space.

“Following a deluge of consumer complaints bordering on opaque charges, unexplained deductions, aggressive recovery practices, poor disclosure standards, and inadequate accountability in segments of the digital lending and advance-services market, the Federal Competition and Consumer Protection Commission issued the DEON Consumer Lending Regulations in July 2025.

“The Regulations were introduced, among other reasons, to curb the excesses of abusive service providers whose practices had generated persistent consumer harm and undermined confidence in the market,” it stated.

The agency said the framework was designed to sanitise the market and protect consumers by enforcing transparency, accountability, and fair competition.

“The primary aim is to promote a fairer and more transparent system by mandating proper registration, responsible lending conduct, clear disclosure of fees and terms, accessible consumer complaint channels, data protection safeguards, stronger accountability for third-party partners, and effective regulatory oversight,” the FCCPC explained.

Providing a deeper insight into the telecom sector, the Commission revealed that some operators had been engaged in anti-competitive practices, including exclusionary arrangements with third-party service providers.

“In the telecom sector, our findings indicated that some operators engaged in exclusionary third-party technical arrangements in clear disobedience to the provisions of the Federal Competition and Consumer Protection Act, 2018. The Regulations sought to unlock the market to allow local participants alongside foreign partners, in line with free market principles,” it said.

It added that the new regulations were also intended to open up the market to more participants, including local players, in line with free market principles.

Despite giving operators ample time to comply, the FCCPC said several companies failed to align with the new regulatory framework.

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“These measures benefit Nigerians by reducing abusive practices, improving transparency, strengthening consumer choice, and encouraging responsible innovation by legitimate operators. At the commencement of the framework in July 2025, affected operators were granted an initial 90-day compliance period to regularise their products, structures, and operations. That opportunity was not utilised within the prescribed timeframe,” the statement noted.

The Commission said it extended the deadline to January 5, 2026, but compliance remained unsatisfactory.

“Despite that further extension, the necessary compliance steps were still not completed by the relevant operators,” it added.

The regulator stressed that any temporary suspension or restriction of services should be seen as a business decision by non-compliant operators rather than a government-imposed ban.

“Any temporary suspension, restriction, or operational change introduced by service providers should therefore be understood as a business or compliance decision by those operators, not a ban imposed by the FCCPC,” it said.

The Commission also accused certain interest groups of deliberately spreading false information to undermine reforms.

“We are aware that some vested interests and their foreign collaborators are opposed to the creation of safe markets and fair competition, therefore resorting to a campaign of disinformation,” it stated.

Describing such narratives as “mischievous,” the FCCPC urged Nigerians to disregard sensational claims and rely on verified information.

“It is inaccurate to attribute avoidable disruption to regulation where regulated entities had adequate notice and sufficient opportunity to comply. Nigerians deserve accurate information, not sensational claims.

“The FCCPC is fully committed to protecting consumers, promoting fair competition, encouraging responsible innovation, ensuring transparent digital financial practices, and working constructively with sector regulators and service providers in the public interest,” the statement added.

Airtime borrowing and data advance services have become critical tools for millions of telecom subscribers in Nigeria, allowing users to access credit for calls and internet services with repayment deducted upon recharge.

However, the segment has long been plagued by complaints over hidden charges, automatic deductions, unclear repayment terms, and aggressive recovery mechanisms.

The FCCPC’s intervention through the Consumer Lending Regulations marked one of the most significant attempts to regulate digital micro-lending and telecom-based credit services in the country.

The rules align with broader efforts by the Federal Government to strengthen consumer protection, enhance transparency in digital financial services, and curb exploitative practices in Nigeria’s rapidly expanding fintech and telecom ecosystem.

Friday’s clarification signals a push by the regulator to reclaim the narrative, reassure consumers, and shift responsibility to operators who have yet to fully comply with the law.

The Commission reaffirmed its commitment to protecting consumers while fostering innovation and fair competition in the sector, noting that regulatory compliance remains non-negotiable for all service providers operating in the Nigerian market.


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Airtel Nigeria Suspends Airtime and Data Credit Services

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Airtel Nigeria has announced the temporary suspension of its airtime and data credit services. The affected services allowed eligible prepaid customers to borrow airtime or data and repay on their next recharge.

However, the company noted that customers will continue to enjoy uninterrupted access to airtime and data purchases through its existing channels.

Airtel Nigeria also indicated that the temporary suspension is not expected to have a material impact on its service standards across the country.

Commenting on the development, Airtel Nigeria Director of Marketing Ismail Adeshina, said:

“This is a necessary and responsible step as we align our operations with evolving requirements. Airtel Nigeria remains committed to the highest standards of compliance, transparency, and consumer protection, while continuing to innovate responsibly within Nigeria’s digital ecosystem.”

The company added that it will provide updates on the status of the service in due course.


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NITDA Urges Youths to Build Nigeria’s AI Future Now

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National Information Technology Development Agency (NITDA) has urged young Nigerians to take the lead in developing home-grown artificial intelligence (AI) solutions to address the country’s socio-economic challenges.

NITDA Urges Youths to Build Nigeria’s AI Future Now

The Director General of National Information Technology Development Agency, Kashifu Inuwa, represented by Mrs. Udoka Mannie of the Digital Literacy and Capacity Building Department, delivered the keynote address at the Artificial Intelligence Hackathon organised by the Agency in partnership with VibeCode Africa in Abuja.

Kashifu Inuwa, director-general of NITDA, made the call at an Artificial Intelligence Hackathon organised by the agency in partnership with VibeCode Africa in Abuja.

Inuwa, who was represented by the Acting Director of Digital Literacy and Capacity Building, Dr Ahmed Tambuwal, and delivered through Mrs Udoka Mannie, said Nigeria’s youthful population presents a significant opportunity for innovation and digital transformation.

He noted that with over 60 per cent of Nigerians under the age of 25, the country is well positioned to benefit from emerging technologies such as AI.

“As you can see, this room is filled with young people. This represents a powerful opportunity for innovation and digital skills development,” he said.

Inuwa stated that the hackathon provided a strategic platform for participants from diverse backgrounds to collaborate and develop practical AI-driven solutions tailored to Nigeria’s realities.

He observed that artificial intelligence is already transforming economies, governance systems and societies globally, stressing that Nigeria must decide whether to shape the technology for national development or remain a passive consumer.

According to him, NITDA’s mandate is to regulate and develop information technology in Nigeria while ensuring it serves as a driver of economic growth.

He explained that the agency’s Digital Literacy and Capacity Building Department is focused on building a digitally skilled population capable of competing in the global digital economy.

The Director-General highlighted the Digital Literacy for All initiative (DL4ALL) as a flagship programme aimed at equipping millions of Nigerians with essential digital skills, in line with the Federal Government’s target of achieving 95 per cent digital literacy by 2030.

“Beyond literacy, we are now moving into capability. It is one thing to use technology, but another thing entirely to build with it. Today, we are challenging you to build,” he said.

Inuwa urged participants to prioritise impact-driven innovation, identifying sectors such as healthcare, agriculture, education, financial inclusion, public service delivery and misinformation as areas where AI can drive meaningful change.

He also stressed the importance of ethics, inclusion and data protection in the development of AI solutions.

“As we explore AI, we must be mindful of ethics, data protection and inclusion. Building responsibly is just as important as building brilliantly,” he said.

Inuwa commended VibeCode Africa for partnering with NITDA, describing such collaborations as vital for scaling innovation across the country.

He encouraged participants to collaborate, experiment and innovate, adding that Nigeria’s AI future would be driven by local talent.

“The future of AI in Nigeria will not be imported. It will be built by people like you in rooms like this,” he said.

In her remarks, the founder of VibeCode Africa, Lola Adey, urged participants to harness AI to solve real-life challenges within their communities.

Adey said the hackathon was designed to move beyond theory by encouraging participants to identify problems they personally experience and develop practical solutions.

“We want you to dig deep into yourselves. What are the problems you are facing? What are the issues you notice when you walk around?” she said.

She cited challenges such as electricity shortages, insecurity and gaps in social services as areas where innovation could make a difference.

Adey added that the initiative aims to create opportunities for entrepreneurship, employment and global exposure for young Nigerians.

“With artificial intelligence, you now have something in your hand that you can use to actually solve problems. You don’t have to wait for anybody anymore,” she said.

She urged participants to remain focused, collaborative and open to learning, noting that the platform could connect them to future partners, investors and employers.


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