Telecom
Infobip and MoEngage Partner to Create Conversational Experience with AI-powered Omnichannel Capabilities
Infobip, global cloud communications platform has announced its strategic partnership with MoEngage.
This collaboration aims to co-create a seamless conversational experience, boost customer engagement, and develop a robust brand presence through unified and AI-powered omnichannel communication. Through this partnership Infobip will now be part of the MoEngage Catalyst Partner Program that aims at helping brands scale at speed.
Infobip’s extensive global reach, spanning 75+ offices across six continents, connecting 7 billion mobile devices through 800+ telecom networks, and 42 Data Centers will empower MoEngage to facilitate easy cross-border interactions among customers and partners.
Furthermore, MoEngage gains the capability to seamlessly integrate direct customer access across multiple channels, thereby reducing operational loads and enhancing overall communication experience significantly.
By combining the proficiencies, Infobip and MoEngage will enable brands to offer customer engagement on popular messaging channels like RCS, SMS, and WhatsApp. Also, businesses can utilise the combined domain expertise and technological prowess of Infobip and MoEngage to create communication solutions tailored to industry-specific needs.
“At MoEngage, we pride ourselves on empowering consumer brands to drive truly omnichannel experiences tailored to end-user preferences. By onboarding Infobip to our growing partner ecosystem, we hope to provide our customers with a seamless and unified offering that cuts across channels like WhatsApp, SMS, and RCS, among others.
“Infobip’s expertise in building connected experiences combined with MoEngage’s advanced analytics, AI-powered campaign optimization, and hyper-personalization abilities will enable brands to provide seamless, conversational experiences that drive ROI impact.
“We are really excited about this partnership and the potential it has in creating memorable brand experiences that keep consumers coming back for more.” said Raviteja Dodda, Founder & CEO at MoEngage® Inc.
Veselin Vuković, VP of Strategic Alliances & Partnerships at Infobip, said: “Our vision is to be one communication platform that will be in the center of interactions between enterprises and their clients.
“Our partnership with MoEngage is a perfect combination of tools that help enterprises today to understand their customers, and as a result, engage them in a personalized way. This leads to customer satisfaction, and as an outcome, to loyalty.”
Veselin added: “By combining our cutting-edge CPaaS offerings with MoEngage’ s insights-led customer engagement platform, we are set to deliver a comprehensive solution that unifies communications across diverse channels, seamlessly integrating SMS, WhatsApp, RCS and other communication channels, to provide a personalized omnichannel experience.
“This partnership underscores our commitment to providing businesses with innovative tools to create stronger connections, drive hyper-personalized and meaningful engagement with their customers, apart from reinforcing how Infobip is paving its path of becoming one communications platform for all platforms.”
Telecom
UN Creates Body to Protect ‘Vulnerable’ Submarine Cables after Ruptures
The U.N. technology agency has created a new body to boost protection for submarine cables, aiming to help shore them up against damage and accelerate repairs after a series of high-profile failures.
Sub-sea cables carry over 99% of international data, meaning people all over the world rely on them for emails and text messages as well as video streaming services while governments need them for internal communications, according to Reuters.
Ruptures can be caused by ageing infrastructure, weather, and accidents as well as acts of suspected sabotage such as the severing of two beneath the Baltic Sea in November.
“This body will identify key issues to ensure that submarine cables are built, deployed and maintained with a greater resiliency,” Tomas Lamanauskas, deputy secretary-general of the International Telecommunication Union (ITU) told reporters ahead of the first meeting of the new group.
“It’s definitely not just a technical issue, but an issue that can affect our economies and our societies. And however we see that this critical infrastructure is vulnerable to disruptions,” he said.
Lamanauskas said the ITU sometimes received reports of alleged sabotage but said it was not currently within its mandate to investigate such issues or assign blame.
However, he said that hoped the new body would help address disruptions, whatever the cause, by restoring services more quickly such as through expediting permits.
In 2023, around 200 cable failures were reported, according to ITU data. Overall, about 80% of cable disruptions are thought to be caused by natural hazards or human accidents, such as being pierced by a boat anchor, Lamanauskas added.
Often, data can be rerouted to other cables but in more isolated places such as the Pacific island of Tonga, damage to a submarine cable from a 2022 tsunami cut it off for a month.
The International Advisory Body for Submarine Cable Resilience is composed of 40 experts from around the world from the public and private sectors including representatives from submarine cable operators, telecommunications companies and government agencies.
A follow-up summit is planned in Nigeria in February.
Telecom
Glo Lucky Number Draw Game Winners Get Cash Prizes
Subscribers who won in the Glo Lucky Number game have received their prizes at a presentation ceremony held in Lagos. The prizes ranged from N1m to N100,000.
Globacom’s Head of Value Added Services disclosed that the Lucky Number game is for everyone on the Glo network. Said he: “Customers can subscribe in two ways. The first is to dial the USSD code *4445# and follow the instructions. They can also text WIN or WINOT (daily), LW or LWOT (Weekly), LM or LMOT (Monthly) to the short code 4445”.
In all, seventeen lucky subscribers who made the first set of winners received cash prizes ranging from N100,000 to N1,000,000 while winners outside Lagos got theirs at designated locations across Nigeria. Globacom said just many more Glo subscribers would emerge winners in the weeks and months ahead.
The daily draw game was created in collaboration with NCC-licensed Aggregator, Pisimobile, and VAS Provider, Yellowdot. Subscribers’ mobile numbers are automatically entered into a random selection process while the winning numbers must sequentially match a randomly selected number from the pool of active Glo subscribers, matched from right to left.
Lagos-based dry cleaner, Yusuf Malzo from Bauchi State, a N1,000,000 winner was excited saying “The money would come in handy in expanding my business”.
Also, Olajide Afolabi, a security man based in Ondo town, won N500,000. He disclosed that he had been playing the number game for some time, though he had been unlucky. “Just as I was about giving up, my name was announced as a winner”, he disclosed adding, ” I promise to continue to play as the money has changed my life”.
A Lagos-based driver, Emmanuel Henry who said he placed himself on auto play every day and every month received a N100,000 prize. He noted that his prize had prompted him to keep playing the number game in order to win more money.
Telecom
Mobiles Poised for Second Lives this Christmas as a Third of Consumers ‘Recycle’ Phones Within the Family
Millions of family members will receive ‘hand-me-down’ mobiles this Christmas, as tech-savvy younger consumers upgrade their phones to the latest model.
However, while globally a third of us will give our old phones to family or friends, around 75% of consumers still have at least one older phone sitting in the junk drawer, according to early figures from a new survey of 10,000 consumers across 26 countries by the GSMA, which represents mobile operators worldwide.
Globally, over 40% of mobile phones have some form of ‘second (or third) life’; being passed down to family members or friends and traded in for newer models, often over the Christmas period.
Around 14% of phones in current use globally were purchased used or refurbished, with nearly 10% of UK consumers buying refurbished phones, compared to a global average of 4%.
The used smartphone market grew by 6% in 2023, while sales of new handsets declined by 4%. Furthermore, the growth rate for reused and refurbished devices is projected to continue outpacing that of new smartphones in the coming years.
However, nearly one-third of consumers hold on to their previous phones as backups, contributing to an estimated 5-10 billion ‘pre-loved’ phones sitting idle worldwide. Many (27%) keep these devices out of concern for losing stored photos and memories, while a further fifth of consumers hold on to their devices because they don’t know what to do with them.
While receiving cash is the strongest incentive to get respondents to hand in their phones for reuse or recycling, equally important is knowing their data would be deleted properly.
Early figures from the GSMA’s global consumer survey into recycling and reuse of mobile devices, which will be released at MWC Barcelona, the mobile industry’s largest annual event in March, also found that:
- The average age of phones before replacement is around 3 years, with the vast majority of phones (75%) lasting between 1-3 years.
- Almost 60% of consumers expect to purchase their next phone within the next two years.
- Older people use phones for longer before replacing them, with over 40% using their phones for longer than 3 years.
- The top two factors that drive replacement of phones are 1) battery life (very important for 90% of consumers) and 2) poor performance / slowing down (87%). 50% said they would replace phones just to get the latest model.
- 75% of respondents had at least one old phone at home not in regular use with nearly half (46%) having at least two old phones.
Encouragingly, nearly half of consumers (49%) said sustainability is a “very important” factor in their next mobile phone purchase, and this is higher amongst younger consumers, demonstrating that interest in more sustainable and circular mobile devices is growing.
Steven Moore, Head of Climate Action at the GSMA, said: “This extensive survey shines a light on how many of us around the world are more aware of the environmental impact of our phones, want to use them for longer, but also want secure and easy ways to trade them in responsibly. With these markets only expected to grow, this presents many opportunities for companies to innovate to serve this demand.”
Reuse and recycling are increasing points of focus for mobile operators worldwide, as they move towards a more circular economy for mobile devices and network equipment –16 mobile operators have signed up to the GSMA’s pace-setting targets on circularity of mobile devices, and the GSMA’s recently launched Equipment Marketplace is helping operators reuse expensive and material-intensive network kit.
Meanwhile countries such as Australia have introduced dedicated targets and even recycling schemes for mobile phones, with positive results – survey results show that Australia has the world’s highest recycling rate for mobiles.
Recycling devices can reduce the need to mine for new materials and avoid environmental impacts while supporting the mobile industry to move towards its ambitious 2050 Net Zero goal.
A refurbished phone has just one-tenth the environmental impact of a newly manufactured phone. The GSMA estimates that if properly recycled, five billion mobile phones – just half of our latest estimate of dormant devices – could recover USD 8 billion worth of gold, palladium, silver, copper, rare earth elements, and other critical minerals, and enough cobalt for 10 million electric car batteries.
Using such materials could help manufacturers develop more robust and secure supply chains and lower the impact of mining operations on biodiversity and communities in sensitive global regions.
At the same time, operators recognise that further work is needed to address concerns that stop people from returning handsets, such as data privacy, the need to save precious memories stored on devices, and the desire to keep a spare device.
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