Telecom
EdenLife CEO, Enegesi Announces Rebrand and Marketplace at African Startup Fest 2023

EdenLife, Innovative lifestyle tech company has announced its rebrand and the launch of Eden Marketplace, a centralised e-commerce platform that will redefine the landscape of online shopping for every lifestyle needs. This announcement was made at the African Startup Fest on November 11, 2023.

Nadayar Enegesi, Eden Life CEO.
A 360 e-commerce platform, Eden Marketplace seeks to bridge the gap between buyers and sellers, addressing the pervasive issue of quality of products and services, delayed deliveries, alleviating the intricate supply chain challenges faced by MSMEs, and guaranteeing swift and efficient payouts for vendors.
The Marketplace will provide readily available resources that cater to the diverse needs of the vibrant young Nigerian demographic, ensuring a seamless transactional experience.
“At EdenLife, we believe in pushing the boundaries of what technology can achieve, and the launch of Eden Marketplace is an indication of that commitment,” said Nadayar Enegesi, Eden Life CEO. “Our rebrand signifies our evolution and dedication to 10xing the quality of your life, while Eden Marketplace takes that commitment to the next level, giving other dedicated vendors the opportunity to leverage on the infrastructure we’ve built over the years, giving our customers the opportunity to flourish – conveniently get more done.’’
As a comprehensive hub for lifestyle needs, Eden Marketplace aims to be the go-to destination for a seamless and elevated living experience. It seeks to enhance the quality of life for young Nigerians who crave efficiency and convenience in their daily lives as they navigate the fast-paced lifestyle and environment.
Beyond facilitating seamless buying and selling activities, the e-commerce platform will also allow users to conveniently book a range of home services, including but not limited to food delivery, laundry, groceries, beauty, health and cleaning, all through an intuitive mobile and web application.
“As schedules become even more demanding, more and more young Nigerians are seeking easier ways to navigate their daily lives while trying to achieve their life goals and ambitions, and we hope to satisfy those needs so they can focus on the other things that really matter to them, “ Enegesi added.
Founded in 2019, Eden Life has been committed to providing ease of life for young Nigerians grappling with demanding schedules, rendering seamless and stress-free services for mundane tasks. As a pivotal element of its rebranding, the lifestyle tech company is integrating new categories like groceries, pharmaceuticals, beauty in addition to its laundry, cleaning and Homemade, its recently launched on-demand food delivery service, into the expansive domain of Eden Marketplace.
Eden Marketplace promises to be a catalyst in realising Nigeria’s e-commerce growth potential. In 2022, Nigeria’s e-commerce revenue soared to $3.1 billion, and projections indicate a substantial peak at $9.02 billion in 2023. With a robust 14.6% growth projection during the same period, the country’s e-commerce market is well positioned to significantly contribute to the projected worldwide growth rate of 9.6%.
Boasting about 70% of its population under 30 and 42% under the age of 15, Nigeria’s e-commerce landscape is poised for further rapid growth in the near future.
Eden Marketplace is now available to users, ushering in a new era of convenience, accessibility, and innovative solutions for the dynamic needs of the Nigerian markets.
Telecom
MTN Suspends Data, Airtime Borrowing Service over New FCCPC Lending Rules

MTN Nigeria has announced the temporary suspension of its airtime and data advance service, Xtratime, following new regulatory requirements introduced by the Federal Competition and Consumer Protection Commission (FCCPC).

The telecom giant disclosed the development in a filing to the Nigerian Exchange Limited (NGX) on Thursday, stating that the move is necessary to comply with the FCCPC’s Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations, 2025.
Xtratime, widely used by prepaid subscribers, allows customers to borrow airtime or data and repay on their next recharge.
In the disclosure signed by Uto Ukpanah, company secretary, the firm confirmed the halt, noting, “MTN Nigeria Communications PLC hereby notifies the Nigerian Exchange Limited and the investing public that the company has temporarily suspended its airtime and data credit advance service (‘Xtratime’).”
The company explained that the service now falls within the scope of the FCCPC’s expanded regulatory framework, which mandates fresh licensing and stricter compliance procedures for digital credit providers.
“The suspension relates to the implementation of processes under the Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations, 2025, which introduced a new compliance and licensing framework for entities providing digital or non-traditional consumer credit services,” the statement added.
Despite the suspension, MTN reassured subscribers that alternative channels for purchasing airtime and data remain fully operational. It also downplayed the financial impact of the move.
“Given the scale within the revenue mix, we do not expect the temporary suspension to have a material impact,” the company said, adding that it is closely monitoring customer behaviour and will provide further updates in its first-quarter 2026 results.
The FCCPC’s 2025 regulations significantly broaden oversight of Nigeria’s digital lending ecosystem, bringing telecom operators and other providers of short-term credit services under stricter scrutiny. Companies offering such services are now required to register and obtain regulatory approval to continue operations.
The Commission had initially introduced a framework for digital lending in 2022, but expanded it in 2025 amid rising concerns over consumer debt, data privacy and lending practices.
Telecom
Nokia, Orange Partner on AI-native 6G Networks

Nokia and Orange are co-developing new strategies to maximise spectral efficiency across existing and future mobile bands, including the upper 6 GHz range, as networks transition toward 6G.

This follows an announcement of a partnership with NVIDIA to develop and evaluate Artificial Intelligence Radio Access Network (AI-RAN) technologies.
The initiative will combine the anyRAN 5G software of Nokia with the AI infrastructure of NVIDIA to improve network performance and energy efficiency.
The collaboration aims to transform service delivery for Orange across Europe, the Middle East, and Africa, says Nokia.
Under a new structured co-innovation framework, the partners will explore how GPU-based radio processors can boost performance via advanced receivers.
The goal is to integrate artificial intelligence (AI) directly into the RAN to automate environments, support sensing services and drive resource utilisation.
“By collaborating with Nokia and NVIDIA, we can better understand how the AI-native architecture enabled by AI-RAN can improve the efficiency of key radio algorithms such as scheduling, beamforming, and power optimisation — enhancing both spectral efficiency and energy performance, while also enabling advanced capabilities like predictive optimisation and radio sensing. This collaboration is an important step in our long-term network strategy,” says Laurent Leboucher, group chief technology officer at Orange.
Pallavi Mahajan, chief technology and AI officer at Nokia, comments: “AI is reshaping how networks are designed, introducing new levels of intelligence and flexibility across the radio layer.
“Through this collaboration with Orange, we are exploring how Nokia and NVIDIA’s AI-RAN solution brings advanced AI and RAN functions together in a unified architecture. This will be instrumental in enabling the industry’s transition toward cognitive, AI native networks.”
Orange is currently the fourth-largest telecoms operator in Africa with 18 markets on the continent. The partnership marks a significant attempt to leverage AI to accelerate digital transformation as the first wave of 6G approaches.
Telecom
Zoho Nigeria champions women’s digital empowerment at the Guardian Women Festival

Zoho Nigeria partnered with Guardian Newspapers for the Guardian Woman Festival, a month-long initiative celebrating women’s contributions to business, governance, and social development while promoting digital empowerment for female entrepreneurs.

Kehinde Ogundare
Held at the Federal Palace Hotel in Victoria Island, Lagos, the festival focused on the theme “Reciprocity,” encouraging the exchange of value, networks, and digital innovation to strengthen women-led businesses and foster collaboration.
During the event, Kehinde Ogundare, Country Head of Zoho Nigeria, delivered a keynote address titled “Give Value, Gain Growth: Women Driving Reciprocal Innovation in the Digital Economy”. In his remarks, he highlighted the urgent need to bridge the digital gap for female entrepreneurs.
While Nigeria has the highest concentration of women-owned businesses in Africa, fewer than 30% currently use digital tools to manage or grow their operations. Ogundare noted that technology does not replace the strengths women already bring to business, such as relationship building and community engagement. Instead, it amplifies them, enabling entrepreneurs to reach wider audiences and scale more efficiently.
“The difference is not talent. Not capital. Not ambition. It is digital adoption,” said Ogundare during his keynote. “Smart tools create smart businesses. Smart businesses create strong economies. When women entrepreneurs and leaders have access to the right tools, the possibilities for growth are limitless.”
Zubaida Aliyu, Sales Manager at Zoho Nigeria, also brought her expertise to the festival’s panel session on ‘Women in the Business of Digital Innovation’. She highlighted how women are uniquely positioned to create shared value in digital spaces by building platforms that encourage knowledge sharing, mentorship, and collaboration.
Aliyu also challenged organisations that continue to view women’s digital inclusion primarily as corporate social responsibility rather than a strategic business priority.
“Tech creates a level playing field,” she said, noting that digital platforms remove limitations related to location and infrastructure size. Addressing organisations that overlook the economic value of inclusive digital strategies, she added, “They are leaving money on the table — they need to think of it as a strategy not charity”.
Through its participation in the Guardian Woman Festival, Zoho reaffirmed its commitment to providing affordable and accessible enterprise-grade technology to businesses of all sizes. By helping women transition from manual effort to digital efficiency, Zoho aims to support entrepreneurs build scalable enterprises and ensure their sustained success in Africa’s digital economy.
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