Telecom
EdenLife CEO, Enegesi Announces Rebrand and Marketplace at African Startup Fest 2023

EdenLife, Innovative lifestyle tech company has announced its rebrand and the launch of Eden Marketplace, a centralised e-commerce platform that will redefine the landscape of online shopping for every lifestyle needs. This announcement was made at the African Startup Fest on November 11, 2023.

Nadayar Enegesi, Eden Life CEO.
A 360 e-commerce platform, Eden Marketplace seeks to bridge the gap between buyers and sellers, addressing the pervasive issue of quality of products and services, delayed deliveries, alleviating the intricate supply chain challenges faced by MSMEs, and guaranteeing swift and efficient payouts for vendors.
The Marketplace will provide readily available resources that cater to the diverse needs of the vibrant young Nigerian demographic, ensuring a seamless transactional experience.
“At EdenLife, we believe in pushing the boundaries of what technology can achieve, and the launch of Eden Marketplace is an indication of that commitment,” said Nadayar Enegesi, Eden Life CEO. “Our rebrand signifies our evolution and dedication to 10xing the quality of your life, while Eden Marketplace takes that commitment to the next level, giving other dedicated vendors the opportunity to leverage on the infrastructure we’ve built over the years, giving our customers the opportunity to flourish – conveniently get more done.’’
As a comprehensive hub for lifestyle needs, Eden Marketplace aims to be the go-to destination for a seamless and elevated living experience. It seeks to enhance the quality of life for young Nigerians who crave efficiency and convenience in their daily lives as they navigate the fast-paced lifestyle and environment.
Beyond facilitating seamless buying and selling activities, the e-commerce platform will also allow users to conveniently book a range of home services, including but not limited to food delivery, laundry, groceries, beauty, health and cleaning, all through an intuitive mobile and web application.
“As schedules become even more demanding, more and more young Nigerians are seeking easier ways to navigate their daily lives while trying to achieve their life goals and ambitions, and we hope to satisfy those needs so they can focus on the other things that really matter to them, “ Enegesi added.
Founded in 2019, Eden Life has been committed to providing ease of life for young Nigerians grappling with demanding schedules, rendering seamless and stress-free services for mundane tasks. As a pivotal element of its rebranding, the lifestyle tech company is integrating new categories like groceries, pharmaceuticals, beauty in addition to its laundry, cleaning and Homemade, its recently launched on-demand food delivery service, into the expansive domain of Eden Marketplace.
Eden Marketplace promises to be a catalyst in realising Nigeria’s e-commerce growth potential. In 2022, Nigeria’s e-commerce revenue soared to $3.1 billion, and projections indicate a substantial peak at $9.02 billion in 2023. With a robust 14.6% growth projection during the same period, the country’s e-commerce market is well positioned to significantly contribute to the projected worldwide growth rate of 9.6%.
Boasting about 70% of its population under 30 and 42% under the age of 15, Nigeria’s e-commerce landscape is poised for further rapid growth in the near future.
Eden Marketplace is now available to users, ushering in a new era of convenience, accessibility, and innovative solutions for the dynamic needs of the Nigerian markets.
Telecom
FCCPC Refutes Airtime Market Takeover Claims

Federal Competition and Consumer Protection Commission (FCCPC) has rejected reports claiming it backed a major shake-up of Nigeria’s airtime credit market or secured presidential approval for new operators to enter the space.

In a statement at the weekend, the commission said it had no knowledge of the alleged plan and was not part of any process said to be opening the sector to nine fintech firms.
The clarification follows widespread media reports suggesting that President Bola Tinubu had approved a restructuring of the airtime credit ecosystem under the administration’s “Nigeria First” policy.
The reports also claimed the move would allow new players to compete in a market long dominated by telecom operators and their existing partners.
The companies mentioned in the reports include Technotrends Platforms Nigeria Limited, Total Tim Nigeria Limited, Fonyou Technologies Nigeria Limited, Rane Interactive Medien CLS Limited, MRS Innovation Nigeria Limited, Mode NG Applications Nigeria Limited, ERL Telecoms Service Limited, Cloud Interactive Associate Limited and Coverage Broadband Limited.
Some of the publications further suggested that the reform could unlock a market valued at about N3 trillion annually.
However, industry estimates generally place the size of Nigeria’s airtime credit and related digital lending space at between N300 billion and N400 billion.
But the FCCPC dismissed the entire narrative, insisting it was not involved in any approval process or regulatory announcement linked to the claims.
“The Commission wishes to state clearly that it is not aware of, and was not involved in, the claims attributed to it in the report,” the agency said through Ondaje Ijagwu, director of Corporate Affairs.
The commission also clarified that its Digital, Electronic, Online and Non-Traditional Consumer Lending (DEON) regulations remain suspended.
According to the FCCPC, the suspension followed an interim court order issued by the Federal High Court in Lagos on April 15, in a case filed by the Wireless Application Service Providers Association of Nigeria (WASPAN).
It stressed that as a public institution, it is fully complying with the court directive and will not enforce the regulations until the matter is fully resolved in court, with the next hearing scheduled for July 20, 2026.
The agency added that it remains committed to due process and will continue to handle the issue strictly within the boundaries of the law.
In simple terms, the FCCPC says it is not driving any airtime market overhaul, has not approved new entrants, and is currently waiting on the courts before taking any regulatory action.
Telecom
Price of Data in Nigerian Mobile among Top Four Cheapest Globally – MTN CEO

Karl Toriola, chief executive officer (CEO), MTN Nigeria, has defended the billings for data by the country’s network providers, saying they are some of the cheapest in the world.

Karl Toriola, chief executive officer (CEO), MTN Nigeria,
Network providers in the country have taken the stick in recent times for what some customers claim is a high cost for mobile data.
However, Toriola says that is not the case, arguing that Nigeria has one of the cheapest costs for data.
“Influencers and critics, look at the price at which we sell bundles of data. Then now take that price, go and check in Kenya, go and check in Congo, go and check across the world, and tell me if you are not going to tell me that data in Nigeria is one of the four cheapest in the world. Ghana is also very cheap, I acknowledge that,” he said during the MTN Data Trial conference held in Lagos at the weekend.
“But compared to any other African country, you will see that the data in MTN Nigeria, not just MTN, our competitors too, is one of the cheapest in the world, even after the tariff increase.”
In January 2025, the Nigerian Communications Commission (NCC) approved a 50% tariff increase for telecoms operators in the country, meaning users had to pay more for data and airtime.
The regulator said the review, though lower than the “over 100%” requested by some network operators, was arrived at taking into account ongoing industry reforms that will positively influence sustainability.
“These adjustments will remain within the tariff bands stipulated in the 2013 NCC Cost Study, and requests will be reviewed on a case-by-case basis, as is the Commission’s standard practice for tariff reviews. It will be implemented in strict adherence to the recently issued NCC Guidance on Tariff Simplification, 2024,” the agency said in a statement.
It cited increased operational costs and the need to ensure that the delivery of services to consumers is not compromised as part of the reasons for the first hike in rates since 2013.
“These adjustments will support the ability of operators to continue investing in infrastructure and innovation, ultimately benefiting consumers through improved services and connectivity, including better network quality, enhanced customer service, and greater coverage,” NCC said.
The move drew backlash from Nigerians and pressure groups such as the Nigeria Labour Congress (NLC), which protested against the decision, describing it as harsh.
“This decision is insensitive, unjustifiable, and a direct assault on Nigerian workers and the general populace, who are already burdened by worsening economic hardship foisted on them by policies of the government that were no fault of theirs,” the union said.
Telecom
NAIFF Returns for 2026, Expands Focus on AI-Powered Storytelling in Africa

Nigeria AI Film Festival (NAIFF) returns this September 2026 at Alliance Française Lagos to continue exploring the growing role of AI in filmmaking across Africa.

Following a strong debut, the festival founded by Obinna Okerekeocha has quickly become a gathering point for filmmakers, technologists, and creatives who are curious about what AI means for storytelling and where it’s all heading.
In its first edition last year, NAIFF recorded over 400 submissions and hosted a mix of curated screenings, panel conversations, and its AI Academy, an initiative focused on giving creatives practical tools for AI-driven production. The director of communications and panel host for the event, Chidera “Odera Collins” Okonji, described the experience as “a necessary disruption,” noting how it challenged familiar ways of telling stories and opened up new creative possibilities.
Many attendees shared similar reflections, describing the festival as immersive, eye-opening, and genuinely educational. For a lot of people, it was their first, hands-on experience seeing how AI is already shaping filmmaking within Nollywood and across Africa.
Building on that momentum, the 2026 edition is set to go even further. This year’s festival will place a stronger emphasis on experimentation, collaboration, and more grounded conversations around the ethical use of AI in film. The goal is simple: to keep pushing what’s possible while supporting the people actually doing the work.
The festival will feature:
- Screenings of selected AI-driven films
- Industry panels and conversations
- Hands-on workshops and training sessions
- Networking opportunities across creative and tech communities
NAIFF continues to position Nigeria within the global conversation on the future of filmmaking, one where technology supports, rather than replaces, human creativity.
Submissions for the 2026 edition opened on May 1 and will close on July 31. Filmmakers, artists, and digital creators are invited to submit works that explore new ways of telling stories with AI.
Speaking on this year’s call for entries, Director of Programs Chisom Ifeakandu described the current moment in filmmaking noted that African storytellers deserve to be at the centre of conversations around AI and creativity.
“We want to see films that use AI not as a gimmick, but as a real tool in service of stories that matter,” she said. “Show us something we’ve never seen before, make it feel true, and make it unmistakably yours.”
As the industry continues to evolve, NAIFF remains focused on building a space where innovation in African cinema can grow in a meaningful and sustainable way.
For submissions: https://filmfreeway.com/NaijaAIFilmFestival
Telecom2 days agoTikTok Tax Scam Exposed: Two Arrested Over Alleged £153 Million Fraud Scheme
E-Financial2 days agoIFC, NGX Group Unveil Nigeria Gender Programme
Telecom2 days agoNITDA Backs NiRA’s Ambitious 2026 Plan to Drive Massive .ng Domain Adoption
General News2 days agoNITDA, Benin’s Digital Agency Strengthen Ties on Digital Transformation
Telecom2 days agoFG Targets Alleged N3tn Capital Flight, Opens Airtime Credit Market to Nigerian Fintechs
Telecom2 days agoMTN Dismisses Data Theft Claims, Blames Network Challenges on Fibre Cuts, Vandalism
E-Financial7 hours agoCBN Imposes N100m Penalty on Dealing Bank Inadequate Processing of Forex Documents
General News7 hours agoMoniepoint DreamDevs Bootcamp Graduates Second Cohort to Strengthen Homegrown Talent Pipeline













