Telecom
EdenLife CEO, Enegesi Announces Rebrand and Marketplace at African Startup Fest 2023

EdenLife, Innovative lifestyle tech company has announced its rebrand and the launch of Eden Marketplace, a centralised e-commerce platform that will redefine the landscape of online shopping for every lifestyle needs. This announcement was made at the African Startup Fest on November 11, 2023.

Nadayar Enegesi, Eden Life CEO.
A 360 e-commerce platform, Eden Marketplace seeks to bridge the gap between buyers and sellers, addressing the pervasive issue of quality of products and services, delayed deliveries, alleviating the intricate supply chain challenges faced by MSMEs, and guaranteeing swift and efficient payouts for vendors.
The Marketplace will provide readily available resources that cater to the diverse needs of the vibrant young Nigerian demographic, ensuring a seamless transactional experience.
“At EdenLife, we believe in pushing the boundaries of what technology can achieve, and the launch of Eden Marketplace is an indication of that commitment,” said Nadayar Enegesi, Eden Life CEO. “Our rebrand signifies our evolution and dedication to 10xing the quality of your life, while Eden Marketplace takes that commitment to the next level, giving other dedicated vendors the opportunity to leverage on the infrastructure we’ve built over the years, giving our customers the opportunity to flourish – conveniently get more done.’’
As a comprehensive hub for lifestyle needs, Eden Marketplace aims to be the go-to destination for a seamless and elevated living experience. It seeks to enhance the quality of life for young Nigerians who crave efficiency and convenience in their daily lives as they navigate the fast-paced lifestyle and environment.
Beyond facilitating seamless buying and selling activities, the e-commerce platform will also allow users to conveniently book a range of home services, including but not limited to food delivery, laundry, groceries, beauty, health and cleaning, all through an intuitive mobile and web application.
“As schedules become even more demanding, more and more young Nigerians are seeking easier ways to navigate their daily lives while trying to achieve their life goals and ambitions, and we hope to satisfy those needs so they can focus on the other things that really matter to them, “ Enegesi added.
Founded in 2019, Eden Life has been committed to providing ease of life for young Nigerians grappling with demanding schedules, rendering seamless and stress-free services for mundane tasks. As a pivotal element of its rebranding, the lifestyle tech company is integrating new categories like groceries, pharmaceuticals, beauty in addition to its laundry, cleaning and Homemade, its recently launched on-demand food delivery service, into the expansive domain of Eden Marketplace.
Eden Marketplace promises to be a catalyst in realising Nigeria’s e-commerce growth potential. In 2022, Nigeria’s e-commerce revenue soared to $3.1 billion, and projections indicate a substantial peak at $9.02 billion in 2023. With a robust 14.6% growth projection during the same period, the country’s e-commerce market is well positioned to significantly contribute to the projected worldwide growth rate of 9.6%.
Boasting about 70% of its population under 30 and 42% under the age of 15, Nigeria’s e-commerce landscape is poised for further rapid growth in the near future.
Eden Marketplace is now available to users, ushering in a new era of convenience, accessibility, and innovative solutions for the dynamic needs of the Nigerian markets.
Telecom
Senate Moves to Compel Social Media Companies to Open Offices in Nigeria

Senate has moved closer to making it mandatory for global social media companies operating in Nigeria to establish physical offices in the country following widespread support for the proposal at a public hearing in Abuja.

The proposed legislation, sponsored by Sen. Ned Nwoko (Delta North), seeks to amend the Nigeria Data Protection Act, 2023, to require social media platforms providing services to Nigerians to maintain operational offices within the country.
The public hearing, organised by the Senate Committee, also received support for a separate bill seeking the establishment of an Artificial Intelligence (AI) Academy in Omuo-Ekiti, Ekiti State.
Representing Senate President Godswill Akpabio, Deputy Senate Leader Sen. Lola Ashiru said the proposed legislation was not intended to discourage technology companies from investing in Nigeria but to strengthen accountability, engagement and regulatory cooperation.
According to him, the objective is to ensure that global technology companies have a stronger presence in Nigeria’s digital ecosystem.
Speaking during the hearing, Nwoko said the bill was designed to deepen the relationship between technology companies and Nigeria rather than create obstacles for innovation.
“This bill is neither punitive nor hostile to innovation. It is not designed to frustrate investment or discourage technology companies from operating in Nigeria.
“On the contrary, it seeks to deepen their engagement with Nigeria by encouraging them to become true corporate citizens of our country,” he said.
The lawmaker argued that several countries had successfully attracted major technology companies to establish local operations by adopting similar policies.
He listed the United Kingdom, India, the United Arab Emirates, South Africa and Brazil as countries that have secured local offices from global technology firms, resulting in increased employment opportunities, improved tax revenue and stronger innovation ecosystems.
According to him, those countries recognised early that the digital economy has become as important as the traditional economy.
“The question, therefore, is simple: if countries with significantly smaller populations and digital markets than Nigeria have secured these investments and benefits, why should Nigeria continue to stand on the sidelines?
“Why should Africa’s largest digital market not enjoy the same opportunities?” Nwoko asked.
He maintained that requiring global social media companies to establish local offices would enhance regulatory engagement, improve service delivery, stimulate job creation and strengthen Nigeria’s digital economy.
The Senate committee said it would review memoranda and submissions received from stakeholders during the public hearing before preparing its report for consideration by the Senate.
If passed and signed into law, the amendment would require major social media companies operating in Nigeria to maintain a physical corporate presence within the country.
Telecom
GSMA Says High Smartphone Costs Threatens Africa’s AI Future

The GSM Association (GSMA) has urged African governments to reduce taxes and levies on entry-level smartphones as part of efforts to accelerate digital inclusion and ensure millions of Africans are not excluded from the emerging artificial intelligence (AI) revolution.

The association warned that about 961 million Africans who are currently covered by mobile broadband networks are not using the services due to affordability challenges, particularly the high cost of smartphones.
The call was made at the Digital Africa Summit, organised by GSMA in partnership with the African Telecommunications Union (ATU), which brought together regulators, policymakers and industry stakeholders to discuss strategies for improving connectivity and driving digital transformation across the continent.
Speaking at the event, Caroline Mbugwa, senior director, Public Policy and Communications, GSMA Africa, said affordable smartphones and reliable connectivity were essential for unlocking the benefits of AI across sectors including healthcare, education, transport and commerce.
Mbugwa noted that while mobile broadband coverage has expanded significantly across Africa, a large number of people remain unable to access digital services because they cannot afford smartphones.
She stressed that fiscal reforms, particularly the removal of taxes on entry-level devices, were urgently needed to make smartphones more accessible to low-income users.
According to her, South Africa’s decision to remove a nine per cent luxury goods tax on entry-level smartphones helped accelerate adoption of smart devices and reduce dependence on feature phones.
“We are now entering what we call the era of intelligence, and the era of intelligence requires that we have an already existing robust infrastructure, robust connectivity that can support the growth of artificial intelligence on the continent.
“We have a whole 961 million Africans that are covered by mobile broadband services but are not using the service. This is what we refer to as a usage gap. If this remains unaddressed, it means that this number will be left behind when it comes to the adoption of AI.
“This signals that there is demand for adoption of smart devices. Customers are willing to actually use the service. Affordability is the challenge,” she said.
Also speaking, Michaela Angonius, head of Global Policy and Regulatory Team at GSMA, said African countries must adopt policy reforms that encourage investment, expand connectivity and reduce barriers to digital access.
Angonius, who oversees global regulatory and policy issues covering areas such as fiscal policy, competition and network deployment, cautioned against adopting a one-size-fits-all approach to reforms across the continent.
She said findings from the Digital Africa Index showed that while some countries, including South Africa, had made significant progress, others still needed deeper regulatory reforms to improve their digital ecosystems.
She identified three major areas requiring attention: modernising licensing frameworks, improving the use of Universal Service Fund (USF) resources and adopting smarter approaches to quality of service regulation.
According to her, many African countries still operate technology-specific licensing systems, which do not align with the rapid evolution of digital technologies.
Angonius advocated for technology-neutral licensing frameworks that would allow different communication providers, including satellite operators, mobile network operators and internet service providers, to operate under the same regulatory principles.
She explained that the growth of satellite services had exposed weaknesses in existing licensing structures, as regulators often struggle to determine how to classify new technologies.
On Universal Service Funds, Angonius said the existence of unused funds in many countries effectively creates an additional tax burden on telecom operators, which eventually increases costs for consumers.
She warned that such additional costs could worsen the digital divide at a time when Africa is already struggling with smartphone affordability and connectivity challenges.
The GSMA executive also called for a review of quality of service regulations, arguing that countries with the best digital service quality are not necessarily those with the most detailed regulatory requirements.
She said governments should instead focus on policies that encourage investment, expand coverage to underserved communities and improve access for people who remain disconnected.
Angonius further advised finance ministers across Africa to remove levies placed on entry-level smartphones to lower the cost of first-time device ownership.
“Those countries with the best quality of service are not necessarily the countries that have detailed quality of service regulation. Rather, they have focused on how to get the investment right.
“If you have a levy on any handset, firstly, if you can, as a finance minister, remove it. If you can’t, at least remove it from those entry-level handsets that should be affordable for everyday users,” she said.
She added that Nigeria, like other African countries, could benefit from reforms that promote investment, address societal needs and ensure consumers gain long-term value from digital transformation.
Telecom
Airtel Africa Backs London Listing

Airtel Africa has confirmed that the London Stock Exchange is its preferred listing venue for Airtel Money in 2026, as the group looks to unlock value from its fast-growing fintech business.

The highly anticipated listing aims to maximise market opportunities, with analysts reportedly anticipating a valuation of around $10 billion.
The announcement came as the telecoms operator reported strong first-quarter (Q1) results on Thursday, with surging data usage and mobile money transactions driving double-digit revenue growth across its markets.
The group reported revenue of $1.85 billion, up 31% in reported currency and 21.1% in constant currency, underscoring robust demand for digital and financial services.
Mobile money remained a standout performer, reinforcing its role as a key growth engine. Total transaction value reached an annualised $245 billion, up 51.5%, while the customer base grew 23.3% to 56.5 million users.
“Our focus on deepening financial inclusion through increased customer adoption, broader use cases and a stronger digital payments ecosystem enabled higher usage and facilitated continued average revenue per user growth, reinforcing Airtel Money’s growing role as a trusted digital financial services provider,” the company said.
Sunil Taldar, CEO of Airtel Africa, said the company is leveraging digital platforms, data and artificial intelligence to enhance customer experience and support long-term growth.
“We have started this year with another pleasing performance. Our continued focus on the customer experience translated into accelerating customer base growth across all business segments,” he said.
Taldar said a London listing would provide access to a broader international investor base and support the telco’s ambition to unlock long-term value from one of Africa’s leading fintech platforms.
Data usage per customer rose from 7.8GB to 10.6GB per month, driving a 56.3% increase in network traffic, while smartphone penetration reached 51%, reflecting continued digital adoption.
Accelerated network investment drove capital expenditure (capex) of US$389 million, up from $121 million in the corresponding period last year.
“Supported by an elevated pace of deployment, we added more than 920 sites during the quarter, our highest first-quarter site rollout, while further expanding our fibre network to 82,100km,” the company said.
Airtel’s cost-efficiency programme supported EBITDA margin resilience, with the margin remaining at 50.1% in Q1.
However, the company warned that higher energy costs linked to geopolitical developments could increase inflationary pressures and weigh on margins in the near term.
Despite this outlook, the operator said its investment programme remains on track, with spending brought forward to support demand and capture growth opportunities linked to Africa’s digital transformation.
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