Telecom
EdenLife CEO, Enegesi Announces Rebrand and Marketplace at African Startup Fest 2023

EdenLife, Innovative lifestyle tech company has announced its rebrand and the launch of Eden Marketplace, a centralised e-commerce platform that will redefine the landscape of online shopping for every lifestyle needs. This announcement was made at the African Startup Fest on November 11, 2023.

Nadayar Enegesi, Eden Life CEO.
A 360 e-commerce platform, Eden Marketplace seeks to bridge the gap between buyers and sellers, addressing the pervasive issue of quality of products and services, delayed deliveries, alleviating the intricate supply chain challenges faced by MSMEs, and guaranteeing swift and efficient payouts for vendors.
The Marketplace will provide readily available resources that cater to the diverse needs of the vibrant young Nigerian demographic, ensuring a seamless transactional experience.
“At EdenLife, we believe in pushing the boundaries of what technology can achieve, and the launch of Eden Marketplace is an indication of that commitment,” said Nadayar Enegesi, Eden Life CEO. “Our rebrand signifies our evolution and dedication to 10xing the quality of your life, while Eden Marketplace takes that commitment to the next level, giving other dedicated vendors the opportunity to leverage on the infrastructure we’ve built over the years, giving our customers the opportunity to flourish – conveniently get more done.’’
As a comprehensive hub for lifestyle needs, Eden Marketplace aims to be the go-to destination for a seamless and elevated living experience. It seeks to enhance the quality of life for young Nigerians who crave efficiency and convenience in their daily lives as they navigate the fast-paced lifestyle and environment.
Beyond facilitating seamless buying and selling activities, the e-commerce platform will also allow users to conveniently book a range of home services, including but not limited to food delivery, laundry, groceries, beauty, health and cleaning, all through an intuitive mobile and web application.
“As schedules become even more demanding, more and more young Nigerians are seeking easier ways to navigate their daily lives while trying to achieve their life goals and ambitions, and we hope to satisfy those needs so they can focus on the other things that really matter to them, “ Enegesi added.
Founded in 2019, Eden Life has been committed to providing ease of life for young Nigerians grappling with demanding schedules, rendering seamless and stress-free services for mundane tasks. As a pivotal element of its rebranding, the lifestyle tech company is integrating new categories like groceries, pharmaceuticals, beauty in addition to its laundry, cleaning and Homemade, its recently launched on-demand food delivery service, into the expansive domain of Eden Marketplace.
Eden Marketplace promises to be a catalyst in realising Nigeria’s e-commerce growth potential. In 2022, Nigeria’s e-commerce revenue soared to $3.1 billion, and projections indicate a substantial peak at $9.02 billion in 2023. With a robust 14.6% growth projection during the same period, the country’s e-commerce market is well positioned to significantly contribute to the projected worldwide growth rate of 9.6%.
Boasting about 70% of its population under 30 and 42% under the age of 15, Nigeria’s e-commerce landscape is poised for further rapid growth in the near future.
Eden Marketplace is now available to users, ushering in a new era of convenience, accessibility, and innovative solutions for the dynamic needs of the Nigerian markets.
Telecom
Airtel Launches AI Spam Alert in Nigeria

Airtel, one of Africa’s leading telecommunications providers, has launched a groundbreaking Artificial Intelligence (AI)-driven Spam Alert Service in Nigeria, aimed at tackling the growing issues of spam messages and fraud.
Speaking at the launch event held in Lagos, Dinesh Balsingh, Managing Director of Airtel Nigeria, revealed that the innovative service will be rolled out across Airtel’s 14-country footprint.
Notably, Airtel subscribers in Nigeria can access the service at no additional cost.
The AI-powered solution detects and alerts users in real-time about suspected spam SMS, safeguarding them from potential fraud and cyber threats.
Highlighting the company’s commitment to technology-driven customer solutions, Balsingh said, “this is a game changer for the telecoms industry in Africa and as we move forward, we will continue to address customer challenges through proactive tech-driven solutions.”
The service is built on a proprietary dual-layer protection system that analyses over 250 parameters, including sender behavior, SMS frequency, and target location patterns.
Capable of filtering over 1.5 billion messages within two milliseconds, it also features a centralised database of blacklisted URLs to warn users about suspicious links.
“With the launch of this AI-powered Spam Alert Service, Airtel Africa has reaffirmed its commitment to delivering innovative solutions that enhance customer experience, safety, and digital inclusion across the continent.
“As Airtel continues to expand its footprint, it is expected that this pioneering solution will set a new standard for the telecoms industry in Africa.
“Also, as the digital landscape continues to evolve, Airtel Africa remains at the forefront, pushing boundaries and shaping the future of telecommunications in Africa,” said Balsingh.
He emphasised that as Airtel continues to expand, the pioneering solution will set new benchmarks for Africa’s telecom industry.
The initiative has received commendation from key stakeholders, including Dr. Bosun Tijani, minister of Communications, Innovation, and Digital Economy.
Dr. Tijani lauded Airtel’s efforts in boosting Nigeria’s technology ecosystem, particularly through solutions that enhance online security and foster digital inclusion.
Similarly, Dr. Aminu Maida, executive vice chairman of the Nigerian Communications Commission, hailed the service as a major step in addressing the security challenges faced by telecom subscribers.
As the digital landscape evolves, Airtel Africa continues to push the boundaries of innovation, shaping the future of telecommunications across the continent.
Telecom
NCC, ALTON, LASIMRA Engage to Strengthen Telecom Infrastructure in Lagos

The Lagos State Infrastructure Maintenance & Regulatory Agency (LASIMRA) recently embarked on a historic working visit to the Nigerian Communications Commission (NCC) Headquarters in Abuja.
The LASIMRA delegation was led by its Chief Executive Officer, Prince Oyekanmi Elegushi, alongside members of the senior management team.
The delegation was warmly received by the Executive Vice Chairman of the NCC, Dr. Aminu Maida, and the Commission’s management team. The visit marked a significant milestone in strengthening collaboration between LASIMRA and NCC towards improving the telecommunications sector in Lagos State.
The meeting was further enriched by the presence of representatives from the Association of Licensed Telecommunications Operators of Nigeria (ALTON), including the Chairman, Engr. Gbenga Adebayo, and the Publicity Secretary, Mr. Damian Udeh.
Discussions focused on addressing critical issues affecting the industry, with particular emphasis on the security and protection of telecom infrastructure.
LASIMRA reiterated the need for effective oversight and safeguarding of these essential assets under the jurisdiction of the Lagos State Government.
A key highlight of the meeting was the Tower Enumeration Project—a comprehensive audit initiative aimed at identifying all distressing communication infrastructure across Lagos.
LASIMRA also raised concerns about damages to public infrastructure caused by some operators during fibre deployment and reaffirmed its commitment to enforcing appropriate penalties to preserve public assets.
The parties agreed on the importance of a unified strategy involving NCC, LASIMRA and other stakeholders to bring order to the sector, improve connectivity, and ensure widespread access to high-quality telecommunications services across Lagos.
LASIMRA expresses its sincere appreciation to the NCC for its support and collaboration. Together, we remain committed to building a more connected, secure, and digitally inclusive Lagos.
Telecom
NANS Issues Fresh Protest Notice over Telecom Tariff Hike

National Association of Nigerian Students (NANS) has condemned the recent increase in tariffs by telecommunications companies in Nigeria, threatening to embark on a nationwide protest to compel a reversal.
In a statement jointly signed on Thursday in Abuja by Comrade Anzaku Shedrack Ovye, national secretary-general, NANS and Comrade Samson Ajasa Adeyemi, the student body gave the Federal Government and telecommunications companies a 72-hour ultimatum to reverse the tariff increase.
The students warned that upon the expiration of the ultimatum, students across the country would be mobilized for a series of street protests nationwide to ensure a reversal.
They argued that the arbitrary action of telecommunications companies has further exacerbated the financial burden on millions of Nigerians, particularly students and youths, who are among the dominant end-users of their services.
The statement read in part:
“This decision, which has led to a significant rise in the cost of calls, data, and other communication services, is both unjustifiable and insensitive, given the prevailing economic challenges faced by the populace.
“NANS views this development as a blatant disregard for the welfare of Nigerian citizens and an affront to the principles of affordability and accessibility that should govern the telecommunications sector.
“This administration is committed to promoting the welfare of Nigerian students; hence, it will vehemently oppose any tendency that does not align with this vision.
“NANS is deeply concerned about the adverse impact this tariff hike will have on students, many of whom rely heavily on affordable telecommunications services for academic research, virtual learning, and staying connected with their families.
“Therefore, it is worrisome to comprehend the justifications for these increments, as NANS considers this action a direct threat to the security of Nigerian students and an attempt to further impede their ability to navigate their academic endeavors, maintain familial connections, and secure legitimate personal incomes, particularly for independent students responsible for their upkeep.
“We hereby issue a 72-hour ultimatum to telecommunications companies, the Honourable Minister for Innovation, Digital and Blue Economy, Dr. Bosun Tijani, and the Nigerian Communications Commission to reverse this tariff increase and provide a clear roadmap for ensuring affordable telecommunications services for all Nigerians.
“Failure to comply with this ultimatum will leave NANS with no choice but to mobilize students across the nation for a series of peaceful protests to demand justice, accountability, and a comprehensive audit of activities in the telecommunications sector,” NANS stated.
The leadership of NANS maintained that as student representatives, they would not stand idly by while the rights and welfare of Nigerian students, which they have vowed to protect, are trampled upon by greed, “corporate capitalism,” and regulatory complicity.
NANS also called on the Federal Government to intervene promptly and decisively to address this issue.
Additionally, they urged telecommunications companies to prioritize the interests of their customers over profit margins and to engage in meaningful dialogue with stakeholders to find sustainable solutions rather than inflict further hardship on Nigerians who are already struggling economically.
“As the voice of Nigerian students, NANS remains committed to advocating for policies and actions that promote equity, fairness, and the overall well-being of all Nigerians.
“We will continue to hold all parties and duty-bearers accountable to ensure that the rights of students and citizens are protected,” the statement added.
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