Telecom
Dearth of Digital Skills Among Communication Graduates Worries Experts
Communication scholars and media industry experts have called for change in the mass communication curriculum to adequately equip communication graduates with knowledge and skills critical for functioning in the contemporary media workspace and for driving national development.
The call was made at the inauguration of executives and lecture of the Association of Communication Scholars and Professionals of Nigeria (ACSPN) Enugu State Chapter, with the topic, “Marketing Communication in the Digital Media Age: Need to Review, Reload and Rejig our Educational Curriculum for National Development,” according to a press release signed by Dr. Chukwudi Anyianuka, Secretary, ACSPN Enugu State Chapter.
Professor Stella Okunna, Member, ACSPN Board of Trustees and Deputy Vice Chancellor, Paul University, Awka, chaired the inauguration.
She expressed joy and satisfaction with the activities of the Chapter since it joined the national ACSPN train, and charged members to remain focused on implementing the vision and mission of the association.
Delivering the lecture, Mr. Ike Ezugwu, a veteran advertising practitioner and Managing Director, Hillheights Media Solutions Limited, stressed that the business of advertising and public relations is rapidly migrating from the industrial to digital media platforms, as target audiences are now netizens that rarely patronize hardcopy publications.
“This has necessitated the acquisition of digital media skills, requiring an immediate review of the educational curriculum and proper funding of communication education, to ensure that skills of mass communication graduates are honed along this line,” he said.
Mr. Uche Anichukwu, senior special assistant, Media Relations to Enugu State Governor and a guest at the event, acknowledged the paucity in education funding in Nigeria, stating that it justifies Enugu State’s decision to spend 30% of the 2024 budget on education.
According to him, “Governor Peter Mbah should be commended for this bold unprecedented initiative. It demonstrates government’s intent to equip schools, improve the teaching and learning environment and enable the training and retraining of teachers to impart the right knowledge and skills on students, including that of our communication students.”
In his remark, Mr. Okey Odogwu, Managing Director, Dream 92.5 FM, Enugu, noted that the broadcasting sector was facing a crisis due to the rise of digital journalism, which has resulted in the massive layoff of staff in the industry.
In his words:“We are struggling in the broadcast media and no longer make money. We no longer get jingles because of the bad economy. Firms are also struggling and now placing their advertisements mainly on social media.”
Other guests who spoke at the programme were, Dr. Hilary Ozoh, Communication Specialist at UNICEF, who commended the association and urged it to fulfill its mandate of maintaining a synergy between communication scholarship and practice, and Dr. Reuben Onyishi, Senior Special Assistant, New Media to Enugu State Governor, who observed that digital media journalism had been populated by charlatans, and advised practitioners to take their communication skills seriously and maintain ethical standards when deploying digital media tools for content creation.
The highlight of the event was the inauguration, oath taking and pledge of allegiance of the newly elected eight-member strong executives, administered by Barr. Chizoba Agbo, Public Relations Officer, African Women Lawyers Association, Enugu State.
The newly inaugurated executives who will drive the growth of the Chapter in its embryonic years are: Professor Linus Ogbuoshi – Chairman, Dr. Ferdinand Obasi – Vice Chairman, Dr. Chukwudi Anyianuka – Secretary, Dr. Helen Nwachukwu – Assistant Secretary, Dr. Samuel Ezema – Treasurer, Dr. Elijah Efetebor – Financial Secretary, Barr. Casey Aniugbo – PRO and Mrs. Adaeze Akubuilo – Welfare Officer.
Professor Ogbuoshi, in his speech promised to work with his team and members of the chapter, and partner with the State Government and UNICEF to design and implement programmes that would bridge existing communication gaps critical in driving national development.
Several communication scholars and practitioners attended the inauguration.
Among whom were, Dr. Odogwu Emeka Odugwu, Chairman Nigerian Union of Journalists, Anambra State Chapter, Mr. Magnus Eze, Southeast Bureau Chief, Sun Newspaper, Mrs. Maureen Atuonwu, Southeast Zonal Director, News Agency of Nigeria and erstwhile Chairperson Nigerian Association of Women Journalists, Enugu, and Mr. Jude Ossai, of the Daily News Nigeria.
Spacecoin, US-based, has announced the signing of recent agreements with local authorities and operators to launch satellite connectivity pilot projects in Africa.
The initiatives, focused on Kenya and Nigeria, aim to serve areas where terrestrial networks remain limited or unavailable.
n Kenya, Spacecoin has obtained a transmission license from the Communications Authority, allowing it to test satellite-based solutions for connectivity and Internet of Things (IoT) monitoring, particularly in rural and peri-urban areas with limited internet access.
According to the Kenyan regulator, internet penetration remains below 50% of the population, despite mobile penetration exceeding 130%.
In parallel, the company is continuing operations in Nigeria under an existing license issued by the Nigerian Communications Commission (NCC).
This authorization supports initiatives aimed at delivering affordable broadband connectivity to isolated and underserved communities.
Spacecoin’s approach is based on a decentralized satellite network using nanosatellites in low Earth orbit (LEO).
Combined with blockchain-based protocols, this architecture is intended to offer more flexible and cost-effective connectivity services than traditional networks, while also enabling the integration of IoT solutions for a range of uses, from smart agriculture to infrastructure monitoring.
These projects are part of a broader strategy to help narrow Africa’s digital divide, where a significant share of the population still lacks access to reliable internet services.
Satellite technology is increasingly viewed as a complement to terrestrial infrastructure, particularly in hard-to-reach areas where deployment costs and geographic constraints remain high.
Beyond Africa, Spacecoin is also running pilot projects in Asia, working with local partners to test the viability of its model across different regulatory and geographic environments.
According to the company’s management, growing interest from regulators reflects a shift toward solutions capable of reaching populations that have long been excluded from internet access.
AVEVA, a global leader in industrial software, driving digital transformation and sustainability, today announces the appointment of Khaled Salah, 37 years old, as Vice President of Africa.
Khaled Salah
In this new role, he will be responsible for about 30 employees to ensure the successful implementation of AVEVA’s growth strategy. Khaled Salah will report directly to Jesus Hernandez, SVP of the EMEA region.
A 15-years + career across different industries and domains
With a MBA in management from the Warwick business school, UK, and a master’s degree in engineering from Ain Shams university in Egypt, Khaled Salah is an active advocate for driving sustainable progress in the industrial sector. With Sustainability in mind, Khaled is keen on making a positive business impact, while fostering progress for people and the planet.
He started his career at Schneider Electric, in 2013 in the global supply chain and evolved through various roles such as Europe procurement and supply chain strategy Manager, and Global Commercial strategy Director for the industrial automation business. Khaled Salah has developed a strategic understanding of all those fields.
After 12 years in Schneider Electric, Khaled joined AVEVA in 2022 to lead AVEVA and Schneider Electric global strategic partnership, across all industries managing a team of 30 people.
He has led the introduction of new AVEVA software solutions to initiate and develop significant growth areas across all Schneider Electric verticals.
Ambitious plans for AVEVA in Africa
In addition to his current role as AVEVA and Schneider Electric partnership Vice-President, Khaled now takes over the management of AVEVA’s activities in Africa.
Jesus Hernandez, SVP of the EMEA region says: “Africa is a strategic region for AVEVA. In this major industrial market, customers, world leaders in the fields of Energy, Metal & Mining, Chemicals, and Water, are looking for AVEVA’s expertise to accelerate and drive their digital transformation and sustainability strategies, as well as their energy transition projects.
“Khaled Salah’s qualities of leadership in a global environment will benefit his team spread across 12 countries including Algeria, Morocco, Egypt, Kenya, Nigeria, and South Africa.”
Motivated by the prospect of capitalizing on the talent of his team to strengthen AVEVA’s presence in Africa in the years to come, Khaled Salah says: “Helping my team realize their professional potential is close to my heart.
“We will work together to support and accelerate the digital transformation of industries in Africa, in particular through CONNECT, our industrial intelligence platform, with the support of our ecosystem of partners. »
A Google-Ipsos report reveals Nigerians topping global AI usage at 88%, surpassing the 62% worldwide average, with sharp rises in education and business applications.
“Our Life with AI: Helpfulness in the hands of more people” shows 93% of Nigerians using AI for learning complex topics versus 74% globally, 91% for work assistance, and 80% for new ventures—nearly double the 42% global rate.
Taiwo Kola-Ogunlade, Google’s West Africa Communications Manager, stated: “Nigerians are creatively using AI to unlock opportunities for learning, growth, and economic empowerment, shaping their future with technology.”
Key findings highlight 91% viewing AI positively for learning access, 95% expecting benefits for students and educators, and strong optimism—80% excited versus 20% concerned, compared to global 53%-46% split. Frequent users show 90% excitement
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