Broadcasting
Aleph Announces Exclusive Partnership with Audiomack in Nigeria and Ghana

Aleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide, is proud to announce its exclusive partnership with New York-based audio streaming platform Audiomack.

This collaboration positions Aleph as Audiomack’s Authorized Sales Partner in Nigeria and Ghana, underlining Aleph’s commitment to enhancing its presence and strategy in Sub-Saharan Africa (SSA).
On December 5, Audiomack unveiled its groundbreaking partnership with Aleph at a vibrant pop-up event dubbed #AudiomackHouseLagos. This immersive music and education gathering brought together key players in the music industry to celebrate the thriving Nigerian and African music scenes, while also highlighting Audiomack’s remarkable contributions to the sector over the years.
Speaking at the Audiomack House Lagos event, David Ponte, Co-Founder and CMO, Audiomack, said, “we are thrilled about our partnership with Aleph. Our music service’s rapid expansion across Africa, with millions of engaged users, makes aligning with Aleph a strategic move to enhance our ability to offer tailored, impactful advertising solutions to our clients. Aleph’s expertise in digital advertising, combined with our platform’s reach, creates an ideal synergy for brands seeking to engage with the vibrant markets of Nigeria and Ghana.”
“Moreover, our partnership with Aleph offers an exceptional opportunity for our advertising clients in these markets to capitalize on our unparalleled reach and connect with their target audience. Additionally, this partnership will empower artists to enhance their earnings and elevate the overall music experience for our users,” Ponte emphasized.
To enrich both user experience and artistic expression, Audiomack also launched Rewarded Ads, an offering that grants users ad-free listening time, allowing them an uninterrupted music streaming.
Reflecting on the essence of this partnership, Stephen Newton, Aleph SSA Regional Director stated, “This collaboration with Audiomack is a strategic alignment that propels our mission forward in connecting advertisers with diverse, engaged audiences. Our focus on localizing advertising content ensures that brands can effectively reach and resonate with their target demographic in Nigeria and Ghana.”
The Audiomack House Lagos event began with a fireside chat facilitated by Motaloni Alake, the Label & Marketing Manager, Virgin Music Nigeria, featuring a team of Audiomack panel – David Ponte, Charlotte Bwana, Vice-President of Marketing, and Felix De Jong, Senior Marketing Manager, Europe & Electronic, highlighting Audiomack’s commitment to empowering artists and other stakeholders within the music space.
Following the session, there was also a fireside chat moderatorated by Wale Ozolua, Manager, Content Operations Audiomack Africa, featuring a panel of industry experts, including Joshua Iyamu, Manager, Content Strategy Audiomack Africa, Bizzle Osikoya, Co-Founder, The Plug, Osi Dirisu, Director of Programs, Beat FM and Osagie Osarenz, Director, African Operations, ONErpm Africa.
A vibrant energy pulsated through the room as throngs of music enthusiasts gathered for an evening of immersive sonic experiences. The dance floor pulsated with life, and the air buzzed with an infectious rhythm, courtesy of DJ Optimixx, DJ Yin, and DJ Shawn, who masterfully orchestrated a seamless blend of chart-topping Nigerian tracks.
As the night deepened, the stage transformed into a dazzling showcase of Nigeria’s burgeoning musical talent. Pawzz, Qing Madi, Crowd Kontroller, and Crayon captivated the audience with their electrifying performances, delivering a medley of hit songs that left the crowd spellbound.
This collaboration will leverage Aleph’s deep expertise in crafting targeted and impactful campaigns and Audiomack’s robust platform teeming with engaged users, creating an unparalleled landscape of opportunity for brands and agencies across the region.
Broadcasting
NCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets

Nigerian Civil Aviation Authority (NCAA) has directed Overland Airways to refund Value Added Tax (VAT) wrongly charged to passengers on flight tickets purchased in 2025.

NCAA
The directive follows a social media complaint that highlighted the airline’s application of new tax policies to older bookings, prompting NCAA intervention.
Michael Achimugu, NCAA Director of Public Affairs and Consumer Protection, confirmed Friday that Overland Airways agreed to process refunds after receiving clarification from the Nigeria Revenue Service (NRS).
The issue emerged in late January 2026 when a passenger alleged on X (formerly Twitter) that her grandmother faced an extra N11,286 VAT charge at the airport for a 2025 ticket. On January 28, NCAA summoned the airline to justify the additional payments for pre-2026 tickets.
The regulator sought NRS guidance on retroactive VAT application. NRS ruled that updated VAT rules, effective January 1, 2026, exclude tickets issued before that date.
Achimugu updated on X: “This means passengers who paid VAT at check-in in 2026 for 2025 tickets were not supposed to be charged.”
Overland Airways accepted the clarification and pledged refunds, earning NCAA commendation for cooperation. Achimugu noted the airline initially viewed charges as valid under the new framework, but NRS interpretation prevailed.
“The issue has reached a satisfactory conclusion,” he stated, reaffirming NCAA’s commitment to passenger rights and fair policy enforcement.
Affected passengers who paid extra VAT on 2025-issued Overland tickets qualify for full refunds.
Broadcasting
MultiChoice Suspends Yearly DStv Price Hike as Canal+ Pushes Growth

MultiChoice has said that it will not implement its customary yearly price increase on DStv and GOtv subscriptions.

This is the first time the Pay-TV company will not be adjusting its price in April, as it has in previous years, signalling a clear shift in direction under its new owner, Canal+.
The decision, confirmed by David Mignot, group chief executive,MultiChoice in an interview with TechCentral, comes as the pay television operator grapples with steep subscriber losses across its markets.
For many households accustomed to annual April tariff adjustments, the announcement will be a welcome break.
Responding to questions about whether DStv prices would rise in April as they have in previous years, Mignot gave a firm response: there will be no increase.
He explained that the company’s immediate focus is on rebuilding its subscriber base, making this an unsuitable period to adjust prices upward.
He added that while there are no current plans for a price hike, the company has not completely ruled out adjustments later in the year, especially if economic conditions demand it, such as significant currency movements.
MultiChoice has historically reviewed and raised DStv subscription fees in April, often citing inflationary pressures and rising content costs. As recently as April 2025, bouquet prices were adjusted upwards by between 2.1 per cent and 7.9 per cent.
The DStv Premium package rose from R929 to R979 per month, while DStv Access, the entry-level satellite package, recorded one of the steepest increases.
This year’s pause represents a break from that pattern and forms part of a broader reset following Canal+’s acquisition of MultiChoice in September 2025.
Mignot, who brings three decades of experience in the pay television industry, summed up his mission in simple terms: halt subscriber losses and return the business to growth.
The urgency behind the move is evident in MultiChoice’s recent performance.
The group has lost 2.8 million linear broadcasting subscribers in the two years ended 31 March 2025, with roughly half of those losses occurring in South Africa.
In the financial year to end-March 2025 alone, MultiChoice shed 1.2 million subscribers, representing an eight per cent year-on-year decline and leaving the group with 14.5 million active customers.
The previous year saw an even steeper drop of 1.6 million subscribers. By June 2025, Canal+ indicated that the pace of decline had intensified further.
The financial impact has been significant. Revenue for the year ended 31 March 2025 declined by R4 billion to R52 billion, while trading profit fell sharply by 49 per cent to R4 billion.
According to Mignot, the company’s difficulties stem less from its programming slate and more from weaknesses in its commercial execution.
He argued that in subscription businesses, a churn rate of between 12 and 15 per cent annually is inevitable as customers relocate, experience job losses, adjust household budgets, or change priorities. Without attracting a comparable number of new subscribers each year, losses accumulate.
Mignot maintained that the content offering remains strong, particularly in sport and general entertainment. He cited flagship brands such as SuperSport, M-Net and Africa Magic as evidence of sustained investment in programming. However, he stressed that content strength alone cannot offset a weakening subscriber acquisition engine.
He noted that MultiChoice’s commercial machinery had performed robustly across Africa until around 2022, describing the current challenges as relatively recent.
Drawing on Canal+’s experience in French-speaking African markets, Mignot pointed out that pricing there has remained largely unchanged for close to 14 years, supported by a volume-driven approach. He described his strategy as one focused on growing subscriber numbers while maintaining profitability.
While he did not dismiss the possibility of reviewing prices downward in future, he indicated that no such decision has been taken.
Broadcasting
Spotify Marks 5 Years in Nigeria with 163.5% Listening Surge, Afrobeats Boom

Spotify marked five years in Nigeria since its February 2021 launch with dramatic year-on-year listening growth averaging 163.5% through 2025, featuring triple-digit surges early on and sustained momentum, propelled by Afrobeats streams rocketing +5,022% alongside booming genres like Amapiano (+10,330%), Gospel/Praise (+5,499%), Hip-hop/Rap (+3,020%), and R&B (+2,602%).

Spotify
Indigenous language music listening surged +554% in Nigeria in 2024 and +87% in 2025, with global growth at +141% and +41% respectively, underscoring rising demand for local storytelling sounds.
The platform’s Nigerian artist roster expanded +158%, fueling a discovery boom where average listeners (aged 26) streamed 150 different artists recently; users created over 25 million playlists, logged 1.4 million play hours in 2025 alone, and streamed 59 billion podcast hours total.
Top Artists (2021-2025): Asake, Wizkid, Seyi Vibez, Burna Boy, Davido.
Top Songs: “Remember” (Asake), “Dealer” (Ayo Maff & Fireboy DML), “Awolowo” (Fido), “Kese (Dance)” (Wizkid), “Lonely At The Top” (Asake), “Joy is Coming” (Fido), “With You” (Davido feat. Omah Lay), “Terminator” (Asake), “MMS” (Asake feat. Wizkid), “Doha” (Seyi Vibez).
Nigeria’s debut stream was Shiga Lin’s Cantopop epitomizing borderless discovery from day one.
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