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There Was Nothing Bombastic About MWC 2014 Says Ovum

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Overall, there was nothing bombastic about Mobile World Congress  2014, according to Ovum’s analysts.

Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions.

Its research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and the clients unparalleled insight not only into business requirements but also the technology that organisation must support. Ovum is an Informa business.

Based on its analyses of the MWC 2014 and on Industry, Communications, Broadband & Consumer services, Ovum admitted that there was a lot of talk about the content and services that runs on the broadband infrastructure.

However, it said that the Facebook/WhatsApp deal was a reminder of the gradual displacement of telcos from the content market, but there was still a lot of emphasis on service development aimed at propping up telcos’ top lines.

The strength of OTT players in messaging and now voice, challenges not only operators’ revenues, but also their role in the messaging and VoIP ecosystems.

Operators must either partner with OTT players to create more valuable, monetizable products for their customers, or they must be quick to launch their own services that leverage operator strengths such as billing, customer information, and the customer relationship to offer product bundles that help to increase loyalty and reduce churn.

According to Ovum, “the industry praised itself for connecting the world, noting that it contributed $336bn to public funds and supported 10.5 million jobs in 2013. The main call to action was for the industry to invest $1.7tn by 2020 to extend broadband connectivity globally. In the face of pricing and regulatory pressures facing telcos, this is going to be a tall order.

“As the delegates departed there was a sense of quiet satisfaction that the future of the industry is more assured than it seemed in 2013. Concerns still remain and many things could still go wrong, but as the CEO of Tele2 said to the CEO of WhatsApp when the latter announced plans to add voice to WhatsApp: “bring it on.”

Summary of the key themes from events and how Ovum sees this impacting the telecoms industry, also follows that unsurprisingly, Big Data was a key theme, but telcos were sanguine about balancing its use for new revenue opportunities or to improve customer experience with concerns about privacy.

“Orange said it is focusing only on how to use Big Data to improve services for its customers, while Deutsche Telekom called for greater clarity – especially in Europe – on the modalities for using or sharing customer data. Service providers now know (or perhaps they have always known) that to monetize their customers’ data they will need to earn those customers’ ‘Big Trust,’ a trust based on more explicit foundations than have so far existed”.

On network infrastructure, a key topic at MWC 2014 event was centralized RAN (C-RAN). This, Ovum said that, vendors demonstrated advancements in this technology despite the fact that its current market opportunities are limited to fiber-rich markets such as China and South Korea.

“Longer term – five years or more from now – the need for more capacity on the mobile network will push operators to make the fiber investments needed to expand the opportunity for C-RAN.

“5G, as expected, was also a popular topic, but what it will ultimately be remains very much an open question. Vendors are in some agreement that 5G won’t be available until 2020. Right now they are all just showing concepts around the technology, including combining multiple radio streams and higher orders of MIMO to increase throughput. But any notions about 5G are fairly immature at this point.

Ovum also analyses several other topics discussed at the events during MWC 2014, expressing disappointments in key areas.


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Airtel Hosts Interactive Knowledge Session for Secondary School Girls

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As part of its commitment to empowering and mentoring women to become global leaders while breaking stereotypes and closing gender gaps, the Airtel Women Network, a platform comprising female employees of Airtel Nigeria, welcomed girls from Airtel’s adopted school, Alaba Oro Comprehensive Senior High School, Ajegunle, to commemorate International Day of Girls in ICT on Monday.

Led by the telco’s IT Director, Kemi Ariyo, the session emphasized the need for the rise of influential female role models in driving progress within Science, Technology, Engineering, and Mathematics (STEM) careers. It also served as an avenue to inspire young girls about the vast opportunities within the Information and Communication Technology (ICT) field.

During the session, Ogo Ofomata, Director of Enterprise and Airtel Business and President of the Airtel Women Network, shared insights on the significance of the 2024 commemoration with the students.

“Leadership entails leading yourself to do the things you have to do. With regard to the theme of this year’s International Girls in ICT Day, which is Leadership, our goal is to empower young girls and women to become programmers, coders, designers and to pursue careers in the ICT sector, ultimately becoming leaders in the IT sector,” she said.

The highlight of the event was a thought-provoking session led by Kemi Ariyo, IT Director at Airtel Nigeria, emphasizing the importance of technological knowledge in addressing various global challenges.

In her words, “The world revolves around technology and everything we do today has to do with technology. You can get into that space by adopting hard work, smart work, and an active involvement in internship programs. In addition, just as technology can be used in music and other sectors, learning technology can help you achieve your goals of problem- solving in this digital age.”

Also speaking at the event, Phanindra Nichanametla, Chief Financial Officer, Airtel Nigeria, restated Airtel’s tagline ‘A Reason to Imagine’, reassuring the students of Airtel’s commitment to encouraging positive imagination. “A very important note to take home from this event is that Airtel is here to change your imagination and give you opportunities to imagine more,” he said.

Airtel remains committed to promoting initiatives that promote gender equality and diversity in the workplace. By investing in the education and empowerment of young girls in ICT, Airtel Nigeria continues to pave the way for a more inclusive and prosperous future in the world of technology.


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Mastercard Women SME Leaders Awards to celebrate success of women business leaders in EEMEA region

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Mastercard announces the return of Women SME Leaders Awards for its third edition, shining a spotlight on the remarkable achievements of women-owned and led businesses across Eastern Europe, Middle East, and Africa (EEMEA).

Black and white portraits of different people

Nominations are now open for the awards, inviting entries from women-owned and operated SMEs with a turnover of less than US$13.6 million (AED50 million) and a workforce of six to 50 employees. All women executives or business owners who have their headquarters or offices in EEMEA or offer their services to these markets can submit their nominations by 20 May 2024*.

“Women-owned and led businesses are vital contributors to the global economy, fostering economic growth and stability. By empowering women entrepreneurs and business leaders, we unlock the boundless potential they have and drive inclusive prosperity. The Mastercard Women SME Leaders Awards aim to recognize and celebrate their remarkable contributions,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA for Mastercard.

Winners will be announced on 6 June 2024, during an in-person event in Dubai, emphasizing Mastercard’s commitment to fostering connections and collaboration among women business leaders in the region.

The awards will feature 15 categories*, ranging from creative leadership to social impact and a lifetime achievement award. Shortlisted candidates will be evaluated by an esteemed judging committee of industry leaders dedicated to recognizing excellence and innovation in women-owned and led businesses.

Launched in 2022 to uplift female entrepreneurs and business leaders, these awards serve as a platform to honor and elevate women who are forging the path for future generations of business leaders in the region. Building upon the success of previous editions, this year’s event promises to extend its reach and recognition to even more exceptional women leaders.

Aligned with Mastercard’s global initiative to connect 25 million women entrepreneurs to the digital economy by 2025, these awards underscore the company’s dedication to building a more sustainable and inclusive world even though this global goal was achieved by Mastercard last year, two years before the target date.

With last year’s awards attracting over 4,500 nominations from across EEMEA, this year promises to be even more impactful, amplifying the voices and accomplishments of women leaders in business.


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Infobip, Nokia Partner to Enable Developers to Build Wider Array of Telco Network Powered Applications Faster

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Infobip, the global cloud communications platform, and Nokia today announced a partnering agreement that will enable the global developer community to leverage both companies’ Application Programmable Interface (API) platforms in order to build a wider array of telco network powered applications faster for consumer, enterprise, and industrial customers.

Matija Ražem, VP of Business Development, at Infobip

Infobip’s market-leading cloud Communications Platform as a Service (CPaaS) provides developers with APIs for integrating real-time omnichannel communications features such as SMS, voice, video, chat apps, and network APIs into their applications. Nokia’s Network as Code platform with developer portal offers developers APIs for tapping into 5G network capabilities like quality of service (QoS) on demand, device location precision and network slicing, as well as 4G capabilities.

Developers will be able to utilize all of those capabilities more easily, giving them complete coverage of Network and CPaaS APIs in the development of new use cases and the capacity to enhance application performance.

Nokia’s Network as Code platform with developer portal brings together networks from around the world, along with systems integrators and software developers, into a unified ecosystem; using technical standards produced through industry initiatives such as the GSMA Open Gateway initiative and the Linux Foundation CAMARA. Nokia and Infobip contribute to both initiatives.

Infobip’s customer engagement use cases include CAMARA-compliant Number Verify and SIM Swap APIs, which are already live. The firm is also working to bring further use cases to market including Device Location and Quality on Demand APIs, having now signed 12 API collaboration agreements. The CPaaS platform was recently named a finalist in the inaugural Global Mobile Awards GSMA Open Gateway Challenge for its anti-fraud intelligence collaboration.

The joint work between Infobip and Nokia will offer a simplified developer experience without the burden of navigating the complex underlying network technologies, allowing developers to integrate capabilities into their applications faster, relative to working separately with the two companies’ platforms.

Nokia has signed collaboration agreements with 11 network operators and ecosystem partners to use the Network as Code platform with developer portal since its launch in September 2023.

Matija Ražem, VP of Business Development, at Infobip said: “This agreement with Nokia further demonstrates how Infobip is helping telcos deliver new services and gain new revenue. We will continue to build and offer additional CAMARA-compliant APIs worldwide, working closely with our telco partners to expose customer experience friendly APIs to developers It is testament to our global market-leading CPaaS position, strong developer relations and history of strategic telco collaborations. These are essential to increase the potential for a successful collaboration and faster time to revenue.”

Shkumbin Hamiti, Head of Network Monetization Platform, Cloud and Network Services at Nokia, said: “This partnering agreement reflects our ongoing commitment to work closely with the developer community. It is about expanding choice and scale and giving developers a one-stop shop for extracting value from Infobip’s and Nokia’s platforms. We look forward to working with Infobip and maximizing our respective technologies.”


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